Floor Shield
Floor Shield is a U.S. private company that sells 100% polyaspartic concrete floor coating systems (Flake, Quartz, Solid Color, Clear) with a 15-year transferable warranty, distributed exclusively through an independent dealer network serving residential and commercial customers across 30+ major U.S. metros.
- Company typePrivate
- Founded2020
- HeadquartersDestin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Floor Shield does
Floor Shield is a U.S. private floor coating company headquartered in Destin, Florida, operating as a specialized floor coating division under the Rhino Shield brand (which has provided protective coatings since 2000). The company sells 100% polyaspartic concrete coating systems — comprising four variants (Flake, Quartz, Solid Color, Clear) — that the company positions as superior to epoxy and polyurea blends on UV stability, curing speed (4–5 hours to return to service versus 1–2 days for epoxy), durability (claimed at 4–5x epoxy), and slip resistance (DCOF scores of 151% dry and 207% wet versus OSHA standards). Floor Shield backs installations with a 15-year transferable non-prorated warranty and offers four application ranges: residential (garages, basements, outdoor patios/pool decks) and commercial/industrial (commercial kitchens, kennels, locker rooms, warehouses, showrooms, food processing, gym floors) plus government/military facilities.
Floor Shield goes to market exclusively through an independent dealer network: dealers acquire protected territories for a $10,000 non-refundable deposit (including $7,500 of product credit), receive classroom and on-site installation training at the company's Florida training academy, and invest $50,000–$75,000 in year one (SBA-financing prequalified). The company's own headcount is small (11–50 employees) and its role is largely product formulation, brand support, marketing collateral, lead generation through the company website and content-led SEO/Learning Center, and dealer training. The dealer network currently spans 30+ major U.S. metros across the Southeast, Midwest, Southwest, West Coast, and Mid-Atlantic. Pricing is quote-based (industry average $6.50–$9 per sq ft for polyaspartic coatings) and revenue accrues to Floor Shield from dealer deposits and ongoing product purchases, with end-customer revenue generated locally by dealers.
Floor Shield firmographics
Firmographics- Name
- Floor Shield
- Legal name
- Floor Shield Coatings
- Website
- https://floorshieldcoatings.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Floor Shield is a U.S. private company that sells 100% polyaspartic concrete floor coating systems (Flake, Quartz, Solid Color, Clear) with a 15-year transferable warranty, distributed exclusively through an independent dealer network serving residential and commercial customers across 30+ major U.S. metros.
- Ownership category
- akta.pro rank
Floor Shield industry classification
Industry- Product category
- Concrete Floor Coatings
- NAICS
- Flooring Contractors (23833), Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)
- akta.pro secondary industries
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where Floor Shield is headquartered
LocationHeadquarters
- HQ city
- Destin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Floor Shield business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Floor Coating Products and Installation Services: Floor Shield sells polyaspartic floor coating products and installation services through a network of independent dealers who pay an upfront deposit ($10,000) for the right to operate as Floor Shield dealers. Dealers purchase Floor Shield products and sell coatings to end customers, generating revenue from both product margins and installation services.
- Dealer Deposits and Product Credits: Dealers pay a $10,000 upfront non-refundable deposit that includes a $7,500 product credit, training, sales kit, and marketing collateral. Ongoing revenue comes from product purchases by dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Floor Shield product offering
Product offeringCore offering
Floor Shield provides 100% polyaspartic concrete floor coating products and installation services for residential, commercial, and industrial applications. The company operates exclusively through an authorized dealer network model, where independent dealers purchase territorial rights, receive product, training, and marketing support, then deliver four coating systems (Flake, Quartz, Solid Color, Clear) directly to end customers.
Product overview
Floor Shield is a concrete floor coating company offering a suite of four distinct 100% Polyaspartic coating systems: Flake System (decorative colored flakes), Quartz System (industrial-grade quartz granules), Solid Color System (uniform single-color finish), and Clear System (transparent topcoat). All systems are built on the company's proprietary polyaspartic coating technology, which provides UV stability, rapid curing times (4-5 hours return to service), and 4-5x greater durability than epoxy. The company also operates a Dealer Program offering business opportunities with exclusive territories, training, and marketing support. Applications span residential (garages, basements, patios, outdoor spaces) and commercial settings (commercial kitchens, kennels, locker rooms, businesses, showrooms, warehouses, food processing, gym floors, government facilities).
Differentiator
Problem solved
Functional benefit
Products and services
- Flake System A decorative floor coating system that broadcasts color flakes onto the polyaspartic base coat to create a textured, slip-resistant finish available in various color combinations. Targeted at residential and commercial customers seeking customized aesthetics.
- Quartz System An industrial-grade floor coating system incorporating colored quartz granules for enhanced durability and slip resistance, suitable for commercial and residential applications with heavy use requirements.
- Solid Color System A single-color polyaspartic coating providing a clean, uniform finish for concrete floors, offering UV stability and durable protection across residential and commercial settings.
- Clear System A transparent polyaspartic topcoat system designed to seal and protect concrete surfaces while maintaining the natural appearance of the underlying substrate.
- 100% Polyaspartic Concrete Coating System The proprietary 100% polyaspartic floor coating technology serving as the foundation for all Floor Shield products, featuring UV stability, rapid curing (4-5 hour return to service), 4-5x greater durability than epoxy, and a 15-year transferable warranty. Includes professional installation by authorized dealers.
- Floor Shield Dealer Program A business dealership opportunity for entrepreneurs and contractors offering exclusive protected territories, full sales and installation training, marketing support, and access to Floor Shield's polyaspartic coating products without franchise fees or royalty obligations.
Quantifiable outcome
- 4-5 hour return to service vs 1-2 days for epoxy
- +4 more outcomes
Companies that use Floor Shield
Customer profileSegments3 records
Ideal customer profiles4 records
Floor Shield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Floor Shield partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rhino ShieldcoreFloor Shield was launched as a specialized floor coating division under the Rhino Shield brand in 2020, expanding on Rhino Shield's experience in protective coating systems since 2000. While Floor Shield specializes in polyaspartic floor coating systems for residential and commercial concrete surfaces, it operates under the same organization, sharing common ownership structure and commitment to protective coating systems.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Floor Shield competitors and assessment
Company assessmentDirect peers
- Armorpoxy: Manufacturer and direct-seller of polyaspartic and epoxy floor coating systems for residential and commercial applications. Directly competes with Floor Shield on chemistry (polyaspartic advantage) and product range across garages, warehouses, and industrial floors.
- Rhino Shield: Parent brand and founding organization of Floor Shield (launched 2020 as a specialized division). Rhino Shield has supplied exterior protective coatings since 2000, sharing brand DNA, ownership, and dealer philosophy with Floor Shield, making it the most direct operational comparable.
- Allied Concrete Coatings: Regional installer-dealer of polyaspartic and epoxy floor coatings across the U.S. Sunbelt. Comparable product positioning, dealer economics, and customer segmentation (residential garages + light commercial) overlap directly with Floor Shield.
- Penntek Industrial Coatings: Polyurea and polyaspartic concrete coating manufacturer with an installer-dealer network similar to Floor Shield's. Targets the same residential garage and light-commercial use cases with comparable same-day return-to-service claims.
- Premier Concrete Coatings: Franchise/dealer network selling polyaspartic and epoxy concrete floor coatings for residential garages, basements, and commercial spaces. Operates a comparable channel-partner GTM with exclusive territories, making it the closest like-for-like competitor to Floor Shield's model.
- Gorilla Concrete Coatings: Dealer-led polyaspartic and epoxy floor-coating franchise operating across multiple U.S. states with similar residential + light-commercial focus and territory-protected dealer economics.
Emerging players
- Garage Living: Franchise network delivering premium garage interiors (cabinets, flooring, organization) across North America. Overlaps with Floor Shield on garage-floor coatings as a product within a broader offering; not a pure-play polyaspartic competitor but addresses the same end customer.
Regional players
- Legacy Industrial Coatings: Specialty installer of polyaspartic and epoxy coatings focused on the U.S. Southeast commercial market. Comparable product offering to Floor Shield but concentrated geographically rather than national.
Broad incumbents
- Tnemec Company: Established industrial-grade coatings manufacturer with polyaspartic, epoxy, and urethane systems used in commercial, institutional, and infrastructure settings. A broader incumbent whose floor-coating portfolio competes with Floor Shield on commercial specification-driven deals.
- ICP Construction (Polyspec): Division of a major coatings group offering polyaspartic and resinous floor systems through distribution and contractors. Competes with Floor Shield at the commercial/industrial end of the floor-coating market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Floor Shield social profiles
Digital presenceFloor Shield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floor Shield leadership team
Management profileNumber of profiles
Floor Shield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floor Shield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floor Shield
What does Floor Shield do?
Floor Shield provides 100% polyaspartic concrete floor coating products and installation services for residential, commercial, and industrial applications. The company operates exclusively through an authorized dealer network model, where independent dealers purchase territorial rights, receive product, training, and marketing support, then deliver four coating systems (Flake, Quartz, Solid Color, Clear) directly to end customers.
Is Floor Shield a public or private company?
Floor Shield is a private company. It is classified as corporate owned and is currently operating.
When was Floor Shield founded?
Floor Shield was founded in 2020. It employs 11 to 50 people.
Where is Floor Shield based?
Floor Shield is headquartered in Destin, United States, in the North America region.
How does Floor Shield make money?
Two revenue lines are on record. Floor Coating Products and Installation Services are the primary driver. The others are dealer Deposits and Product Credits.
Who are Floor Shield's main competitors?
Direct peers on record are Armorpoxy, Rhino Shield, Allied Concrete Coatings, Penntek Industrial Coatings, Premier Concrete Coatings and Gorilla Concrete Coatings. Garage Living is listed as an emerging player. Legacy Industrial Coatings is listed as a regional player. Broad incumbents are Tnemec Company and ICP Construction (Polyspec).
Does Floor Shield have an API?
No public API is recorded for Floor Shield.
What industry is Floor Shield in?
Floor Shield's product category is Concrete Floor Coatings. Its primary akta.pro industry code is IMAIAKAG, Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete), with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 23833 and its SIC code is 2851.