VIVE Health and Fitness

Name

VIVE Health and Fitness

Legal name

VIVE, Inc.

Website

https://vivehealthandfitness.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Center / Health Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Small-Group Personal Training (Semi-Private) (HSADAAAN), Cycling/Spin Classes (HSADABAE), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Health club memberships
• Personal training services
• Group fitness classes
• Small group training
• Wellness center operations

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees billed via EFT (electronic funds transfer). No long-term contracts required. Membership types include Individual, Senior (65+), Youth (13-17), Student, and Heroes (military/first responders). Membership provides access to all club amenities, group fitness classes, cardio and strength equipment, locker rooms, and sauna facilities.
2. Personal Training Services: One-on-one personal training sessions with certified trainers, buddy training, and custom programs for strength, endurance, weight loss, and rehabilitation. New members receive 2 complimentary welcome workouts with personal trainer.
3. VIVE FIT Small Group Training: Coach-led small group training program capped at 10 participants. Available exclusively for VIVE members as an upgrade at $75/month (membership dues also apply). Includes progressive workouts for power, strength, and endurance.
4. VIVE Shake Bar: On-site shake bar offering protein shakes and smoothies for refuel, recovery, and meal replacement. All drinks priced at $8 with optional protein add-ins. Also available via Grubhub for off-site ordering.
5. Corporate Membership Program: Corporate partnerships offering subsidized gym memberships to employees of partner companies. Provides employee wellness benefits with monthly attendance reports and dedicated onboarding support.
6. Day Passes: Day passes available for repeat visitors or out-of-town guests at pricing determined by the club.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

VIVE Health & Fitness operates a 20,000 sq. ft. locally owned health club in Kingston, Pennsylvania, selling monthly fitness memberships that grant access to cardio and strength equipment, group exercise classes, locker rooms, and large separate men's and women's saunas. It supplements memberships with paid personal training, the VIVE FIT small group training program (capped at 10 participants), corporate wellness partnerships, an on-site Shake Bar selling protein shakes and smoothies, and a mobile app for scheduling and reservations.

Product overview

VIVE Health & Fitness is a locally owned, 20,000 sq. ft. full-service health club operating as a single unified fitness destination with integrated program modules. The core offering centers on the main health club with cardio and strength equipment, complemented by Personal Training (one-on-one and buddy sessions with certified trainers), VIVE FIT small group training (capped at 10 participants with VIVE GOLD, VIVE FIT 101, and VIVE O2 variants), Group Exercise Classes (strength, HIIT, yoga, Pilates, barre, cycling, Zumba, SHiNE, kickboxing), and Dedicated Studios (Group Fitness, Cycle with 34 bikes, Yoga & Mindbody). Additional offerings include saunas (men's and women's), VIVE Shake Bar nutrition service, Corporate Program for employer-subsidized memberships, and a VIVE Mobile App integrated with Mindbody for reservations and membership management. New member benefits include complimentary personal training sessions, InBody body composition scans, and VIVE FIT access.

Differentiator

Problem solved

Functional benefit

Brands

• VIVE FIT: Small group training program featuring progressive workouts to build power, strength and endurance in a boutique fitness environment with individualized coaching in a team setting.
• VIVE GOLD
• VIVE FIT 101
• VIVE O2

Products and services

• VIVE Health & Fitness Health Club Membership A 20,000 sq. ft. locally owned health club membership providing access to cardio and strength equipment, group exercise classes, locker rooms, separate men's and women's saunas (largest in the Kingston area), and complimentary towel service for members in Kingston and the surrounding Wyoming Valley area.
• Personal Training One-on-one and buddy personal training sessions with certified personal trainers, including customized programs for strength, endurance, weight loss, and rehabilitation. New members receive 2 complimentary welcome workouts and an InBody body composition scan.
• VIVE FIT Small Group Training Coach-led small group training program with classes capped at 10 participants, including VIVE GOLD for active recovery, VIVE FIT 101 for beginners, and VIVE O2 cardio intervals. Available to VIVE members as a $75/month upgrade in addition to membership dues.
• Group Exercise Classes High-energy group fitness classes including strength training, HIIT, yoga, Pilates, barre, cycling (34-bike Cycle Studio), Zumba, SHiNE, and kickboxing. Classes are included with membership and can be registered via mobile app, Mindbody app, or front desk.
• VIVE Shake Bar On-site nutrition service offering protein shakes and smoothies for refueling, recovery, and meal replacement. All drinks are $8 with optional add-ins like whey protein, available on-site and via Grubhub for off-premises ordering.
• Corporate Wellness Program Corporate membership program allowing employers to provide subsidized gym memberships for employees, including monthly attendance reports and optional Open House week for new corporate accounts.

Quantifiable outcome

• VIVE Health & Fitness has served the Kingston community for over 13 years
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Active WellnesscoreStrategic or Co-development PartnerActive Wellness is the management company that operates VIVE Health & Fitness. All positions are offered through Active Wellness, and job applicants should select VIVE Health & Fitness from the location drop-down menu when applying. Active Wellness provides centralized management and operational support for the fitness center.
• MindbodycoreTechnology or IntegrationMindbody is used for class reservations and membership management at VIVE Health & Fitness. The platform powers the VIVE Mobile App for browsing schedules, booking classes, and managing appointments. Both apps work together to provide a seamless wellness experience for members.
• GrubhubminorChannel Partner/ Reseller/ DistributorGrubhub partnership enables VIVE Shake Bar to offer online ordering and delivery of protein shakes and smoothies. Extends the shake bar's reach beyond on-site customers to local delivery orders.
• National Academy of Sports Medicine (NASM)minorOthersVIVE's personal trainers hold certifications from NASM (National Academy of Sports Medicine), including CPT, Corrective Exercise Specialization, and other NASM credentials that ensure qualified, professional training staff.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Gold's Gym: Iconic strength-focused gym brand with memberships, personal training, and group classes. Comparable as a fitness-club peer serving broad adult and senior demographics with attached personal training.
• Crunch Fitness: Mid-market national gym chain offering memberships plus group classes, personal training, and specialty programming. Overlaps with VIVE across memberships, group fitness, and PT.
• Equinox: Premium national fitness club emphasizing upscale amenities (saunas, group classes, training). Comparable on premium amenity positioning and full-service club experience, though at materially higher price points.
• Planet Fitness: National low-cost gym operator with mass-market positioning. Highly comparable as a direct competitor to VIVE in the Kingston/Wyoming Valley market for budget-conscious gym memberships, though its model is scale-driven rather than community-led.

Direct peers

• F45 Training: Functional training boutique franchise with small-group, coach-led classes as the core offering. Comparable to VIVE FIT's capped coach-led sessions but operating at a national boutique scale.
• Orange Theory Fitness: Boutique group fitness brand offering coach-led interval workouts for a per-class or membership fee. Closely comparable to VIVE's VIVE FIT small-group training program (coach-led, capped participants, premium positioning).
• Anytime Fitness: 24/7 franchise gym chain operating small-format neighborhood locations with monthly memberships and personal training add-ons. Closest direct peer to VIVE's locally owned, single-location, full-service health club model.
• YMCA of Greater Scranton / Wilkes-Barre: Regional nonprofit membership-based fitness facility offering memberships, group classes, personal training, and youth/senior programming in the same NEPA market as VIVE. Directly comparable on model and mission.

Regional players

• Life Time Fitness: Large-format, premium destination health club with full amenities, classes, and family programming. Comparable as a full-service club model, though typically deployed in larger metros than Kingston.

Emerging players

• CrossFit (affiliates): Independently owned affiliate boxes delivering coach-led group strength and conditioning classes. Comparable to VIVE FIT's coach-led progressive training in format and community-driven ethos.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VIVE_Health
• Facebookfacebook.com/VIVEHealthFitness
• Instagraminstagram.com/vivehealthandfitness
• LinkedInlinkedin.com/company/vivehealthandfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVE Health and Fitness