What Stanley Restoration does

Stanley Restoration, L.L.C. is a family-owned, full-service property damage restoration and reconstruction company headquartered in Cedar Hill, Texas, operating in the Dallas-Fort Worth Metroplex since October 1981. The company delivers emergency mitigation and full reconstruction across ten core service lines, including water damage restoration, fire damage restoration, contents restoration, roof replacement and repair, complete reconstruction, forensic/biohazard restoration (via its BioSheen of Texas division), hoarding cleanup, commercial restoration, and storm damage response. Its technology stack centers on licensed industrial restoration equipment rather than proprietary platforms: two Esporta ES-3300 wash systems capable of processing 320+ lbs of soft goods simultaneously, ultrasonic cleaning for hard-to-clean items, thermal imaging cameras paired with calibrated moisture meters for non-invasive moisture detection, the iCat Modern Contents Management system for claims documentation and inventory tracking, and on-site climate-controlled storage for customers' salvaged contents.

Commercially, Stanley Restoration generates revenue through service fees billed either directly to property owners or, more commonly, to insurance carriers under preferred-vendor arrangements with named carriers including Allstate, Farmers, AIG, Vault Insurance, PURE Insurance, and Berkley One. Pricing is dictated by carrier, zip-code-dependent, and updated quarterly, with pricing visibility structurally limited from the customer side. The go-to-market relies on 24/7 phone dispatch (972-296-4959) with a 2-hour on-site response SLA, supported by account-representative outreach to independent insurance agencies, an educational content-marketing website, and active review management (4.9/5.0 across 405 Google reviews; A+ BBB rating). Customer segments are residential property owners (primary), insurance carriers and agents (primary), and commercial/business properties (secondary, anchored by engagements such as the 154,000 sq ft Sam's Club facility restoration). The company is multi-generationally led by President Sherry Stanley-Reynolds, Vice President Janet Stanley-Parks, and CEO & Founder James D. Stanley, with Director of Operations Rob Reynolds serving on the RIA Contents Council.

Name

Stanley Restoration

Legal name

Stanley Restoration, L.L.C.

Website

https://stanleyrestoration.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Stanley Restoration is a family-owned, full-service DFW property restoration company (since 1981) delivering water, fire, storm, contents, and forensic restoration plus reconstruction to residential, commercial, and insurance-carrier customers across the Dallas-Fort Worth Metroplex.

Ownership category

akta.pro rank

Product category

Property Damage Restoration Services

NAICS

Remediation Services (56291)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Disaster Recovery & Restoration General Contracting (IMAFAAAJ)

akta.pro secondary industries

Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Structural Repair & Framing Reconstruction (HSAPAOAG)

Keywords

• Water damage restoration
• Fire damage restoration
• Property reconstruction services
• Contents cleaning services
• Storm damage repair

Headquarters

HQ city

Cedar Hill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Damage Restoration Services: Full-service restoration including water damage, fire damage, contents restoration, roof repair, and complete reconstruction. Revenue generated through service fees billed directly to insurance carriers as preferred vendor or to property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Stanley Restoration is a full-service property damage restoration and reconstruction company performing water extraction, structural drying, fire and soot remediation, contents cleaning and storage, roof repair, and full reconstruction for residential and commercial properties across the Dallas-Fort Worth metroplex. Services are delivered 24/7/365 with on-site response within 2 hours, with most revenue billed directly to insurance carriers as an approved/preferred vendor using carrier-dictated pricing.

Product overview

Stanley Restoration is a full-service property restoration company offering a unified suite of services for residential and commercial properties. The core portfolio includes water damage restoration, fire damage restoration, contents restoration, roof replacement and repair, complete reconstruction, forensic restoration/biohazard services, hoarding cleanup, commercial restoration, and storm damage restoration. These services are delivered through a 6-step proprietary process and supported by ancillary services including insurance claims assistance, climate-controlled storage, and the Esporta Wash System for soft goods. The company operates as a single integrated offering rather than separate modules, combining mitigation and reconstruction under one team and point of contact.

Differentiator

Problem solved

Functional benefit

Brands

• BioSheen of Texas: Forensic Restoration division providing professional services for homicides, suicides, unattended deaths, infectious diseases, and hoarding cleanup in North Texas

Products and services

• Water Damage Restoration Emergency response service that extracts water, dries structures, assesses moisture using thermal imaging and calibrated moisture meters, removes unsalvageable materials, and rebuilds the property to pre-loss condition for homeowners, commercial property owners, and insurance carriers.
• Fire Damage Restoration Full-scope fire and smoke damage restoration covering inspection, soot and odor removal, HVAC cleaning, contents inventory, and structural repairs for homeowners, commercial property owners, and insurance carriers.
• Contents Restoration Cleaning, repair, and preservation of personal belongings damaged by fire, water, smoke, or mold using ultrasonic cleaning, ozone, freeze-drying, and the Esporta Wash System, primarily for insured residential and commercial losses.
• Roof Replacement and Repair Roof repair and replacement for residential and commercial properties, including reactive storm-damage roof repair and proactive maintenance, delivered as part of property loss mitigation and reconstruction.
• Complete Reconstruction Full-scale reconstruction that returns damaged residential or commercial properties to pre-loss condition, including drywall, insulation, flooring, trim, paint, and structural repairs handled by a single contractor.
• Forensic Restoration / Biohazard Biohazard and crime-scene cleanup for homicides, suicides, unattended deaths, infectious diseases, and related situations in North Texas, operated through the BioSheen of Texas Forensic Restoration division.
• Hoarding Cleanup Services Specialized cleanup and restoration of properties affected by hoarding, delivered with a compassionate, professional approach as part of the firm's forensic restoration capabilities.
• Commercial Restoration Services Emergency restoration for retail, office, and industrial facilities, scaled to large-loss commercial events including water extraction, drying, contents restoration, and reconstruction to minimize business interruption.
• Storm Damage Restoration Response and restoration for wind, hail, lightning, and water-intrusion storm damage, including emergency board-up/tarping, roof repairs, and water mitigation for residential and commercial properties.
• Insurance Claims Assistance End-to-end claims support including direct insurance billing, scope preparation, and adjuster coordination, delivered as a bundled service alongside mitigation and reconstruction.
• Climate-Controlled Contents Storage Climate-controlled storage of contents with pack-out and move-back services during the restoration and reconstruction period for residential and commercial customers.

Quantifiable outcome

• On-site response within 2 hours
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CORE GroupcoreStrategic or Co-development Partner · 1 January 2024CORE Elite membership in North America's fastest growing contractor network. CORE Elite is the property restoration industry's most exclusive membership offering with rigorous credentialing standards.
• Insurance Carriers (Allstate, Farmers, AIG, etc.)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Stanley Restoration is an Award-Winning and Approved Vendor for many insurance carriers. They use fair, honest, and pre-approved pricing. Direct billing to insurance with price list dictated by carrier, zip code dependent, updated quarterly.
• Alacrity ServicesminorImplementation/ SI/ Consulting Partner · 1 January 2014Alacrity Services is a national leader in Property Casualty Claim Solutions. Awarded Stanley Restoration the 2014 North Texas Certified Contractor of the Year. Works with several national insurance carriers.
• BioSheen Services, L.L.C.coreStrategic or Co-development Partner · 30 May 2013Partnership to form BioSheen of Texas providing Forensic Restoration services for homicides, suicides, unattended deaths, infectious diseases, and hoarding cleanup in North Texas. Later incorporated as Stanley Restoration's Forensic Restoration Division.
• Esporta Wash Systems Inc.coreTechnology or Integration · 1 January 2013Esporta Certified Operator since January 2013. Stanley Restoration received the patented Esporta Wash System technology license to restore soft goods affected by fire, water, or mold. The company operates two ES-3300 units capable of processing 320+ lbs of soft goods simultaneously.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• SERVPRO: Nation's largest fire and water damage restoration franchise network with 2,000+ franchises. Directly comparable to Stanley Restoration across water/fire restoration, contents, and reconstruction services, but operates at vastly larger scale and national footprint.
• BELFOR Property Restoration: Global leader in disaster recovery and property restoration with commercial and residential services. Competes with Stanley for large commercial restoration jobs and insurance carrier preferred-vendor programs, but operates with significantly broader geographic and service breadth.
• ServiceMaster Restore: National brand under ServiceMaster providing residential and commercial disaster restoration services. Comparable scope to Stanley Restoration but with national brand recognition and broader service portfolio.

Direct peers

• Paul Davis Restoration: National franchise system offering residential and commercial restoration, reconstruction, and contents services. Closely comparable business model to Stanley Restoration with insurance-carrier relationships and full mitigation-through-rebuild delivery.
• PuroClean: Paramedics of Property Damage franchise network providing water, fire, mold, and biohazard restoration. Directly comparable offering and target customer set to Stanley Restoration, with franchise-driven national reach.
• Rainbow International Restoration: Neighborly brand restoration franchise specializing in water, fire, and mold damage restoration. Direct competitor to Stanley in residential and light-commercial restoration with similar insurance-billing model.
• Restoration 1: National franchise offering water damage, fire damage, mold remediation, and reconstruction services. Competes with Stanley for insurance carrier referrals and residential restoration jobs in the DFW area.
• AdvantaClean: Franchise network specializing in water damage, mold remediation, and indoor air quality. Direct comparable in residential restoration service mix and insurance-carrier relationship model, with franchise-driven expansion.

Regional players

• Allied Restoration Services: Regional restoration contractor offering water, fire, mold, and biohazard cleanup with insurance carrier relationships. Comparable business model to Stanley Restoration but operating in different regional markets.

Others

• Alacrity Services: National property casualty claim solutions provider that awarded Stanley Restoration the 2014 North Texas Certified Contractor of the Year. An ecosystem partner/claims management vendor rather than direct competitor, but interface point for carrier-direct work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DFW_Restoration
• Facebookfacebook.com/stanleyrestoration
• LinkedInlinkedin.com/company/stanley-restoration
• Instagraminstagram.com/stanley_restoration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanley Restoration