SAR USA
Sarsilmaz (formerly SAR USA) is the US distribution entity of Turkish firearms manufacturer Sarsilmaz, founded in 1880. It imports and sells pistols, shotguns, revolvers, and accessories through authorized dealers, big-box retailers, and e-commerce partners serving civilian shooters and law enforcement in the US.
- Company typePrivate
- Founded1880
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SAR USA does
Sarsilmaz (formerly operating in the US as SAR USA, rebranded January 2026) is the US distribution and marketing entity of Turkish firearms manufacturer Sarsilmaz, founded in 1880 and self-described as one of the world's largest manufacturers of premium firearms and ammunition. The company imports and distributes Sarsilmaz-manufactured pistols (SAR9 Series Gen 3 in Subcompact, Compact, Full Size, Sport, SOCOM Compact, and SOCOM Full Size configurations; the 7/24 Series in Compact, Full Size, and Sport variants; K-12 Sport; ST9 and ST10; SAR 109T), revolvers (SR 38), and shotguns (Over & Under, Semi-Automatic, Vertu). The portfolio also includes a deep aftermarket accessories catalog covering magazines, Level II/III holsters, barrels, threaded barrels and compensators, factory replacement slides, sights and mounting plates, red dot optics, weapon lights, grips, magwells, recoil assemblies, replacement parts, maintenance supplies, and branded apparel.
Core technology centers on precision-engineered firearms manufactured to tight tolerances, with a proprietary Interchangeable Grip System on the SAR9 platform developed from molded data of over 1,000 shooters' hands to deliver modular side panels and backstraps for custom fit. SOCOM tactical variants add threaded barrels for suppressor mounting and night sights for low-light duty use. Sarsilmaz positions the line as delivering professional-grade reliability and accuracy at accessible price points relative to premium US and European competitors.
Revenue is generated through wholesale hardware sales of firearms and accessories via a multi-channel US distribution network. An authorized dealer locator network is supplemented by big-box retail partnerships (Sportsman's Warehouse, Bass Pro Shops, Academy Sports + Outdoors, Scheels) and dedicated e-commerce distributors (Palmetto State Armory, Lipsey's, Sports-South). The customer base spans two horizontal primary segments: Professionals and Law Enforcement (duty carry, professional use) and Civilian Shooters (concealed carry, sport, competition, recreational). Marketing is driven by industry trade show participation (SHOT Show, SOF WEEK, NRA, GO.A.L.S., TTPOA), company blog content, dealer relationships, and retail partner merchandising. The US operation runs out of Las Vegas with 11-50 employees and is privately held under the Turkish parent.
SAR USA firmographics
Firmographics- Name
- SAR USA
- Legal name
- Sarsilmaz
- Website
- https://sarusa.com
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sarsilmaz (formerly SAR USA) is the US distribution entity of Turkish firearms manufacturer Sarsilmaz, founded in 1880. It imports and sells pistols, shotguns, revolvers, and accessories through authorized dealers, big-box retailers, and e-commerce partners serving civilian shooters and law enforcement in the US.
- Ownership category
- akta.pro rank
SAR USA industry classification
Industry- Product category
- Firearms Manufacturing
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
Keywords
Where SAR USA is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SAR USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Firearms Sales: One-time sale of firearms including pistols (SAR9 series, 7/24 series, K-12 Sport, ST9, 109T) and shotguns (Over & Under, Semi-Automatic). Primary revenue stream through direct dealer sales and retail distribution.
- Accessories and Parts: Sales of magazines, holsters, grips, barrels, threaded barrels, compensators, slides, sights, red dot sights, recoil assemblies, lights, maintenance products, and replacement parts for Sarsilmaz firearms.
- Apparel and Merchandise: Branded apparel and merchandise sales through e-commerce and dealer channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories - Magazines |
| Unit Pricing | Pay-as-you-go | Accessories - Grips and Components |
| Unit Pricing | Pay-as-you-go | Firearms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
SAR USA product offering
Product offeringCore offering
SAR USA (now Sarsilmaz) manufactures and distributes firearms including pistols (SAR9 Series Gen 3, 7/24 Series, K-12 Sport, ST series, SAR 109T), shotguns (Over & Under, Semi-Automatic, Vertu), and revolvers (SR 38), plus a comprehensive accessory line (magazines, holsters, barrels, threaded barrels, compensators, sights, mounting plates, slides, grips, magwells, lights, red dot sights, recoil assemblies, replacement parts, and maintenance products). Products are sold through authorized dealers, major sporting goods retailers, and e-commerce partners primarily to civilian shooters, competitive shooters, concealed carry holders, and law enforcement professionals.
Product overview
Sarsilmaz (formerly SAR USA) is a firearms manufacturer with over 140 years of history dating back to 1880. The company produces a diverse portfolio of firearms and accessories: the SAR9 Series Gen 3 striker-fired pistols (Subcompact, Compact, Full Size, Sport, SOCOM Compact, SOCOM Full Size) featuring an interchangeable grip system with side panels and backstraps; the 7/24 Series performance pistols (Compact, Full Size, Sport); K-12 Sport pistols; Over & Under and Semi-Automatic shotguns including the Vertu model; the SR 38 revolver; and ST series pistols including ST9 and ST10. The product lineup also includes comprehensive accessories including magazines, holsters, barrels, threaded barrels, compensators, sights, mounting plates, replacement slides, grips, magwells, weapon lights, red dot sights, recoil assemblies, replacement parts, maintenance products, and apparel. The company operates as a single product line manufacturer with the core firearms serving as the primary offerings alongside an extensive aftermarket accessory ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- SAR9 Series Gen 3 Pistols Striker-fired 9mm pistol platform available in multiple form factors (Subcompact, Compact, Full Size, Sport, SOCOM Compact, SOCOM Full Size) featuring an interchangeable grip system with side panels and backstraps for customizable fit. Designed for civilian concealed carry, duty use, and competition shooting.
- 7/24 Series Pistols Performance pistol series engineered for 24/7 reliability, available in Compact, Full Size, and Sport configurations for civilian shooters seeking consistent duty-grade performance.
- K-12 Sport Pistol Sport-oriented pistol in the K-12 series lineup, designed for sport shooting applications.
- Over & Under Shotgun Traditional over-under break-action shotgun for hunting and sport shooting applications.
- Semi-Automatic Shotgun (including Vertu variant) Semi-automatic shotgun platform for sporting and tactical applications, including the premium Vertu semi-automatic shotgun variant.
- SR 38 Revolver 38 caliber revolver designed for personal defense and sporting use.
- ST 10 Semi-Automatic Pistol Semi-automatic pistol in the ST series, part of Sarsilmaz's legacy handgun offerings.
- ST9 Semi-Automatic Pistol Semi-automatic pistol in the ST series, part of Sarsilmaz's legacy handgun offerings.
- SAR 109T Pistol Semi-automatic pistol model in Sarsilmaz's product line.
- Firearm Magazines Replacement and extended magazines for SAR9 series and legacy models including B6, P8, 2000, K2 45, CM9, ST9, and 109T series.
- Holsters Level II and Level III holsters for SAR9 series and legacy models, including subcompact, compact, full size, sport, and SOCOM configurations.
- Barrels and Threaded Barrels & Compensators Factory replacement barrels, threaded barrels, and muzzle compensators for SAR9 series and legacy models, enabling suppressor mounting and muzzle device attachments.
- Sights, Mounting Plates, and Red Dot Sights Factory replacement sights, mounting plates for optics mounting, and red dot sights for rapid target acquisition.
- Factory Replacement Slides, Grips, and Magwells Factory replacement slides for Sarsilmaz pistols, factory replacement grips including interchangeable side panels and backstraps for the SAR9's modular grip system, and magazine well extensions for faster reloads.
- Lights and Recoil Assemblies Weapon lights for tactical and duty applications, plus recoil rod assemblies and springs for Sarsilmaz firearms.
- Replacement Parts and Maintenance Products OEM replacement parts for Sarsilmaz firearms plus cleaning, lubrication, and maintenance supplies.
- Sarsilmaz Apparel and Merchandise Branded Sarsilmaz apparel and merchandise sold through e-commerce and dealer channels.
Quantifiable outcome
- Firearms engineered for reliability under harsh environments and prolonged use
- +1 more outcomes
Companies that use SAR USA
Customer profileSegments2 records
Ideal customer profiles2 records
SAR USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SAR USA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sportsman's WarehousecoreMajor retail partner offering Sarsilmaz firearms and accessories in physical store locations nationwide. One of the primary big-box retail channels for the brand.
- Bass Pro ShopscoreBig box outdoor retailer distribution partner for Sarsilmaz firearms and accessories. Provides physical retail footprint across the US.
- Academy Sports + OutdoorscoreNational sporting goods retailer carrying Sarsilmaz firearms and accessories in stores and online.
- Palmetto State ArmorycoreMajor online firearms retailer and e-commerce partner for Sarsilmaz products, offering online purchasing and shipping.
- ScheelscoreSporting goods retailer with physical store presence carrying Sarsilmaz firearms and accessories.
- Lipsey'sminorWholesale firearms distributor partner enabling distribution to dealers and retailers across the US market.
- Sports-SouthminorRegional wholesale distributor partner for Sarsilmaz firearms and accessories in the southeastern US market.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SAR USA competitors and assessment
Company assessmentDirect peers
- Sig Sauer: US-headquartered firearms manufacturer with a similar striker-fired pistol portfolio and strong law-enforcement/military channel — the most direct US-market comparator to Sarsilmaz's SAR9 line.
- Glock: Austrian-founded global striker-fired pistol leader; competes head-to-head with the SAR9 in the same price tier and use cases (duty, concealed carry, sport).
- Beretta: Italian firearms manufacturer with deep US retail distribution (including shotguns and pistols); structurally analogous to Sarsilmaz as a foreign heritage brand with US commercial operations.
- Walther: German pistol maker (PPQ/PDP) competing in the striker-fired category; similar value proposition of precision engineering at premium price points for duty and civilian use.
- CZ-USA: US subsidiary of Czech manufacturer Česká zbrojovka; mirrors Sarsilmaz's go-to-market of importing European-built pistols and shotguns into the US through dealer and big-box channels.
- Taurus: Brazilian-origin firearms manufacturer with established US distribution; closest price-point competitor to Sarsilmaz for value-conscious civilian shooters.
- Heckler & Koch: German firearms manufacturer competing in the duty/military and civilian pistol segments; comparable premium positioning and international manufacturing base.
- Springfield Armory: Importer/manufacturer of 1911-platform and striker-fired pistols (Hellcat, XD); closely mirrors Sarsilmaz's mix of striker-fired duty pistols and specialty shotguns sold through US dealers.
Broad incumbents
- Smith & Wesson: Dominant US firearms manufacturer with the broadest product portfolio (handguns, rifles, suppressors); represents the entrenched incumbent Sarsilmaz is challenging for shelf and mind share.
- Ruger: US-based, broad-portfolio firearms maker with deep dealer penetration across pistols and long guns; competes with Sarsilmaz across both sporting and duty segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SAR USA social profiles
Digital presenceSAR USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAR USA leadership team
Management profileNumber of profiles
SAR USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAR USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAR USA
What does SAR USA do?
SAR USA (now Sarsilmaz) manufactures and distributes firearms including pistols (SAR9 Series Gen 3, 7/24 Series, K-12 Sport, ST series, SAR 109T), shotguns (Over & Under, Semi-Automatic, Vertu), and revolvers (SR 38), plus a comprehensive accessory line (magazines, holsters, barrels, threaded barrels, compensators, sights, mounting plates, slides, grips, magwells, lights, red dot sights, recoil assemblies, replacement parts, and maintenance products). Products are sold through authorized dealers, major sporting goods retailers, and e-commerce partners primarily to civilian shooters, competitive shooters, concealed carry holders, and law enforcement professionals.
Is SAR USA a public or private company?
SAR USA is a private company. It is classified as corporate owned and is currently operating.
When was SAR USA founded?
SAR USA was founded in 1880. It employs 11 to 50 people.
Where is SAR USA based?
SAR USA is headquartered in Miami, United States, in the North America region.
How does SAR USA make money?
Three revenue lines are on record. Firearms Sales are the primary driver. The others are accessories and Parts and apparel and Merchandise.
Who are SAR USA's main competitors?
Direct peers on record are Sig Sauer, Glock, Beretta, Walther, CZ-USA, Taurus, Heckler & Koch and Springfield Armory. Broad incumbents are Smith & Wesson and Ruger.
Does SAR USA have an API?
No public API is recorded for SAR USA.
What industry is SAR USA in?
SAR USA's product category is Firearms Manufacturing. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection). Its NAICS code is 332994 and its SIC code is 3949.