OXOMIO
OXOMIO is a privately held luxury nutricosmetics brand founded in 2018 that develops and sells 12+ premium, biotechnology-enhanced dietary supplements across gut, skin, hair, and wellness categories, distributing via its oxom.io e-commerce storefront and Neiman Marcus to affluent health-conscious consumers.
- Company typePrivate
- Founded2018
- HeadquartersSan Miguel De Allende, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What OXOMIO does
OXOMIO is a privately held luxury nutricosmetics and dietary supplement company founded in 2018 by CEO David Friedeberg and headquartered in San Miguel de Allende, Mexico, operating with a team of 11-50 employees. The company develops, markets, and sells a portfolio of approximately 12 branded products organized across five health categories — gut health, skin health, hair and nails, multivitamins/prenatal, and bundled kits — with gender-specific formulations (Women's and XY/Men's variants) across most categories. Products are sold at premium price points ranging from approximately $40 to $375 per unit, with both glass-bottle and eco-refill packaging formats and subscription options on the company's direct-to-consumer e-commerce storefront at oxom.io.
The company's product formulations are built on a proprietary platform of 15+ patented or licensed ingredient systems sourced from specialized global biotech partners, including GPM™ fermented nutrients (Pharmachem), LAC-Shield™ postbiotic (Morinaga Milk), Peptan® marine collagen (Rousselot), ExceptionHYAL® Star hyaluronic acid (ROELMI HPC), Superba Boost™ krill oil (Aker BioMarine), SkinAx²™ antioxidants (Activ'Inside), Collasil® OSA silicon (IONTEC Monaco), AnaGain™ Nu pea shoot extract (Mibelle Biochemistry), OptiMSM® (Bergstrom), and Phyto-C® (FutureCeuticals). The company holds FDA Registration #15232509752 and emphasizes clinically validated efficacy, with published outcome data such as 31% reduction in collagen fragmentation (Beauty Icon), 86% reduction in hair loss after 8 weeks (Trichology Matrix), and improved skin hydration metrics.
OXOMIO generates revenue through three primary streams: direct-to-consumer e-commerce sales via oxom.io (with subscription/recurring options), wholesale/retail distribution through luxury department store Neiman Marcus, and an affiliate referral program. The company complements transactions with human-concierge Atelier Services (private shopping sessions, tailored nutrition programs) and complements the line with accessories including a $150 handcrafted display tray and Omega-3 Index Test kits. The company has been recognized with the Pure Beauty Global Award, NEXTY Award, NutraIngredients Asia Award, and Forbes media coverage, and received a funding event from Loyal VC in April 2023.
OXOMIO firmographics
Firmographics- Name
- OXOMIO
- Legal name
- OXOMIO
- Website
- https://oxom.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OXOMIO is a privately held luxury nutricosmetics brand founded in 2018 that develops and sells 12+ premium, biotechnology-enhanced dietary supplements across gut, skin, hair, and wellness categories, distributing via its oxom.io e-commerce storefront and Neiman Marcus to affluent health-conscious consumers.
- Ownership category
- akta.pro rank
Where OXOMIO is headquartered
LocationHeadquarters
- HQ city
- San Miguel De Allende
- HQ country
- Mexico
- HQ region
- Latin America
Markets served
OXOMIO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct-to-Consumer Supplement Sales: OXOMIO generates revenue through direct sales of luxury wellness supplements via its e-commerce platform (oxom.io). Products are sold in multiple formats including standard glass bottles, eco-refill pouches, and sachets. The company offers subscription and recurring purchase options, suggesting a recurring revenue component layered on top of one-time purchases.
- Retail Channel Sales: Products are distributed through Neiman Marcus as a luxury retail partner, generating wholesale or retail revenue through premium department store placement.
- Accessories and Complementary Products: OXOMIO sells complementary products including the OXOMIO Display Tray ($150) and Omega-3 Index Test kits, expanding revenue beyond core supplement categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Synbio (Women's/Men's Synbiotic Blend) — 3-in-1 gut and immune health |
| Unit Pricing | Pay-as-you-go | Beauty Icon — Ultimate Collagen Beauty Complex powder |
| Unit Pricing | Pay-as-you-go | Antarctic Essential — Omega-3 Krill Oil Concentrate |
| Unit Pricing | Pay-as-you-go | Dreamskin — Blemish Corrector & Complexion Perfector |
| Unit Pricing | Pay-as-you-go | Trichology Matrix — Women's Hair & Nail Nourishing Solution |
| Unit Pricing | Pay-as-you-go | Multi Essential — Women's Fermented Organic Multivitamin |
| Unit Pricing | Pay-as-you-go | Prenatal Essential — Prenatal Fermented Organic Multivitamin |
| Unit Pricing | Pay-as-you-go | The Beauty Kit — bundled skin + hair transformation set |
| Unit Pricing | Pay-as-you-go | The Wellness Kit for Men — immune + hair + multivitamin bundle |
| Unit Pricing | Pay-as-you-go | The Wellness Kit for Women — immune + hair + multivitamin bundle |
| Unit Pricing | Pay-as-you-go | OXOMIO Display Tray — handcrafted display accessory |
| Unit Pricing | Pay-as-you-go | Omega-3 Index Test — blood testing kit |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
OXOMIO product offering
Product offeringCore offering
OXOMIO designs, markets, and sells a portfolio of luxury nutricosmetics and dietary supplements that combine patented natural and biotechnologically enhanced ingredients (e.g., GPM™ fermented nutrients, Peptan® marine collagen, Superba Boost™ krill oil, LAC-Shield™ postbiotic) in capsule and powder formats across gut health, skin, hair/nails, multivitamin, and prenatal categories. Products are sold as finished SKUs (individual SKUs, kits, accessories) primarily via the company's own DTC e-commerce storefront at oxom.io, with distribution also through luxury department store Neiman Marcus.
Product overview
OXOMIO is a luxury wellness supplement brand offering a portfolio of biotechnology-enhanced nutritional products organized into five core health categories: Gut Health (Synbio synbiotic blend), Skin Health (Beauty Icon collagen complex, Antarctic Essential krill oil, Dreamskin blemish corrector), Hair and Nails (Trichology Matrix for women and men), Wellness (Multi Essential and Prenatal Essential multivitamins), and Kits (premium bundled product sets). The company positions itself around the concept of combining the purest natural ingredients with cutting-edge biotechnology, using patented and award-winning ingredients sourced globally, with a strong emphasis on sustainable packaging including borosilicate glass bottles and eco-refill pouches. Products are available in capsule and powder formats with gender-specific formulations (Women's and XY/Men's variants) across most categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Synbio
- Beauty Icon
- Brass Spoon
Quantifiable outcome
- 31% reduction in collagen fragmentation after 12 weeks (Beauty Icon clinical trial)
- +8 more outcomes
Companies that use OXOMIO
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
OXOMIO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature9 records
OXOMIO partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Neiman MarcuscoreOXOMIO products are distributed through Neiman Marcus as a luxury retail partner, with dedicated product listings for Beauty Icon, Antarctic Essential, Dreamskin, Trichology Matrix (Women and Men), Prenatal Essential, Multi Essential (Women and Men), The Beauty Kit, and Wellness Kits for Men and Women. This premium department store placement reinforces OXOMIO's luxury wellness positioning and provides access to affluent consumer demographics.
- Aker BioMarinecoreAker BioMarine supplies Superba Boost™ Antarctic krill oil (Euphausia Superba) — a core active ingredient in Antarctic Essential. The partnership provides MSC-certified, traceable omega-3s with full supply chain control from Antarctic waters to final capsule. Aker BioMarine holds the only MSC-certified krill fishery with an 'A' rating from the Sustainable Fisheries Partnership.
- Pharmachem Innovations / AshlandcorePharmachem Innovations supplies the patented Glycoprotein Matrix-Bound Nutrients (GPM™) technology — the foundational ingredient system used across all OXOMIO multivitamin and wellness products. Founded in 1979, headquartered in New Jersey, operating in 55+ countries, Pharmachem holds early patents on fermented nutrients and provides ongoing clinical research support.
- RousselotcoreRousselot supplies Peptan® Marine collagen peptides — the primary active ingredient in Beauty Icon. Peptan Marine is produced from 100% wild-caught, MSC-certified sustainable fish in Angoulême, France using Rousselot's exclusive enzymatic hydrolysis process. Rousselot is the world's leading premium collagen manufacturer with 100+ years of experience.
- ROELMI HPCcoreROELMI HPC supplies ExceptionHYAL® Star multi-molecular hyaluronic acid complex — a key ingredient in Beauty Icon. Based in Origgio, Lombardy, Italy, ROELMI HPC is a global expert in active and functional ingredients for health and personal care, using HA Tech 2.0® and Full Spectrum Technology biofermentation processes.
- Mibelle BiochemistrycoreMibelle Biochemistry supplies AnaGain™ Nu organic pea shoot extract — a key active ingredient in Trichology Matrix and Trichology Matrix XY for hair growth stimulation. Based in Buchs, Switzerland, Mibelle transforms organic pea sprouts grown by Sprossana into a water-soluble powder extract through specialized extraction processes. ISO 14001 certified.
- IONTEC Monaco / SEDIFA ResearchcoreIONTEC Monaco supplies Collasil® OSA (stabilized Orthosilicic Acid with marine collagen) and Glycoless® (carcinine derivative) — key ingredients in Trichology Matrix and Dreamskin respectively. IONTEC operates in partnership with SEDIFA Research, a private pharmaceutical laboratory in Monaco since 1974. Both ingredients are protected by patented anti-glycation and anti-polymerization technologies.
- INNAINcoreINNAIN supplies Membraderm® eggshell membrane extract — a key ingredient in Trichology Matrix. Based in Navarra, Spain, INNAIN is the world's only company with 100% natural soluble eggshell membrane and the only global manufacturer with organic-quality ingredients. The ingredient is sourced exclusively from free-range chickens ensuring animal welfare and traceability.
- Activ'InsidecoreActiv'Inside supplies SkinAx²™ dual antioxidant complex — a key patented ingredient in Dreamskin. Based in Bordeaux, France, Activ'Inside specializes in natural active ingredients from grape and saffron for health nutrition, providing the synergistic combination of French grape seed flavanol monomers, bioactive SOD, vitamin C, and zinc.
- Morinaga Milk IndustrycoreMorinaga Milk developed and supplies LAC-Shield™ (Lactobacillus paracasei MCC 1849), a patented heat-killed postbiotic strain used in Synbio. The Japanese company's extensive collection of lactic acid bacteria cultures provided the foundation for the uniquely immune-enhancing 'shield' ingredient, clinically proven for gut and immune health.
- Bergstrom NutritioncoreBergstrom Nutrition supplies OptiMSM® methylsulfonylmethane — a key sulfur source used in Dreamskin. Founded in 1988 and based in Vancouver, Washington, Bergstrom is the world's leading MSM manufacturer with a proprietary four-stage distillation process ensuring 99.9% purity. The only GRAS-designated MSM available globally.
- FutureCeuticals / Van Drunen FarmscoreFutureCeuticals, a subsidiary of Van Drunen Farms, supplies Phyto-C® — an 11-superfood antioxidant complex used across OXOMIO products. Based in Momence, Illinois, the Van Drunen family has been farming since 1856. FutureCeuticals operates 1,300+ conventional and 300+ certified organic acres with 1M+ sq ft of manufacturing facilities globally.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
OXOMIO competitors and assessment
Company assessmentDirect peers
- HUM Nutrition: HUM Nutrition is a DTC beauty-from-within supplement brand offering personalized nutrition for skin, hair, and nails. Directly comparable to OXOMIO on customer target (affluent wellness consumers), category focus (ingestible beauty), and DTC luxury positioning.
- The Nue Co. The Nue Co. is a luxury wellness supplement brand combining biotechnology with natural ingredients across skin, gut, and hormonal health. Closely matches OXOMIO on premium positioning, science-backed formulations, and DTC-plus-retail distribution to affluent consumers.
- Ritual: Ritual is a DTC multivitamin and supplement brand built on traceable, clinically-backed ingredients. Comparable to OXOMIO on DTC-first GTM, premium clean-label positioning, and direct-to-consumer subscription model targeting health-conscious consumers.
- Care/of: Care/of is a personalized DTC vitamin and supplement company delivering tailored daily vitamin packs. Shares OXOMIO's direct-to-consumer e-commerce model, personalization-oriented customer experience, and premium DTC supplement positioning.
- Vital Proteins: Vital Proteins is a leading collagen and beauty-from-within supplement brand with broad retail distribution. Directly comparable to OXOMIO on collagen-based beauty supplements (Peptan vs. Vital Proteins collagen), premium positioning, and omnichannel distribution.
- Moon Juice: Moon Juice is a luxury adaptogen and beauty supplement brand selling through DTC and premium retail. Comparable to OXOMIO on luxury wellness positioning, ingestible beauty category, and DTC-plus-boutique retail distribution model.
Broad incumbents
- Olly: Olly is a mainstream mass-market supplement brand owned by Unilever, offering vitamins, beauty, and sleep supplements. Comparable to OXOMIO on supplement category and beauty/gut health positioning, but at much broader price points and mass-market scale.
- Sports Research: Sports Research is a broader wellness supplement brand with a wide portfolio including omega-3, collagen, and multivitamins. Overlaps with OXOMIO on krill oil (Antarctic Essential) and collagen/beauty categories, but operates at broader price points and broader mass-market distribution.
- Ancient Nutrition: Ancient Nutrition is a broader supplements brand founded by Dr. Josh Axe, offering collagen, protein, and multivitamins with multi-channel retail distribution. Overlaps with OXOMIO on collagen, prenatal, and multivitamin categories, but at mass-market pricing and much larger scale.
Emerging players
- Sakara Life: Sakara Life is a luxury wellness brand offering nutrition programs, supplements, and meals targeting affluent wellness consumers. Shares OXOMIO's luxury wellness positioning and affluent female-skewing customer base, with partial overlap in ingestible beauty and wellness categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
OXOMIO social profiles
Digital presenceOXOMIO compliance and trust
Trust signalCompliance5 records
OXOMIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
OXOMIO leadership team
Management profileNumber of profiles
Profiles1 record
OXOMIO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OXOMIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OXOMIO
What does OXOMIO do?
OXOMIO designs, markets, and sells a portfolio of luxury nutricosmetics and dietary supplements that combine patented natural and biotechnologically enhanced ingredients (e.g., GPM™ fermented nutrients, Peptan® marine collagen, Superba Boost™ krill oil, LAC-Shield™ postbiotic) in capsule and powder formats across gut health, skin, hair/nails, multivitamin, and prenatal categories. Products are sold as finished SKUs (individual SKUs, kits, accessories) primarily via the company's own DTC e-commerce storefront at oxom.io, with distribution also through luxury department store Neiman Marcus.
Is OXOMIO a public or private company?
OXOMIO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OXOMIO founded?
OXOMIO was founded in 2018. It employs 11 to 50 people.
Where is OXOMIO based?
OXOMIO is headquartered in San Miguel De Allende, Mexico, in the Latin America region.
How does OXOMIO make money?
Three revenue lines are on record. Direct-to-Consumer Supplement Sales are the primary driver. The others are retail Channel Sales and accessories and Complementary Products.
Who are OXOMIO's main competitors?
Direct peers on record are HUM Nutrition, The Nue Co., Ritual, Care/of, Vital Proteins and Moon Juice. Broad incumbents are Olly, Sports Research and Ancient Nutrition. Sakara Life is listed as an emerging player.
Does OXOMIO have an API?
No public API is recorded for OXOMIO.