RFJ

What RFJ does

RFJ is a regional French-language FM radio station headquartered in Delémont in the Jura canton of Switzerland, founded in 1999 and operating under the Société Anonyme corporate form as RFJ SA. The station is part of the BNJ FM SA media group, which also operates Radio RJB, Radio RTN, and Radio GRRIF, and which centralizes advertising sales through its subsidiary BNJ Publicité. RFJ broadcasts news, sports (including HC Ajoie hockey, SR Delémont football, Volleyball Franches-Montagnes, and regional cycling), cultural content, traffic and weather information, and community programming to listeners in the Jura canton and adjacent regions, with exclusive live video coverage of sessions of the Parlement jurassien.

The station's core technology stack is conventional broadcast and digital media infrastructure: FM radio transmission as the primary distribution layer, complemented by live and on-demand audio streaming on rfj.ch, scheduled journaux audio podcasts (07H00, 08H00, 09H00, 10H00, 12H15, 18H00), live video streaming of radio programming and Parliament sessions, and native iOS and Android mobile applications. The product surface extends beyond broadcasting into a portfolio of utility and engagement services: Inforoute (real-time regional traffic), Météo (local weather), Cinéma listings, Emploi (job board), Avis de Décès (obituaries), Agenda (events calendar), Petites Annonces and Véhicules d'Occasion (classifieds), photo and video galleries, Sondages (polls), Concours (competitions), and the Auditeur-Reporter citizen journalism program. The website platform is maintained by Artionet. No AI/ML, API, or SDK capabilities are disclosed in the company material.

The business model is fundamentally advertising-based, with BNJ Publicité selling spot ads, sponsored content, and branded segments to local and regional businesses across the BNJ network. A secondary revenue mechanic is the Carte Sésame loyalty program, which monetizes indirectly by deepening listener engagement and unlocking partner-discount relationships. The two principal customer segments are (i) Jura-region residents consuming localized news and sports unavailable from national broadcasters and (ii) local and regional SMEs purchasing advertising to reach that audience. RFJ is privately held, employs 11–50 staff, operates exclusively within Switzerland, and reports no public revenue.

Name

RFJ

Legal name

RFJ SA

Website

https://rfj.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

RFJ is a regional French-language FM radio station headquartered in Delémont, Switzerland, serving the Jura canton with localized news, sports, and community content. Operated within the BNJ FM SA media group, it monetizes primarily through centralized advertising sales via BNJ Publicité and supplements broadcast with web streaming, mobile apps, podcasts, and video.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Regional radio broadcasting
• FM radio station
• Local news coverage
• Sports broadcasting
• Digital audio streaming

Headquarters

HQ city

Delémont

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: BNJ Publicité handles advertising sales across all BNJ media properties including RFJ. Local and regional businesses advertise on the radio station through sponsored content, spot ads, and branded segments.
2. Loyalty Program (Carte Sésame): The Carte Sésame loyalty card program allows listeners to support RFJ and gain access to partner discounts. Revenue is indirect, driving listener loyalty and engagement while supporting independent regional journalism.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

RFJ is a regional FM radio station broadcasting news, sports, culture, and community content for the Jura canton of Switzerland. It distributes programming via traditional FM radio, live web streaming, native iOS and Android apps, podcasts (Journaux Audio), and live video streams, supported by advertising sales handled through BNJ Publicité.

Product overview

RFJ is a regional radio station serving the Jura canton in Switzerland, operated by BNJ FM SA (Bureau d'Information et de Nouvelles Jurassiennes). The station operates as a unified broadcast platform offering live radio programming, on-demand podcasts (Journaux Audio), live video streaming, and comprehensive news coverage across categories including Region, Suisse, Monde, Économie, Culture, and Sport. The product portfolio includes core broadcasting services supplemented by digital services such as Inforoute (traffic), Meteo (weather), Cinéma listings, and Agenda (events calendar). Engagement features include Sondages (surveys), Concours (competitions), and the Auditeur-Reporter citizen journalism program. The station maintains a Carte Sésame loyalty program with partner discounts and publishes Véhicules d'Occasion and Petites Annonces classifieds. Mobile applications for iOS and Android enable mobile listening, while newsletters provide daily news delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• RFJ Radio Broadcasting Continuous regional FM radio broadcasting delivering news, sports, culture, and community content to the Jura canton and surrounding areas in Switzerland. Free-to-air programming reaching listeners via traditional FM transmission, web streaming, mobile apps, and podcast distribution.
• RFJ Podcasts (Journaux Audio) Audio news bulletins and program recordings available as on-demand podcasts, including scheduled daily Journaux Audio at 07H00, 08H00, 09H00, 10H00, 12H15, and 18H00, allowing listeners to access news at their convenience.
• Live Video Streaming Live video stream of RFJ radio programming and special events, most notably exclusive coverage of Parlement jurassien (Jura Parliament) sessions and direct video feeds of public-interest events.
• RFJ Mobile App (iOS) Native iOS application enabling listeners to stream live RFJ radio, access on-demand content, and receive push notifications on iPhone devices.
• RFJ Mobile App (Android) Native Android application enabling listeners to stream live RFJ radio, access on-demand content, and receive push notifications on Android devices.
• Carte Sésame Loyalty Program Loyalty card program (Carte Sésame) that allows listeners to support RFJ and gain access to partner discounts and Privilèges Sésame privileges from local businesses in the Jura region.
• Newsletter Subscription Daily email newsletters delivering regional news headlines and sports updates to subscribers, with separate newsletter offerings for news and sports categories.
• RFJ Advertising (via BNJ Publicité) Advertising sales services for local and regional businesses, offering radio spots, sponsored content segments, and promotional campaigns across BNJ media properties, handled through BNJ Publicité.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BNJ (Bureau d'information et de nouvelles)coreStrategic or Co-development PartnerBNJ is the parent media group operating RFJ alongside Radio RJB, Radio RTN, and Radio GRRIF. The group provides centralized advertising (BNJ Publicité), shared technical infrastructure, and cross-promotional opportunities across all four regional radio stations. RFJ SA is the operating entity for the RFJ station.
• Radio RJBcoreStrategic or Co-development PartnerRadio RJB is the Jura Bernois regional station within the BNJ network. Both stations share the Carte Sésame loyalty program, similar programming structures, and coordinated sports coverage.
• Radio RTNminorStrategic or Co-development PartnerRadio RTN is another regional station in the BNJ network, sharing promotional links and cross-station marketing on the BNJ website.
• Radio GRRIFminorStrategic or Co-development PartnerRadio GRRIF is another regional station in the BNJ network, sharing promotional links and cross-station marketing on the BNJ website.
• BNJ PublicitécoreChannel Partner/ Reseller/ DistributorBNJ Publicité handles all advertising sales for RFJ and other BNJ stations. Businesses can advertise through radio spots, sponsored content, and promotional segments across BNJ media properties.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Radio GRRIF: BNJ FM SA sister station targeting a younger urban audience. Comparable peer operating under the same BNJ group with shared back-office and cross-promotion.
• Radio RJB: Sister station within BNJ FM SA serving the Jura Bernois region. Most directly comparable peer — same parent group, same French-language Swiss regional radio model, shared Carte Sésame loyalty program and advertising sales via BNJ Publicité.
• Radio RTN: BNJ FM SA sister station serving the Neuchâtel region. Operates the same French-language regional radio model with shared BNJ advertising and technical infrastructure, making it a near-identical operating peer.

Regional players

• Rhône FM: Independent French-language regional radio serving Valais in Switzerland. Comparable as a Swiss regional French-language commercial radio, though it operates outside BNJ's advertising network.
• Rouge FM: Swiss French-language commercial radio network operating across multiple cantons. Comparable as a peer in regional French-language Swiss radio broadcasting with similar news/sports/music formats.
• One FM: Swiss French-language commercial radio station based in Geneva. Comparable peer in regional French-language Swiss broadcasting with similar advertising-supported, music-and-news format.

Broad incumbents

• RTS (Radio Télévision Suisse): Swiss public broadcaster operating French-language radio networks. Comparable as a broader incumbent in the same Swiss French-language audio market, with overlapping news and regional content offerings.
• SRG SSR: Swiss public broadcasting group operating multiple radio networks across language regions. Comparable as a broad incumbent in Swiss radio with regional news and sports coverage.
• BBC Local Radio: Network of regional BBC radio stations across the UK. Comparable as a regional radio model with hyper-local news, sports, and community engagement, though at vastly larger scale.

Others

• Swiss Radioplayer: Cross-platform Swiss radio aggregation service on which RFJ is listed. Comparable as an enabling distribution and discovery platform rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/radiorfj
• Facebookfacebook.com/RFJ.CH
• Instagraminstagram.com/rfj.ch
• LinkedInlinkedin.com/company/rfjsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RFJ