Lohri
Lohri AG is a second-generation Swiss family-owned luxury jewellery and watch retailer operating four boutiques in Zug, serving affluent individual consumers with fine in-house jewellery, vintage pieces, and authorised-brand timepieces including Patek Philippe.
- Company typePrivate
- Founded1970
- HeadquartersZug, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingServices
Lohri firmographics
Firmographics- Name
- Lohri
- Legal name
- Lohri AG
- Website
- https://lohri-zug.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lohri AG is a second-generation Swiss family-owned luxury jewellery and watch retailer operating four boutiques in Zug, serving affluent individual consumers with fine in-house jewellery, vintage pieces, and authorised-brand timepieces including Patek Philippe.
- Ownership category
- akta.pro rank
Lohri industry classification
Industry- Product category
- Luxury Jewelry and Watches Retail
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)
- akta.pro secondary industries
- Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM), Pre-owned Watch Dealers & Exchanges (CRAKAKAB)
Keywords
Where Lohri is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Lohri business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fine Jewellery Sales: Sale of fine jewellery including in-house Lohri Jewellery creations and curated pieces from partner brands such as Wellendorff, Messika, Chopard, Pomellato, and others. Also includes unique vintage jewellery from eras such as Art Deco, Art Nouveau, and pieces from designers such as Cartier, Fabergé, Tiffany, Boucheron, and Van Cleef & Arpels.
- Luxury Watch Sales: Sale of luxury watches from brands including Patek Philippe (official retailer since 1985), Cartier, Blancpain, Breitling, Chopard, Franck Muller, HUBLOT, H.Moser & Cie., IWC Schaffhausen, Jaeger-LeCoultre, OMEGA, Panerai, Piaget, TAG Heuer, ZENITH, and L'Epée 1839. Also includes certified pre-owned and vintage watches.
- Jewellery and Watch Services: In-house professional jewellery assessment, maintenance, and repair services, performed by a team of trained goldsmiths using state-of-the-art equipment. Watch maintenance, revision, and restoration services for nearly all Swiss watch brands, with close manufacturer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Luxury jewellery and watches — no public pricing available |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Lohri product offering
Product offeringCore offering
Lohri designs, manufactures, and sells fine jewelry under its in-house Lohri Jewellery line and the Lohri Unique Vintage Jewels collection, retailing these and authorised partner-brand pieces through four boutiques in Zug, Switzerland. The company is an authorised Patek Philippe retailer since 1985 and retails luxury watches from Cartier, OMEGA, IWC Schaffhausen, Jaeger-LeCoultre, Breitling, Chopard, and others, including certified pre-owned and vintage timepieces. Complementary in-house services include jewellery assessment, maintenance, repair, and watch restoration, performed by trained goldsmiths and watchmakers.
Product overview
Lohri is a Swiss luxury jewellery and watches retailer founded in 1970, operating as a family-owned second-generation business with four boutiques in Zug, Switzerland. The company operates two flagship locations: Lohri Galerie (Neugasse 9) and Lohri Haus (Neugasse 27). The product portfolio centers on three core offerings: Lohri Jewellery (in-house crafted jewellery expressing individuality and masterful craftsmanship), Lohri Unique Vintage Jewels (exclusive vintage pieces from eras like Art Deco and Art Nouveau, including works from Cartier, Fabergé, and Van Cleef & Arpels), and luxury watch retail including Patek Philippe (official retailer since 1985) and 15 other prestigious watch brands. Additional offerings include the WatchCollector pre-owned watch program and in-house jewellery and watch servicing capabilities with ten trained goldsmiths. The company also distributes partner jewellery brands including Wellendorff, Messika, and Chopard.
Differentiator
Problem solved
Functional benefit
Brands
- Lohri Unique Vintage Jewels: Collection of unique original pieces of jewellery from bygone eras such as Art Deco, Art Nouveau and retro jewellery. Includes pieces from well-known designers such as Cartier, Tiffany and Boucheron. Accessible via www.lohrivintage.com.
- WatchCollector by Lohri
Products and services
- Lohri Jewellery In-house fine jewellery brand from Lohri, offering personal rarities that express individuality and exceptional craftsmanship. Offered to affluent individual buyers seeking unique pieces through Lohri's boutiques and the lohri.com site.
- Lohri Unique Vintage Jewels Sub-brand offering unique original pieces of jewellery from bygone eras such as Art Deco, Art Nouveau, and retro jewellery, including works from Cartier, Tiffany, Boucheron, Fabergé, and Van Cleef & Arpels. Targeted at vintage and collector jewellery buyers via a dedicated site (www.lohrivintage.com) and the vintage showroom in Zug.
- Patek Philippe Watches Authorised retail of Patek Philippe timepieces, including Aquanaut, Twenty~4, Grand Complications, Complications, Calatrava, Gondolo, Golden Ellipse, Cubitus, and Nautilus collections, served by Patek Philippe ambassador-trained experts at the Lohri Galerie. For luxury watch enthusiasts and Patek Philippe collectors.
- Lohri Partner Jewellery Brands Retail portfolio of partner jewellery brands including Wellendorff, Messika, IsabelleFa, Chopard, Ole Lynggaard, Serafino Consoli, and Pomellato, available through Lohri boutiques and the lohri-zug.com site.
- Lohri Luxury Watch Brands Retail portfolio of luxury watch brands including L'Epée 1839, Cartier, Blancpain, Breitling, Chopard, Franck Muller, HUBLOT, H.Moser & Cie., IWC Schaffhausen, Jaeger-LeCoultre, OMEGA, Panerai, Piaget, TAG Heuer, and ZENITH, sold through Lohri boutiques and the watch section of lohri-zug.com.
- WatchCollector by Lohri Vintage and certified pre-owned watch programme offering exceptional value, sustainability, and access to timepieces no longer available or difficult to obtain. Each watch is inspected by trained watchmakers for aesthetic and functional condition and authenticity. Targets collectors and buyers seeking rare or discontinued luxury watches.
- Jewellery Service Professional in-house jewellery assessment, maintenance, and repair services delivered by a team of ten trained goldsmiths using state-of-the-art equipment. Sold as a standalone service to jewellery buyers and owners seeking restoration, resizing, or care for fine pieces.
- Watch Service In-house watchmaking workshop offering competent repairs and restorations for watches from almost all Swiss watch brands. Positions specialist servicing for watch owners of brands retailed by Lohri and beyond.
Companies that use Lohri
Customer profileSegments3 records
Ideal customer profiles3 records
Lohri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Lohri partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Patek PhilippecoreLohri has been an official authorised Patek Philippe retailer since 1985. The company maintains a dedicated Patek Philippe Corner at Neugasse 9 in Zug. Its Patek Philippe experts have completed a four-stage training programme including seminars at the Geneva manufacture, earning them the status of Patek Philippe ambassadors. The company retails Patek Philippe collections including Aquanaut, Twenty~4, Grand Complications, Complications, Calatrava, Gondolo, Golden Ellipse, Cubitus, and Nautilus.
- WellendorffminorWellendorff is a German family-run jewellery manufacturer known for creating a 'third dimension' to jewellery — the special feeling of their items against the skin. Lohri is an official partner offering Wellendorff pieces.
- MessikaminorLohri is an official partner offering Messika jewellery collections.
- ChopardminorLohri offers Chopard jewellery and watches as an official partner.
- CartierminorLohri offers Cartier watches as part of its watch brand portfolio.
- HublotminorLohri offers Hublot watches as part of its watch brand portfolio.
- PomellatominorLohri is an official partner offering Pomellato jewellery.
- Ole LynggaardminorLohri is an official partner offering Ole Lynggaard jewellery.
- IsabelleFaminorLohri is an official partner offering IsabelleFa jewellery.
- Serafino ConsoliminorLohri is an official partner offering Serafino Consoli jewellery.
- IWC SchaffhausenminorLohri offers IWC Schaffhausen watches as part of its watch brand portfolio.
- Jaeger-LeCoultreminorLohri offers Jaeger-LeCoultre watches as part of its watch brand portfolio.
- OMEGAminorLohri offers OMEGA watches as part of its watch brand portfolio.
- PiagetminorLohri offers Piaget watches as part of its watch brand portfolio.
- H. Moser & Cie.minorLohri offers H. Moser & Cie. watches as part of its watch brand portfolio.
- Franck MullerminorLohri offers Franck Muller watches as part of its watch brand portfolio.
- PaneraiminorLohri offers Panerai watches as part of its watch brand portfolio.
- BreitlingminorLohri offers Breitling watches as part of its watch brand portfolio.
- BlancpainminorLohri offers Blancpain watches as part of its watch brand portfolio.
- TAG HeuerminorLohri offers TAG Heuer watches as part of its watch brand portfolio.
- ZENITHminorLohri offers ZENITH watches as part of its watch brand portfolio.
- L'Epée 1839minorLohri offers L'Epée 1839 timepieces as part of its watch brand portfolio.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Lohri competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Lohri social profiles
Digital presenceLohri compliance and trust
Trust signalCompliance5 records
Lohri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lohri leadership team
Management profileNumber of profiles
Lohri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lohri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lohri
What does Lohri do?
Lohri designs, manufactures, and sells fine jewelry under its in-house Lohri Jewellery line and the Lohri Unique Vintage Jewels collection, retailing these and authorised partner-brand pieces through four boutiques in Zug, Switzerland. The company is an authorised Patek Philippe retailer since 1985 and retails luxury watches from Cartier, OMEGA, IWC Schaffhausen, Jaeger-LeCoultre, Breitling, Chopard, and others, including certified pre-owned and vintage timepieces. Complementary in-house services include jewellery assessment, maintenance, repair, and watch restoration, performed by trained goldsmiths and watchmakers.
Is Lohri a public or private company?
Lohri is a private company. It is classified as family owned and is currently operating.
When was Lohri founded?
Lohri was founded in 1970. It employs 51 to 100 people.
Where is Lohri based?
Lohri is headquartered in Zug, Switzerland, in the Europe region.
How does Lohri make money?
Three revenue lines are on record. Fine Jewellery Sales are the primary driver. The others are luxury Watch Sales and jewellery and Watch Services.
Does Lohri have an API?
No public API is recorded for Lohri.
What industry is Lohri in?
Lohri's product category is Luxury Jewelry and Watches Retail. Its primary akta.pro industry code is CRAKAGAE, Luxury Accessories Retail (Leather Goods, Sunglasses, SLG), with a secondary code of CRAKADAM, Pre-owned, Vintage & Certified Pre-owned Watches. Its NAICS code is 458310 and its SIC code is 5944.