Umbrella

What Umbrella does

Umbrella (legal name: Umbrella of St. Johnsbury Inc.) is a 501(c)-equivalent private nonprofit founded in 1976 and headquartered at 1330 Main Street, St. Johnsbury, Vermont, with a second office in Newport. The organization delivers a comprehensive continuum of interpersonal-violence and family services across Vermont's three-county Northeast Kingdom region (Caledonia, Essex, and Orleans), and describes itself as the only comprehensive domestic violence and family services provider in that area. Programmatic offerings fall into three clusters: Advocacy (24-hour hotlines, emergency shelter, transitional housing, legal and housing advocacy, and support for survivors of domestic violence, sexual violence, stalking, teen dating violence, and human trafficking); Family-Based Services (Kingdom Child Care Connection subsidized child-care referrals and The Family Room supervised visitation / monitored exchanges); and Social Change (Ignite Change accountability curriculum for men who have caused harm, The Spark warmline, ONE Prevention Coalition substance-misuse prevention, and K-12 prevention education).

The operating model is community-led rather than technology-mediated: services are accessed via two 24-hour hotlines, in-person at the two offices, and through partnerships with schools and referral agencies; there is no disclosed technology product, app, or API. Revenue is generated entirely through donations, grants, and fundraising events — the 2026 Spring Gala raised $139,000 versus a $120,000 goal, and a $600,000 first-ever capital campaign was completed in December 2024 to fund the permanent headquarters. All survivor-facing services are free and confidential; The Family Room uses a sliding fee scale; Kingdom Child Care Connection subsidies flow through the State of Vermont. In 2025, Umbrella reported 586 individuals receiving direct advocacy, 158 people housed in emergency shelters, 2,015 families served by child-care programs, and 2,751 youth receiving prevention education. Governance is by a board of directors under Executive Director Amanda Cochrane, with a leadership team spanning advocacy, child care, finance, development, innovation, and operations.

Name

Umbrella

Legal name

Umbrella of St. Johnsbury Inc

Website

https://umbrellanek.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Umbrella is a Vermont-based nonprofit providing free 24-hour crisis intervention, emergency shelter, child-care subsidies, supervised visitation, and prevention education for survivors of interpersonal violence in the three-county Northeast Kingdom region.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Umbrella generates revenue through charitable donations from individuals, corporations, and foundations. Major annual events include the Spring Gala and various third-party fundraising events.
2. Capital Campaign: Capital campaign to purchase and renovate building at 1330 Main St, St Johnsbury. Goal of $600,000 was reached in December 2024.
3. Gala Fundraising: Annual Spring Gala raising funds through ticket sales, sponsorships, silent auction, and raffle. 2026 Gala raised $139,000 (goal was $120,000).
4. Estate Gifts: Umbrella 50 Society accepts legacy gifts through wills and estate plans (EIN 03-0268884).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Umbrella is a nonprofit organization that delivers free, confidential advocacy and direct support services to survivors of domestic violence, sexual violence, stalking, teen dating violence, and human trafficking in Vermont's Northeast Kingdom. Its core offerings span 24-hour crisis hotlines, emergency shelter, transitional housing, legal and housing advocacy, supervised visitation, child care subsidies and referrals, school-based violence prevention education, and accountability programming for people who have caused harm.

Product overview

Umbrella offers a portfolio of social services programs rather than a technology product platform. The core programs include: The Advocacy Program providing free support services for survivors of domestic and sexual violence; Family Based Services comprising Kingdom Child Care Connection (child care subsidies and referrals) and The Family Room (supervised visitation and monitored exchanges); Social Change initiatives including Ignite Change (accountability program for men who have caused harm) and The Spark Warmline (helpline for those seeking to stop harmful behaviors); and ONE Prevention Coalition (substance misuse prevention). These programs work together to address interpersonal violence, child welfare, and community prevention across the Northeast Kingdom of Vermont.

Differentiator

Problem solved

Functional benefit

Brands

• The Spark: A phone-based helpline for people who want to stop causing harm in their relationships. Launched in spring 2023.
• Ignite Change
• Kingdom Child Care Connection
• The Family Room

Products and services

• Advocacy Program Free, confidential advocacy services for survivors of domestic and sexual violence, stalking, teen dating violence, human trafficking, and gender- or orientation-based violence, including safety planning, legal advocacy, housing assistance, emergency shelter access, and support groups.
• Kingdom Child Care Connection Child care resource and referral agency serving Caledonia, Essex, and Orleans counties in Vermont, providing child care subsidies, referral services, and specialized child care placement support for families.
• The Family Room Child-centered services for parents seeking to establish or rebuild relationships with their children, offering supervised visitation, monitored exchanges, and parent coaching on a sliding fee scale (with services free for victims of domestic and sexual violence).
• Ignite Change Accountability program for men who have caused harm in intimate relationships, comprising 52 sessions over 26 weeks to support healing from developmental trauma and transform abusive values. Reported to produce an 87% reduction in repeat domestic violence offenses across 300 evaluated participants.
• The Spark Warmline Phone-based warmline for people who want to stop causing harm in their relationships, offering anonymous and confidential support from trained compassionate-responder staff.
• ONE Prevention Coalition Regional coalition focused on reducing substance misuse by cultivating a connected, caring, and resilient community across the lifespan across the Northeast Kingdom region.

Quantifiable outcome

• 87% reduction in repeat domestic violence offenses per evaluation of 300 men who participated in Ignite Change program
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and moderate.

• Passumpsic BankcoreGTM or Marketing PartnerLead sponsor of Umbrella's Annual Spring Gala for many years. Consistent supporter of Domestic Violence Awareness Month and major donor during capital campaign. Community room named after Passumpsic Bank in recognition of their dedication to creating safe, supportive spaces.
• Community National BankcoreGTM or Marketing PartnerSteadfast supporter for over a decade. Lead sponsor for Stories Of events during Domestic Violence Awareness Month and major supporter of annual Gala. Many employees actively participate in Umbrella events.
• Barrett Insurance AgencymoderateGTM or Marketing PartnerLoyal sponsor of annual Gala for many years. Jenn and Mike Barrett actively participate in community events and have shown consistent support when Umbrella has needed assistance.
• Tim Scott Real EstatecoreGTM or Marketing PartnerOne of the first corporate sponsors for both Spring Gala and Stories Of events. Tim Scott was instrumental in facilitating the sale and purchase of Umbrella's current building, donating his time and expertise to secure their permanent home in St. Johnsbury.
• The Dandelion RunmoderateGTM or Marketing PartnerAnnual fundraising event created in memory of Terri Weed. Race includes full marathon, half marathon, 10K, and shorter distances through Newport, Derby, Morgan, and Holland. Proceeds benefit Umbrella's services for individuals and families impacted by interpersonal violence.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Safe Horizon: One of the largest nonprofit providers of domestic violence, sexual assault, and human trafficking services in the U.S. Comparable service continuum (shelter, hotline, advocacy, court programs), but operating at national scale across New York City.
• RAINN (Rape, Abuse & Incest National Network): National anti-sexual violence organization operating the National Sexual Assault Hotline. Comparable to Umbrella's survivor advocacy and sexual violence service line, but functioning as a national umbrella and referral network.
• National Domestic Violence Hotline: Nationally recognized 24/7 hotline and resource hub for DV survivors. Comparable to Umbrella's 24-hour hotline service model but national in scope and not a direct local service provider.

Regional players

• Harbor House (Vermont): Domestic violence shelter and advocacy services provider in another region of Vermont, directly comparable to Umbrella's emergency shelter and advocacy programming in a different geographic market.
• Prevent Child Abuse Vermont: Vermont statewide nonprofit focused on child abuse prevention and family support, comparable to Umbrella's child- and family-focused programming (Family Room, Kingdom Child Care Connection) but operating statewide rather than within the NEK.
• Turning Point Center of Chittenden County: Vermont-based social services organization serving survivors of domestic and sexual violence, comparable to Umbrella in mission and service mix (advocacy, shelter, education) but operating in Chittenden County rather than the Northeast Kingdom.
• Hope Works (formerly Burlington Vermont Network): Vermont statewide coalition supporting member programs that respond to domestic and sexual violence. Direct functional peer to Umbrella in advocacy and prevention education, but statewide in scope.

Others

• NNEDV (National Network to End Domestic Violence): National membership and advocacy organization for state and territorial domestic violence coalitions. Not a direct service provider like Umbrella, but the apex body whose members include the kind of regional DV programs Umbrella belongs to.

Direct peers

• Kids Incorporated Child Care Resources: Vermont child care resource and referral agency similar in function to Umbrella's Kingdom Child Care Connection, providing subsidized child care referrals and family support services.
• YWCA Vermont: Vermont YWCA affiliates providing domestic violence services, sexual assault support, and emergency housing in multiple Vermont counties — directly comparable regional DV services provider and a potential referral or collaboration partner for Umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/umbrellanek
• Instagraminstagram.com/Umbrella_802
• LinkedInlinkedin.com/company/umbrella-of-st-johnsbury-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umbrella