What Crisp Video does

Crisp Video operates as the video-production line of business within Crisp, Inc., a privately-held growth platform exclusively serving U.S. law firms. Headquartered at 1874 Defoor Ave NW in Atlanta and founded in 2012, the company runs a four-pillar ecosystem built around tiered coaching (Elite <$1M, Premier $1-10M+, Select $10M+, CrispX $20M+ revenue), world-class video production for law firms, multi-channel digital marketing under the Social Stack and Streaming Stack sub-products, and talent solutions through Crisp Recruit. Crisp Cares and Crisp Ventures operate as adjacent sub-brands handling CSR and legal-vertical investment activity, respectively.

The underlying technology is a video-production platform paired with multi-channel marketing distribution across social media and streaming venues, wrapped in a subscription-style coaching community. Revenue mixes recurring annual coaching memberships with project-based professional services from video, marketing, and recruiting engagements; pricing is quote-based and tiered by law-firm revenue, with no publicly disclosed rates. Customers span solo practitioners to large enterprise firms, including Alexander Shunnarah Trial Attorneys, TorkLaw, Chaffin Luhana LLP, Greening Law Group, and Kelley-Uustal — with documented outcomes including a $50M annual revenue increase, 257% growth, and 25.7x attorney referral increases for named clients.

Distribution is enterprise field sales, anchored by content assets (a #1 Amazon bestseller book, a top-rated legal podcast, and blog), flagship events (Crisp Summit, Game Changers Summit, Crisp Million Dollar Day), and peer referrals inside the closed-door coaching community. According to the company, Crisp grew from $500 to claimed $100M+ in under nine years, has driven over $1B in cumulative client revenue across 1,000+ law firms, and has been recognized on the Inc. 5000 list of fastest-growing private companies.

Name

Crisp Video

Legal name

Crisp, Inc.

Website

https://crispvideo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Crisp Video operates within Crisp, Inc., an Atlanta-based, law-firm-only growth platform bundling tiered coaching (Elite through CrispX), world-class video production, multi-channel digital marketing, and talent recruiting for U.S. practices from under $1M to $20M+ in revenue.

Ownership category

akta.pro rank

Product category

Legal Marketing and Growth Services

NAICS

Advertising, Public Relations, and Related Services (5418), Postproduction Services and Other Motion Picture and Video Industries (51219), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Legal & Governance Professional Development (EDAGANAK)

akta.pro secondary industry

Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• Law firm coaching
• Legal video production
• Law firm marketing
• Legal talent recruitment
• Law firm growth

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coaching Programs: Transformational coaching delivered through tiered membership programs segmented by law firm revenue size (Elite for <$1M, Premier for $1-10M+, Select for $10M+, Crisp X for $20M+). Programs include closed-door communities, accountability structures, and leadership development. Revenue appears subscription-like with annual/multi-year commitments.
2. Video Production Services: Professional video production services for law firms, creating compelling content to attract clients and differentiate firms in competitive markets.
3. Marketing Services: Multi-channel marketing solutions including social media management (Social Stack) and streaming/display advertising (Streaming Stack), providing 24/7/365 brand building and client attraction.
4. Talent Recruitment: Crisp Recruit provides talent solutions for law firms to find, vet, hire, onboard, and train A-players. Turnkey solution for operational staffing needs.
5. Live Events: Revenue generated from immersive live events including the annual Crisp Summit (the #1 Law Firm Growth Conference on Earth) and Crisp Million Dollar Day intensive.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Crisp (operating through brands including Crisp Coach, Crisp Video, Crisp Marketing, and Crisp Recruit) provides an integrated growth ecosystem for U.S. law firms, combining tiered transformational coaching, relentless multi-channel digital marketing, professional video production, and talent acquisition. Services are sold on a tiered, quote-based subscription model aligned to law firm revenue size.

Product overview

Crisp is a law firm growth ecosystem offering a platform-plus-modules architecture centered on four core services: Transformational Coaching (with tiered programs Elite, Premier, Select, and CrispX for firms at different revenue stages), Relentless Marketing (encompassing Social Stack and Streaming Stack across multiple channels), World-Class Video production for law firms, and Unparalleled Talent Solutions through Crisp Recruit. Supporting these core offerings are sub-brands including Crisp Cares (CSR initiative), the annual Game Changers Summit conference, Crisp Million Dollar Day intensive, The Game Changing Attorney book, and a top-rated podcast. The company has grown from $500 to $100M+ in under nine years and has driven over $1B in client revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Crisp Coach: Transformational coaching for law firm owners - a closed-door community of the highest-performing law firms
• Crisp Video
• Crisp Marketing
• Crisp Recruit
• Crisp Experience
• Crisp Cares
• Crisp Ventures

Products and services

• Crisp Coach (with Elite, Premier, Select, and CrispX tiers) Tiered transformational coaching membership for U.S. law firm owners, segmented by firm annual revenue (Elite under $1M, Premier $1–$10M+, Select $10M+, CrispX $20M+). Includes closed-door community access, accountability partnerships, leadership development, and growth strategy.
• Crisp Marketing (Social Stack and Streaming Stack) Managed multi-channel digital marketing service for law firms, combining social media presence management (Social Stack) and streaming/display advertising (Streaming Stack) to drive 24/7/365 brand building and client attraction.
• Crisp Video Professional video production services for law firms, creating world-class video content designed to differentiate firms and attract ideal clients in competitive legal markets.
• Crisp Recruit Talent acquisition, vetting, onboarding, and training service that helps law firms find and retain A-players across operational roles.
• Crisp Experience (with Onsite Trainings and Focus Retreats) Team-level training program for law firm staff and leadership, comprising comprehensive team training (Crisp Experience), hands-on onsite trainings, and quarterly executive Focus Retreats.

Quantifiable outcome

• $50M annual revenue increase for Alexander Shunnarah Trial Attorneys
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor.

• Kate's ClubminorOthersAtlanta-based nonprofit empowering children and teens facing life after the death of a parent, sibling, caregiver, or someone important. At the 2024 Game Changers Summit, Crisp raised $60,000 for bereaved children through attendee generosity.
• Bert's Big AdventureminorOthersAtlanta nonprofit providing magical Disney World journeys for children with chronic and terminal illnesses and their families. Through fundraising at 2021 and 2022 Game Changers Summits, Crisp has donated more than $300,000. The Crisp team also volunteers at events, produces videos, and celebrates supported families.
• Habitat for HumanityminorOthersNonprofit helping people build or improve affordable homes. Crisp team has volunteered at local Habitat for Humanity ReStore and written 50+ 'welcome home' cards for families moving into new homes.
• The Birthday Party ProjectminorOthersOrganization distributing cards, gifts, and celebration materials to kids experiencing homelessness. Crisp team created 80+ handmade birthday cards for children in need.
• St. Jude Children's Research HospitalminorOthersOrganization advancing cures and prevention for pediatric catastrophic diseases through research and treatment. Crisp sponsored 19 team members and their families/friends as runners and walkers for the St. Jude 5K Walk/Run in Atlanta.
• United Way of Greater AtlantaminorOthersNonprofit uniting people and resources to improve well-being of children and families. Crisp team partnered to pack more than 100 backpacks filled with school supplies for kids in need.
• Hebrew Immigrant Aid Society (HIAS)minorOthersHumanitarian organization providing aid and assistance for refugees. One hundred percent of proceeds from Michael Mogill's first book go to HIAS, which helped the Mogill family and countless others escape antisemitism and establish themselves in America.
• Tanitoluwa Adewumi FoundationminorOthersFoundation helping children achieve excellence in chess by providing funding for those in need. Crisp provided pro bono video marketing services to expand the foundation's reach.
• Atlanta Humane SocietyminorOthersOrganization improving animal welfare through quality animal services including preventative initiatives, education, advocacy and adoption. Crisp provided pro bono video marketing services.
• Southern Center for Human RightsminorOthersOrganization working for racial justice, fighting to end addiction to incarceration, and upholding human dignity for 40 years. Crisp provided pro bono video marketing services.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Attorney Sync: Attorney Sync is a digital marketing agency exclusively focused on law firms, offering SEO, paid media, and website design. It is a direct competitor to Crisp Marketing in the legal digital marketing niche.
• LawRank: LawRank is a law firm SEO and digital marketing agency that has served thousands of law firms with search visibility and lead generation. It is a direct competitor to Crisp's marketing and Streaming Stack offerings.
• LawLytics: LawLytics provides websites, SEO, content marketing, and legal directories specifically for solo and small law firms. It is a direct peer in the legal marketing vertical with a comparable niche specialization to Crisp.
• Scorpion: Scorpion is a leading marketing, technology, and coaching provider for law firms and home services businesses, offering video production, websites, and AI-driven lead conversion. It is the most direct competitor to Crisp across legal video, marketing, and growth services.
• Custom Legal Marketing: Custom Legal Marketing provides SEO, PPC, and website design services exclusively for law firms, with a strong focus on personal injury and other plaintiff verticals. It is a direct peer to Crisp's legal digital marketing services.
• Great Legal Marketing: Great Legal Marketing (founded by Ken Hardison) provides coaching, masterminds, and marketing services specifically for personal injury and plaintiff law firms. It is a direct peer to Crisp Coach in the law firm coaching and growth space.
• Ben Glass Law: Ben Glass Law is a legal coaching, mastermind, and consulting firm focused on personal injury law firm owners. It is a direct peer to Crisp Coach in the high-touch law firm coaching space.
• Market My Market: Market My Market provides SEO, PPC, web design, and digital marketing services exclusively for law firms. It is a direct competitor in legal-specific digital marketing and a comparable peer to Crisp Marketing.
• iLawyerMarketing: iLawyerMarketing is a digital marketing agency exclusively serving law firms with SEO, PPC, web design, and content marketing. It is a direct peer in legal vertical marketing services.

Broad incumbents

• FindLaw: FindLaw, owned by Thomson Reuters, is the largest and longest-established legal marketing platform offering websites, content, directories, and advertising solutions to law firms. It competes with Crisp at the marketing and visibility layer but operates as a broad incumbent rather than a coaching-led ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crispvideogroup
• Facebookfacebook.com/CrispVideoGroup
• LinkedInlinkedin.com/company/crisp-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crisp Video