What Sonoma-Cutrer does

Sonoma-Cutrer is a Sonoma Valley winery operating as a DBA under Duckhorn Wine Company (part of The Duckhorn Portfolio), headquartered in St. Helena, California, and founded in 1981. The company produces premium Burgundian-style wines, with Chardonnay and Pinot Noir as its core varietals, supplemented by Sauvignon Blanc, Rosé of Pinot Noir, traditional-method sparkling wine, and specialty offerings such as Late Harvest and Low-Calorie Chardonnays. Winemaking is grounded in a Burgundian philosophy applied to California terroir across six estate vineyards totaling over 1,021 acres in the Russian River Valley and Sonoma Coast appellations: The Cutrer, Vine Hill Ranch, Les Pierres, Owsley Ranch, Kent, and Shiloh Ranch. Production practices include hand sorting, whole-cluster pressing, French oak aging in barrels hand-crafted by two French coopers, and the Wicket sub-brand tied to the property's two professional croquet courts installed in 1984.

The business operates a multi-channel go-to-market model. Direct-to-consumer revenue is generated through the company's Shopify-based e-commerce storefront, the Club Cutrer subscription wine club (Chardonnay Lovers and Winemaker's Selection tiers with four shipments per year plus member-exclusive wines and discounts), and an Instacart partnership for fast delivery and in-store pickup. Wholesale distribution extends to nationwide retail stores and dining establishments, findable via the Wine Locator tool. Pricing spans roughly $16 for entry-level Sauvignon Blanc to $140 for the Founders Reserve Chardonnay Magnum, with single-vineyard and library releases occupying the upper tiers.

The company's served market is sophisticated U.S. wine consumers seeking terroir-driven, craft-oriented California Chardonnay and Pinot Noir. Customer segments are horizontal rather than vertical: wine enthusiasts purchasing at retail or dining, dedicated Club Cutrer members seeking ongoing engagement, and consumers buying DTC for gifting or cellar use. Geographic scope is domestic only; shipments are restricted to U.S. states where legally compliant. Headcount sits in the 101-250 range and the company is privately held within the larger Duckhorn Portfolio structure, with revenue not publicly disclosed.

Name

Sonoma-Cutrer

Legal name

Duckhorn Wine Company DBA Sonoma-Cutrer

Website

https://sonomacutrer.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Sonoma-Cutrer is a Sonoma Valley winery (DBA of Duckhorn Wine Company) that produces and sells premium Burgundian-style Chardonnay and Pinot Noir from six estate vineyards across 1,021 acres, serving U.S. wine enthusiasts via DTC e-commerce, Club Cutrer subscriptions, and nationwide retail and dining distribution.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium Chardonnay wines
• Burgundy-style winemaking
• Estate vineyard wines
• Wine club membership
• Pinot Noir production

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Direct-to-Consumer Wine Sales: Online e-commerce sales of wines directly to consumers through the company website. Wines sold include Chardonnay, Pinot Noir, Sauvignon Blanc, and Rosé at various price points ($16-$140+).
2. Wine Club Membership (Club Cutrer): Subscription-based wine club with two tiers: Chardonnay Lovers (focused on Chardonnay exploration) and Winemaker's Selection (variety curated for discovery). Shipments arrive February, May, October, and December with member-only wines and discounts.
3. Retail and Restaurant Distribution: Distribution through retail stores and dining establishments nationwide, searchable via Wine Locator tool.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sonoma-Cutrer is a Sonoma Valley winery that produces and sells premium Chardonnay and Pinot Noir wines from six estate vineyards totaling over 1,000 acres in the Russian River Valley and Sonoma Coast appellations. The company also operates Club Cutrer, a subscription wine club with two membership tiers (Chardonnay Lovers and Winemaker's Selection), and offers wine tasting and vineyard tour experiences.

Product overview

Sonoma-Cutrer is a Sonoma Valley winery specializing in premium Burgundian-style wines, primarily Chardonnay and Pinot Noir. The product portfolio centers on two core varietals offered across multiple tiers: entry-level appellation blends (Russian River Ranches, Sonoma Coast), vineyard-designate single-vineyard wines (The Cutrer, Les Pierres, Vine Hill, Owsley, Kent, Shiloh), and ultra-premium reserve wines (Founders Reserve Chardonnay, Les Plus Haut Pinot Noir). Additional offerings include Sauvignon Blanc, sparkling wines (Grand Cuvee), Rosé of Pinot Noir, and specialty products like Late Harvest and Low-Calorie Chardonnays. The company operates Club Cutrer, a subscription wine club with two membership tracks, and provides a Wine Locator tool for retail discovery. All wines are produced from six estate vineyards totaling over 1,000 acres in the Russian River Valley and Sonoma Coast appellations.

Differentiator

Problem solved

Functional benefit

Brands

• Wicket: A wine series dedicated to the sport of croquet, featuring wines perfect for enjoying while playing or watching the game. Launched in 1984 when the winery installed professional croquet courts.

Products and services

• Chardonnay Wines
• Pinot Noir Wines
• Sauvignon Blanc Wines
• Rosé of Pinot Noir
• Grand Cuvee Sparkling Late Disgorge
• Club Cutrer Wine Club

Quantifiable outcome

• Best of the Best - 2021 Press Democrat North Coast Wine Challenge for The 2014 Grand Cuvée

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• InstacartsupportingChannel Partner/ Reseller/ DistributorInstacart partnership enables fast delivery or in-store pickup of Sonoma-Cutrer wines to consumers. Customers can order through Instacart for same-day delivery convenience or reserve online for store pickup.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cakebread Cellars: Family-owned Napa/Sonoma winery with a strong Chardonnay program; directly comparable as a premium California Chardonnay-focused producer with DTC, wine club, and estate vineyards.
• Jordan Vineyard & Winery: Premium Sonoma estate winery specializing in Chardonnay and Cabernet-based wines with estate vineyards and hospitality; closely comparable in estate-vineyard scale and high-end positioning.
• Chateau St. Jean: Sonoma winery focused on Chardonnay and Pinot Noir with estate vineyards and tasting room; directly comparable in varietal mix, Sonoma terroir focus, and DTC channels.
• Kendall-Jackson: Large Sonoma-based wine producer with extensive estate vineyards, strong retail presence, and broad portfolio spanning Chardonnay to Cabernet; comparable at scale and multi-channel distribution.
• La Crema: Cool-climate-focused winery producing Chardonnay and Pinot Noir from Sonoma coastal and Russian River Valley vineyards; directly comparable varietal and appellation mix targeting premium consumers.
• Benziger Family Winery: Sonoma estate winery with biodynamic vineyards producing terroir-driven Chardonnay, Pinot Noir, and Bordeaux varietals; comparable estate model and DTC hospitality program.
• Stonestreet Winery: Jackson Family Wines estate on Alexander Mountain focused on premium mountain-grown Chardonnay and Cabernet; comparable in premium Sonoma positioning and vineyard-designate portfolio.
• Peter Michael Winery: Ultra-premium Sonoma/Knights Valley estate producing Chardonnay, Pinot Noir, and Bordeaux varietals from estate vineyards at high price points; comparable in estate scale, premium pricing, and limited-allocation strategy.

Broad incumbents

• Robert Mondavi Winery: Iconic Napa Valley winery with broader varietal portfolio across multiple price tiers; comparable as an established California premium-wine brand with DTC, hospitality, and trade presence.
• Duckhorn Vineyards: Flagship Napa-wine brand of the same parent (Duckhorn Wine Company) producing premium Merlot, Cabernet, and Chardonnay; comparable as a sister premium-wine brand within the Duckhorn portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sonomacutrervineyards
• LinkedInlinkedin.com/company/sonoma-cutrer-vineyards
• Instagraminstagram.com/sonomacutrer
• Xx.com/sonomacutrer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonoma-Cutrer