Naimie's
- Company typePrivate
- Founded1988
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Naimie's firmographics
Firmographics- Name
- Naimie's
- Legal name
- Naimies
- Website
- https://naimies.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Naimie's industry classification
Industry- Product category
- Professional Beauty Supply Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Naimie's is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Naimie's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct product sales through e-commerce website and retail store. Revenue generated from one-time purchases across hair care, makeup, skin care, tools, and accessories categories. Wide product range from budget items ($1.35) to professional equipment ($429+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | PRO+MEMBER professional discount program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Naimie's product offering
Product offeringCore offering
Naimie's is a beauty supply retailer operating both an e-commerce site (naimies.com) and a physical retail store in Burbank, California, selling professional and consumer-grade hair care, makeup, skin care, hair brushes and tools, professional equipment (including airbrush systems), lashes and adhesives, and bags/cases from 210+ brands. The company runs the PRO+MEMBER program offering licensed beauty professionals and SAG/AFTRA members up to 40% discounts on exclusive pro-only brands, plus in-person workshops for beauty education.
Product overview
Naimie's is The Hair and Makeup Pro Shop, a beauty supply retailer operating since 1988 that caters to professional makeup artists, hair stylists, estheticians, and general consumers. The company operates both online and a physical retail location in Burbank, CA. Their product portfolio includes professional hair care products, makeup and cosmetics, skin care, hair brushes and styling tools, professional equipment (including airbrush systems), lashes and adhesives, and bags and cases. They offer a PRO+MEMBER program providing professionals up to 40% off exclusive brands. The store features over 210 brands including MAC, Make Up For Ever, Kryolan, BaBylissPRO, ghd, TEMPTU PRO, Dermalogica, Supergoop, and many others. Naimie's also offers workshops for beauty education.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Care Products
Companies that use Naimie's
Customer profileSegments2 records
Ideal customer profiles2 records
Naimie's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Naimie's partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Naimie's competitors and assessment
Company assessmentDirect peers
- SalonCentric: One of the largest U.S. distributors of professional beauty products to licensed stylists and salon professionals, operating both online and physical locations. Direct competitor to Naimie's in pro-channel beauty supply.
- Marlo Beauty Supply: Specialty beauty supply distributor serving professional stylists, barbers, and estheticians with online ordering and showroom presence. Comparable to Naimie's in serving B2B beauty professionals with curated pro brands.
- Salon Services: A professional-only beauty distributor operating physical stores and e-commerce with focus on licensed cosmetologists. Comparable to Naimie's in exclusive pro-only brand access and dual-channel approach.
- Beauty Systems Group (BSG): BSG distributes professional hair and beauty products through warehouse stores and online channels serving licensed professionals, directly overlapping Naimie's primary customer segment of cosmetologists and salon owners.
- Cosmo Prof: A division of Henkel, Cosmo Prof is one of the largest U.S. professional beauty distributors with combined e-commerce/physical-store model similar to Naimie's. Competes head-on in pro-channel salon and spa supplies.
- Burmax: A specialty distributor of professional beauty products and styling tools with a legacy of serving licensed professionals. Comparable to Naimie's in carrying premium tools (e.g., BaBylissPRO, ghd) and pro-only brand access.
- State Beauty Supply: Regional U.S. distributor of professional salon and spa products with both online and store channels targeting licensed professionals. Mirrors Naimie's model of pro-only assortments with professional discounts.
Broad incumbents
- Ulta Beauty: Ulta Beauty is the largest U.S. multi-category beauty retailer combining mass and prestige with a strong loyalty program. While not pro-focused, Ulta overlaps with Naimie's general consumer segment and increasingly carries pro brands.
- Sephora: Sephora is the leading multi-brand beauty retailer with extensive online and offline presence. Competes with Naimie's in consumer beauty while offering some pro adjacent brands, but does not specialize in professional-only channels.
Emerging players
- Violet Grey: Violet Grey is a curated online beauty retailer focused on prestige and professional-grade brands vetted by makeup artists, overlapping Naimie's premium and pro-creator positioning through a digital-first model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Naimie's social profiles
Digital presenceNaimie's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naimie's leadership team
Management profileNumber of profiles
Naimie's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naimie's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naimie's
What does Naimie's do?
Naimie's is a beauty supply retailer operating both an e-commerce site (naimies.com) and a physical retail store in Burbank, California, selling professional and consumer-grade hair care, makeup, skin care, hair brushes and tools, professional equipment (including airbrush systems), lashes and adhesives, and bags/cases from 210+ brands. The company runs the PRO+MEMBER program offering licensed beauty professionals and SAG/AFTRA members up to 40% discounts on exclusive pro-only brands, plus in-person workshops for beauty education.
Is Naimie's a public or private company?
Naimie's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naimie's founded?
Naimie's was founded in 1988. It employs 11 to 50 people.
Where is Naimie's based?
Naimie's is headquartered in Burbank, United States, in the North America region.
How does Naimie's make money?
One revenue line is on record: product Sales.
Who are Naimie's's main competitors?
Direct peers on record are SalonCentric, Marlo Beauty Supply, Salon Services, Beauty Systems Group (BSG), Cosmo Prof, Burmax and State Beauty Supply. Broad incumbents are Ulta Beauty and Sephora. Violet Grey is listed as an emerging player.
Does Naimie's have an API?
No public API is recorded for Naimie's.
What industry is Naimie's in?
Naimie's's product category is Professional Beauty Supply Retail. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 456120 and its SIC code is 2840.