24Media

What 24Media does

24MEDIA is a privately held Greek digital publishing group headquartered in Kallithea, Athens, operating a portfolio of six premium content brands spanning sports (SPORT24, CONTRA), news (NEWS 24/7), men's lifestyle (OneMan), women's lifestyle (LadyLike), and wellness (OW.GR). The group is ultimately controlled by founder Dimitrios Maris via a Maltese holding vehicle (Deep Investments Limited) and employs 200+ editorial, technical, production, and commercial professionals. Across web and mobile platforms the brands aggregate 58M+ monthly visits, 176M monthly pageviews, and 2.5M+ social media followers, making 24MEDIA the largest digital publishing group in Greece by audience reach.

The group's technology stack centers on a multi-brand content management system, live match and event-coverage platforms (Matchcenter), an in-house live broadcast studio built with Vermantia, and data-journalism tools powered by third-party sports-data providers Opta and InStat Scout. Distribution spans owned websites, mobile apps, YouTube (SPORT24 channel with 40K+ subscribers and 1M+ monthly views), Spotify/Apple/Google Podcasts (original titles including Josimar, Eyewitness, Elena Akrita), and a physical event space (House Twenty Four) used for branded productions.

The business model is primarily B2B advertising-led: the company monetizes its audience through digital advertising, sponsored content, and live-event sponsorships across all six brands, serving enterprise advertisers (e.g., STOIXIMAN, OPAP, LIDL, VOLTON, HONOR, Mapei, Montblanc) through a dedicated commercial department on quote-based, undisclosed pricing. Supplementary revenue comes from white-label branded content production, podcast advertising, House Twenty Four event-studio rentals, and live-streaming/broadcast production (NBA Finals, EuroLeague, Olympics coverage). The company is a member of IAB Hellas and WAN-IFRA, and has won consecutive Digital Publisher of the Year awards at the DIME Awards (2021, 2022).

Name

24Media

Legal name

24 MEDIA ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ ΨΗΦΙΑΚΩΝ ΕΦΑΡΜΟΓΩΝ

Website

https://24media.gr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

24MEDIA is Greece's largest privately held digital publishing group, operating six premium content brands across sports, news, lifestyle, and wellness that together generate 58M+ monthly visits and 176M pageviews, monetized primarily through B2B digital advertising, branded content, and live-event sponsorships.

Ownership category

akta.pro rank

Product category

Digital Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Publishing Networks & Multi-Author Publications (MPACAIAG)

akta.pro secondary industries

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Digital publishing
• Online media
• Content marketing
• Digital advertising
• Sports journalism

Headquarters

HQ city

Kallithéa

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising: Brand advertising and sponsored content across all digital platforms including web, mobile, and social media. The company provides innovative and effective communications solutions to clients and partners.
2. Content Monetization: Premium content distribution across owned digital brands generating advertising revenue from high-traffic platforms.
3. Live Streaming and Events: Production and broadcast of live sports events, shows, and exclusive content (NBA Finals coverage, EuroLeague shows, Olympic coverage)
4. White Label Actions: Rental of House Twenty Four space for branded productions and corporate events; custom branded content production

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

24Media operates Greece's largest digital publishing group, managing a portfolio of six premium content brands — SPORT24, NEWS 24/7, OneMan, LadyLike, OW.GR, and CONTRA — distributed across web and mobile platforms. The company produces and distributes original digital journalism, video, podcasts, and live sports coverage while monetizing through digital advertising, branded content production, and integrated communications solutions sold to brand advertisers and partners.

Product overview

24Media is Greece's leading digital publishing group operating a portfolio of six premium content brands across different platforms (web and mobile). The portfolio includes SPORT24 (leading sports portal), NEWS 24/7 (news website), OneMan (men's digital magazine), LadyLike (women's portal), OW.GR (wellness portal), and CONTRA (sports lifestyle site). The group exceeds 58 million visits per month with 176 million page views, serving over 2.5 million social media followers. The company produces and distributes high-value digital journalism while providing innovative brand advertising and communications solutions to clients and partners.

Differentiator

Problem solved

Functional benefit

Brands

• SPORT24: Greece's largest sports portal, launched in 2005, providing live coverage of major sports events, multimedia material, premium content, and expert columnists.
• NEWS 24/7
• OneMan
• LadyLike
• OW.GR
• Contra

Quantifiable outcome

• 58M+ monthly visits with 176M pageviews
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ANT1 MediaLabcoreStrategic or Co-development Partner · 25 June 2024Strategic partnership between ANT1 MediaLab and SPORT24 to create a modernized sports journalism school in Greece, staffed by 18 journalists from major Greek media outlets and experienced media market executives. The school combines practical and theoretical elements to advance sports journalism standards.
• WAN-IFRA (World Association of News Publishers)minorOthers · 15 September 2021Membership in international news publishers association providing access to global journalism network (120+ countries), data, conferences, Media lab, and workshops for independent journalism standards.
• OFI Crete FCcoreStrategic or Co-development Partner · 13 July 2021Two-year strategic partnership for creating and promoting premium audiovisual content. 24MEDIA Productions will develop content products for all platforms featuring international-standard digital storytelling and data journalism for the historic Greek football club.
• VermantiacoreTechnology or Integration · 24 May 2021Strategic partnership for video content production. Vermantia provided state-of-the-art technical equipment and live broadcast studio for SPORT24 shows (Game Night, Show Must Go On) with top real-time streaming quality. Vermantia also provides streaming services for 24MEDIA's video content.
• ImperiusminorStrategic or Co-development Partner · 20 May 2021Strategic partnership for Social Media development. Imperius undertakes renewal and development of 24MEDIA's social media brands including trend watching, data-informed content creation, design of innovative digital actions and community management.
• Panteion UniversityminorStrategic or Co-development Partner · 26 March 2021Academic partnership for the 1821-2021 Greek Revolution anniversary feature. Professors from Panteion University write exclusive articles for NEWS 24/7's anniversary section covering Greek state building and historical course.
• Your Data MattersminorStrategic or Co-development PartnerCollaboration with non-profit organization to publish pan-European research (31 countries) on GDPR implementation degree through NEWS 24/7, supporting data protection awareness.
• IAB HellasminorOthersMembership in IAB Hellas (Interactive Advertising Bureau) for digital advertising industry standards and best practices.
• DpS Athens (Dimitris Papazoglou team)minorImplementation/ SI/ Consulting PartnerBranding and design partnership for OW.GR wellness portal development.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Antenna Group: Leading Greek media conglomerate with broadcast television, digital properties, and production capabilities. A broad incumbent competitor with deep advertiser relationships and integrated content production.
• Skai Group: Major Greek media conglomerate operating television, radio, and digital news properties. Competes with 24Media across digital news and can bundle cross-platform advertising offerings through its broadcast reach.
• Vox Media: US-based multi-brand digital media company operating verticals like SB Nation, The Verge, and Vox. Comparable in operating a portfolio of vertical-specific digital brands with diversified advertising and content revenue streams.
• VICE Media: Global digital media company producing editorial content across lifestyle, news, and culture verticals. Comparable multi-brand digital publishing model targeting younger demographics with branded content production capabilities.

Direct peers

• Kathimerini: Greek legacy newspaper publisher with a strong digital presence, competing with 24Media for premium news audiences and brand advertising budgets; shares Athens-based Greek-language digital publishing market.
• Newsbomb.gr: Greek digital news publisher competing for news audiences and display advertising budgets against NEWS 24/7 in the Greek-language news vertical.
• Protothema: One of Greece's largest digital news publishers, directly competing with NEWS 24/7 for Greek news readership and digital advertising budgets across news, sports, and lifestyle verticals.
• Gazzetta.gr: Greek-language sports digital publisher directly competing with SPORT24 for sports audiences and sports-related advertising, particularly around football and basketball coverage.

Emerging players

• LADbible Group: Digital-first publisher operating multiple vertical brands (LADbible, UNILAD, Tyla) targeting younger demographics. Comparable in multi-brand digital publishing model, audience-development tactics, and social-led distribution.

Regional players

• Sport24 (South Africa): South African sports news publisher (part of Media24). Operates in a similar sports-vertical digital publishing model but serves the South African market rather than Greece; useful as a regional reference point for digital sports publishing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/24media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24Media