Auto Windscreens

What Auto Windscreens does

Auto Windscreens is a UK-based vehicle glass repair and replacement specialist founded in 1971 and headquartered in Chesterfield, operating as a subsidiary of Markerstudy Group. The company runs 80+ service centres across the UK supplemented by a 400+ vehicle mobile technician fleet, offering 24/7 windscreen repair, glass replacement, and windscreen-mounted ADAS calibration services to three customer segments: insurance companies and brokers (claims fulfilment), fleet operators including FN50 corporates (managed service contracts), and individual vehicle owners (direct-to-consumer bookings via a Customer Appointment Hub and 24/7 contact centre).

The technology stack centres on IFS field service management software managed in-house for job scheduling and parts ordering, Google AI for the contact centre, and proprietary digital integrations including electronic notification of loss (eNOL) links into insurer platforms such as The AA's app and an Auto Calibrate service line that delivers remote diagnostics, programming, and DoIP over-the-airway ADAS calibrations for both internal use and third-party garages and body shops. Supporting capabilities include CitNOW-powered video vehicle inspections, VisionTrack video telematics, Power BI customer MI reporting, and an AI quality assurance audit layer.

Revenue is generated on a transaction basis from insurer-covered claims, self-pay consumer quotes, and multi-year SLAs with corporate fleets — alongside managed service arrangements bundling glass repair, ADAS calibration, telematics installation, and remote diagnostics. Operational performance metrics reported by the company include 98.9% correct parts identification, 98% first-appointment fit rate, and 100% ADAS calibration identification and completion, alongside a Customer Satisfaction Business Benchmarking score of 91.4 and NPS of 70.4 versus sector averages of 73.4 and 9.4 respectively. The firm holds ISO 9001/14001/45001, EcoVadis Silver, SERMI, Cyber Essentials Plus, ServiceMark, and dual IMI/GQA training accreditations, and has supported 200+ apprentices since 2016 through the ALEX programme.

Name

Auto Windscreens

Legal name

Auto Windscreens Services Limited

Website

https://autowindscreens.co.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Auto Windscreens is a UK vehicle glass repair, replacement, and ADAS calibration specialist operating 80+ service centres and a 400+ mobile technician fleet, serving insurance companies, FN50 fleet operators, and individual vehicle owners as a subsidiary of Markerstudy Group.

Ownership category

akta.pro rank

Product category

Automotive Glass Repair and Replacement Services

NAICS

Automotive Glass Replacement Shops (811122), Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Repair and Maintenance (8111), Specialized Automotive Repair (811114)

akta.pro primary industry

Auto Glass Repair & Replacement (TLAKAAAH)

akta.pro secondary industries

Glass Repair & Replacement (Windshield/Auto Glass) (TLAKAEAF), Mobile Glass Repair/Replacement & Temporary Weatherproofing (TLAKAFAL), Auto Glass & Roadside Assistance (Add-on Coverages) (FSAJABAJ)

Keywords

• Automotive glass repair
• Windscreen replacement
• ADAS calibration services
• Vehicle glass services
• Fleet glass management

Headquarters

HQ city

Chesterfield

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Glass Repair and Replacement Services: Core revenue stream from windscreen and vehicle glass repair and replacement services for insurance companies, fleet operators, and individual consumers. Services include chip repair, windscreen replacement, and specialist glass work.
2. ADAS Calibration Services: Advanced Driver Assistance Systems calibration services for vehicles with cameras and sensors attached to windscreens. Delivered through Auto Calibrate brand for both own network and partner organisations.
3. Corporate Fleet Partnerships: Service level agreements with FN50 companies and fleet operators providing bundled glass repair, replacement, ADAS calibration, telematics installation, and remote vehicle diagnostics programming.
4. Insurance Claims Fulfilment: End-to-end glass claims and fulfilment solution for insurance partners including digital claims integration, automated work validation, and parts ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Auto Windscreens provides automotive glass repair and replacement services across the UK through 80+ service centres and 400+ mobile technicians. Core offerings include windscreen repair, windscreen and vehicle glass replacement, and ADAS camera/sensor recalibration. The company also delivers the Auto Calibrate service for remote diagnostics, programming, and ADAS calibrations to external garages and body shops, and provides glass claims fulfilment and fleet glass management solutions to insurance partners, brokers, and commercial fleet operators.

Product overview

Auto Windscreens offers a unified vehicle glass repair and replacement service with 80+ UK service centres and mobile technicians available 24/7. The core portfolio consists of Windscreen Repair and Glass Replacement services, complemented by Windscreen ADAS Calibration and the Auto Calibrate module (which extends remote diagnostics, programming, and ADAS calibrations to external garages and body shops). The company provides a digital Customer Appointment Hub for self-service management, delivers Fleet Glass Services for commercial customers, and offers Glass Claims and Fulfilment solutions for insurers and brokers. The ALEX Apprenticeship Programme supports workforce development. All services carry a lifetime workman ship guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Windscreen Repair Vehicle windscreen repair service for fixing chips and minor damage to prevent further spreading, available to individual vehicle owners, insurers, and fleet customers.
• Glass Replacement Windscreen and vehicle glass replacement service covering a wide range of vehicles, offered to consumers, insurers, fleets, and specialist vehicle operators.
• Windscreen ADAS Calibration Calibration service for realigning cameras and sensors attached to windscreens after replacement or adjustment, ensuring Advanced Driver Assistance Systems features function correctly and safely.
• Auto Calibrate Standalone diagnostic and ADAS calibration service for external garages and body shops, delivering remote diagnostics, programming, and DoIP-based ADAS calibrations as an alternative to dealership appointments.
• Specialist Glass Specialist vehicle glass services for plant, agricultural, and other non-standard commercial vehicles requiring tailored glass solutions.
• Vehicle Glass Care Ongoing care and maintenance guidance for vehicle glass, supporting customers in preserving glass condition between repair or replacement visits.
• Fleet Glass Services Comprehensive fleet glass solution for FN50 companies through to small-scale plant operators, providing 24/7 UK-wide service, fast key-to-key times, automated parts ordering, and ADAS identification under negotiated service level agreements.
• Glass Claims and Fulfilment End-to-end glass claims and fulfilment solution for insurance partners and brokers, including digital claims integration, automated ADAS identification, parts ordering, billing, and electronic notification of loss (eNOL) workflow.
• Customer Appointment Hub Self-service online platform allowing individual customers, fleet users, and insurer policyholders to book appointments, amend bookings, make payments, and track technicians in real time.

Quantifiable outcome

• 98.9% correct parts identification rate
• +9 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core and minor.

• runyourfleetcoreStrategic or Co-development Partner · 26 March 2026Partnership combining glass expertise with fleet management services to support over 32,000 vehicles, enhancing reliability across the UK fleet sector
• The AAcoreStrategic or Co-development Partner · 16 January 2026Renewed long-standing partnership celebrating 10 years of collaboration, delivering seamless vehicle glass services for AA drivers across the UK with digital claims integration
• Proctor CarscoreTechnology or Integration · 30 April 2025Auto Calibrate partnership providing remote diagnostics, programming, and ADAS calibrations for the used car dealership, completing over 13,600 calibrations and reducing delays from weeks to minutes
• UK Car GlasscoreChannel Partner/ Reseller/ Distributor · 20 March 2025Strategic partnership enabling UK Car Glass customers to access windscreen replacement and ADAS calibration at Auto Windscreens' 76 service centres nationwide
• Mima RybanskacoreOthers · 16 January 2025Head of Strategic Partnerships joins to lead Auto Calibrate development for diagnostics, programming, and ADAS calibrations targeting garages and body shops
• Institute of the Motor Industry (IMI)coreStrategic or Co-development Partner · 1 January 2025Training Centre formally approved by IMI, becoming only facility in market to hold both IMI and GQA accreditations for technician training and ADAS certification
• School of Thought AutomotiveminorStrategic or Co-development Partner · 1 January 2025Only automotive glazing partner in organisation created to transform recruitment, retention and progression for young people across the industry
• Future FirstminorStrategic or Co-development Partner · 1 January 2025Social mobility charity partnership during National Apprenticeship Week to encourage young people to explore automotive sector careers through 'Future First' Insight Day
• Automotive 30% ClubminorStrategic or Co-development Partner · 1 August 2024Membership in network of over 70 automotive CEOs committed to inclusive leadership and building diverse, gender-balanced businesses
• Complete Vehicle Support (CVS)coreStrategic or Co-development Partner · 1 April 2024Auto Windscreens chosen as vehicle glass supplier for CVS's accident and repair management services, providing claims solutions for insurers, brokers, corporate fleets, and motor manufacturers
• The AA (Digital Claims)coreTechnology or Integration · 12 January 2024Digital claims partnership revolutionising glass claims reporting for AA Insurance customers through app and online integration with electronic notification of loss platform
• GQA QualificationscoreStrategic or Co-development Partner · 1 January 2024Awarding body for automotive glazing qualifications and certifications; partners for technician training and NVQ modules including new EV training units
• ChargedEVminorStrategic or Co-development Partner · 1 January 2018First UK provider to introduce EV charging points across network; ChargedEV providing 7.4kW Dual Charging Points at Chesterfield HQ and nationwide locations supporting fleet electrification
• Rainbow Trust Children's CharityminorGTM or Marketing Partner · 1 January 2018Charity livery on 14 company vans across UK locations to raise awareness and support for families with seriously ill children
• Ashgate HospicecareminorGTM or Marketing Partner · 1 January 2017Support for hospice's 'Sponsor a Nurse' campaign through on-site bus branding and ongoing fundraising activities by employees
• AFC Rushden & DiamondsminorGTM or Marketing Partner · 1 January 2017Main club sponsor for 2017/2018 season with logo on home, away, and third shirts
• Pilkington AutomotivecoreTechnology or Integration · 1 January 2017Main parts supplier - world-leader in automotive glazing manufacture; glass parts meet 43R European specifications
• Auto Calibrate / Hella GutmanncoreTechnology or Integration · 1 January 2017Equipment and technology provider for ADAS calibrations ensuring manufacturer-approved calibration processes

Scale indicators23 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Belron Group: Global parent of Autoglass UK and Carglass — the world's largest vehicle glass repair and replacement group. Represents the structural incumbent Auto Windscreens competes against globally and indirectly through Autoglass UK's UK dominance.
• Halfords Autocentres: UK vehicle servicing, MOT and repair chain owned by Halfords. Provides some glass-related services and competes for general vehicle maintenance wallet share with Auto Windscreens' fleet customers, though not a direct windscreen specialist.
• ATS Euromaster: Major UK automotive service network focused on tyres, MOTs, servicing and fleet maintenance. Competes with Auto Windscreens for fleet operator wallet share but does not specialise in glass repair as a core offering.
• Kwik Fit: UK's largest automotive service chain offering tyres, brakes, MOTs and vehicle glass services. Overlaps with Auto Windscreens on windscreen work but competes from a much broader service portfolio targeting similar consumer and fleet customers.

Emerging players

• WhoCanFixMyCar: UK digital marketplace connecting vehicle owners with garages and repair specialists. A potential disintermediation threat to Auto Windscreens' insurer-channel business model as policyholders are routed via marketplaces rather than insurer panels.

Regional players

• RAC: Major UK roadside assistance and motor insurance provider with significant overlap in customer segments (UK motorists, insurer partnerships). Adjacent rather than directly competitive but influences the same consumer and claims ecosystems.

Direct peers

• National Windscreens: UK-based automotive glass repair and replacement specialist and one of Auto Windscreens' closest direct competitors, operating a comparable national service-centre and mobile technician model with similar insurer and fleet customer segments.
• Appleglass: UK automotive glass repair and replacement chain with multiple service centres, operating in the same core category as Auto Windscreens with comparable B2B (insurer/fleet) and B2C offerings.
• Autoglass (Belron): The largest UK windscreen and vehicle glass repair and replacement provider, part of global Belron group. Directly competes with Auto Windscreens for insurer panels, fleet contracts, and consumer glass replacement work using the same fundamental service offering.

Others

• Euro Car Parts: Major UK automotive parts distributor and supplier. Functions as an ecosystem participant to Auto Windscreens rather than a competitor, supplying parts and aftermarket components that support the broader UK vehicle repair supply chain in which Auto Windscreens operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AutoWindscreens
• Facebookfacebook.com/AutoWindscreens
• LinkedInlinkedin.com/company/auto-windscreens

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Windscreens