What Melipayamak does

Melipayamak (ملی پیامک) is a privately held SMS gateway and marketing platform founded in 2009 and headquartered in Tehran, Iran, operating with 11-50 employees. The company provides a web-based SMS panel accessible via browser without software installation, complemented by a REST API (web service) with multi-language code samples hosted on GitHub, a developer console, and 12+ ready-made plugins for WordPress and WooCommerce (covering OTP login, invoicing, support ticketing, reviews, wallets, dynamic pricing, and Elementor forms). The platform supports bulk SMS sending of up to 5 million messages per batch, claims 99.9% uptime, 24/7 phone and ticket support, a 30-day money-back guarantee, and bypasses telecom blacklists via service (khadamati/pattern) lines. A classified national number database enables regional, occupational, and demographic targeting.

The business operates on a hybrid revenue model combining upfront panel subscriptions (five tiers from Economic at 209,159 thousand Toman to Reseller at 2,200,000 thousand Toman), usage-based SMS credit top-ups (158-240 Toman per message depending on tier), dedicated line rentals, and white-label resale plus affiliate commissions. Go-to-market blends product-led self-serve online registration with phone-based enterprise consultation, a reseller/affiliate channel network, and developer-led bottom-up adoption through API documentation and plugins. Customer segments span Iranian SMBs, developers and technical integrators, marketing professionals, and resellers; named enterprise users include Digikala, Iran Zamin Bank, Sunstar, Charm Mashhad, Kaleh, BPI, and Farda, though the bulk of activity is domestic SMB self-serve. The company is independently owned with no disclosed external funding, acquisitions, or parent entity.

Name

Melipayamak

Legal name

ملی پیامک (Melipayamak)

Website

https://Melipayamak.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Melipayamak is a privately held Iranian SMS gateway and marketing platform offering web-based bulk SMS panels, a REST API, and WordPress/WooCommerce plugins to SMBs, developers, and resellers across Iran.

Ownership category

akta.pro rank

Product category

SMS Marketing Platform / Communications Platform as a Service

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industry

SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• Bulk SMS service
• SMS marketing platform
• SMS API gateway
• OTP verification service
• SMS panel provider

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Panel Subscription: Recurring subscription model with tiered panel packages (Economic, Corporate, Commercial, Professional, Reseller). Customers pay upfront for panel access with included SMS credit. Higher tiers offer lower per-SMS rates.
2. SMS Credits Top-up: Usage-based revenue from SMS credit purchases beyond initial allocation. Each tier has different per-SMS rates (240T Economic down to 158T Reseller). Volume discounts incentivize higher tier purchases.
3. Dedicated Lines: Revenue from dedicated phone line registration and rental. Optional lines including vanity numbers (rnd) and 1000-selective lines for professional tier.
4. Reseller Program: Partners purchase wholesale SMS capacity and resell under their own branding. Revenue from margin between wholesale and retail pricing.
5. Affiliate/Referral: Commission-based revenue sharing for customer referrals. Partners earn recurring commissions for referred customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Melipayamak operates a web-based SMS panel and REST API gateway that lets Iranian businesses and developers send bulk promotional and transactional SMS, perform OTP/identity verification, and run regionally targeted campaigns. The platform is sold via tiered panel subscriptions (Economic through Reseller), usage-based SMS credits, dedicated and service lines, a classified national number database, and a library of pre-built WordPress/WooCommerce plugins.

Product overview

Melipayamak is a comprehensive SMS gateway and marketing platform offering a web-based SMS panel as its core product, complemented by a REST API (web service) for developer integration. The platform provides four tiered SMS panel plans (Economic, Corporate, Commercial, and Professional) ranging from 40% to 100% feature coverage, plus a Reseller program for partners. Key add-on modules include dedicated and service lines, bulk SMS with regional/niche targeting, OTP/verification SMS, link tracking, and a number database. A library of pre-built plugins extends functionality to WordPress/WooCommerce sites and n8n automation workflows. The platform supports sending up to 5 million SMS per batch with 99.9% uptime, 24/7 support, and a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Panel (پنل پیامکی) Web-based SMS management panel that lets users send bulk SMS, manage contact lists, send OTP codes, and track campaigns. Available in tiered packages (Economic, Corporate, Commercial, Professional) with multi-year subscription contracts.
• SMS Gateway / Web Service (وب سرویس پیامکی) REST API enabling developers to integrate SMS sending, OTP verification, pattern-based SMS, and bulk messaging into websites and applications. Code samples available on GitHub and documentation at melipayamak.com/api/.
• Reseller Panel (پنل نمایندگی) White-label reseller program allowing partners to sell SMS panels under their own branding, including a dedicated branded website, 200,000 Toman bonus credit, 158 Toman per SMS rate, and full feature access for managing sub-resellers.
• SMS Plugins (افزونه‌های پیامکی) Collection of ready-made plugins for WordPress, WooCommerce, and n8n enabling SMS integration for OTP login (Ramzak, EZ-Login, Mobits, OTINO, Pinova), invoicing (iFact), support tickets (TicketChi), reviews (Arad), wallets (NirWallet), Elementor forms (Elementor SMS), dynamic pricing (MNS Navasan), and workflow automation.
• Dedicated Lines (خطوط اختصاصی) Dedicated SMS line registration and rental service with premium/random (rnd) number options and a 1000-number selective line available on the Professional plan, in addition to 6 shared advertising and service lines.
• Service Lines / Pattern SMS (خط خدماتی / پیامک پترن) Service/pattern-based SMS lines enabling delivery of notification and verification messages that bypass telecom operator blacklists, targeted at OTP, transactional, and informational use cases.
• Bulk SMS Service (ارسال انبوه) Bulk SMS sending service with regional targeting by city, district, neighborhood, profession, age, and gender, plus blacklist SMS delivery, executed by the Melipayamak team on behalf of customers.
• Number Database (بانک شماره) Classified national phone number database segmented by city, region, district, profession, operator, age, and gender, enabling targeted SMS marketing campaigns.
• SMS Marketing E-Book (کتابچۀ بازاریابی پیامکی) Free downloadable e-book teaching SMS marketing strategies and best practices, distributed as part of Melipayamak's content marketing.

Quantifiable outcome

• 98% customer satisfaction rate
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kavenegar: One of the largest Iranian SMS gateway providers, offering REST API and panel-based bulk SMS to SMBs and developers. Direct head-to-head competitor with Melipayamak in identical product, pricing and target market in Iran.
• FarazSMS: Major Iranian bulk SMS panel and gateway with tiered pricing, OTP, reseller and affiliate programs serving the same domestic SMB and enterprise customer base as Melipayamak.
• Magfa: Established Iranian CPaaS / messaging platform providing SMS gateway, OTP, push notifications and bulk messaging with both SMB and enterprise focus, directly overlapping Melipayamak's offerings.
• Sms.ir: Iranian bulk SMS gateway with tiered panels, REST API and a national number database, competing against Melipayamak for SMB marketing and transactional SMS in the same domestic market.
• NikSMS: Iranian SMS service provider with web panel, API access, dedicated lines and OTP focus, serving similar SMB and developer segments to Melipayamak.

Broad incumbents

• Twilio: Global CPaaS leader offering programmable SMS, voice and OTP APIs at scale. Functions as the international product-category benchmark for SMS gateway businesses, even though Twilio does not serve the Iranian market.
• MessageBird (Bird): Global CPaaS / omnichannel messaging platform with bulk SMS, OTP and marketing automation. Comparable in technology, business model and developer-first GTM, though operating globally rather than in Iran.
• Sinch: Global messaging API and CPaaS leader with comparable bulk SMS, verification (OTP) and developer tooling offerings, serving as an international reference point for SMS gateway economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/melipayamak
• Xx.com/melipayamak
• Facebookfacebook.com/melipayamak
• LinkedInlinkedin.com/company/melipayamak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melipayamak