What Faygo Beverages does

Faygo Beverages, Inc. is a Detroit, Michigan-based carbonated soft drink manufacturer founded in 1907 by Russian immigrant bakers Ben and Perry Feigenson, originally as the Feigenson Brothers Bottling Works. The company produces over 50 flavors of carbonated soft drinks spanning classic sodas (Root Beer, Cola, Grape, Redpop), candy-inspired innovations (Cotton Candy, Candy Apple, Gold), the Ohana fruit-beverage sub-line (launched 2011), and an expanding Zero Sugar portfolio. Operations are anchored at 3579 Gratiot Avenue in Detroit, where Faygo has manufactured beverages for over a century under its registered Faygo® trademark and shield logo.

The company reaches consumers through a hybrid distribution model: broad national U.S. retail (grocery, convenience, gas stations, vending machines, food service) established since the late 1960s, plus limited Canadian distribution and the Faygo Pop Shop direct-to-consumer e-commerce storefront (faygo.nbcstorefront.com) selling beverages and branded merchandise. Marketing emphasizes the brand's Michigan heritage, nostalgia, and pop-culture associations rather than technical differentiation, and is conducted primarily through the faygo.com website, store locator, and limited social channels.

Faygo operates as a wholly-owned subsidiary of National Beverage Corp. (NASDAQ: FIZZ), a Fort Lauderdale, Florida-based holding company that also owns LaCroix, Shasta, and Everfresh. Faygo-specific revenue is not separately disclosed by the parent, and the brand sits within a portfolio where LaCroix accounts for over 80% of consolidated net sales (FY2025 parent net sales: $1.20 billion). Faygo does not have its own funding, no independent PE/VC backing, and no disclosed AI, data, or software capabilities; its competitive position rests on brand heritage, a broad proprietary flavor portfolio, and nationwide distribution built over more than a century.

Name

Faygo Beverages

Legal name

Faygo Beverages, Inc.

Website

https://faygo.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Faygo Beverages is a Detroit, Michigan-based carbonated soft drink manufacturer producing over 50 flavors of sodas, Zero Sugar variants, and the Ohana fruit-beverage line for U.S. and Canadian retail, vending, and DTC e-commerce. It operates as a wholly-owned subsidiary of National Beverage Corp. (NASDAQ: FIZZ).

Ownership category

akta.pro rank

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Sales: Faygo generates revenue through the sale of carbonated soft drinks and sparkling beverages to retail consumers via grocery stores, convenience stores, and vending machines across the United States.
2. E-commerce Merchandise Sales: The company operates a direct-to-consumer online store (Pop Shop) selling Faygo branded merchandise including apparel and accessories alongside beverage products.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Faygo Beverages manufactures and sells over 50 flavors of carbonated soft drinks under the Faygo brand, including classic sodas, zero sugar variants, and the Ohana fruit-flavored sub-brand. The company also operates the Pop Shop online store selling Faygo merchandise and beverages direct-to-consumer. Founded in 1907 in Detroit, Michigan, the company distributes nationwide through retail, vending, and e-commerce channels.

Product overview

Faygo Beverages is a carbonated soft drink manufacturer and part of National Beverage Corp. (NASDAQ: FIZZ). The company produces over 50 flavors of soda under its core Faygo brand, including the Ohana line of fruit beverages (launched 2011) and Zero Sugar variants of popular flavors. The product portfolio centers on 'The One True Pop' - a diverse range of carbonated beverages made in Detroit, Michigan since 1907. Faygo also operates the Pop Shop e-commerce platform for merchandise and beverage sales. The company was acquired by National Beverage and positions itself as a distinctive alternative in the beverage industry with creative product designs and imaginative flavors.

Differentiator

Problem solved

Functional benefit

Products and services

• Faygo Carbonated Soft Drinks (Core Portfolio) Faygo's flagship offering: over 50 flavors of carbonated soft drinks including iconic flavors such as Cotton Candy, Redpop, Root Beer, Grape, Cola, Orange, Moon Mist, and Rock & Rye. Marketed as 'The One True Pop' with a strong Michigan-based heritage. Available in multiple package sizes for everyday consumers.
• Ohana Line Fruit-flavored beverage sub-brand including Lemonade, Raspberry Lemonade, Punch, Kiwi Strawberry, Lemonade & Iced Tea, Lemon Iced Tea, Peach Melon, Blueberry Lemonade, Pomberry Punch, Blackberry Melonade, and Mango Tango. Targeted at consumers seeking fruit-forward beverage options.
• Zero Sugar Variants Diet versions of popular Faygo flavors with no calories, including Zero Sugar Cotton Candy, Cola, Root Beer, Redpop, Grape, Orange, Moon Mist, Creme Soda, Rock & Rye, Ginger Ale, Twist, Tonic Water, and Firework. Targeted at consumers seeking low-calorie beverage alternatives.
• Super Pop New Faygo flavor introduced in 2025, described as a spin on a classic ice cream flavor. Available in 20oz and 24oz bottle sizes.
• Bubble Pop! Candy-inspired flavor launched in 2025, reimagining a classic candy store favorite. Available in 20oz and 24oz bottle sizes.
• Dreamin Innovative Faygo flavor featuring nostalgic swirls of creamy vanilla and sweet orange. Part of the brand's creative flavor lineup. Available in 20oz and 24oz sizes.
• Faygo Pop Shop (Online Store) Direct-to-consumer e-commerce platform selling Faygo branded beverages and merchandise including apparel and accessories. Operational since 1998, accepts major credit cards (Mastercard, Visa, Discover) and ships within the USA.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• National Beverage Corp.coreStrategic or Co-development PartnerFaygo Beverages is a subsidiary and brand within the National Beverage Corp. (NASDAQ: FIZZ) family of brands. National Beverage Corp. innovatively refreshes America with a distinctive portfolio of sparkling waters, juices, energy drinks and carbonated soft drinks. Faygo was acquired by National Beverage as part of its expansion strategy.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shasta Beverages: Sibling brand under National Beverage Corp. offering a broad portfolio of conventional and diet carbonated soft drinks at value pricing. Direct comparable as a multi-flavor, mass-market CSD within the same parent company, sharing distribution and manufacturing infrastructure with Faygo.
• Jones Soda Co. Premium craft-style CSD brand known for distinctive flavors, bold packaging, and limited-edition innovation. Highly comparable to Faygo's flavor-forward, candy-inspired positioning and its pop-culture/music-driven brand expression.
• Cheerwine: Heritage regional CSD brand with strong Southern U.S. loyalty and a distinctive signature flavor (cherry). Closely analogous to Faygo as a long-standing regional CSD with deep local affinity and growing national distribution.
• Polar Beverages: New England-based family-owned carbonated soft drink and seltzer manufacturer with broad flavor portfolio and national wholesale distribution. Comparable regional-heritage CSD/seltzer producer with multi-flavor strategy and foodservice presence.
• Boylan Bottling Co. Craft glass-bottle CSD maker with a heritage recipe portfolio and premium positioning. Comparable to Faygo's heritage CSD positioning but at the opposite end on packaging and price-point strategy.
• Moxie (Coca-Cola Bottling): Heritage regional CSD brand with a distinctive bitter flavor profile and cult following in New England. Closely comparable to Faygo as a long-lived, flavor-distinctive regional CSD with strong local brand identity.
• IBC Root Beer: Heritage root beer brand known for premium, cream-style formulations. Directly comparable to Faygo in the root beer sub-segment and as a long-standing, brand-led CSD in national retail.

Broad incumbents

• Cott Corporation (Primo Water): Large diversified beverage company operating in private-label and owned-brand CSDs, water, and coffee. Comparable as a broader portfolio beverage manufacturer competing in CSD and adjacent categories at scale.
• Keurig Dr Pepper: Major publicly traded beverage consolidator owning Dr Pepper, Snapple, and other CSD/juice brands. Comparable as a portfolio incumbent in CSD and adjacent categories with national DSD distribution and significant scale advantage over Faygo.

Others

• SodaStream (PepsiCo): Home carbonation system owned by PepsiCo enabling at-home CSD/flavored sparkling beverage production. Adjacent competitor for carbonated beverage occasions and a strategic threat to packaged CSD volume over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/Faygo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faygo Beverages