Active Wellness
Active Wellness is a founder-owned, San Francisco-based fitness center design, management, and consulting firm operating across North America, managing 97 facilities and serving healthcare systems, corporate workplaces, senior living communities, community clubs, and real estate developers through enterprise managed-services contracts and branded programming.
- Company typePrivate
- Founded1984
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Active Wellness does
Active Wellness, LLC is a privately held, founder-owned fitness center design, management, and consulting firm headquartered in San Francisco and operating across North America (United States and Canada). Founded circa 1984 by co-founders Bill McBride (President & CEO), Jill Kinney (Chairman), and Carey White (CFO), the company manages approximately 97 fitness facilities through a network of 1,200+ industry professionals, drawing on 150+ years of combined leadership experience. Active Wellness delivers six core service lines — facility management, design, development, marketing, sales, and consulting — to five primary verticals: healthcare systems (e.g., Providence, Hoag, NorthBay Health), corporate workplaces (e.g., Zebra, Juniper, AMD), senior living communities, community clubs, and residential/commercial property developers (e.g., Hines, JLL, CBRE, Brookfield).
The company's product portfolio combines service operations with branded, licensable concepts. Core branded assets include the Active Wellness Center (the first commercially branded wellness center chain, four operating locations), Activate Wellness Studio (a turnkey licensing concept for workplaces, medical offices, and active aging communities built around five pillars: biomarkers, activity, nutrition, restore, community), and proprietary training programs (The ZONE heart-rate-based small group training, Re:Act 12-week brain-body training using exergaming technology, Re:Store recovery programming). Supporting technology includes the LIVE ACTIVELY customizable branded mobile app with wearable integrations (MYZONE heart rate monitoring) and a co-branded e-commerce shop.
Active Wellness operates a managed services and professional services business model. Revenue is generated primarily through multi-year, custom-priced enterprise management contracts with healthcare systems, corporations, and senior living operators; project-based fees for design, development, and consulting engagements; ongoing marketing and sales service retainers; and licensing/royalty arrangements for branded programs. The go-to-market is consultative enterprise field sales supported by content marketing, SEO, industry conference presence, case studies, and partner referrals. The company reports an 87% partner retention rate, MFA Facility Certification at the Petaluma location, and MFA Industry Partner of the Year recognition. There are no disclosed institutional investors, funding rounds, or revenue figures.
Active Wellness firmographics
Firmographics- Name
- Active Wellness
- Legal name
- Active Wellness, LLC
- Website
- https://activewellness.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Active Wellness is a founder-owned, San Francisco-based fitness center design, management, and consulting firm operating across North America, managing 97 facilities and serving healthcare systems, corporate workplaces, senior living communities, community clubs, and real estate developers through enterprise managed-services contracts and branded programming.
- Ownership category
- akta.pro rank
Active Wellness industry classification
Industry- Product category
- Fitness Center Management & Design
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)
Keywords
Where Active Wellness is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Active Wellness business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fitness Center Management: Full-service fitness center management including staffing, programming, operations, finance, and technology. Revenue generated through management fees paid by property owners, healthcare systems, corporations, and community clubs for operating their fitness facilities.
- Design Services: Custom fitness center design from concept to completion, including space planning, equipment procurement, and construction oversight. One-time project-based fees for design and development services.
- Marketing Services: Data-driven marketing consulting including brand strategy, digital marketing, video production, website design, and analytics. Fees for ongoing marketing support and campaign management.
- Consulting Services: Expert consulting for fitness center optimization, market analysis, operational efficiency, and growth strategies. Project-based or retainer consulting engagements.
- Branded Fitness Programs: Licensing and implementation of branded wellness programs including The ZONE, Re:Act, Re:Store, and Activate Studio concepts. Revenue from program licensing and franchise-like deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing - No public pricing available |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Active Wellness product offering
Product offeringCore offering
Active Wellness designs, develops, and manages premium fitness centers for healthcare systems, corporate campuses, senior living communities, community clubs, and property developers across North America. It offers a full service stack spanning custom facility design and development, operational management (staffing, programming, finance, marketing, sales), consulting, and licensing of proprietary branded programs such as The ZONE, Re:Act, Re:Store, and Activate Wellness Studio, supported by the LIVE ACTIVELY branded member app.
Product overview
Active Wellness is a fitness center design, management, and consulting company operating across North America. The company offers a comprehensive portfolio combining core service offerings (design, management, development, marketing, sales, consulting) with branded product lines. Key branded products include: Active Wellness Center (the first commercially branded wellness center chain with 4 locations), Activate The Wellness Studio (turnkey wellness service with five pillars), The ZONE Group Training (heart rate-based small group training), Re:Act Brain and Body Training (12-week cognitive/physical program), Re:Store Recovery (post-fitness recovery services), and LIVE ACTIVELY Mobile Solutions (customizable branded app with fitness tracking). The company serves diverse markets including community clubs, healthcare systems, senior living communities, corporate offices, and residential developers.
Differentiator
Problem solved
Functional benefit
Brands
- The ZONE: Heart rate-based small group training program featuring interactive heart rate technology, personal profiles with digital reports, and team-based camaraderie. A 6-week progressive cycle program targeting specific heart rate zones.
- Re:Act
- Re:Store
- LIVE ACTIVELY
Products and services
- Fitness Center Management Full-service fitness center operations management for healthcare systems, corporate campuses, senior living communities, community clubs, and property developers, including staffing, programming, membership sales, marketing support, finance/accounting, and technology audit/recommendations.
- Fitness Center Design Custom, professional fitness center design from concept to completion, including space planning, equipment procurement, cutting-edge technology integration, sustainable design practices, and branded program development.
- Fitness Center Development Expert development services including market viability analysis, facility programming, equipment layout/design, operating pro forma, staffing modeling, and furniture/fixtures/equipment procurement.
- Fitness Marketing Services Data-driven marketing consulting including brand strategy, video/environmental design, digital marketing (SEO, PPC, social media, email), website design/development, and analytics/reporting.
- Fitness Center Sales Services Membership growth and revenue maximization through proven sales strategies, member-centric engagement approaches, and comprehensive staff training programs.
- Fitness Consulting Expert consulting for operational efficiency, growth/retention optimization, design/layout, market support, and analysis/insights for fitness centers and wellness facilities.
- Active Wellness Center Commercially branded wellness center chain delivering cutting-edge fitness clubs with state-of-the-art medical wellness programs to communities throughout North America, operating 4 locations open to public membership.
- Activate Wellness Studio Turnkey wellness studio model serving workplaces, medical offices, and active aging communities as an amenity and retail center featuring five pillars: Biomarkers, Activity, Nutrition, Restore, and Community.
- The ZONE Group Training Heart rate-based small group training program featuring interactive heart rate technology, personal profiles with digital reports, team-based camaraderie, and real-time data tracking across a 6-week progressive cycle targeting specific heart rate zones.
- Re:Act Brain and Body Training 12-week holistic brain and body training program combining exercise with cognitive challenges using exergaming technology, designed to slow and reverse age-related decline by training processing speed, attention, memory, balance, coordination, strength, and aerobic capacity.
- Re:Store Recovery Post-fitness recovery program featuring Re:Store Lab with recovery therapy, percussion devices, massage protocols, stretching techniques, and guided recovery tools in a relaxing environment.
- LIVE ACTIVELY Mobile Solutions Customizable branded app for partner facilities offering fitness library, exercise tracking, wearable connections, rewards, goal setting, online fitness classes, virtual personal training, health coaching, and educational resources.
- Workplace Wellness Onsite corporate fitness and wellness services bundle including fitness center management, onsite classes/training, events/challenges, health education, mobile solutions, and a branded marketing toolkit for workforce engagement.
Quantifiable outcome
- Partner retention rate of 87%
- +4 more outcomes
Companies that use Active Wellness
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Active Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Active Wellness partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- Manor ParkcoreActive Wellness partnered with Manor Park and RDG Planning & Design to break ground on a new 16,775-square-foot senior wellness center in Midland, TX. The facility will be branded as Activate at Manor Park, featuring innovative fitness, recovery, and wellness programming for active aging. Active Wellness provides specialized design, development, and feasibility services, and will transition to full management and marketing partner on January 1, 2027. Grand opening estimated April 1, 2027.
- RDG Planning & DesigncoreArchitectural design firm collaborating with Active Wellness and Manor Park on the 16,775-square-foot senior wellness center project in Midland, TX. RDG worked closely with Active Wellness to translate Manor Park's vision into a functional, high-end reality.
- Verdot CapitalcoreReal estate development partner for new Activate location in Cedar Park, TX, set to open mid-2026. Active Wellness is bringing its Activate Wellness Studio concept to Verdot's property development.
- ProvidencecoreMajor healthcare system partner for wellness center operations and management. Active Wellness consults and partners with Providence to operate and manage their wellness center operations as part of holistic, preventative care initiatives.
- HoagcoreHealthcare system partner for wellness center operations and management. Hoag integrates wellness centers as pivotal trend for providing holistic and preventative care.
- NorthBay HealthcoreHealthcare system partner where Active Wellness Center at NorthBay Health achieved certification and transformed a struggling wellness center into a profitable asset in just six months.
- Zebra TechnologiescoreCorporate innovation partner where Active Wellness built and operates a fully functioning onsite fitness center with diverse group exercise classes, customized personal training, and wellness brand support. Zebra won Ragan's Workplace Wellness Award 2021 under this partnership.
- Juniper NetworkscoreCorporate partner where Active Wellness successfully accommodated expansion of wellness programs, additional fitness classes, and personal training needs with expertise and flexibility.
- AMDminorCorporate partner for workplace fitness and wellness amenities.
- MarvellminorCorporate partner for workplace fitness and wellness amenities.
- NXPminorCorporate partner for workplace fitness and wellness amenities.
- CadenceminorCorporate partner for workplace fitness and wellness amenities.
- HitachiminorCorporate partner for workplace fitness and wellness amenities.
- TMG PartnerscoreProperty management partner integrating premium fitness and wellness amenities into commercial properties to differentiate and increase property value.
- HinescoreGlobal real estate firm partner for fitness and wellness amenity integration in commercial properties.
- JLLcoreCommercial real estate services firm partner for fitness and wellness amenity integration.
- CBREcoreCommercial real estate firm partner for fitness and wellness amenity integration.
- Brookfield PropertiescoreGlobal real estate company partner for fitness and wellness amenity integration.
- CIMminorReal estate investment and development firm partner.
- Moody RambinminorReal estate firm partner for fitness and wellness amenity integration.
- ShorensteinminorReal estate investment firm partner.
- Alexandria Real EstateminorLife science real estate firm partner for wellness amenity integration.
- PembrokeminorReal estate management and development firm partner.
- MortensonminorConstruction and development firm partner for fitness and wellness amenity integration in property developments.
- PMBminorHealthcare real estate development firm partner for wellness amenity integration.
- AnchorminorReal estate development partner integrating fitness and wellness amenities.
- MeredianminorReal estate development partner.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Active Wellness competitors and assessment
Company assessmentDirect peers
- EXOS: EXOS provides corporate wellness, fitness center management, and performance programming to enterprise clients, sharing Active Wellness's B2B sales motion, contract structure, and target buyer (corporate HR, real estate, and healthcare system executives).
- Plus One Health Management: Plus One Health Management operates corporate, hospital, and residential fitness centers on a managed-services basis, directly mirroring Active Wellness's full-service facility management offer to enterprise and healthcare clients.
- Corporate Fitness Works: Corporate Fitness Works is a corporate fitness and wellness management company that designs, staffs, and operates on-site fitness centers for employers — the same enterprise B2B managed-service niche Active Wellness targets.
- HealthFitness (a Trustmark company): HealthFitness delivers corporate fitness center management, wellness programs, and on-site health management; it is among the closest direct peers to Active Wellness in workplace and corporate wellness facility operation.
- WTS International: WTS International designs, manages, and markets fitness, spa, and wellness facilities for hotels, country clubs, residential developments, and corporate clients — directly comparable to Active Wellness's B2B facility management and design model across hospitality, residential, and corporate customers.
- Wellness Corporate Solutions: Wellness Corporate Solutions designs and manages corporate, hospital, and residential wellness centers under management contracts — a direct head-to-head competitor for Active Wellness's healthcare and corporate verticals.
- LifeStart: LifeStart provides corporate fitness and wellness center management, including on-site programming, design, and operations for employer and multi-tenant properties — directly comparable to Active Wellness's corporate offices and CRE segments.
Broad incumbents
- Life Time Fitness: Life Time is a large premium fitness operator with corporate, residential, and hospital partnerships; it is a broader incumbent that competes with Active Wellness for branded wellness real estate and corporate fitness amenities, with significantly more capital and digital infrastructure.
- Optum (UnitedHealth Group) – corporate wellness programs: Optum offers enterprise wellness and chronic-condition programs that compete with Active Wellness's healthcare-system and corporate-wellness offerings as part of a broader healthcare services portfolio rather than a niche focus.
- Equinox (incl. Equinox Health + Fitness management): Equinox is a broader premium fitness incumbent with design, management, and branded training programs, overlapping Active Wellness on premium facility design and branded programming but operating at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Wellness social profiles
Digital presenceActive Wellness compliance and trust
Trust signalCompliance3 records
Active Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Wellness leadership team
Management profileNumber of profiles
Profiles14 records
Active Wellness subsidiaries and ownership
Company hierarchySubsidiaries1 record
Active Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Wellness
What does Active Wellness do?
Active Wellness designs, develops, and manages premium fitness centers for healthcare systems, corporate campuses, senior living communities, community clubs, and property developers across North America. It offers a full service stack spanning custom facility design and development, operational management (staffing, programming, finance, marketing, sales), consulting, and licensing of proprietary branded programs such as The ZONE, Re:Act, Re:Store, and Activate Wellness Studio, supported by the LIVE ACTIVELY branded member app.
Is Active Wellness a public or private company?
Active Wellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Wellness founded?
Active Wellness was founded in 1984. It employs 251 to 500 people.
Where is Active Wellness based?
Active Wellness is headquartered in San Francisco, United States, in the North America region.
How does Active Wellness make money?
Five revenue lines are on record. Fitness Center Management is the primary driver. The others are design Services, marketing Services, consulting Services and branded Fitness Programs.
Who are Active Wellness's main competitors?
Direct peers on record are EXOS, Plus One Health Management, Corporate Fitness Works, HealthFitness (a Trustmark company), WTS International, Wellness Corporate Solutions and LifeStart. Broad incumbents are Life Time Fitness, Optum (UnitedHealth Group) – corporate wellness programs and Equinox (incl. Equinox Health + Fitness management).
Does Active Wellness have an API?
No public API is recorded for Active Wellness.
What industry is Active Wellness in?
Active Wellness's product category is Fitness Center Management & Design. Its primary akta.pro industry code is IMAIALAL, Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms). Its NAICS code is 713940 and its SIC code is 7997.