Barrett Insurance Agency

What Barrett Insurance Agency does

Barrett Insurance Agency is a privately held, family-owned independent insurance agency headquartered at 229 Portland St, Suite 101, St. Johnsbury, Vermont, serving individual and small-business clients across Vermont and New Hampshire since 1989. The agency operates as a multi-carrier brokerage representing at least six insurance carriers (CGM, OMI, Mapfre, Safeco, Co-operative, and Progressive) and offers a broad product portfolio spanning personal and commercial lines, including home, auto, motorcycle, ATV, snowmobile, RV, farm, business, commercial auto, workers compensation, flood, disability, dental, and life insurance. All staff hold Property & Casualty licenses in both Vermont and New Hampshire, and Co-Principal Mike Barrett additionally holds Life, Disability, and Dental licenses.

The agency's operating model is sales-led and relationship-driven: clients are served through a single physical office, direct phone and email, an online quote request portal (powered by a consumer rate-quote platform), and a weekly educational radio segment called "Good Policies" broadcast on Magic 97.7 and Kix 105.5 WKXH. Technology is limited to standard independent-agency management systems and consumer rate-quote platforms; no proprietary technology, mobile app, API, or AI capabilities are disclosed. The staff of approximately five includes the two co-owners (Michael and Jennifer Barrett, second-generation owners who assumed control from Mike's parents in 2007) and three to four licensed customer service representatives, with the most recent hire (Kimberly McBey) joining in March 2025.

Revenue is generated entirely through insurance carrier commissions on policies sold and serviced, with pricing determined by the underlying carriers rather than the agency. The firm holds no external funding, operates as a Vermont LLC with no parent company or subsidiaries, and is a member of Trusted Choice and the Independent Insurance Agents & Brokers of America (IIABA), with Mike Barrett serving on the boards of both organizations. As a small, geographically bounded, family-operated brokerage, the agency's economic profile is best characterized as a stable, diversified long-tail retail book of business rather than a growth-stage enterprise.

Name

Barrett Insurance Agency

Legal name

Barrett Insurance Agency LLC

Website

https://thebarrettagency.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Barrett Insurance Agency is a family-owned independent insurance brokerage in St. Johnsbury, Vermont, serving individual and small-business clients across Vermont and New Hampshire since 1989 with multi-carrier home, auto, commercial, farm, and life insurance products.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency (Property & Casualty, Life, Disability, Dental)

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance agency
• Property casualty insurance
• Commercial insurance brokerage
• Personal lines coverage
• Multi-carrier insurance

Headquarters

HQ city

St. Johnsbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commissions: The agency earns commissions from multiple insurance carrier partnerships (Home, Auto, Motorcycle, ATV, Snowmobile, RV, Farm, Business, Commercial Auto, Workers Compensation, Flood, Disability, Dental, and Life insurance products). Revenue is generated through commissions on insurance policies sold and serviced.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Barrett Insurance Agency is a family-owned independent insurance agency that sells personal and commercial insurance policies on behalf of multiple carriers (CGM, OMI, Mapfre, Safeco, Co-operative, Progressive). Its core offering spans Property & Casualty products (Home, Auto, Motorcycle, ATV, Snowmobile, RV, Farm, Business, Commercial Auto, Workers Compensation, Flood) plus Life, Disability, and Dental coverage, sold through a single St. Johnsbury, VT office with free quotes and personalized agent service to clients in Vermont and New Hampshire.

Product overview

Barrett Insurance Agency offers a comprehensive portfolio of insurance products through multiple carrier partnerships. Their core offerings include Property & Casualty insurance (Home, Auto, Farm, Business, Commercial Auto, Workers Compensation, Flood, and recreational vehicles including Motorcycle, ATV, Snowmobile, and RV) as well as Health & Life insurance (Disability, Dental, and Life Insurance). The agency operates as a family-owned independent insurance agency representing multiple carriers to best serve client needs. All staff are licensed in Property & Casualty Insurance, with Co-Principal Mike Barrett additionally licensed in Life Insurance, Disability, and Dental coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CGMcoreChannel Partner/ Reseller/ DistributorOne of the insurance carriers represented by Barrett Insurance Agency for providing insurance products to clients in Vermont and New Hampshire.
• OMIcoreChannel Partner/ Reseller/ DistributorOne of the insurance carriers represented by Barrett Insurance Agency for providing insurance products to clients in Vermont and New Hampshire.
• MapfrecoreChannel Partner/ Reseller/ DistributorOne of the insurance carriers represented by Barrett Insurance Agency for providing insurance products to clients in Vermont and New Hampshire.
• SafecocoreChannel Partner/ Reseller/ DistributorOne of the insurance carriers represented by Barrett Insurance Agency for providing insurance products to clients in Vermont and New Hampshire.
• Co-operativecoreChannel Partner/ Reseller/ DistributorOne of the insurance carriers represented by Barrett Insurance Agency for providing insurance products to clients in Vermont and New Hampshire.
• ProgressivecoreChannel Partner/ Reseller/ DistributorOne of the insurance carriers represented by Barrett Insurance Agency for providing insurance products to clients in Vermont and New Hampshire.
• Trusted ChoiceminorStrategic or Co-development PartnerBarrett Insurance Agency is a member of Trusted Choice, an organization of independent insurance agents. Mike Barrett serves on the Trusted Choice board.
• Independent Insurance Agents & Brokers of America (IIABA)minorStrategic or Co-development PartnerMike Barrett serves as a National Director representing Vermont on the board for the Independent Insurance Agents & Brokers of America (IIABA).
• Vermont Insurance Agents AssociationminorStrategic or Co-development PartnerMike Barrett is a past President of the Vermont Insurance Agents Association, indicating active involvement in the state's insurance industry association.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Acrisure: Fast-growing global insurance brokerage built largely through acquisition of independent agencies like Barrett; competes for the same small-business and personal-lines brokerage relationships.
• World Insurance Associates: National insurance brokerage that has consolidated many independent agencies across the Northeast; provides the same multi-carrier placement services as Barrett at significantly larger scale.
• Marsh McLennan Agency: Mid-market arm of the global brokerage giant Marsh McLennan, providing independent-agent-style placement for personal and commercial lines across the U.S., overlapping Barrett's product scope with vastly deeper resources.
• Hub International: Major North American insurance brokerage that has aggressively rolled up independent agencies; serves the same multi-line personal and commercial brokerage market as Barrett but at vastly greater scale and geographic breadth.

Others

• Trusted Choice: National network of independent insurance agents of which Barrett is a member and on whose board Mike Barrett serves; represents the channel ecosystem and competitive set Barrett operates within.

Direct peers

• Hickok & Boardman Insurance: Vermont-based independent insurance agency with similar multi-line P&C and life offerings, family-owned heritage, and community-embedded service model targeting the same VT/NH clientele as Barrett.
• Cross Insurance: Large New England-based independent insurance agency headquartered in Bangor, ME. Comparably multi-carrier, multi-line, family-rooted brokerage serving individuals and businesses across the same regional footprint as Barrett, though at materially greater scale.

Regional players

• Butler's Insurance Agency: Independent insurance agency serving Vermont and surrounding New England states with multi-carrier representation and personal/commercial lines, directly comparable in scale and service model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWh9MT-1SQUR--3JNICmV6A
• Facebookfacebook.com/BarrettInsuranceAgency
• LinkedInlinkedin.com/company/thebarrettagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrett Insurance Agency