RP3 Agency
RP3 Agency is an independent, woman-owned full-service creative and performance advertising agency in Bethesda, MD, serving enterprise clients across financial services, hospitality, retail, beverage, transportation, and nonprofit verticals with brand strategy, media planning, and high-volume content production.
- Company typePrivate
- Founded2009
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RP3 Agency does
RP3 Agency is an independent, woman-owned full-service creative and performance advertising agency headquartered in Bethesda, Maryland, founded in 2009. The firm serves enterprise and mid-market clients across financial services, travel and hospitality, retail/grocery, beverage, transportation, and nonprofit verticals, with disclosed relationships including Marriott International, Hilton Worldwide, Atlantic Union Bank, Norfolk Southern, The Coca-Cola Company, Giant Food, and the Appalachian Trail Conservancy. Service offerings span brand strategy, creative development, integrated campaign execution, content production through the Content Lab (influencer content, video, photography, UGC, animation, TikTok), and paid/earned/shared/owned media strategy through the Media & Performance practice. The firm employs the proprietary NOVA (Supernova Model) attribution methodology to connect media investment to business outcomes rather than vanity metrics.
The agency is positioned around the tagline "Wildly Original Gets Results," combining human creative instinct with AI-accelerated production speed to generate measurable campaign outcomes such as $86M in donated and earned media for the Appalachian Trail Conservancy, 10x engagement versus category benchmarks for Coca-Cola, and #1 outdoor travel brand launch of 2025 for Marriott Bonvoy. Recurring industry recognition includes 6 Telly Awards in 2025, 2 Silver Clio Health Awards in 2026, and a Silver Telly Award in 2021. Technology infrastructure is built around high-volume content production workflows and an analytics/attribution layer rather than proprietary AI models, with no disclosed patents or ML research.
RP3 generates revenue through professional services engagements, including project-based fees, retainers, and integrated campaign contracts with enterprise clients; pricing is custom and not publicly disclosed, with multi-year contract cadences referenced. The firm operates on a sales-led GTM motion with dedicated business development leadership, direct enterprise field sales, and inbound channels via website inquiries and referrals. RP3 holds WBENC and SBA certifications as a Woman-Owned Small Business and is identified as a GSA schedule holder, providing access to diversity procurement programs.
RP3 Agency firmographics
Firmographics- Name
- RP3 Agency
- Legal name
- RP3 Agency
- Website
- https://rp3agency.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RP3 Agency is an independent, woman-owned full-service creative and performance advertising agency in Bethesda, MD, serving enterprise clients across financial services, hospitality, retail, beverage, transportation, and nonprofit verticals with brand strategy, media planning, and high-volume content production.
- Ownership category
- akta.pro rank
RP3 Agency industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where RP3 Agency is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RP3 Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Creative & Performance Agency Services: Full-service agency providing creative development, brand strategy, media planning and buying, content production, and campaign execution. Revenue generated through project-based fees, retainer agreements, and integrated campaign engagements with enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency services with variable pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
RP3 Agency product offering
Product offeringCore offering
RP3 Agency is an independent full-service creative and performance agency that develops brand strategy, integrated creative campaigns, media planning and buying, and high-volume content production for enterprise and mid-market clients. Its three named offerings are Creative Services (brand strategy, creative platforms, integrated campaigns, brand activation), Media & Performance (paid, earned, shared, and owned media execution across TV, streaming, social, programmatic, SEO, and paid search), and Content Lab (rapid-turn video, photography, UGC, animation, and creator collaborations). Campaigns are tied to business outcomes through the proprietary NOVA attribution model.
Product overview
RP3 Agency is a full-service independent creative and performance agency offering two core service areas: Content Lab (high-volume content production including video, photography, social content, animation, and creator collaborations) and Media & Performance (paid, earned, shared, and owned media strategy and execution). The agency also employs the NOVA (Supernova Model) attribution methodology to connect media choices to business outcomes. Creative Services including brand strategy, integrated campaigns, and brand activation complement the production and media capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Content Lab: High-volume content production service including influencer content, rapid-turn edits, photography, videography, UGC edits, social media content, animation, TikTok videos, and digital banners.
Products and services
- Content Lab High-volume content production service offering rapid concept development, video and photography production, social content creation, UGC edits, animation, TikTok videos, digital banners, and creator collaborations. Designed to extend existing campaigns and push ideas further with human originality combined with AI speed, for enterprise and mid-market brand clients.
- Media & Performance Full-service media strategy and execution covering paid, earned, shared, and owned media channels. Includes television, streaming, social, programmatic, SEO, paid search, analytics, dashboards, and real-time optimization across all channels for enterprise brand clients.
- Creative Services Strategic and creative development including brand strategy, creative platform development, integrated campaign development, brand activation, and earned media strategy for enterprise and mid-market brand clients.
Quantifiable outcome
- $86M in donated and earned media for Appalachian Trail Conservancy campaign
- +10 more outcomes
Companies that use RP3 Agency
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
RP3 Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RP3 Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Media Can DominorOut-of-home media buying partner for billboard campaigns. RP3 works with Media Can Do to purchase and place OOH advertising, including highway billboards, digital boards, and trivision displays for clients like ABC Fine Wine and Spirits.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RP3 Agency competitors and assessment
Company assessmentDirect peers
- The Tombras Group: Knoxville-based independent full-service creative and media agency of comparable size serving enterprise and challenger-brand clients. Closely matches RP3's positioning as a mid-size, privately held, full-service independent with integrated creative + performance capabilities.
- AMP Agency: Boston-based independent creative and performance agency serving consumer, tech, and lifestyle brands. Directly comparable to RP3 as a mid-size independent offering integrated creative, media, and content production; AMP is also a prior employer of RP3's Head of Account Leadership, signaling direct talent-market overlap.
- MullenLowe U.S. Mid-size independent creative network (part of IPG-affiliated MullenLowe Group) offering full-service creative, media, and PR capabilities. Comparable in service mix to RP3 and a prior employer of RP3's senior account leadership, making it both a competitor and talent competitor.
- Joan Creative: Independent creative agency of similar size offering integrated campaign work for enterprise and consumer brands. Comparable in independent positioning, creative-led differentiation, and full-service scope to RP3.
- BVK: Milwaukee-based independent full-service agency with integrated creative, media, and production capabilities serving enterprise clients. Closely comparable to RP3 in size, ownership structure (independent), and full-service agency model.
- Preacher: Austin-based independent creative agency of similar size offering brand strategy and campaign creative for challenger and enterprise brands. Comparable as an independent, creative-led shop competing for similar enterprise RFPs.
Regional players
- GKV: Baltimore-based independent advertising agency serving Mid-Atlantic clients with full-service creative and media offerings. Strong regional peer to RP3 given geographic overlap in the Baltimore/DC corridor and comparable service mix, though it does not directly compete in RP3's national enterprise accounts.
Broad incumbents
- AKQA: Global creative and digital experience agency (WPP-owned) with full-service creative, content, and media capabilities. Comparable in integrated service offering and enterprise client base, and a prior employer of RP3's senior account leadership; represents the larger-scale competition RP3 encounters in enterprise pitches.
- Anomaly: Larger independent creative and brand-strategy agency with a track record of building and operating brand IP for enterprise clients. Comparable in creative-led independent positioning but materially larger in scale and global footprint than RP3.
- 72andSunny: Independent creative agency known for culturally-driven, attention-demanding work for global enterprise brands. Comparable to RP3's 'wildly original' creative positioning but at materially greater scale, multi-office footprint, and broader client roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RP3 Agency social profiles
Digital presenceRP3 Agency compliance and trust
Trust signalCompliance2 records
RP3 Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
RP3 Agency leadership team
Management profileNumber of profiles
Profiles11 records
RP3 Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RP3 Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RP3 Agency
What does RP3 Agency do?
RP3 Agency is an independent full-service creative and performance agency that develops brand strategy, integrated creative campaigns, media planning and buying, and high-volume content production for enterprise and mid-market clients. Its three named offerings are Creative Services (brand strategy, creative platforms, integrated campaigns, brand activation), Media & Performance (paid, earned, shared, and owned media execution across TV, streaming, social, programmatic, SEO, and paid search), and Content Lab (rapid-turn video, photography, UGC, animation, and creator collaborations). Campaigns are tied to business outcomes through the proprietary NOVA attribution model.
Is RP3 Agency a public or private company?
RP3 Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RP3 Agency founded?
RP3 Agency was founded in 2009. It employs 11 to 50 people.
Where is RP3 Agency based?
RP3 Agency is headquartered in Bethesda, United States, in the North America region.
How does RP3 Agency make money?
One revenue line is on record: creative & Performance Agency Services.
Who are RP3 Agency's main competitors?
Direct peers on record are The Tombras Group, AMP Agency, MullenLowe U.S., Joan Creative, BVK and Preacher. GKV is listed as a regional player. Broad incumbents are AKQA, Anomaly and 72andSunny.
Does RP3 Agency have an API?
No public API is recorded for RP3 Agency.
What industry is RP3 Agency in?
RP3 Agency's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.