What Barker Phillips Jackson - BPJ does

Barker Phillips Jackson (BPJ) is an employee-owned independent insurance agency headquartered in Springfield, Missouri, with five additional offices across southern Missouri (Rolla, West Plains, New Madrid, Nevada, Joplin) and 60+ employees. Founded in 1960 as Barker-Phillips Insurers and reorganized into its current form through the 1986 merger with Consolidated Jackson Corporation (est. 1934), BPJ has grown into one of the largest independent agencies in southwest Missouri, executing more than a dozen tuck-in acquisitions and book-of-business purchases between 1975 and 2024. The firm became employee-owned in 1987 through an Employee Stock Ownership Plan (ESOP).

BPJ distributes commercial insurance, employee benefits, personal insurance, and surety bonding products through dedicated producers and account managers operating from its six regional offices, supplemented by a Request-a-Quote online form. Service lines span commercial property, general liability, workers' compensation, commercial auto, umbrella, cyber liability, surety bonds, health/life/dental benefits, and personal lines including Medicare and home/auto. Vertical focus areas include trucking, healthcare, public entities, manufacturing/distribution, commercial real estate, schools/universities, construction, and non-profits. Technology infrastructure is conventional: Vertafore Client Portal for policy access (bpj.epaypolicy.com), online payments, blog/newsletter content, and standard social media presence.

The business model is commission-based revenue earned by placing and servicing policies across multiple carrier partners. BPJ enhances its competitive position through two core partnerships: it is a franchise partner of Keystone Insurers Group (the largest U.S. agency partnership group, $2.3B+ in P&C written premiums) since 2015, and a member firm of Benefit Advisors Network (100+ independent benefits advisor firms) since 2014. These alliances provide national carrier capacity and back-office expertise (benefits attorneys, actuary, HR/medical/wellness advisors) that allow BPJ to compete with international brokers on complex, multi-state accounts while maintaining local relationship economics. Pricing is quote-based and tailored to individual risk profiles, with annual billing cadence typical of commercial insurance.

Name

Barker Phillips Jackson - BPJ

Legal name

Barker Phillips Jackson, Inc.

Website

https://bpj.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Barker Phillips Jackson (BPJ) is an employee-owned independent insurance agency in southwest Missouri distributing commercial, employee benefits, personal, and surety products across six offices, augmented by Keystone Partners and Benefit Advisors Network affiliations.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Real Estate / Lessors Risk BOP (FSAJAFAI), Light Manufacturing / Small Industrial Package (FSAJAFAJ)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Employee benefits consulting
• Surety bonding services
• Personal insurance coverage

Headquarters

HQ city

Mouscron

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: BPJ earns commissions and fees by selling and servicing insurance policies across commercial, employee benefits, personal, and surety lines from a wide network of carrier partners. As an independent agency, they compare rates and products from multiple insurance providers to find the best fit for each client.
2. Surety Bonding Services: BPJ offers contract surety, judicial bonds, financial institution bonds, and commercial surety products. Revenue is generated through premiums and fees on surety bonds placed with carrier partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Barker Phillips Jackson (BPJ) is an independent insurance agency that sells and services commercial insurance, employee benefits, personal insurance, and surety bonds as an intermediary between insurance buyers and multiple carrier partners. The agency compares rates and plan details from providers nationwide to find the right coverage for businesses and individuals, with specialization in industry-specific risk management across trucking, healthcare, public entities, manufacturing, real estate, schools, construction, and non-profits.

Product overview

Barker Phillips Jackson (BPJ) is an independent insurance agency providing a comprehensive portfolio of insurance products and services. The core offerings include Commercial Insurance (risk management, surety bonds, general liability), Employee Benefits (health, life, dental insurance), Personal Insurance (individual health, Medicare, home & auto), and Bonding services. The agency operates across multiple focus areas including trucking, healthcare, public entities, commercial property/real estate, schools/universities, manufacturing/distribution, construction/professional trades, and non-profits. BPJ combines local market knowledge with nationwide resources through partnerships with Keystone Insurers Group and Benefit Advisors Network to compete with international brokers while maintaining personalized service.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance

Quantifiable outcome

• Keystone Partners network has over $2.3 billion in total property & casualty written premiums, giving BPJ access to competitive national carrier rates and capacity.
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Keystone Insurers Group (Keystone Partners)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Keystone Partners is the largest agency partnership group in the nation with over $2.3 billion in total property & casualty written premiums. BPJ is a franchise partner (second franchise partner in Missouri as of 2015). The partnership gives BPJ access to national resources and carrier capacity to compete with leading international brokers on complex cases, while retaining local relational and personal service benefits.
• Benefit Advisors Network (BAN)coreStrategic or Co-development Partner · 1 January 2014BAN is a network of over 100 independent employee benefits advisor firms providing tools, resources, and expertise of benefits professionals nationwide. BAN employs two benefits attorneys, an actuary, a human resources advisor, a medical director, a wellness director, and additional support staff as a back office for member agencies. BPJ became a member firm in 2014 to access shared wisdom, tools, and compliance resources for constructing employee benefits packages.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Insurance Office of America: Large, employee-owned U.S. independent insurance agency offering commercial, personal, and benefits lines through a multi-office direct-sales model — directly comparable to BPJ's structure and GTM motion.
• The Liberty Company Insurance Brokers: Independent commercial insurance brokerage with regional offices across multiple U.S. states; comparable in product breadth (commercial, benefits, personal, surety) and acquisition-driven growth strategy.
• Heffernan Insurance Brokers: Independent, employee-owned commercial insurance and benefits brokerage with similar direct-sales producer model and multi-vertical specialization analogous to BPJ's trucking/healthcare/public-entity focus areas.
• TrueNorth Companies: Midwest-headquartered independent insurance, risk management, and employee benefits firm; closely comparable in geographic concentration, employee-owned culture, and commercial focus.
• Leavitt Group: Network of independent insurance agencies across the western and central U.S.; comparable in franchise/partner-network structure and regional independent-agency business model.
• Hilb Group: Mid-Atlantic and Southeast roll-up of independent insurance agencies; comparable in acquisition-driven growth, commercial-lines focus, and employee-ownership orientation.

Regional players

• Burnham Benefits Insurance Services: Employee-benefits-focused brokerage headquartered in California; comparable to BPJ's Employee Benefits Design practice and benefits-network strategy via Benefit Advisors Network.

Broad incumbents

• Brown & Brown Insurance: Large, diversified national insurance brokerage with a major presence in commercial and benefits lines; comparable as a broader incumbent whose scale BPJ attempts to offset via the Keystone Partners network.

Others

• Keystone Insurers Group: BPJ's franchise partner and the largest U.S. agency partnership group ($2.3B+ in P&C premiums); comparable as a channel/network enabler that defines BPJ's structural distribution advantage.
• MarshBerry: Consulting and benchmarking firm for insurance agencies; relevant comparator via its APPEX Pinnacle Award (which BPJ won in 2017) and as a market data source for peer-agency performance norms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BPJInsurance
• YouTubeyoutube.com/user/bpjinsurance1
• Facebookfacebook.com/BarkerPhillipsJacksonInsurers
• LinkedInlinkedin.com/company/1952368?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1952368%2Cidx%3A1-1-1%2CtarId%3A1458741237197%2Ctas%3Abarker%20phil

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barker Phillips Jackson - BPJ