Calibrate
Calibrate Health is a digital metabolic-health company that combines clinician-prescribed GLP-1 medication, bi-weekly 1:1 video coaching, and a behavior-change curriculum for enterprise employers, PBMs, and individuals pursuing sustained weight loss.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Calibrate does
Calibrate Health, Inc. is a New York-based digital metabolic health company, founded in 2020, that combines clinician-prescribed GLP-1 medication (semaglutide, tirzepatide, and emerging oral GLP-1s) with bi-weekly 1:1 video coaching and a structured behavior-change curriculum (the Metabolic Reset) focused on four pillars: food, exercise, sleep, and emotional health. The platform is delivered entirely virtually through the Calibrate mobile app (iOS/Android, replacing the prior desktop experience), backed by an EHR, wearable integrations (Fitbit, Apple Watch), connected smart scales, and proprietary insurance-navigation tooling that secures GLP-1 coverage at typical copays of $25/month or less for commercially insured members. Generative AI is used to transcribe and auto-generate clinical/coaching notes for providers. The company operates through a parent Inc. plus state-licensed professional corporations across at least eight states, enabling compliant prescribing in all 50 U.S. states and D.C.
Calibrate generates revenue via two primary streams: a direct-to-consumer subscription ($199/month, 3-month minimum) sold through joincalibrate.com, and a larger enterprise/employer-sponsored channel that now accounts for ~90% of clients and more than doubled its client roster over the past year. The company distributes through employer benefits, benefits consultants, and channel partnerships with Optum Rx (Weight Engage), SmithRx (partner ecosystem), Eli Lilly (Employer Connect platform), and Collective Health (Partner Collective), reaching 100,000+ participants and aggregating a longitudinal real-world dataset of 50,000+ members across nearly six years. The stated enterprise value delivered is $3,000+ per member at little or no cost to the employee.
The company is privately held and venture-backed by Founders Fund, Tiger Global, Threshold, Forerunner, Redesign Health, and (per more recent inputs) Madryn Asset Management, Samsung NEXT, SMVentures, What If Ventures, and Optum Ventures, with a $100M Series B closed in August 2021. It is led by founder/CEO Isabelle Kenyon, CMO Linda Anegawa, and (as of April 2025) CCO Warner Roberts. Recognized outcomes include 16%/18%/20%/21% sustained weight loss at 1/2/3/4 years for GLP-1-plus-behavioral-support members, and a 10%+ weight-loss money-back guarantee.
Calibrate firmographics
Firmographics- Name
- Calibrate
- Legal name
- Calibrate Health, Inc.
- Website
- https://joincalibrate.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Calibrate Health is a digital metabolic-health company that combines clinician-prescribed GLP-1 medication, bi-weekly 1:1 video coaching, and a behavior-change curriculum for enterprise employers, PBMs, and individuals pursuing sustained weight loss.
- Ownership category
- akta.pro rank
Calibrate industry classification
Industry- Product category
- Telehealth Obesity Management
- NAICS
- Diet and Weight Reducing Centers (812191), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (52512)
- SIC
- Services-Home Health Care Services (8082), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Obesity Medicine & Weight Management (HLAKADAL)
- akta.pro secondary industries
- Weight Management & Behavior Change Education (EDAAAHAF), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
Keywords
Where Calibrate is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Calibrate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer Metabolic Reset Subscription: Individual members pay a recurring monthly subscription of $199/month (with a required 3-month minimum commitment, totaling $597) for the Metabolic Reset program, which includes clinician visits, coaching, curriculum, app, and a welcome kit. This stream is now secondary as the company has shifted to enterprise.
- Enterprise / Employer-Sponsored Contracts: Enterprise B2B contracts with employers and benefits consultants who cover the Calibrate program for employees and dependents. As of early 2026, approximately 90% of clients are enterprise, and the client roster more than doubled over the prior year. The program is described as a $3,000+ value delivered at little or no cost to members.
- Insurance Navigation and Care Management Services: Embedded in the membership, Calibrate's Insurance Navigation team helps members access GLP-1 medications via commercial/employer insurance, typically capping out-of-pocket GLP-1 costs at $25/month or less after deductible. Lab and prescription medication fees are billed separately to the member's insurance, not included in membership.
- PBM Channel Partnerships: Distribution through major pharmacy benefit managers (e.g., Optum Rx Weight Engage program) and Eli Lilly's Employer Connect platform, where Calibrate delivers its behavior change and clinician services as part of an integrated GLP-1 offering to employer clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Metabolic Reset Membership: $199/month, 3-month minimum commitment ($597 total) |
| Subscription | Monthly | Prescription GLP-1 Medication: ~$25/month copay with insurance |
| Subscription | Annual | Employer-Sponsored Plan: $3,000+ value at little or no cost to member |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Calibrate product offering
Product offeringCore offering
Calibrate delivers a virtual, year-long metabolic health and obesity management program called the Metabolic Reset that combines clinician-prescribed GLP-1 medication (tirzepatide, semaglutide, etc.), bi-weekly 1:1 video coaching with board-certified clinicians and accountability coaches, and a structured behavior-change curriculum focused on the Four Pillars of Metabolic Health (food, exercise, sleep, emotional health). The program is delivered entirely virtually via the Calibrate mobile app and Zoom-based clinical visits, supported by a proprietary insurance navigation service that caps GLP-1 copays at approximately $25/month for most commercially insured members.
Differentiator
Problem solved
Functional benefit
Brands
- The Metabolic Reset: Calibrate's flagship year-long weight loss program combining clinician-prescribed GLP-1 medication, 1:1 video coaching, and a science-backed curriculum focused on the Four Pillars of Metabolic Health (food, exercise, sleep, emotional health).
Products and services
- The Metabolic Reset A year-long virtual weight loss program that combines clinician-prescribed FDA-approved GLP-1 medication (such as tirzepatide and semaglutide), bi-weekly 1:1 video coaching with board-certified clinicians and accountability coaches, and a four-stage behavior-change curriculum (Learning, Practicing, Setting, Sustaining) focused on the Four Pillars of Metabolic Health: food, exercise, sleep, and emotional health. Delivered entirely virtually via the Calibrate mobile app and Zoom-based clinical visits, the program includes a welcome kit with a connected smart scale and offers a 10%+ weight loss money-back guarantee over 12 months. Available to US-based adults with commercial insurance (BMI ≥30 or ≥27 with a comorbidity).
- Calibrate Enterprise / Employer-Sponsored Program The Metabolic Reset delivered as an employer-sponsored covered benefit for employees and their dependents, positioned as a $3,000+ value delivered at little or no cost to members. Sold to HR, benefits leaders, and benefits consultants and distributed via PBM and pharmaceutical channel partnerships including Optum Rx Weight Engage, SmithRx partner ecosystem, and Eli Lilly Employer Connect. Approximately 90% of Calibrate's clients are enterprise and the client roster more than doubled in the past year.
Quantifiable outcome
- 19% average weight loss achieved over three years (clinically reviewed Results Report)
- +10 more outcomes
Companies that use Calibrate
Customer profileSegments4 records
Ideal customer profiles3 records
Calibrate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Calibrate partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major channel partner and supporting partner.
- SmithRxmajor channel partnerCalibrate is a launch partner in SmithRx's best-in-class partner ecosystem for obesity medicine and weight management, alongside 9amHealth, Mark Cuban Cost Plus Drugs, FlyteHealth, and Form Health. The ecosystem leverages manufacturer-approved cash-pay pricing and a transparent, 100% pass-through PBM model to help employers deliver sustainable and clinically appropriate GLP-1 programs at scale. Launched June 2026.
- Optum Rx (UnitedHealth Group)major channel partnerCalibrate is an existing partner in Optum Rx's Weight Engage program, which provides clinically supervised GLP-1 prescribing and wraparound support services to employer and member clients of the PBM. As of May 2026, Omada Health joined as a new partner, giving the program relationships with all three largest PBMs (Calibrate, Omada, Virta Health) in this space.
- Eli Lilly (Employer Connect platform)major channel partnerCalibrate Health is one of more than 15 independent program administrators participating in Eli Lilly's Employer Connect platform, which offers Zepbound KwikPen at a fixed $449/month net price with full price transparency. Calibrate offers its behavior change and clinician services to employers and members accessing Zepbound through this channel, targeting the estimated 80% of employers who currently don't cover weight-loss drugs. Launched March 2026.
- Collective Healthsupporting partnerCalibrate is listed in Collective Health's The Partner Collective® ecosystem of partner solutions, indicating an integration/distribution relationship enabling Collective Health's employer clients to offer Calibrate's obesity management program to their members.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Calibrate competitors and assessment
Company assessmentDirect peers
- Virta Health: Telehealth metabolic-health company focused on type 2 diabetes reversal and weight management via nutrition, coaching, and clinician oversight—directly comparable care model and enterprise employer channel overlap.
- Form Health: Obesity-medicine-focused virtual clinic providing clinician-prescribed medication and behavioral support; a launch partner alongside Calibrate in the SmithRx obesity partner ecosystem.
- Found: Telehealth weight-care platform combining clinician-prescribed medication with behavior coaching; competes head-to-head with Calibrate for both DTC and employer-sponsored obesity members.
- Omada Health: Digital chronic-disease prevention and management platform that has expanded into obesity care and is a co-partner with Calibrate in Optum Rx's Weight Engage program, serving employer-sponsored populations with behavior-change coaching and virtual care.
- Noom: Digital behavior-change platform that has expanded into clinician-supervised GLP-1 weight management, addressing the same enterprise and consumer demand with a curriculum + medication-plus-coaching model.
- 9amHealth: Virtual metabolic-health clinic offering GLP-1-based weight management and diabetes care; co-listed with Calibrate in the SmithRx partner ecosystem and Eli Lilly's Employer Connect, serving similar employer-sponsored populations.
Broad incumbents
- LifeMD: Telehealth platform offering weight-management and GLP-1 prescribing across both consumer and employer channels, overlapping with Calibrate's GLP-1 wraparound offering though broader in condition scope.
- Ro: Multi-condition telehealth platform with an established obesity/weight management program including GLP-1 prescribing; broader portfolio but overlapping target customers and employer-sponsored distribution motion.
- WeightWatchers (WW): Legacy consumer weight-management brand that has added clinician-prescribed GLP-1 access and digital tools; competes for the same enterprise weight-benefit budget as Calibrate with stronger consumer brand recognition.
- Hims & Hers Health: Large public telehealth platform with a growing weight-loss offering that includes GLP-1 prescribing; competes for the same consumer and employer demand pool as Calibrate but across a much broader condition portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Calibrate social profiles
Digital presenceCalibrate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calibrate leadership team
Management profileNumber of profiles
Profiles9 records
Calibrate subsidiaries and ownership
Company hierarchySubsidiaries8 records
Calibrate funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calibrate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calibrate
What does Calibrate do?
Calibrate delivers a virtual, year-long metabolic health and obesity management program called the Metabolic Reset that combines clinician-prescribed GLP-1 medication (tirzepatide, semaglutide, etc.), bi-weekly 1:1 video coaching with board-certified clinicians and accountability coaches, and a structured behavior-change curriculum focused on the Four Pillars of Metabolic Health (food, exercise, sleep, emotional health). The program is delivered entirely virtually via the Calibrate mobile app and Zoom-based clinical visits, supported by a proprietary insurance navigation service that caps GLP-1 copays at approximately $25/month for most commercially insured members.
Is Calibrate a public or private company?
Calibrate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Calibrate founded?
Calibrate was founded in 2020. It employs 251 to 500 people.
Where is Calibrate based?
Calibrate is headquartered in New York, United States, in the North America region.
How does Calibrate make money?
Four revenue lines are on record. Direct-to-Consumer Metabolic Reset Subscription is the primary driver. The others are enterprise / Employer-Sponsored Contracts, insurance Navigation and Care Management Services and PBM Channel Partnerships.
Who are Calibrate's main competitors?
Direct peers on record are Virta Health, Form Health, Found, Omada Health, Noom and 9amHealth. Broad incumbents are LifeMD, Ro, WeightWatchers (WW) and Hims & Hers Health.
Does Calibrate have an API?
No public API is recorded for Calibrate.
What industry is Calibrate in?
Calibrate's product category is Telehealth Obesity Management. Its primary akta.pro industry code is HLAKADAL, Obesity Medicine & Weight Management, with a secondary code of EDAAAHAF, Weight Management & Behavior Change Education. Its NAICS code is 812191 and its SIC code is 8082.