What Media Cando does

Media CanDo is a privately held B2B out-of-home (OOH) media buying service founded in 2009 in the United States. The company operates as a white-label back-office execution partner for advertising agencies and small-to-medium media buyers who lack the in-house resources, vendor relationships, or specialized expertise to plan and execute OOH campaigns independently. Its core offering combines a proprietary white-labeled software platform with white-glove service support, providing campaign planning, vendor selection, negotiation, artwork submission, installation confirmation, and proof-of-performance reporting with photographic documentation. The company's technology stack centers on integration with the Equinox database, which provides comprehensive OOH inventory data for asset identification, location, visibility, format, and demographic analysis.

Media CanDo supports seven OOH advertising formats: static billboards, digital OOH, transit advertising, street furniture, place-based advertising, alternative advertising, and point-of-sale advertising. The company maintains relationships with over 900 OOH operators and vendors across the United States and reports completing more than 1,500 projects annually. Three named team members (David Biwoe, Christina Juole, Adam Kruger) are listed, and the firm operates with a headcount in the 11-50 range.

Revenue is generated through professional services fees for campaign execution and management. Pricing is custom-quoted based on campaign requirements rather than publicly disclosed, with two primary engagement structures: long-term service agreements for ongoing back-end campaign execution and single campaign agreements for specific OOH projects. Distribution is exclusively B2B via direct sales engagement and white-label partnerships, where advertising agencies resell Media CanDo's capabilities under their own brand. The company is privately held with no disclosed external funding, institutional investors, or parent company relationship.

Name

Media Cando

Legal name

Media CanDo

Website

https://mediacando.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Media CanDo is a private B2B white-label out-of-home media buying service founded in 2009 that helps advertising agencies and small-to-medium media buyers plan, purchase, and execute OOH campaigns across seven formats using a proprietary platform backed by 900+ vendor relationships.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Media Buying Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

akta.pro secondary industries

OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Out-of-home advertising
• Media buying services
• OOH media planning
• Advertising agency services
• Media placement

Headquarters

HQ city

Bolingbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Buying Services: Media CanDo provides back-office OOH media buying services to agencies and media buyers. They charge for campaign execution and management services, handling everything from asset identification to installation confirmation and proof of performance reports. Services are offered through long-term service agreements for ongoing campaign execution and single campaign agreements for specific OOH projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Media Cando provides outsourced out-of-home (OOH) advertising media buying services for advertising agencies and media buyers, pairing white-labeled planning software with white-glove human execution. The team taps into the Equinox OOH database and relationships with 900+ OOH operators and vendors to plan, buy, and execute more than 1,500 OOH placement projects each year on behalf of clients.

Product overview

Media CanDo operates as a B2B out-of-home (OOH) media buying service offering a unified platform that combines white-labeled software with white-glove service support. The core offering is the OOH Campaign Management Platform, which streamlines planning, buying, and execution of OOH campaigns through access to an extensive vendor database. The service portfolio encompasses seven distinct OOH advertising formats: Static Billboards, Digital OOH, Transit Advertising, Street Furniture, Place Based Advertising, Alternative Advertising, and Point of Sale Advertising. Additional deliverables include Proof of Performance Reports with campaign photography. Founded in 2009, the company completes over 1,500 projects annually and maintains relationships with over 900 OOH operators and vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• Out-of-Home Media Buying Service White-glove, outsourced out-of-home advertising media buying service for advertising agencies and in-house media buying teams. The service covers OOH campaign planning, vendor and operator selection, rate negotiation, and placement execution across a network of 900+ OOH operators and vendors.
• White-Labeled OOH Planning Software White-labeled software tool used by agency clients to access OOH planning functionality and present it under their own brand, integrated with the Equinox OOH database and Media Cando's buying workflow.

Quantifiable outcome

• Complete 1,500+ projects yearly successfully
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Equinox DatabasecoreTechnology or IntegrationMedia CanDo leverages the Equinox database and platform for identifying OOH assets. This partnership enables agencies to access advanced campaign planning and asset selection tools without developing in-house expertise. The Equinox database provides comprehensive OOH inventory data for location, visibility, format, and demographic analysis.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Outfront Media: Outfront Media is one of the largest U.S. OOH advertising companies, owning and operating billboards, transit, and digital OOH inventory. It is comparable as a major OOH player but on the media-owner side rather than as a white-label buying service.
• Lamar Advertising: Lamar Advertising is a leading U.S. outdoor advertising company operating billboards, digital displays, and transit advertising. It is comparable as a major incumbent in the OOH space where Media CanDo executes campaigns.
• Clear Channel Outdoor: Clear Channel Outdoor is a global OOH media company operating billboards, street furniture, transit, and digital OOH. It is comparable as a broad incumbent OOH player that Media CanDo routinely buys from on behalf of agency clients.

Direct peers

• Posterscope: Posterscope is a global OOH media buying and planning agency that plans, buys, and executes OOH campaigns for advertisers and agencies. It is directly comparable to Media CanDo as a specialist OOH buying service targeting agency clients.
• Kinetic Worldwide: Kinetic Worldwide is a global OOH and experiential media agency providing planning, buying, and activation services across OOH formats. Like Media CanDo, it operates as a specialist OOH execution partner for agencies and brands.
• Rapport (IPG Mediabrands): Rapport is the OOH specialty media buying arm of IPG Mediabrands, providing OOH planning and buying services to agency clients. It is comparable to Media CanDo as a dedicated OOH buying service for advertising agencies.
• AdOMD (Dentsu): AdOMD is Dentsu's OOH media buying and planning unit, executing OOH campaigns for agency clients. Like Media CanDo, it provides specialized OOH buying services to agencies that prefer to outsource this capability.

Emerging players

• Vistar Media: Vistar Media is a programmatic DOOH advertising platform enabling automated media buying across digital out-of-home networks. It is comparable as an emerging OOH execution technology that competes for the same agency buying workflows Media CanDo serves.
• Broadsign: Broadsign is an OOH ad-tech platform providing programmatic DOOH buying, campaign management, and content management tools. It is comparable as an emerging technology-enabled player in the OOH buying and execution space where Media CanDo operates.
• Place Exchange: Place Exchange is a programmatic DOOH supply-side and demand-side platform connecting advertisers and media owners. It is comparable as an emerging OOH execution platform that increasingly competes with traditional OOH buying services for agency budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/media-cando

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Cando