What imperius does

Imperius is a Athens-based creative technology agency founded in 2020 that provides digital content creation, social media strategy, community management, and digital transformation services primarily to Greek media companies, consumer brands, and advertising agencies. The company serves clients including Alpha TV (The Bachelor GR), SPORT24/24 Media, Village Films, efood, Plaisio, BBDO, and DUO, delivering measurable campaign outcomes across reach, engagement, and user-generated content metrics. Imperius differentiates through its ownership of the Thank You Next (TYN) community—Greece's largest online community with 600K+ Facebook members and 1.2M daily users—which functions as both a consumer-facing content platform and a unique owned media channel for branded activations.

The company's core technology stack centers on social media platforms, community management tools, Spark AR filter development for Instagram, and Discord community infrastructure with gamification mechanics. Imperius operates a multi-platform content ecosystem spanning TikTok, Instagram, Facebook, Giphy, Spotify, and Discord, with proprietary frameworks including the 'Layer' strategic methodology. On the consumer product side, Imperius builds mobile applications under the Trendit brand, including the Tiki Taka Football Trivia app available on iOS and Android. The company holds several 'firsts' in the Greek market: first TikTok for a sports publisher, first branded Discord for Greek TV, and first TikTok Live red carpet event in Greek entertainment.

Imperius operates a hybrid business model combining professional services (creative agency work billed to enterprise clients) with consumer product distribution (apps via app stores) and community asset monetization (branded content campaigns leveraging the TYN community). Revenue is primarily project-based B2B service work with Greek-market clients, supplemented by consumer app downloads and community licensing. The company is bootstrapped—no venture capital funding, parent company, or public listing is disclosed—and operates with a small team of 11-50 employees from Athens, Greece.

Name

imperius

Legal name

Imperius

Website

https://imperius.xyz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Imperius is an Athens-based creative technology agency (founded 2020) that provides social media strategy, content creation, and community management services to Greek media companies, consumer brands, and advertising agencies, anchored by its ownership of Thank You Next, Greece's largest online community with 600K+ members.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Creative Agency Services: Digital creative and technology services including social media strategy, content creation, community management, and digital transformation for media and entertainment brands. B2B service model with Greek market focus.
2. Consumer Mobile Apps: Owned consumer applications distributed via App Store and Google Play, such as Tiki Taka Football Trivia trivia app.
3. Community Asset Licensing: Leveraging owned community assets (TYN with 600K+ members) for branded content campaigns, charging consumer brands for community access and engagement.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Imperius is a Greek creative technology company that delivers social media strategy, content creation, community management, and digital transformation services to media and consumer brand clients, while also operating its own owned community (Thank You Next / TYN) and consumer mobile apps (Tiki Taka Football Trivia under the Trendit brand).

Product overview

Imperius is a creative technology company offering social media marketing services, community management, and branded content creation for clients including AlphaTV, SPORT24, efood, and Village Films. The company also develops consumer-facing digital products. The core product portfolio consists of: (1) Tiki Taka Football Trivia — a football trivia mobile app available on iOS and Android via the Trendit brand, featuring leaderboards and user authentication via Gmail/Apple; (2) Thank You, Next (TYN) — an Imperius-owned content platform spanning a 600K+ member Facebook community and the Thank You, Next Podcast (launched February 2021), used as a media asset for branded community marketing activations with clients such as efood, Plaisio, Klinex, and DUO. Services are delivered through social channels including TikTok, Instagram, Facebook, Discord, and Spotify.

Differentiator

Problem solved

Functional benefit

Brands

• Thank You, Next (TYN): Greece's largest and most active online community focused on relationship stories and content, with over 600,000 members and 1.2M daily users. The TYN universe has expanded to include a podcast, branded content campaigns, and spin-off content.
• Trendit
• Tiki Taka Football Trivia

Products and services

• Tiki Taka Football Trivia Interactive football trivia mobile app available on iOS and Android under the Trendit brand, featuring challenging questions, leaderboard competition, user performance tracking, and login via Gmail or Apple accounts. Targeted at football fans and casual trivia players.
• Thank You, Next (TYN) Greece's largest online community and owned media asset, centered on relationship and dating stories. Operates as a closed Facebook group with 600K+ members (ages 16-45), expanded to a Spotify podcast and spin-off series. Serves as an owned channel for branded community activations.
• Trendit Product brand under Imperius encompassing consumer mobile apps distributed via app stores, including the Tiki Taka Football Trivia app.
• Creative Agency Services B2B digital creative and technology services including social media strategy, content creation, community management, digital transformation, AR filter development (Spark AR), branded Discord infrastructure, and cross-platform content production for media, entertainment, and consumer brand clients in Greece.

Quantifiable outcome

• SPORT24 achieved #1 market ranking in sports publishing with 15% average monthly engagement increase
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and strategic.

• SPORT24 / 24 MediacoreStrategic or Co-development Partner · 1 February 2021Comprehensive social media transformation partnership for Greece's #1 sports publisher. Imperius conducted audit, redesigned social strategy, created new content system, launched TikTok presence, and developed AR filters for EURO2020. Collaboration extended to process redesign, visual system creation, and SoMe talent hiring. Partnership resulted in regaining #1 market ranking with 15% monthly engagement increase.
• Alpha TVcoreStrategic or Co-development Partner · 1 February 2021Social media strategy and content creation partnership for The Bachelor GR reality show. Imperius designed and curated complete TikTok presence from scratch, created Discord community (first for Greek TV), and built holistic social ecosystem across Facebook, Instagram, and Giphy. Resulted in 280K TikTok followers, 16M likes, and 415K total community.
• BBDOmajorGTM or Marketing Partner · 1 February 2021Creative collaboration for Klinex brand campaign within TYN community. BBDO provided creative direction while Imperius executed community monitoring and real-time engagement. Campaign achieved 5.9M reach, 41.1K reactions, and 3.8K UGC comments.
• Village FilmsmajorStrategic or Co-development PartnerEnd-to-end social-only film promotion for Black Bachelor movie franchise. Imperius created TikTok and Instagram strategy, produced 3-4 daily videos, organized live red carpet event (first TikTok Live for Greek entertainment), and managed fan engagement across platforms.
• efoodmajorStrategic or Co-development PartnerLong-term branded content partnership leveraging TYN, Office Life, and Screenshots communities. efood positioned as authentic community member with witty comments and meme content. Single comments recorded up to 3.1K reactions. Campaign delivered 2.2M reach and 21.5K engagements.
• soundis.gr / Antenna GroupstrategicImplementation/ SI/ Consulting PartnerPodcast production partnership for Thank You, Next: The Podcast. soundis.gr handles professional recording, editing, and distribution. Partnership produced 50+ episodes reaching #1 on Spotify Greece with 92% listen-through rate and 270K total streams.
• 4 Wise MonkeysmajorGTM or Marketing PartnerCreative collaboration for DUO safe sex awareness campaign. 4 Wise Monkeys provided strategic direction while Imperius executed community-based branded content and produced short films. Achieved 358K video views, 19.2K reactions.
• PlaisiomajorStrategic or Co-development PartnerCommunity-based brand activation positioning Plaisio as authentic TYN community member. 'Ambush' style engagement with witty replies to tech-related posts achieved 1.9M reach, 21.5K reactions, and 2.1K UGC comments.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VaynerMedia: Global social-first creative agency focused on community-led content, branded campaigns, and emerging-platform activations for enterprise brands. Closely comparable to Imperius in leveraging owned social channels and platform-native creative.
• TheSoul Publishing: Digital content publisher and social-first media company operating large owned-content networks across TikTok, Instagram, and YouTube. Comparable to Imperius for its scale of owned communities and multi-platform content production capabilities.
• Jellysmack: Creator economy and social content company that operates, distributes, and monetizes creator-led content across platforms. Comparable to Imperius in combining community management, content production, and platform expertise into a single offering.

Broad incumbents

• Ogilvy: Global creative and advertising network with social media and PR practices serving enterprise clients across industries. Overlaps with Imperius on branded campaign creation and media-led storytelling but operates at much larger scale and broader scope.
• WPP: Global advertising holding company whose agencies (including Ogilvy, VMLY&R, GroupM) deliver creative, media, and PR services. Competes with Imperius for enterprise creative budgets but at significantly larger scale and across global geographies.
• Publicis Groupe: Global advertising and communications group with creative, media, digital, and PR agencies (Leo Burnett, Saatchi, Digitas). Comparable to Imperius on digital creative services and branded content campaigns but serves multinational clients across all major markets.
• Dentsu: Global advertising network with creative, media, and digital practices. Competes with Imperius for digital creative and content-led campaigns but offers integrated global scale and broader service lines.

Regional players

• Sohos: Greek creative and digital agency serving enterprise clients across digital strategy, content, and media. Direct regional competitor to Imperius in the Greek market with similar service offerings but different vertical emphasis.
• Frank & Fame: Greek creative agency focused on digital, social, and brand work for consumer and media clients. Comparable to Imperius as a Greek-market creative agency competing for similar enterprise engagements.

Others

• Hootsuite: Social media management and analytics platform used by agencies and brands to schedule, monitor, and measure social campaigns. Adjacent rather than competitive to Imperius, but addresses overlapping social-media workflows for similar end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/imperius-xyz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about imperius