Doubleday & Cartwright

What Doubleday & Cartwright does

Doubleday & Cartwright is a Brooklyn- and Los Angeles-based creative agency founded in 2010 that operates at the intersection of brand strategy, visual identity, and cultural positioning. The firm delivers full-stack creative services spanning brand strategy and identity, digital and interactive design, sports team and league identity systems, content and production (animation, film, photography), creative direction, campaigns and storytelling, and spatial/experiential design. Its core capabilities are rooted in senior creative talent — founders Aaron Amaro (Head of Creative) and Chris Isenberg (ECD, Story) lead a team that includes Chief Brand Officer Damian Bulluck, COO Cary Nakamaru, three Creative Directors, and dedicated heads of business and commercial strategy.

The company's revenue model is professional services-based: project engagements and retainers billed for naming, identity, campaign, and production work. Pricing is bespoke and not publicly disclosed. Customer concentration skews heavily toward enterprise — sports leagues and franchises (NBA, WNBA, MLS, NHL, NFL), major footwear and apparel brands (Nike, Jordan, UGG, Canada Goose, The North Face, Union LA), and cultural partners (Motown Records, Muhammad Ali Estate, Gamma). Go-to-market is portfolio-led and referral-driven: completed high-profile work (Inter Miami CF, Utah Mammoth, Jordan x Union LA) functions as the primary demand-generation channel, supplemented by affiliated cultural publications (Victory Journal, BRICK) and direct outreach via [email protected]. The firm reports no external funding, no parent company, and founder-led independent ownership, with offices in Brooklyn and Los Angeles serving clients globally.

Name

Doubleday & Cartwright

Legal name

Doubleday & Cartwright

Website

https://doubledayandcartwright.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Doubleday & Cartwright is a Brooklyn and Los Angeles-based creative agency founded in 2010 that delivers brand strategy, identity, campaign, and production services for sports leagues and franchises (NBA, WNBA, MLS, NHL), global footwear and apparel brands (Nike, Jordan, UGG, Canada Goose), and cultural partners.

Ownership category

akta.pro rank

Product category

Creative & Brand Strategy Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative agency services
• Brand identity design
• Campaign creative direction
• Visual identity systems
• Brand strategy consulting

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Doubleday & Cartwright generates revenue through project-based creative engagements, including brand identity development, campaign strategy and creative direction, visual identity systems, team/franchise naming and identity, content and production services, and spatial/interaction design. Services span strategy through execution, billed on a project or retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Doubleday & Cartwright is a creative agency that develops brand strategy, identity systems, and campaign direction for cultural, sports, and fashion clients. The studio produces original content, design, and creative campaigns that translate brand narratives across visual, digital, and editorial channels. Its work spans leagues, teams, fashion houses, and cultural institutions.

Product overview

Doubleday & Cartwright is a creative agency offering a unified suite of brand strategy, identity, and creative services—not a modular software platform. Its core offerings span Brand Strategy & Identity (positioning and voice systems), Digital & Interactive (interfaces and motion experiences), Sports (team naming, identity systems, uniform/apparel design, storytelling, fan engagement), Content & Production (animation, film, photography, moving image), Creative Direction & Design (art direction, typography, visual languages), Collabs & Cultural Platforms (partnerships and publishing), Campaigns & Storytelling (cross-medium narratives), and Spatial & Interaction (environmental and experiential design). The agency works primarily with major sports franchises (NBA, WNBA, NHL, MLS teams), fashion and lifestyle brands (Nike, Jordan, UGG, The North Face, Union LA), and cultural institutions, delivering end-to-end creative from naming and identity through campaign execution and production.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Identity Design
• Campaign Development
• Content Production

Quantifiable outcome

• Utah Mammoth name chosen by fan vote with 850,000+ participants over 13 months and four rounds of voting
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and strategic.

• Utah Mammoth (NHL)coreStrategic or Co-development Partner · 7 May 2025Doubleday & Cartwright built the complete brand identity for the NHL's Utah Mammoth franchise — from the 'Mountain Mammoth' mark and Mammoth Sans typeface through jerseys, alternates, digital, and merchandise. The identity was shaped by fan voting (850,000+ voices) and unveiled on May 7, 2025, to widespread praise for its bold clarity and depth.
• Union Los AngelescoreStrategic or Co-development PartnerDoubleday & Cartwright has partnered repeatedly with Union Los Angeles on major sneaker and fashion campaigns, including the Union LA x Fragment Air Jordan 1 'Mastering the Urahara Stitch' campaign and the Union LA x Clippers capsule launch inside the Intuit Dome. The partnership treats collaboration as something engineered, not announced, with D&C providing creative direction across film, graphic identity, and runway experiences.
• Muhammad Ali EstatecoreStrategic or Co-development PartnerD&C partnered with the Muhammad Ali Estate to develop the Everlast 'Gonna Dance' campaign — framing it as a cultural reset for the brand, honoring boxing's legacy while rendering it contemporary through Ali's image and words alongside present-day champions. The partnership enabled authentic use of Ali's estate and likeness.
• Jordan BrandcoreStrategic or Co-development PartnerDoubleday & Cartwright has worked extensively with Jordan Brand on multiple campaigns including the Union LA x Fragment Air Jordan 1, Union LA x Jordan 'Late Night with Union' at NBA All-Star Weekend, and the Air Jordan 1 'Shattered Backboard' 2025 re-release campaign. D&C's work is credited with making Jordan Brand campaigns feel like cultural events rather than product drops.
• NikecoreStrategic or Co-development PartnerD&C led brand and campaign strategy for Nike's NOCTA Cardinal Stock collection — defining the narrative as an everyday utility collection aligned with NOCTA's streetwear legacy, anchored by Drake's 'for us, by us' motto. Also worked on broader Nike creative partnerships and Canada Goose NBA activations featuring Nike.
• Michael Johnson / Grand Slam TrackcoreStrategic or Co-development PartnerD&C served as the full creative partner behind the launch of Grand Slam Track — a professional track and field league founded by seven-time Olympic gold medalist Michael Johnson. D&C led end-to-end creative from naming and brand identity through typography, visual systems, campaign photography, film, and digital presence. Worked in close partnership with Johnson and league leadership.
• Fenway Sports Group (Boston Common Golf)coreStrategic or Co-development PartnerD&C partnered from day one with Fenway Sports Group to name, brand, and animate Boston Common Golf's entry into TGL — a new kind of golf franchise rooted in community and technology. D&C served as thought architects, pulling inspiration from Boston Common, Frog Pond, and the city's collective spirit to build a brand system that flexes across broadcast, apparel, and digital.
• David Beckham / Inter Miami CFcoreStrategic or Co-development PartnerDoubleday & Cartwright was approached by David Beckham to create the identity for the first ever MLS club in Miami. D&C developed strategy, naming, crest, typography, color palette, and full visual identity system for Inter Miami CF. The iconic heron crest and pink color system established one of the most culturally recognizable brands in modern football.
• Motown RecordsstrategicGTM or Marketing PartnerD&C partnered with the Detroit Pistons to develop the Pistons x Motown Records capsule collection — merging basketball and music into a single cultural statement, not as nostalgia but as relevance. This collaboration brought Motown's cultural authority into the franchise's apparel program.
• Canada GoosestrategicStrategic or Co-development PartnerD&C partnered with Canada Goose to bring its performance heritage into basketball culture through multi-year NBA partnership activations — first with Salehe Bembury (2022) featuring stop-motion films and IRL experiences, then with UNION LA (2023) extending the story through layered design and West Coast attitude.
• GammastrategicStrategic or Co-development PartnerD&C served as lead creative partner to Gamma for the 30th anniversary of Snoop Dogg's Doggystyle album deluxe reissue — leading strategy, narrative development, design, and the full suite of campaign materials for the 2023 release including limited April 20 vinyl pressing.
• Salehe BemburystrategicStrategic or Co-development PartnerIn 2022, D&C partnered with Canada Goose and designer Salehe Bembury to reimagine Canada Goose icons through a bold, expressive lens, supported by cinematic stop-motion films and immersive outdoor experiences — one of several NBA All-Star activations that reframed the Canada Goose partnership as a creative platform.
• Chris GibbsstrategicStrategic or Co-development PartnerD&C partnered with Chris Gibbs and the Union LA team on the Union LA x Fragment Air Jordan 1 campaign 'Mastering the Urahara Stitch.' The collaboration treated the partnership as something engineered — the stitch serving as a governing metaphor for how strong collaborations are constructed, not announced.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Independently owned creative agency operating across NYC, LA, London, and Toronto, with comparable brand strategy, identity, and campaign capabilities serving similar enterprise brand clients including sports-adjacent work.
• Athletics: NYC-based independent creative agency known for brand design, identity systems, and integrated campaigns for cultural and lifestyle clients. Direct competitor in the boutique brand-identity space.
• Mast: Brooklyn-based design and brand studio specializing in identity, digital, and packaging work for cultural and commercial clients. Similar boutique scale and aesthetic-driven positioning.
• Manual: San Francisco-based creative agency with deep experience in sports marketing and identity work (NBA, MLS, MLB teams). Closest comparable in the franchise identity / sports creative category.
• Mother Design: Design arm of independent agency Mother, based in LA, focused on brand identity and design systems for cultural and consumer clients. Comparable boutique scale, aesthetic positioning, and sport/lifestyle client mix.
• COLLINS: Independent brand strategy and design firm with offices in NYC and San Francisco, working across identity, brand systems, and campaigns for culture-forward clients. Comparable scope of work and client mix.
• Porto Rocha: NYC-based independent brand identity and design studio. Smaller than D&C but highly specialized in identity systems, often competing for the same sports franchise and lifestyle brand identity briefs.
• Translation LLC: Brooklyn/NYC-based independent creative agency founded by Steve Stoute, similarly positioned at the intersection of culture, sport, and brand. Comparable in size, target verticals (sports, entertainment, fashion), and full-service creative offering.

Broad incumbents

• Pentagram: Larger, established partner-owned design firm with global offices, offering brand identity, editorial, and design across a far broader client portfolio. Competitor for identity work, especially in culture and institutional branding.
• Wieden+Kennedy: One of the largest independent creative agencies globally and a longstanding Nike partner. Sets the bar for sport/lifestyle campaign work and competes with D&C for Nike family and cultural brand assignments.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/doubleday-&-cartwright
• Instagraminstagram.com/doubledayandcartwright

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doubleday & Cartwright