Danone De Mexico SA De CV
Danone De Mexico SA De CV is the Mexican subsidiary of France-headquartered Groupe Danone, manufacturing and distributing a full natural-ferment yogurt portfolio (drinkable, Greek, lactose-free, kids) to Mexican households via mass-market retail, convenience stores, and delivery apps. The company sources ~25% of its milk locally from 500+ smallholder farmers via Proyecto Margarita.
- Company typePrivate
- Founded1974
- HeadquartersCuajimalpa, Mexico
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Danone De Mexico SA De CV does
Danone De Mexico SA De CV is the Mexican operating subsidiary of France-headquartered Groupe Danone, manufacturing and distributing a mass-market yogurt portfolio under the master Danone brand. The company was formally constituted in 1987 following the spin-off from Estrella de Xalapa and traces its Mexican market presence to 1974. Its core technology is a natural dual-strain yogurt fermentation process (Lactobacillus bulgaricus combined with Streptococcus thermophilus) applied to locally sourced Mexican milk — approximately 25% of which comes from 500+ smallholder dairy producers in Jalisco and Aguascalientes via the Proyecto Margarita inclusive-business initiative launched in 2010. The portfolio spans nine product modules: Bebible (regular and lactose-free drinkables), Licuados con Cereales, Yogurt Griego (endulzado and sin azúcar, up to 10g protein per serving), Natural con Fermentos Naturales, Natural con Fruta, Saborizado, Natural con Cereales, Yogurt Infantil con Cereal, and Deslactosado variants.
The business model is consumer packaged-goods retail: products are sold at mass-market unit price points (not publicly disclosed) determined per retailer, distributed across modern self-service (Walmart/Bodega Aurrera, Chedraui, La Comer/Fresko/City Market, Sams Club, HEB), convenience (OXXO, 7-Eleven, corner stores), on-demand delivery (Rappi) and a brand-owned storefront (danshop.danone.com.mx). Customer segments include Mexican families (core breakfast/snack occasion), lactose-intolerant adults, protein-conscious consumers, children (school-recreo occasion), and — as a social-impact beneficiary — children with cancer served through the 29-year Casa de la Amistad alliance. Revenue is uplifted by time-bound promotional mechanics such as the DANONAZO 2026 WhatsApp-driven campaign, and the brand is supported by institutional endorsements (Asociación Mexicana de Pediatría, Federación Mexicana de Diabetes), the Sabor del Año 2023 consumer sensory award, and B Corp certification.
Danone De Mexico SA De CV firmographics
Firmographics- Name
- Danone De Mexico SA De CV
- Legal name
- Danone de México SA De CV
- Website
- https://danone.com.mx
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Short description
- Danone De Mexico SA De CV is the Mexican subsidiary of France-headquartered Groupe Danone, manufacturing and distributing a full natural-ferment yogurt portfolio (drinkable, Greek, lactose-free, kids) to Mexican households via mass-market retail, convenience stores, and delivery apps. The company sources ~25% of its milk locally from 500+ smallholder farmers via Proyecto Margarita.
- Ownership category
- akta.pro rank
Danone De Mexico SA De CV industry classification
Industry- Product category
- Yogurt and Dairy Products
- NAICS
- Food Manufacturing (311)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)
- akta.pro secondary industries
- Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)
Keywords
Where Danone De Mexico SA De CV is headquartered
LocationHeadquarters
- HQ city
- Cuajimalpa
- HQ country
- Mexico
- HQ region
- Latin America
Offices4 records
Markets served
Danone De Mexico SA De CV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Retail consumer packaged goods (yogurt and dairy) sales: Core revenue from one-time/recurring retail purchases of yogurt SKUs (drinkable, natural, with fruit, with cereal, flavored, Greek, lactose-free) by Mexican households via supermarkets, convenience stores and delivery apps.
- Promotional/marketing-driven sales uplift (e.g., Danonazo): Time-bound consumer promotion (DANONAZO, April 15 - June 30, 2026) that drives sales of participating Danone, Activia, Danonino, Danette, Danmix, DNP, Oikos and Dany SKUs through ticket-based registration and prize incentives (daily, biweekly MX$35,000 prizes, grand prize up to MX$100,000).
- Direct e-commerce / brand storefront sales: Sales generated through the brand's own e-commerce destination (danshop.danone.com.mx 'Danshop Bonanza'), routing demand to retail partners (Walmart, Chedraui, Bodega Aurrera) while owning the customer relationship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mass-market consumer unit pricing set by retail partners |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Danone De Mexico SA De CV product offering
Product offeringCore offering
Danone de México manufactures and distributes a portfolio of yogurt and yogurt-based products marketed under the Danone master brand across Mexican mass-market retail, convenience stores, traditional trade, delivery apps and its own e-commerce storefront. The portfolio covers drinkable yogurts (regular and lactose-free), natural yogurts, fruit-chunk yogurts, flavored yogurts, Greek yogurts, cereals-mixed yogurts, children's yogurts and cereal smoothies. Production is anchored on local Mexican milk processed via Danone's proprietary natural dual-strain fermentation (Lactobacillus bulgaricus + Streptococcus thermophilus).
Product overview
Danone De Mexico SA De CV operates a single-brand consumer yogurt portfolio marketed under the master "Danone" name, organized as a platform-plus-modules architecture built around a core natural-ferments yogurt recipe (leche local + Lactobacillus bulgaricus + Streptococcus thermophilus). The portfolio is grouped into nine product modules: Bebibles (regular and deslactosado drinkable yogurts, including 8-piece packs), Licuados con Cereales (strawberry-banana and nut smoothies with cereals), Yogurt Griego (endulzado and sin azúcar, in vasito and familiar sizes), Yogurt Natural con Fermentos Naturales (endulzado, sin azúcar, con miel), Yogurt Natural con Fruta (durazno, manzana, fresa y moras chunks), Yogurt Saborizado (familiar durazno, manzana, fresa), Yogurt Natural con Cereales (miel-granola, coco-nuez, fresa-cereales, pera-manzana-durazno-trigo, piña-coco-quinoa), Yogurt Infantil con Cereal (fresa-azucaradas, manzana-frutiaros, fresa-chocoarroz, vainilla-hojuelas con chocolate), and the deslactosado line for lactose-intolerant consumers. Marketing channels layered on top include the DANONAZO promotional platform (registering WhatsApp-based entries for daily and grand prizes) and the DanShop "Elige Ayudar" cause-marketing microsite supporting Casa de la Amistad, both of which sit on the same danone.com.mx domain family.
Differentiator
Problem solved
Functional benefit
Products and services
- Yogurt Bebible Danone (Drinkable Yogurt) Portable, ready-to-drink yogurt made with Danone's natural ferments (Lactobacillus bulgaricus and Streptococcus thermophilus) and real fruit, available in regular and lactose-free variants in 220 g single-serve and 8-piece packs across flavors such as fresa, fresa y mora, manzana, durazno and piña-coco. Targeted at Mexican families and on-the-go consumers looking for a convenient, calcium- and protein-rich breakfast or snack.
- Yogurt Deslactosado Danone (Lactose-Free Yogurt) Lactose-free drinkable yogurt designed for lactose-intolerant consumers, providing ~150 kcal per 230 g pack and 18% of daily calcium per IDR NOM 051. Made with Danone ferments, natural fruits and milk from Proyecto Margarita smallholder producers, available in fresa, fresa-kiwi, mango-durazno and frutos verdes flavors.
- Yogurt Natural con Fermentos Naturales Danone Family-size (900 g) natural yogurt made with partially skimmed pasteurized milk and Danone's natural ferments, available in Natural endulzado, Natural sin azúcar and Natural con miel variants. Marketed as a versatile base for smoothies, dressings, sauces and snacks for Mexican families.
- Yogurt Natural con Fruta Danone (Natural Yogurt with Fruit Chunks) Family-size natural yogurt with real fruit chunks in durazno, manzana and fresa y moras variants, designed to complement breakfast and add texture to the natural yogurt base for Mexican households.
- Yogurt Saborizado Danone (Flavored Yogurt) Family-size (900 g / 1 L) flavored yogurts made with Danone natural ferments and fruit flavors, available in familiar de durazno sin trozos, familiar de manzana sin trozos and familiar de fresa sin trozos variants for Mexican family breakfast and snack occasions.
- Yogurt Natural con Cereales Danone (Yogurt with Cereals) Family-size natural yogurt combined with cereals and seeds in variants including miel y granola, coco y nuez, fresa con cereales, pera-manzana-durazno con trigo and piña-coco con quinoa, designed as a complete breakfast or school-recreo snack for Mexican families.
- Yogurt Griego Danone (Greek Yogurt) Creamy, higher-protein Greek-style yogurt offered in sweetened (endulzado) and unsweetened (sin azúcar) variants in vasito (120 g cup) and familiar (900 g family-size) presentations, delivering up to 10 g of protein per serving and a lower-sugar profile versus typical endulzados, for protein-conscious and fitness-oriented Mexican adults.
- Yogurt Infantil con Cereal Danone (Kids' Yogurt with Cereal) Single-serve (141-143 g) yogurt with cereal mix-in targeted at children, with two compartments (cereal and yogurt) to be mixed at consumption. Variants include Yoghurt de fresa con azucaradas, Yoghurt de manzana con frutiaros, Yoghurt de fresa con chocoarroz and Yogurt de vainilla con hojuelas de maíz cubiertas con chocolate, designed for school-recreo snacks and breakfast for kids.
- Licuados Danone con Cereales (Smoothies with Cereals) Spoon-free drinkable yogurts combining Danone yogurt with natural ferments, fruit flavor and cereal texture, available in Licuado de fresa y plátano con cereales and Licuado de nuez con cereales, enriched with vitamins and minerals for Mexican consumers.
Quantifiable outcome
- ~25% of Danone Mexico's milk sourced from 500+ small Mexican dairy producers via Proyecto Margarita (~190,000 liters/day, 2,300+ indirect beneficiaries)
- +5 more outcomes
Companies that use Danone De Mexico SA De CV
Customer profileSegments5 records
Ideal customer profiles3 records
Danone De Mexico SA De CV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Danone De Mexico SA De CV partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, moderate, core and flagship.
- Future Group Developers, S.A. de C.V.minorThird-party promotion operator responsible for executing the DANONAZO promotional mechanics (April 15 - June 30, 2026), including WhatsApp-based registration, prize fulfillment (daily, biweekly MX$35,000, grand prize up to MX$100,000) and Terms & Conditions compliance. Domiciled at Montes Urales 424, Lomas-Virreyes, Miguel Hidalgo, 11000 CDMX.
- Asociación Mexicana de PediatríamoderateHealth-institution endorsement partner; approximately 1 in 4 Danone products has been endorsed by the Asociación Mexicana de Pediatría as part of Danone Mexico's commitment to offering healthier, scientifically backed products under its Ruta de Impacto Danone strategy.
- Federación Mexicana de DiabetesmoderateHealth-institution endorsement partner; approximately 1 in 4 Danone products has been endorsed by the Federación Mexicana de Diabetes, reinforcing Danone Mexico's positioning on nutritional quality and suitability for diabetic consumers.
- TechnoServe (Madre Tierra project context)corePartner in Danone's Madre Tierra regenerative-agriculture project supporting 140+ small strawberry farmers in Maravatío, Michoacán, with sustainable-farming training and access to Danone's supply chain (20+ farmers integrated).
- Technoserve A.C.coreNon-profit partner within the Proyecto Margarita alliance that supports Danone Mexico's local milk-sourcing model in Jalisco and Aguascalientes. Together with Plataforma Nuup, Federación Regional de Ganaderos de Jalisco and UNAM, Technoserve helps provide training, technical assistance, financing, milk-collection logistics and direct commercial linkage for 500+ small dairy producers supplying ~25% of Danone Mexico's milk (~190,000 liters/day).
- Plataforma Nuup A.C.coreNon-profit alliance partner in the Proyecto Margarita initiative supporting 500+ Mexican dairy producers with training, technical assistance, financing and direct market access to Danone Mexico.
- Federación Regional de Ganaderos de JaliscocoreRegional cattle-farmer federation partnering with Danone Mexico on Proyecto Margarita to enable small dairy producers in Jalisco (and Aguascalientes) to become micro-entrepreneurs supplying Danone's yogurt production.
- Universidad Nacional Autónoma de México (UNAM)coreAcademic partner in the Proyecto Margarita multi-stakeholder alliance, contributing technical and research support to improve milk quality, sustainable practices and smallholder dairy producer capabilities.
- Banco Interamericano de Desarrollo — IDB Lab (Laboratorio de Innovación del Grupo BID)coreMultilateral innovation lab partnering with Danone Mexico on Proyecto Margarita to co-fund the inclusive-business model that links 500+ small Jalisco/Aguascalientes dairy producers to Danone's commercial supply chain.
- Casa de la Amistad para Niños con Cáncer I.A.P.flagship29-year strategic social-impact alliance through the 'Construyamos Sus Sueños / Recuperemos Sonrisas' program. Danone donates a percentage of yogurt sales to fund pediatric oncology treatments, clinical studies, specialized medical attention, medications, lodging, transport and food for low-income children with cancer. Since 1996 the alliance has supported 1,900+ families and 2,399+ oncological treatments.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Danone De Mexico SA De CV competitors and assessment
Company assessmentDirect peers
- Grupo Lala: Mexico's largest dairy company, directly competing with Danone Mexico across yogurt, milk and dairy-based beverages through overlapping mass-market retail channels. Closest comparable in terms of Mexican household reach, product breadth and category positioning.
- Alpura: Mexican dairy cooperative offering milk, yogurt and value-added dairy products through similar modern-trade and traditional channels. Competes head-to-head with Danone in family and kids yogurt occasions across Mexican supermarkets.
- Yoplait: General Mills-owned global yogurt brand with established Mexican presence across drinkable, fruit and Greek-style yogurts. Direct product-category peer serving the same Mexican family breakfast and snack occasions as Danone's Bebible and Griego lines.
- Yakult México: Probiotic drinkable yogurt brand with deep Mexican distribution through traditional and modern trade. Directly competes with Danone Bebible and deslactosado lines for probiotic, on-the-go, single-serve consumption occasions.
Emerging players
- Chobani: U.S.-origin Greek yogurt leader expanding internationally and into Mexico. Competes with Danone's Yogurt Griego and high-protein portfolio in the premium-functional segment of the Mexican yogurt category.
- Hershey's México: Mexican confectionery and snacks business with growing dairy-adjacent offerings (milkshakes, refrigerated desserts). Emerging competitor in the refrigerated impulse and family-snack occasion where Danone's Bebible and Yogurt Infantil compete.
Broad incumbents
- Nestlé México: Mexican subsidiary of the global F&B giant offering dairy, yogurt (e.g., La Lechera, Carlos V-adjacent ranges), infant nutrition and beverages. Overlaps with Danone Mexico in dairy/breakfast occasions but as part of a much broader portfolio.
- Sigma Alimentos: Mexican food conglomerate (part of Alfa) with chilled and packaged food portfolio including dairy, yogurt and processed meats. Comparable mass-market CPG distribution footprint to Danone Mexico but with broader non-dairy category presence.
- Lactalis: French-headquartered global dairy multinational with significant Mexican operations (acquired various local dairy assets). Competes with Danone across cheese, milk and yogurt but as part of a much wider dairy portfolio.
- Grupo Bimbo: World's largest bakery company with extensive Mexican CPG distribution across the same modern trade and convenience channels as Danone. Adjacent competitor in Mexican family breakfast and on-the-go snack occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Danone De Mexico SA De CV social profiles
Digital presenceDanone De Mexico SA De CV compliance and trust
Trust signalCompliance5 records
Danone De Mexico SA De CV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danone De Mexico SA De CV leadership team
Management profileNumber of profiles
Danone De Mexico SA De CV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danone De Mexico SA De CV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danone De Mexico SA De CV
What does Danone De Mexico SA De CV do?
Danone de México manufactures and distributes a portfolio of yogurt and yogurt-based products marketed under the Danone master brand across Mexican mass-market retail, convenience stores, traditional trade, delivery apps and its own e-commerce storefront. The portfolio covers drinkable yogurts (regular and lactose-free), natural yogurts, fruit-chunk yogurts, flavored yogurts, Greek yogurts, cereals-mixed yogurts, children's yogurts and cereal smoothies. Production is anchored on local Mexican milk processed via Danone's proprietary natural dual-strain fermentation (Lactobacillus bulgaricus + Streptococcus thermophilus).
Is Danone De Mexico SA De CV a public or private company?
Danone De Mexico SA De CV is a private company. It is classified as corporate owned and is currently operating.
When was Danone De Mexico SA De CV founded?
Danone De Mexico SA De CV was founded in 1974.
Where is Danone De Mexico SA De CV based?
Danone De Mexico SA De CV is headquartered in Cuajimalpa, Mexico, in the Latin America region.
How does Danone De Mexico SA De CV make money?
Three revenue lines are on record. Retail consumer packaged goods (yogurt and dairy) sales are the primary driver. The others are promotional/marketing-driven sales uplift (e.g., Danonazo) and direct e-commerce / brand storefront sales.
Who are Danone De Mexico SA De CV's main competitors?
Direct peers on record are Grupo Lala, Alpura, Yoplait and Yakult México. Emerging players are Chobani and Hershey's México. Broad incumbents are Nestlé México, Sigma Alimentos, Lactalis and Grupo Bimbo.
Does Danone De Mexico SA De CV have an API?
No public API is recorded for Danone De Mexico SA De CV.
What industry is Danone De Mexico SA De CV in?
Danone De Mexico SA De CV's product category is Yogurt and Dairy Products. Its primary akta.pro industry code is CRADACAB, Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese), with a secondary code of AFAHADAC, Drinkable Yogurt & Kefir Manufacturing. Its NAICS code is 311 and its SIC code is 2020.