NORTHWEST WEIGHT & WELLNESS CENTER

What NORTHWEST WEIGHT & WELLNESS CENTER does

Northwest Weight & Wellness Center (NWWC) is a private, single-site bariatric and medical weight loss practice headquartered in Everett, Washington, founded in 2003. The practice delivers a full spectrum of weight loss care, including laparoscopic gastric sleeve, gastric bypass, duodenal switch (SADI-S), lap-band placement and management, revision surgery, and the MagDI magnetic compression anastomosis procedure, complemented by general surgery services (cholecystectomy, hernia repair, endoscopy, and Ligamentum Teres Cardiopexy for post-sleeve GERD). The non-surgical offering pairs a 12-week physician-supervised medical weight loss program with prescription medications, including GLP-1 agonists (semaglutide, tirzepatide, liraglutide), priced at approximately $21/day for the full program or $150–$400/month for medications alone.

The practice is led by Medical Director Dr. Robert Michaelson and Dr. Devorah Alana Chock, both double board-certified in general surgery and obesity medicine and among the first to receive the Focused Practice Designation in Metabolic and Bariatric Surgery from the American College of Surgeons. Procedures are performed at Sound Surgeons Surgery Center, an MBSAQIP Diamond-accredited, Aetna Institute of Quality, and United Healthcare Bariatric Center of Excellence facility co-located at the NWWC clinic. The clinical team includes three advanced registered nurse practitioners who manage pre- and post-operative care, weight loss medication management, and support groups.

Revenue is generated through facility and surgeon fees for bariatric and general surgery (billed via insurance, employer-sponsored Lantern benefits, or self-pay), subscription-style pricing on the medical weight loss program and prescription medications, and ancillary patient services. Go-to-market combines a sales-led direct-to-patient funnel (free online assessment, free insurance verification, virtual consultation), a Lantern employer channel routing patients from major enterprises such as Home Depot, Delta, CVS, American Airlines, AutoZone, Carvana, and State Farm, a provider referral network via a Doctor Portal, and a cross-border traveling patient program serving Canadian self-pay patients facing multi-year public-system wait times. Patient engagement and financing are supported by the Baritastic tracking app, MyPatientVisit patient portal, virtual support groups, and an exclusive financing partnership with Cherry Financing offering 0% APR options and terms up to $65,000 and 60 months.

Name

NORTHWEST WEIGHT & WELLNESS CENTER

Legal name

Northwest Weight & Wellness

Website

https://nwwls.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Northwest Weight & Wellness Center is a private bariatric and medical weight loss practice in Everett, Washington, offering laparoscopic bariatric surgery, revision procedures, a 12-week medical weight loss program with GLP-1 medications, and general surgery, serving self-pay, insured, and employer-sponsored (Lantern) patients across the Pacific Northwest, Alaska, Idaho, Montana, and Canada.

Ownership category

akta.pro rank

Product category

Bariatric Surgery

NAICS

Offices of Physicians (6211), Outpatient Care Centers (6214), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Bariatric surgery services
• Weight loss programs
• Minimally invasive surgery
• Medical weight management
• General surgery services

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Bariatric Surgery: Surgical weight loss procedures including gastric sleeve, gastric bypass, duodenal switch (SADI-S), lap-band, and revision surgeries. Revenue is generated through facility fees, surgeon fees, anesthesia, and related care. Most patients use insurance (the practice accepts most insurance plans), employer-sponsored Lantern benefit, or self-pay at competitive rates. Self-pay pricing is described as upfront, all-inclusive, and competitive.
2. Medical Weight Loss Program: 12-week physician-supervised weight loss program combining nutrition planning, exercise coaching, biometric screening, support groups, and optional prescription weight loss medications. Priced at approximately $21 per day or as low as $5 per day for medications alone, with monthly costs ranging $150-$400 depending on medication type and dosage. Paid out-of-pocket or potentially covered by some insurance plans.
3. Prescription Weight Loss Medications: GLP-1 and other prescription medications including Semaglutide, Tirzepatide, Liraglutide, Phentermine, Phentermine/Topiramate, and Naltrexone/Bupropion. Medications start at $5/day and range from $150-$400/month depending on medication type, dosage, insurance coverage, and duration of treatment.
4. General Surgery Services: General surgery services including cholecystectomy (gallbladder removal), hernia repair, endoscopy (EGD), and heartburn treatment (Ligamentum Teres Cardiopexy). Billed through insurance or self-pay.
5. Cherry Financing Partnership: The practice partners exclusively with Cherry Financing to offer patients flexible monthly payment plans for bariatric surgery. Cherry offers 0% APR options, low-interest plans (as low as 5.99% APR), repayment terms from 3 to 60 months, and up to $65,000 in approvals. While Cherry is the lender, this arrangement enables higher-value surgical revenue by lowering upfront cost barriers for patients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Northwest Weight & Wellness Center is a bariatric surgery and medical weight loss practice providing laparoscopic weight loss procedures (gastric sleeve, gastric bypass, duodenal switch/SADI, lap-band, and revisions), physician-supervised non-surgical weight loss programs, and prescription weight loss medications. All surgical procedures are performed at its affiliated Sound Surgeons Surgery Center in Everett, WA, supported by in-house dietitians, exercise physiologists, insurance advocates, support groups, and patient tracking applications.

Product overview

Northwest Weight & Wellness Center offers a comprehensive weight loss and wellness platform centered around bariatric surgery and medical weight management. The core surgical portfolio includes Gastric Sleeve, Gastric Bypass, Duodenal Switch (SADI), Lap-Band, and revision procedures, complemented by the innovative MagDI minimally invasive surgery option. The 12-Week Medical Weight Loss Program provides a non-surgical alternative with prescription medications including GLP-1 agonists. General surgery services encompass cholecystectomy, hernia repair, and endoscopy. Patient support infrastructure includes the Baritastic tracking app, MyPatientVisit portal, virtual support groups, insurance verification, and Cherry Financing payment options. The center operates at an MBSAQIP-accredited facility and serves patients from Seattle, Spokane, and the Pacific Northwest including Alaska, Idaho, and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Sound Surgeons Surgery Center: The company's fully accredited specialized surgical center where bariatric procedures are performed.

Products and services

• Gastric Sleeve Surgery Laparoscopic sleeve gastrectomy (VSG) procedure that reduces stomach size to approximately a banana shape, limiting food capacity and reducing hunger hormone ghrelin production. Offered to adults with obesity as a minimally invasive weight loss surgery.
• Gastric Bypass Surgery Roux-en-Y gastric bypass procedure that reduces stomach size and repositions the small intestine to create metabolic changes for weight loss through both restriction and malabsorption. Offered to adults with obesity, particularly those with Type 2 diabetes.
• Duodenal Switch (SADI) Surgery Single Anastomosis Duodenal Switch (SADI-S) procedure combining gastric sleeve principles with intestinal rerouting for significant weight loss, typically for patients with higher BMI.
• Lap-Band Surgery Adjustable gastric banding procedure using the LAP-BAND silicone ring placed around the upper stomach to restrict food intake through an outpatient port adjustment system.
• Bariatric Revision Surgery Revisional procedures for patients who experienced inadequate weight loss, weight regain, or complications from previous bariatric surgery including band-to-sleeve, band-to-bypass, and band-to-duodenal switch revisions.
• MagDI Minimally Invasive Bariatric Surgery GT Metabolic MagDI System using magnetic compression anastomosis technology offering a less invasive alternative to traditional bariatric procedures with no sutures, no staples, and no reported leaks or bleeds. Magnets connect two parts of the small intestine and are naturally expelled after healing.
• Ligamentum Teres Cardiopexy (Heartburn / GERD Treatment) Surgical procedure to treat acid reflux and GERD after gastric sleeve by tightening the lower esophageal sphincter muscle via the ligamentum teres and repairing hiatal hernias, performed as an outpatient in under an hour.
• 12-Week Medical Weight Loss Program Physician-supervised non-surgical weight loss program combining nutrition planning, exercise coaching, behavioral support, biometric screening, and optional prescription weight loss medications, priced at approximately $21 per day for the full 12-week program.
• Cholecystectomy (Gallbladder Removal) Laparoscopic gallbladder removal surgery using minimally invasive techniques with 3-4 small incisions, typically performed as an outpatient procedure.
• Hernia Repair Laparoscopic hernia repair procedures for various hernia types including groin, umbilical, incisional, ventral, hiatal, and internal hernias.
• Endoscopy (EGD) Upper endoscopy (EGD) diagnostic procedure examining the esophagus, stomach, and duodenum using a tiny camera through the mouth.

Quantifiable outcome

• Up to 70-80% of excess body weight lost in first year after bariatric surgery
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• LanterncoreChannel Partner/ Reseller/ DistributorLantern (formerly Surgery Plus) is a healthcare navigation program that partners with major employers to provide employees with access to high-quality, pre-screened surgeons for bariatric surgery at little to no cost. NWWC is selected as a Lantern-approved provider after passing Lantern's comprehensive quality review. Lantern's Care Advocates manage the entire surgical process for patients. Partner employers include AutoZone, Carvana, CVS Pharmacy, Home Depot, American Airlines, Delta, and State Farm.
• Sound Surgeons Surgery CentercoreStrategic or Co-development PartnerSound Surgeons is the fully accredited surgical center where all NWWC bariatric and general surgery procedures are performed. Located at the same address as the NWWC clinic (125 130th St SE, Everett, WA). The surgical center hours are Monday-Thursday 6:30am-5pm. Both NWWC surgeons perform procedures at this facility using laparoscopic and advanced minimally invasive techniques.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blossom Bariatrics: Multi-surgeon independent bariatric surgery practice in Las Vegas offering gastric sleeve, gastric bypass, lap-band, and revision procedures with a similar self-pay and insurance-reimbursed model. Closely comparable in scale, surgeon-led structure, and patient-acquisition approach.
• BMI of Texas: San Antonio-based bariatric surgery practice founded by surgeons trained at the same Texas Endosurgery Institute as NWWC's founders. Offers an overlapping surgical menu (sleeve, bypass, SADI, lap-band, revisions) plus medical weight loss programs, and operates its own accredited surgical center.
• True You Weight Loss: Multi-physician bariatric and medical weight loss practice in Cary, NC providing gastric sleeve, bypass, revision, and non-surgical weight management. Comparable in combining surgical and GLP-1/medical weight loss offerings under a single brand with patient testimonials and financing options.
• Smart Dimensions Weight Loss: Independent bariatric surgery practice focused on sleeve gastrectomy, bypass, and revision procedures with bundled self-pay pricing and online lead-capture funnels. Operates with a similar consumer-marketing-led GTM motion targeting self-pay and insured patients.

Broad incumbents

• Noom: Large-scale digital weight management platform combining behavior change coaching with optional prescription medication access. Overlaps with NWWC's medical weight loss program through its GLP-1 offering and competes for the same behavior-change-driven weight loss patient segment at greater scale.
• WW International (Weight Watchers): Incumbent consumer weight management brand that has expanded into prescription weight loss medication access via its WeightWatchers Clinic offering. Competes with NWWC for behavior-change-driven weight loss patients and increasingly overlaps in the medical/pharmacotherapy segment.
• ReShape Lifesciences: Medical device company in the bariatric space (Lap-Band heritage, emerging minimally invasive technologies). Adjacent incumbent whose technology stack overlaps with NWWC's lap-band management offering and informs the broader bariatric device ecosystem in which NWWC operates.

Emerging players

• Calibrate: Metabolic health platform combining clinician-prescribed GLP-1 medication with longitudinal coaching. Directly competes with NWWC's medical weight loss + prescription medication offering for the digitally-engaged, commercially-insured patient seeking non-surgical care.
• Found: Telehealth weight care platform providing prescription medications (including GLP-1s) paired with coaching and community. Overlaps with NWWC's medical weight loss program and targets the same chronic weight management patient seeking medically-supervised, non-surgical solutions.

Regional players

• Tijuana Bariatric Center: Mexico-based bariatric surgery provider serving US and Canadian self-pay patients via medical tourism. Competes with NWWC for Canadian and US cross-border bariatric patients seeking low-cost, short-wait surgical options but operates from a different country with different regulatory and accreditation dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nwwllb
• Facebookfacebook.com/nwweightwellnesscenter
• Instagraminstagram.com/nwweightandwellness
• Xx.com/NorthwestWWC
• LinkedInlinkedin.com/company/northwest-weight-wellness-center

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORTHWEST WEIGHT & WELLNESS CENTER