Uncommon
Uncommon is a London-based flexible workspace operator running five premium, design-led coworking locations (Holborn, Liverpool Street, Borough, Fulham, Highbury) on subscription memberships for SMBs, freelancers, and enterprise teams, with differentiated B Corp and BREEAM sustainability credentials.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Uncommon does
Uncommon is a London-based flexible workspace operator founded in 2016 that runs five premium-design coworking and serviced-office locations across London (Holborn, Liverpool Street, Borough, Fulham, and Highbury & Islington), with several locations operating on a waiting-list basis. Its core product portfolio spans Private Office memberships (from £450+VAT per desk per month), Dedicated Desks (£399+VAT), Hot Desks (£299+VAT), Day Passes (£40-£50+VAT), Weekend Passes (£35+VAT), Meeting Room hire (2-50 people), and Event Spaces (rooftops, lounges, gardens). Revenue is generated primarily through recurring monthly subscriptions on longer-duration memberships combined with usage-based payments for passes, rooms, and events; the GTM model layers self-serve online booking for casual users with a dedicated enterprise sales team for larger teams, plus a member referral programme offering up to £1,000 per private-office conversion.
The underlying technology is conventional for the flex-workspace sector — an integrated booking platform exposed through location-specific web portals and the Uncommon mobile app (iOS and Android) supporting room and pass booking, membership management, live chat, and smart door access — combined with amenity infrastructure such as a Fulham-based podcast/video content studio, BREEAM-certified sustainable buildings, and SBTi-aligned Net Zero operations. Uncommon differentiates on curated interior design, ESG credentials (B Corp score 98.2, Carbon Neutral PAS 2060, Investors in People Gold), and amenity density (rooftop terraces, wellness studios, Peloton bikes, zen gardens, dog-friendly environments).
Commercially, Uncommon targets four primary segments: Small to Medium Businesses (permanent team offices), Freelancers and Independent Professionals (hot desk and day pass users), Enterprise Companies (large private offices and corporate events), and Event Planners/Creative Industries seeking distinctive venues. Distribution combines digital self-serve (website and app), inside sales for meetings and events, and field sales for private offices. The company is privately held following a £300 million investment in 2017 from The Carlyle Group and Blackstone, with a reported 11-50 employees, CEO Chris Davies, and no public revenue disclosure.
Uncommon firmographics
Firmographics- Name
- Uncommon
- Legal name
- Uncommon
- Website
- https://uncommon.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uncommon is a London-based flexible workspace operator running five premium, design-led coworking locations (Holborn, Liverpool Street, Borough, Fulham, Highbury) on subscription memberships for SMBs, freelancers, and enterprise teams, with differentiated B Corp and BREEAM sustainability credentials.
- Ownership category
- akta.pro rank
Uncommon industry classification
Industry- Product category
- Flexible Office & Coworking Space
- NAICS
- Facilities Support Services (56121), Facilities Support Services (561210)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Quiet/Work-Friendly (Digital Nomad) Hostels (THAMAIAF)
Keywords
Where Uncommon is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Uncommon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Private Office Memberships: All-inclusive permanent office space for teams, offered at various London locations with customisable layouts and 24/7 access. Revenue generated through monthly membership fees starting from £450 + VAT per desk.
- Hot Desk Memberships: Flexible shared workspace access on a rolling basis, allowing freelancers and part-timers to choose a desk daily within the flexible shared space.
- Dedicated Desk Memberships: Permanent desk space seven days a week for individuals or small teams seeking a dedicated home base within the coworking space.
- Day Passes: Pay-as-you-go access to coworking facilities for freelancers, remote workers, and teams needing occasional workspace without commitment. Individual passes from £40 + VAT with bundle options available.
- Weekend Passes: Flexible weekend-only access for weekend workers and moonlighting creatives seeking quiet work time without contracts.
- Meeting Room Hire: Hourly or daily hire of meeting rooms for 2-50 people across all locations, with AV equipment, catering options available. Non-members can also book.
- Event Space Hire: Unique indoor and outdoor spaces for corporate events, parties, launches, and gatherings. Includes rooftops, lounges, gardens, and studios with full event support and catering options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Office - All-inclusive permanent workspace for teams |
| Subscription | Monthly | Hot Desk - Flexible shared workspace access |
| Subscription | Monthly | Dedicated Desk - Permanent desk space seven days a week |
| Unit Pricing | Pay-as-you-go | Day Pass - Pay per day access |
| Unit Pricing | Pay-as-you-go | Weekend Pass - Weekend-only flexible access |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Uncommon product offering
Product offeringCore offering
Uncommon operates five premium coworking and flexible office locations across London, providing all-inclusive private offices, dedicated desks, hot desks, day passes, and weekend passes alongside bookable meeting rooms and event spaces. The offering is supported by the Uncommon App, in-house interior design customisation, ESG-aligned building operations (B Corp, BREEAM), and an extensive amenity portfolio including rooftop terraces, wellness studios, content studios, and zen gardens. Pricing starts from £299+VAT per month for Hot Desk, £399+VAT for Dedicated Desk, and £450+VAT per desk for Private Office, with pay-as-you-go day passes from £40+VAT and weekend passes from £35+VAT.
Product overview
Uncommon is a London-based flexible workspace provider offering a portfolio of five unique locations (Holborn, Liverpool Street, Borough, Fulham, and Highbury & Islington). The core offering consists of flexible workspace memberships: Private Office (dedicated team spaces), Dedicated Desk (permanent individual desks), Hot Desk (flexible shared workspace), Day Pass (pay-per-day access), and Weekend Pass (weekend-only access). Additional services include Meeting Rooms (bookable spaces for 2-50+ people) and Event Spaces (rooftops, lounge bars, wellness studios for private hire). Supporting products include the Uncommon App for membership management and bookings, the 'Alive with Possibilities' Podcast, and an ESG strategy with sustainability certifications. The company differentiates through curated design, wellness-focused facilities, B Corp certification, and BREEAM-certified sustainable buildings.
Differentiator
Problem solved
Functional benefit
Brands
- Alive with Possibilities: A podcast from Uncommon, where host and CEO Chris Davies sits down with founders, leaders and changemakers to discuss their businesses and their outlook upon life.
Products and services
- Private Office Fully furnished private office spaces for teams of 2 to 250+, with complete privacy, all-inclusive rates covering utilities and WiFi, 24/7 access, curated design options via the in-house Design Team, and access to members lounges and community events.
- Dedicated Desk Permanent desk space seven days a week for individuals or small teams, with personal storage, 24/7 building access, all-inclusive utilities, and flexible access to collaborative spaces.
- Hot Desk Flexible shared workspace access on a rolling monthly basis, allowing freelancers and part-timers to choose a free desk in the communal area on the day.
- Day Pass Pay-as-you-go daily coworking access with no commitment or contracts, including high-speed Wi-Fi, quiet zones, and communal spaces. Available at all five London locations, Monday–Friday, 8am–6pm, with bundle packs.
- Weekend Pass Flexible weekend-only workspace access for weekend workers and moonlighting creatives seeking quiet focused work time, with no contracts and advance booking.
- Meeting Rooms Flexible meeting spaces for 2 to 50+ people available for hourly or daily hire, with TV screens, Click-share screen sharing, video conferencing, and complimentary water and biscuits. Available to non-members at all five locations.
- Event Spaces Unique indoor and outdoor event spaces including rooftop terraces, lounge bars, wellness studios, and gardens available for private hire. Suitable for summer parties, product launches, networking sessions, training sessions, and workshops, with catering options and silent disco technology.
- Content Studio Fully equipped content creation facility at Fulham featuring podcast, video and live broadcasting capabilities with multiple sets and multi-camera production with full technical gallery.
- Uncommon App Mobile application available on iOS and Android enabling members to search and book meeting rooms, Day and Weekend passes, connect with Team via live chat, manage membership, and open doors with one click.
Quantifiable outcome
- B Impact Score of 98.2 achieving B Corp certification
- +4 more outcomes
Companies that use Uncommon
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Uncommon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Uncommon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Future ShiftcoreESG partner selected to support members on their sustainability journey, offering regular workshops and optional business-specific tailored support for B Corp certification and Net Zero strategy.
- Spread a SmileminorCharity partner bringing joy and laughter to seriously ill and hospitalised children. Uncommon has been supporting since 2021, with Spread a Smile now part of the Highbury community.
- MatchableminorPersonalised volunteering platform launched in 2024 to facilitate team charity initiatives and community engagement.
- Science Based Targets initiative (SBTi)coreAlignment with SBTi 2050 Net Zero target for emissions reduction, incorporating full Scope 3 including construction works and embodied carbon.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Uncommon competitors and assessment
Company assessmentBroad incumbents
- WeWork: WeWork is a global coworking/flexible office operator with multiple London locations. Directly comparable product offering (private offices, hot desks, meeting rooms) but a much larger footprint and distinct brand positioning.
- IWG (International Workplace Group): IWG owns Regus, Spaces, HQ, and Signature — the world's largest flexible office operator with thousands of locations globally, including London. Comparable business model (office space + memberships) but at vastly greater scale and a broader, more price-segmented portfolio.
- Knotel (Newmark): Knotel, now part of Newmark, provides flexible office solutions primarily for enterprise customers. Comparable on custom private-office product and enterprise sales motion, though with a different ownership structure.
- Industrious: Industrious is a premium flexible office operator with a hospitality-driven service model, similar to Uncommon's positioning. Comparable on enterprise-grade product and premium pricing, though with limited London presence.
Direct peers
- Workspace Group: Workspace Group operates a London-centric portfolio of flexible, design-led office spaces targeting SMEs and creative businesses. Highly comparable to Uncommon on geography (London-only) and customer profile, though its historic model is more leasehold than serviced.
- The Office Group: The Office Group is a leading UK flexible office operator with a premium, design-led portfolio across London. Closest direct peer to Uncommon given overlapping product mix (private offices, meeting rooms, event spaces) and similar target customer base of SMEs and enterprises.
- Huckletree: Huckletree is a London-based coworking operator with a strong design and community focus, serving startups, scaleups, and corporates across multiple London locations. Highly comparable to Uncommon on product, customer segments, and design-led differentiation.
- Second Home: Second Home operates design-led coworking and event spaces in London with a creative-industries focus. Comparable to Uncommon on premium design positioning, event space offerings, and creative/community member base.
Emerging players
- Mindspace: Mindspace is a premium flexible office operator with London locations serving enterprise and SME clients. Comparable on premium design, hospitality-led service, and enterprise positioning.
- Runway East: Runway East operates London-focused coworking spaces targeted at startups and scale-ups. Comparable on product (offices, desks, meeting rooms) and customer segment, though typically at a smaller scale and earlier stage than Uncommon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Uncommon social profiles
Digital presenceUncommon compliance and trust
Trust signalCompliance5 records
Uncommon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uncommon leadership team
Management profileNumber of profiles
Profiles2 records
Uncommon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uncommon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uncommon
What does Uncommon do?
Uncommon operates five premium coworking and flexible office locations across London, providing all-inclusive private offices, dedicated desks, hot desks, day passes, and weekend passes alongside bookable meeting rooms and event spaces. The offering is supported by the Uncommon App, in-house interior design customisation, ESG-aligned building operations (B Corp, BREEAM), and an extensive amenity portfolio including rooftop terraces, wellness studios, content studios, and zen gardens. Pricing starts from £299+VAT per month for Hot Desk, £399+VAT for Dedicated Desk, and £450+VAT per desk for Private Office, with pay-as-you-go day passes from £40+VAT and weekend passes from £35+VAT.
Is Uncommon a public or private company?
Uncommon is a private company. It is classified as private equity controlled and is currently operating.
When was Uncommon founded?
Uncommon was founded in 2016. It employs 11 to 50 people.
Where is Uncommon based?
Uncommon is headquartered in London, United Kingdom, in the Europe region.
How does Uncommon make money?
Seven revenue lines are on record. Private Office Memberships are the primary driver. The others are hot Desk Memberships, dedicated Desk Memberships, day Passes, weekend Passes, meeting Room Hire and event Space Hire.
Who are Uncommon's main competitors?
Broad incumbents on record are WeWork, IWG (International Workplace Group), Knotel (Newmark) and Industrious. Direct peers are Workspace Group, The Office Group, Huckletree and Second Home. Emerging players are Mindspace and Runway East.
Does Uncommon have an API?
No public API is recorded for Uncommon.
What industry is Uncommon in?
Uncommon's product category is Flexible Office & Coworking Space. Its primary akta.pro industry code is THAMAIAF, Quiet/Work-Friendly (Digital Nomad) Hostels. Its NAICS code is 56121 and its SIC code is 8744.