Name

A.Vogel

Legal name

A.Vogel Ltd

Website

https://avogel.co.uk

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Herbal Remedies and Nutritional Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF)

Keywords

• Herbal remedies
• Nutritional supplements
• OTC healthcare products
• Health food products
• Natural body care

Headquarters

HQ city

Irvine

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Herbal Remedies and Supplements: Primary revenue stream from selling herbal tinctures, tablets, capsules, and topical preparations for various health conditions including immune support, allergies, menopause, and digestive health
2. Health Food Products: Revenue from food products including BioSnacky sprouting seeds, Herbamare seasoning salts, Molkosan fermented whey drinks, Bambu coffee alternative, and Biotta organic juices
3. Body Care Products: Sales of natural body care items including Salt of the Earth deodorants, Echinacea cream, Arnica gel, and Neem-based skincare products
4. Pet Care Products: Animal flower essences and pet-specific Bach remedies under the Jan de Vries pet care line

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

A.Vogel produces fresh herbal remedies, nutritional supplements, over-the-counter healthcare products, health foods, body-care products, and pet-care remedies.\nIts portfolio is organized around immune and respiratory support, allergies, menopause, digestion, sleep, circulation, eye health, food, and other natural-health use cases.

Product overview

A.Vogel is a herbal remedies and natural health company offering a diverse portfolio organized around core health categories. The flagship product line is the Echinaforce Range featuring Echinacea-based cold and flu remedies available in multiple formats (tablets, drops, lozenges, hot drinks, chewables). The BioSnacky sub-brand provides organic sprouting seeds and germinators for nutrition, while Herbamare offers herbal sea salt seasonings. Molkosan delivers fermented whey drinks for gut health. A.Vogel's product portfolio spans allergy/hayfever relief (Pollinosan tablets, nasal spray, eye drops), menopause support (Menoforce Sage, Balance Perimenopause Drink, Menopause Support), digestive health (Silicol Gel, Digestisan, Molkosan), circulatory health (Venaforce Horse Chestnut, Hawthorn products), eye health (Vision Complex, Euphrasia eye drops), and body care (Salt of the Earth natural deodorants, Neem skin/hair products). The company also distributes Jan de Vries Bach flower remedies for emotional wellness and Biotta organic juices. All products emphasize fresh herb formulations, natural ingredients, and scientifically proven quality. The business operates as a direct-to-consumer e-commerce platform supplemented by retail store distribution and expert health advice content.

Differentiator

Problem solved

Functional benefit

Brands

• Rapunzel Naturkost: Organic food brand owned by A.Vogel Ltd, specializing in organic seeds, sprouting products, and food items including bioSnacky sprout seeds and bioSnacky Red Clover Seeds.
• Echinaforce
• BioSnacky
• Biotta
• Herbamare
• Molkosan
• Salt of the Earth
• Jan de Vries

Products and services

• Echinaforce Range Flagship Echinacea-based product line for cold and flu support, including tablets, drops, lozenges, hot drinks, and chewable formulations made from freshly harvested Echinacea purpurea herb and root.
• BioSnacky Organic sprouting seeds and home seed germinators, including alfalfa, broccoli, radish, mung bean, red clover, and wellness-mix sprout varieties, for growing organic sprouts at home.
• Herbamare Herbal sea-salt seasoning range in original, low-salt, spicy, and kelp variants, infused with 13-16 organic herbs, spices, and vegetables.
• Molkosan Fermented whey drink with fruit juices and stevia, available in original, sparkling, and fruit varieties, for gut health and digestion.
• Menoforce Sage Tablets Sage-based herbal tablets for menopausal hot flushes and night sweats; one-a-day dosage, 30 tablets per pack.
• Pollinosan Hayfever Tablets Herbal hayfever relief tablets for allergic rhinitis symptoms; non-drowsy formula, 120 tablets per pack, previously known as Luffa tablets.
• Pollinosan Allergy Nasal Spray Herbal nasal spray for runny, itchy, and blocked noses due to hayfever and allergies; 20ml cleansing spray for airborne respiratory allergens.
• Pollinosan Hayfever Eye Drops Herbal eye drops with Hyaluronic Acid (vegetable source) and Euphrasia for red and itchy eyes due to hayfever; suitable for contact lens users; 10ml bottle.
• Sinuforce Nasal Spray Herbal nasal spray for nasal congestion and catarrh; 20ml bottle.
• Atrosan Devil's Claw Tablets Herbal tablets containing Devil's Claw (Harpagophytum) for aches and pains support.
• Bronchoforce Chesty Cough Herbal remedy containing Ivy, Thyme, and Liquorice traditionally used for chesty cough symptoms.
• Dormeasan Valerian-Hops Herbal sleep remedy containing Valerian and Hops for natural sleep support.
• Silicol Gel Colloidal silicic acid gel for symptoms of IBS and gastrointestinal disorders; available in 200ml bottles and 12x15ml sachets.
• Prostasan Saw Palmetto Capsules Saw Palmetto capsules used to relieve urinary symptoms of benign prostatic hyperplasia (BPH).
• Venaforce Horse Chestnut Tablets Horse chestnut tablets for varicose veins support and circulatory health.
• Vision Complex Lutein-based vision supplement containing zinc and Tagetes (Mexican Marigold) extract, rich in carotenoids for eye health.
• Extra Moisturising Eye Drops Eye drops with Euphrasia and Hyaluronic Acid for very dry and irritated eyes; 10ml bottle, suitable for contact lens users.
• Neem Range Neem-based products including cream for eczema-prone skin, DEET-free insect repellent spray, oil blend, and shampoo.
• Salt of the Earth Deodorants Natural deodorant range with crystal sticks, roll-ons, sprays, and balms in several scents, free from Aluminium chlorohydrate.
• Biotta Juices Organic fruit and vegetable juices including beetroot, carrot, pomegranate, cranberry, prune, Breuss juice, vegetable cocktail, and apple-beetroot-ginger varieties.
• Bambu Instant, caffeine-free coffee alternative made from cereals.
• Jan de Vries Products Bach flower remedies and combination flower remedies, including Emergency Essence, Confidence Essence, and other emotional-wellness products.
• Passiflora Complex Herbal remedy with Passion Flower, Valerian Root, and Lemon Balm, plus magnesium, for nervous-system support; available in tablets, tincture, and spray forms.
• Balance Perimenopause Multi-Nutrient Drink Strawberry-flavoured, one-a-day multi-nutrient drink supporting 10 areas during perimenopause.
• Nature-C Chewable vitamin C tablets from natural fruit sources for immune support, in standard and kids formulations; 36 tablets.
• Immune Support Tablets One-a-day immune-support tablets with vitamin D, vitamin C, and zinc; 30 tablets per pack.
• Animal Flower Essences for Pets Bach flower remedies formulated for pets, including Emergency Essence, Highly Strung Essence, and Timid Essence, for animals.
• Menopause Support Soy Isoflavones Soy isoflavone tablets for perimenopause, menopause, and postmenopause symptom support; 30 tablets per pack.
• Perimenopause Focus Passiflora Complex Tablets Supplement supporting cognitive and psychological symptoms during perimenopause using the Passiflora Complex formulation.

Quantifiable outcome

• Over 25% of UK population affected by hayfever, A.Vogel provides natural alternative treatments
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Holland & BarrettcoreChannel Partner/ Reseller/ DistributorHolland & Barrett serves as a major retail distribution partner for A.Vogel products in the UK. The partnership provides A.Vogel with significant retail presence across Holland & Barrett's extensive store network, making products like Pollinosan hayfever remedies accessible to a broad consumer base.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nature's Best: UK vitamins, minerals, and supplements brand with parallel independent and multiple-channel distribution, including health food stores and pharmacy. Comparable in category mix, condition-targeted SKUs, and trade-channel customer base.
• Pukka Herbs: UK-based herbal wellness brand offering herbal teas, supplements, and tinctures across immune, sleep, and women's health categories. Directly comparable to A.Vogel in product mix, UK retail distribution, and herbal/botanical positioning.
• Solgar: Established vitamins, minerals, and herbal supplements brand with strong UK presence via Holland & Barrett and independent health stores. Comparable in distribution model, premium pricing, and breadth of single-condition herbal SKUs.
• Viridian Nutrition: UK-based ethical vitamins and supplements brand sold through independent health stores and health practitioners. Comparable in target channel (independents), single-condition SKUs, and ethical/natural positioning.
• Lamberts Healthcare: UK practitioner-grade supplement brand distributed through health food stores and pharmacy channels. Comparable in product format (tablets, capsules, tinctures), UK distribution strategy, and condition-specific herbal ranges.
• Higher Nature: UK natural health brand offering vitamins, minerals, and herbal supplements via DTC and independent retailers. Comparable in channel mix, single-condition positioning, and target health-conscious consumer.
• Nelson Bach (Bach Flower Remedies): Owner and primary manufacturer of Bach Flower Remedies, the same flower-essence range A.Vogel distributes under its Jan de Vries sub-brand. Comparable as the original producer of the formulation and direct overlap in product range.

Emerging players

• Natures Aid: UK-based manufacturer of vitamins, minerals, and herbal supplements distributed to independent health stores and pharmacy wholesalers. Comparable in product format, condition-specific SKU strategy, and independent-channel distribution.

Broad incumbents

• Holland & Barrett (own-label supplements): UK health retailer's private-label supplement range, sold in the same store footprint where A.Vogel is listed. Comparable because it competes head-to-head on shelf and price for many of the same herbal categories A.Vogel serves.
• Weleda: Global natural remedies brand spanning herbal medicines, body care, and anthroposophic medicine. Comparable as a multi-category natural health peer with overlapping product types and a heritage brand positioning similar to A.Vogel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/avogelukhealth
• YouTubeyoutube.com/c/AvogelCoUk
• Facebookfacebook.com/AVogelUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.Vogel