Premier Concrete Coatings
Premier Concrete Coatings is a family-owned Sturgis, Michigan installer of polyurea and polyaspartic concrete coatings, serving residential and commercial customers across Southwestern Michigan, Northern Indiana, and Northwest Ohio via a one-day, six-step proprietary process backed by a 15-year warranty.
- Company typePrivate
- Founded-
- HeadquartersSturgis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Premier Concrete Coatings does
Premier Concrete Coatings is a family-owned, private concrete coating installation company headquartered in Sturgis, Michigan, serving residential and commercial property owners within a 1.5-hour service radius across Southwestern Michigan, Northern Indiana, and Northwest Ohio. The company specializes in polyurea and polyaspartic concrete coating systems, delivered through a proprietary six-step process (Grind It, Repair It, Coat It, Flake It, Scrape It, Seal It) that enables one-day installation with light foot traffic achievable in 6–8 hours. Service offerings span garage, basement, patio, pool deck, and driveway coatings for homeowners, alongside commercial coatings, concrete polishing, grind and seal, and warehouse line striping for business and government clients.
The underlying technology relies on a self-priming 100% solids polyurea base coat topped with a UV-stable polyaspartic clear coat, finished with polymer flake broadcast and backed by a 15-year residential warranty against chipping, fading, and peeling. Polyaspartic chemistry supports application in temperatures as cold as -40°F, extending the workable installation season in Midwest climates. Coatings are marketed as four times stronger than epoxy and offer salt, oil, and UV resistance with non-slip and crack-repair options.
The business operates a direct-to-consumer service model: free on-site consultations and quotes, 50% down to book installation and 50% at completion, with project-based pricing tied to square footage and coating type. Customer acquisition blends field sales, website quote requests, phone-based inside sales, and a multi-channel organic presence (blog, Facebook, Instagram, Pinterest, TikTok, YouTube, Google Reviews). Named commercial accounts include St. Joseph County Sheriff's Department Training Center, Potawatomi Zoo, St. Joseph County Animal Shelter, K&S Vending, Ascension Event Center, and Taylor Freezer, alongside a long tail of residential jobs.
Premier Concrete Coatings firmographics
Firmographics- Name
- Premier Concrete Coatings
- Legal name
- Premier Concrete Coatings
- Website
- https://premiercoatingssturgis.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Premier Concrete Coatings is a family-owned Sturgis, Michigan installer of polyurea and polyaspartic concrete coatings, serving residential and commercial customers across Southwestern Michigan, Northern Indiana, and Northwest Ohio via a one-day, six-step proprietary process backed by a 15-year warranty.
- Ownership category
- akta.pro rank
Premier Concrete Coatings industry classification
Industry- Product category
- Concrete Floor Coating Services
- NAICS
- Painting and Wall Covering Contractors (23832)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)
- akta.pro secondary industries
- Concrete Floor Finishing, Polishing & Coatings (Residential) (HSAPAGAI), Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG), Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE)
Keywords
Where Premier Concrete Coatings is headquartered
LocationHeadquarters
- HQ city
- Sturgis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Premier Concrete Coatings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Concrete Coating Installation Services: Service-based revenue from installing polyurea and polyaspartic concrete coatings on residential and commercial properties. Pricing is project-based, determined by square footage and coating type. Payment structure requires 50% down payment to book installation and 50% at time of service completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Premier Concrete Coatings product offering
Product offeringCore offering
Premier Concrete Coatings installs polyurea and polyaspartic concrete floor coatings on residential and commercial surfaces including garages, basements, patios, pool decks, driveways, warehouses, and retail spaces. The company uses a proprietary six-step application process enabling one-day installation, backed by a 15-year residential warranty against chipping, fading, and peeling. Services are priced per project based on square footage and coating type, with 50% payment upfront to book and 50% at completion.
Product overview
Premier Concrete Coatings offers a unified concrete coating service centered on polyurea and polyaspartic floor coating systems, delivered through a proprietary six-step process (Grind It, Repair It, Coat It, Flake It, Scrape It, Seal It) that enables one-day installation. The product portfolio spans residential applications (Garage Floor Coatings, Basement Coatings, Patio Coatings, Driveway Coatings) and commercial offerings (Commercial Coatings, Commercial Polishing, Concrete Grind and Seal, Warehouse Line Striping), with Flake Concrete Coatings serving as the company's flagship decorative finish across all segments. All coatings feature UV-stable polyaspartic topcoats and carry a 15-year residential warranty against chipping, fading, and peeling.
Differentiator
Problem solved
Functional benefit
Products and services
- Basement Coatings
Quantifiable outcome
- 4X stronger than epoxy coatings
- +5 more outcomes
Companies that use Premier Concrete Coatings
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Premier Concrete Coatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Premier Concrete Coatings partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Premier Concrete Coatings competitors and assessment
Company assessmentDirect peers
- Garage Force: Franchise network offering polyurea and epoxy garage floor coatings with a one-day install and warranty; same target customer (residential garage owners) and overlapping technology stack.
- GarageExperts: National franchise specializing in polyurea and polyaspartic garage floor coatings with a one-day install process and warranty-backed offering; competes head-to-head with Premier in residential and light-commercial segments and represents the most directly comparable peer.
- Penntek Industrial Coatings: Polyurea and polyaspartic coating manufacturer with a dealer/franchise network offering training, products, and a similar 6-step or comparable process to residential and commercial installers; Premier is effectively a downstream user of comparable chemistry and process.
- Garage Living: Multi-territory garage transformation company offering polyurea floor coatings, cabinetry, and organization; directly comparable in residential garage-floor coating value proposition and one-day install positioning.
Emerging players
- Legacy Industrial Coatings: Regional installer of polyurea and epoxy floor coatings for garages, basements, and commercial spaces; comparable business model and product mix, though typically operating in adjacent Midwest markets.
- Elite Crete Systems: Manufacturer and trainer of resinous and decorative concrete coating systems, including polyurea/polyaspartic and epoxy; comparable at the technology and system level, and supports a network of installers similar in profile to Premier.
Broad incumbents
- Dur-A-Flex: Established manufacturer of resinous flooring systems (epoxy, polyurethane, polyaspartic) for commercial and industrial facilities; comparable in chemistry and end-use cases (warehouses, commercial floors) that overlap with Premier's commercial segment.
- Florock Industrial Flooring: Manufacturer of epoxy, polyurethane, and polyaspartic floor coatings for commercial and industrial applications; overlapping product chemistry and commercial customer base, particularly warehouses and manufacturing facilities.
- Sundek Decorative Concrete Coatings: Established national brand in decorative concrete coatings including overlays, stains, and sealers; serves residential pool decks, patios, and commercial spaces, overlapping with Premier's pool deck and patio product lines.
Regional players
- Concrete Coatings of Michigan: Michigan-based concrete coating installer operating in overlapping Midwest geography with comparable polyurea/polyaspartic residential and commercial offerings; most direct local competitor to Premier in its home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Premier Concrete Coatings social profiles
Digital presencePremier Concrete Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Concrete Coatings leadership team
Management profileNumber of profiles
Profiles1 record
Premier Concrete Coatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Concrete Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Concrete Coatings
What does Premier Concrete Coatings do?
Premier Concrete Coatings installs polyurea and polyaspartic concrete floor coatings on residential and commercial surfaces including garages, basements, patios, pool decks, driveways, warehouses, and retail spaces. The company uses a proprietary six-step application process enabling one-day installation, backed by a 15-year residential warranty against chipping, fading, and peeling. Services are priced per project based on square footage and coating type, with 50% payment upfront to book and 50% at completion.
Is Premier Concrete Coatings a public or private company?
Premier Concrete Coatings is a private company. It is classified as family owned and is currently operating.
When was Premier Concrete Coatings founded?
Premier Concrete Coatings was founded in -1. It employs 1 to 10 people.
Where is Premier Concrete Coatings based?
Premier Concrete Coatings is headquartered in Sturgis, United States, in the North America region.
How does Premier Concrete Coatings make money?
One revenue line is on record: concrete Coating Installation Services.
Who are Premier Concrete Coatings's main competitors?
Direct peers on record are Garage Force, GarageExperts, Penntek Industrial Coatings and Garage Living. Emerging players are Legacy Industrial Coatings and Elite Crete Systems. Broad incumbents are Dur-A-Flex, Florock Industrial Flooring and Sundek Decorative Concrete Coatings. Concrete Coatings of Michigan is listed as a regional player.
Does Premier Concrete Coatings have an API?
No public API is recorded for Premier Concrete Coatings.
What industry is Premier Concrete Coatings in?
Premier Concrete Coatings's product category is Concrete Floor Coating Services. Its primary akta.pro industry code is IMAIAKAG, Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete), with a secondary code of HSAPAGAI, Concrete Floor Finishing, Polishing & Coatings (Residential). Its NAICS code is 23832 and its SIC code is 2851.