The Boutique Workplace Company

What The Boutique Workplace Company does

The Boutique Workplace Company is a privately held UK flexible workspace provider operating approximately 40 character-led serviced office locations across London (28+ neighbourhoods spanning Mayfair, Soho, Shoreditch, Holborn, the City, and others), Birmingham, Cheltenham, Glasgow, and Milton Keynes. Its core product portfolio includes fully serviced private offices for teams of 2-50+ on minimum 12-month terms, day offices for hybrid teams at £40-£50 per person per day, hourly meeting room bookings across 70+ rooms, monthly/quarterly/annual coworking memberships at £115-£1,150, virtual office address services, and event space hire. The business also generates ancillary revenue from serviced apartments (listed on Airbnb) and a filming locations product line monetising its heritage buildings. Underlying technology is operational rather than proprietary: Yardi coworking software handles workspace management and bookings, with business-grade fibre broadband and AV across meeting rooms; a unified multi-location access card system enables clients to use coworking lounges, meeting rooms, gyms, and roof terraces across the portfolio.

The company employs a hospitality-led, direct-to-consumer go-to-market targeting ambitious small and medium-sized businesses seeking enterprise-grade workspace experience without long-term lease commitments. Distribution combines self-serve website discovery (transparent per-desk pricing, online meeting room booking portal, coworking signup) with inside sales (020 3405 7100) and field-based Business Development Managers covering West London and London City & East. Pricing is all-inclusive and transparent, covering utilities, cleaning, rates, insurance, and front-of-house reception, with no deposit required and flexible notice periods from three months. Marketing spans Google/AI search, LinkedIn, Instagram, YouTube, content/blog, press coverage (Property Week, Estates Gazette), customer referrals, and local partnerships such as MK Dons FC. The company is founder-led by Daniel Wheble (CEO since inception), has no disclosed external funding, claims 150+ clients across 150+ sectors, and received the 'Best Workplace Experience 2025' recognition from SME Business Elite Awards. Revenue is not publicly disclosed; an undisclosed acquisition of Ventia was completed in April 2016.

Name

The Boutique Workplace Company

Legal name

The Boutique Workplace Company

Website

https://theboutiqueworkplace.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Boutique Workplace Company is a privately held UK flexible workspace provider operating ~40 character-led serviced office, coworking, meeting room, and event locations across London, Birmingham, Cheltenham, Glasgow, and Milton Keynes, serving small and medium-sized businesses with hospitality-led, all-inclusive pricing and multi-location access.

Ownership category

akta.pro rank

Product category

Flexible Workspace / Serviced Offices

akta.pro primary industry

Workplace Hospitality & Office Services (Pantry, Refreshments, Supplies) (BPABAEAF)

akta.pro secondary industries

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Serviced offices
• Flexible workspace
• Coworking spaces
• Meeting room hire
• Virtual office services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Private Office Rentals: Fully serviced private office spaces rented on minimum 12-month terms with flexible notice periods from 3 months. All-inclusive pricing covers space, desks, chairs, cleaning, rates, building insurance, utilities, and front-of-house reception. Clients can customize spaces and upgrade to additional services like meeting room packages, VoIP phones, or variable WiFi packages.
2. Day Office Hire: Fully furnished private office spaces booked by the day (minimum 1 working day, maximum 2 consecutive days) for remote or hybrid teams needing temporary collaborative space. Pricing is per person per day, differentiated by London Zones 1-2 versus other UK locations.
3. Meeting Room Bookings: Over 70 meeting rooms available for hourly, half-day, or full-day hire. Pricing varies by room size, location, and booking duration with volume discounts for longer bookings. Private office clients receive discounted rates. Additional services include catering through Benugos, AV equipment, and stationery.
4. Coworking Memberships: Flexible monthly, quarterly, or annual memberships providing access to 14 coworking lounges across the UK. Membership includes unlimited barista-style coffee, business-grade WiFi, and preferential rates on meeting rooms. No fixed desks; hot-desking model with sofas, pods, and booths.
5. Virtual Office Services: Professional business address services allowing companies to register at prestigious locations, use addresses on marketing materials, with mail handling and forwarding. Clients can upgrade to physical office or meeting room access as needed.
6. Event Space Hire: Unique event venues available for corporate events, product launches, exhibitions, and workshops. Spaces available in evening and weekends with exclusive use. Catering and bar services available through preferred partners or client-provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Boutique Workplace Company provides fully serviced, design-led, unbranded office space across approximately 40 UK locations, offering private offices, day offices, meeting rooms, coworking lounges, virtual office addresses, event venues, and filming locations. Pricing is all-inclusive and transparent, covering utilities, cleaning, business-grade fibre broadband, front-of-house reception, and access to shared amenities such as gyms, roof terraces, and kitchens. The company targets small and medium-sized businesses seeking flexible, hospitality-focused workspace without long-term lease commitments.

Product overview

The Boutique Workplace Company is a UK-based flexible workspace provider offering a portfolio of physical workspace solutions. The core product lineup includes Private Offices (serviced offices for teams of 2-50+), Day Offices (daily rentals for hybrid teams), Meeting Rooms (70+ bookable rooms with AV tech), Coworking Spaces (membership-based hot-desking across 14 lounges), Virtual Offices (prestigious business addresses for remote presence), and Event Spaces (unique venues for corporate events). The company also offers supplementary services including Serviced Apartments (luxury rental via Airbnb at 128 Wigmore Street) and Filming Locations (film/photo shoots in their period buildings and roof terraces). With approximately 40 locations across the UK including London, Birmingham, Glasgow, Cheltenham, Milton Keynes, and Richmond, the company focuses on hospitality-driven workspace experiences for small and medium-sized businesses. The product ecosystem is unified by consistent service standards, flexible pricing structures, and shared amenities including gyms, roof terraces, phone booths, and complimentary refreshments (Twinings tea and barista-style coffee).

Differentiator

Problem solved

Functional benefit

Products and services

• Private Offices Fully serviced private office spaces for teams of 2 to 50+ people, with characterful, design-led interiors adapted for modern working life. All-inclusive pricing covers utilities, cleaning, rates, business-grade WiFi, and front-of-house reception. Available on minimum 12-month terms with 3-month notice periods; no deposit required.
• Day Offices Flexible daily office rentals for remote or hybrid teams needing temporary workspace. Available 9am–5pm with desks, chairs, WiFi, tea, and coffee included. Minimum one working day, maximum two consecutive days, priced per person per day (£50 in London Zones 1–2; £40 in other UK locations).
• Meeting Rooms Over 70 unique meeting rooms across the UK, ranging from 2-person spaces to large-scale boardrooms with state-of-the-art audio-visual technology. Available for hourly, half-day, or full-day booking via an online portal with real-time availability and volume discounts.
• Coworking Spaces Flexible coworking membership providing access to 14 lounge locations across the UK. Includes hot-desking in open lounges with sofas, pods, and booths; business-grade WiFi; and complimentary Twinings tea and barista-style coffee. Tiered membership: monthly (£115), quarterly (£345), annual (£1,150), with a free day pass trial.
• Virtual Offices Professional business address at prestigious locations for remote businesses. Includes company registration capability, mail handling, and the ability to upgrade to physical office or coworking access as business needs grow.
• Event Spaces Unique event venues for product launches, meetings, exhibitions, and corporate events. Venues include roof terraces, period buildings, town halls, and converted warehouses across iconic London locations and beyond. Available for evening and weekend hire with exclusive use options.
• Serviced Apartments Luxury serviced apartment at 128 Wigmore Street (Marylebone) featuring two double bedrooms, spacious lounge, dining area, two bathrooms, and a fully fitted kitchen. Bookable via Airbnb for business travellers and tourists.
• Filming Locations Film and photography locations across the company's 40 unique workspaces. Includes period buildings, roof terraces with London skyline views, town halls, courtrooms, gyms, and street-level shopfronts for film, TV, and commercial production needs.

Quantifiable outcome

• Industry-leading client retention rates
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• DawnminorGTM or Marketing PartnerDawn is a Greater Manchester-based creative agency that secured The Boutique Workplace Company as a client for digital and creative services. The agency's Outshine model emphasizes continuous digital and creative support, replacing traditional project-based work.
• Virgin ActivecoreStrategic or Co-development PartnerExclusive corporate partnership providing private office clients with over 37% discount on standard Virgin Active gym membership schemes across their portfolio of locations with gym facilities.
• TwiningscoreStrategic or Co-development PartnerExclusive tea partnership providing Twinings teabags in all kitchen areas across all locations. Part of the complimentary refreshments offering for all workspace clients.
• BenugosminorGTM or Marketing PartnerCatering partner for meeting rooms and event spaces, providing lunch delivery services to any workplace location with minimum 24 hours notice. Charged in addition to meeting room or event space costs.
• YardicoreTechnology or IntegrationYardi coworking software platform used for workspace management, enabling booking systems and member management across their flexible workspace portfolio.
• MK Dons FCminorGTM or Marketing PartnerSports partnership with Milton Keynes football club for local brand awareness and community engagement in the Milton Keynes market.
• AirbnbminorChannel Partner/ Reseller/ DistributorServiced apartment at 128 Wigmore Street listed on Airbnb for short-term lettings to business travellers and tourists. The two-bedroom apartment is managed through Airbnb's platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IWG (Regus, Spaces, HQ): The world's largest flexible workspace operator with thousands of locations globally under Regus, Spaces, Signature, and HQ brands. Directly comparable to Boutique in the serviced office model but at vastly larger scale and a more enterprise-skewed customer mix.
• WeWork: Global coworking and flexible office giant with significant London presence. Operates a comparable private office + coworking + meeting room product mix, though at much larger scale and targeting larger enterprise tenants.

Direct peers

• Workspace Group: London-focused serviced office and flexible workspace provider with ~60+ locations. Closest like-for-like UK peer to Boutique in terms of design-led, characterful buildings and SME customer focus in London.
• The Office Group (now part of IWG): Premium UK and European flexible workspace operator with design-led interiors and a strong London presence. Competes head-to-head with Boutique for SMB and mid-market clients wanting characterful, hospitality-focused workspace.
• Servcorp: Premium serviced office and virtual office provider operating in prime global business districts. Closely comparable to Boutique's virtual office + serviced office + meeting room bundle of services.
• Landmark Space: UK serviced office provider with portfolio of characterful, design-led buildings across London and other major UK cities. Direct competitor for boutique-style, heritage-converted office space.

Emerging players

• Industrious: US-headquartered flexible workspace operator with hospitality-led positioning and premium interiors. Shares Boutique's focus on experience, on-site hospitality teams, and SMB/mid-market customers.
• Uncommon: UK flexible workspace operator with design-forward, community-led coworking and private offices in London and Bristol. Direct competitor for design-conscious SMBs seeking boutique-feel workspace.
• Mindspace: Premium flexible workspace operator with locations across the UK, Europe, and US. Comparable boutique positioning with hospitality-led service and focus on SMB and corporate clients.

Others

• Yardi (technology partner): Software vendor whose coworking/flexible workspace platform Boutique uses for member management and bookings. Adjacent ecosystem enabler rather than competitor, but relevant to operational scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheBoutiqueWorkplaceCompany
• Facebookfacebook.com/BoutiqueWorkCo
• LinkedInlinkedin.com/company/boutique-workplace-co
• Instagraminstagram.com/boutiqueworkplace
• Xx.com/BoutiqueWorkCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boutique Workplace Company