What Kelly Roofing does

Kelly Roofing is a family-owned residential and commercial roofing contractor founded in 1972 and headquartered at 1360 Rail Head Blvd, Naples, Florida. The company provides repair, replacement, and accessory services across tile, shingle, metal, and flat roof systems, complemented by a solar product line that includes Tesla Solar Roof, Tesla Powerwall, and traditional solar panel installation. Kelly Roofing holds Florida contractor license #CCC1337524 and maintains a stack of manufacturer certifications unusual for a regional contractor — Tesla Certified Installer, Owens Corning Platinum Preferred Contractor, and Duro-Last Elite Contractor / President's Club — alongside BBB accreditation and approval as a contractor for the state-sponsored My Safe Florida Home wind mitigation program. The proprietary Roof Assured Program creates a maintenance and leak/black-streak warranty relationship, and an instant satellite-imaging estimate tool supports digital lead capture. Kelly Roofing generates revenue primarily through one-time project fees for repair and replacement (often financed or insurance-covered) plus professional services revenue from maintenance and inspections. Go-to-market is enterprise-style direct field sales with dedicated project managers per job, supported by a multi-channel marketing mix spanning content marketing, six social platforms, BBB/review platforms, and community outreach. The company serves primarily Florida homeowners across 9+ service area cities (Bonita Springs, Fort Myers, Estero, Naples, Cape Coral, Marco Island, Sarasota, Bradenton, Ave Maria), with a smaller commercial segment. In January 2025, Kelly Roofing merged with Integrity Roofing & Gutters with financial backing from Monument MicroCap Partners, expanding the combined platform across Florida and the Southeast United States.

Name

Kelly Roofing

Legal name

Kelly Roofing

Website

https://kellyroofing.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Kelly Roofing is a family-owned Florida roofing contractor (founded 1972, Naples) providing repair, replacement, and Tesla-certified solar installation services to homeowners and commercial clients across the Southeast U.S., with manufacturer-certified credentials and post-2025 PE backing from Monument MicroCap Partners.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Roof Cleaning (Soft Wash, Moss & Algae Removal) (HSAIAMAB)

Keywords

• Residential roofing services
• Commercial roofing services
• Roof repair replacement
• Solar roof installation
• Wind mitigation services

Headquarters

HQ city

Bonita Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Roof Repair Services: One-time service fees for repair work covering tile, shingle, metal, and flat roofs, including emergency repairs. Revenue generated per job, not on a recurring basis.
2. Roof Replacement Services: Full roof replacement on tile, shingle, metal, and flat roofs. Revenue generated as a one-time project fee, typically financed or covered by homeowner insurance.
3. Solar Installation Services: Installation of Tesla Solar Roof, Tesla Powerwall, and solar panels. Revenue is project-based; often integrated with roof replacement for whole-home energy solutions.
4. Roof Accessories and Add-ons: Sale and installation of gutters, skylights, insulation, siding, soffits, fascia, vent baffles, top flashing, wind mitigation features, and roof cleaning. Ancillary revenue from existing customer base and new installations.
5. Maintenance and Inspection Programs: Ongoing maintenance services and inspections including the Roof Assured Program, wind mitigation inspections, and roof condition reports. May generate recurring service relationships with customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kelly Roofing provides residential and commercial roofing services in Florida, including roof repair, full roof replacement on tile, shingle, metal, and flat systems, and installation of Tesla Solar Roof, Tesla Powerwall, and traditional solar panels. The company also sells and installs roof accessories such as gutters, skylights, insulation, siding, soffits, fascia, vent baffles, and top flashing, and offers the Roof Assured maintenance program with a leak and black-streak guarantee. Services are delivered on-site at customer properties across Southwest and West Florida.

Product overview

Kelly Roofing is a family-owned residential and commercial roofing service company established in 1972, offering a comprehensive portfolio of roofing products and services. The core offering consists of roof repair and replacement services across multiple material types (tile, shingle, metal, flat). These core services are complemented by solar energy products including Tesla Solar Roof integration (as a Tesla Certified Installer), Tesla Powerwall battery storage, and traditional solar panel installation. Additional value-added products include roof accessories such as wind mitigation, skylights, insulation, seamless gutters, and roof cleaning services. The company also provides a digital instant estimate tool using satellite imaging. In January 2025, Kelly Roofing acquired Integrity Roofing & Gutters with Monument MicroCap Partners backing to expand services across Florida and the Southeast.

Differentiator

Problem solved

Functional benefit

Brands

• Roof Assured Program: A maintenance and guarantee program that ensures roofs won't have leaks or black streaks.

Products and services

• Roof Repair Services

Quantifiable outcome

• 50,000+ roof projects completed since 1972
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Integrity Roofing & GutterscoreStrategic or Co-development Partner · 16 January 2025Kelly Roofing merged with Integrity Roofing & Gutters in January 2025 with financial backing from Monument MicroCap Partners. The merger combines Kelly Roofing's 50+ years of experience (est. 1972) with Integrity Roofing's regional growth since 2014 to expand roofing services across Florida and the Southeast United States. Both brands continue to operate with Integrity serving additional geographic areas.
• Reliant RoofingminorChannel Partner/ Reseller/ Distributor · 25 June 2021Kelly Roofing announced a partnership with Reliant Roofing on June 25, 2021, creating a referral and strategic working relationship between the two Florida roofing companies.
• TeslacoreTechnology or IntegrationKelly Roofing is a Tesla Certified Installer, authorized to sell and install Tesla Solar Roof (integrated solar tiles) and Tesla Powerwall (home battery storage) products. This partnership enables the company to offer premium solar roofing solutions not available through most roofing contractors.
• Duro-Last, Inc.coreTechnology or IntegrationKelly Roofing is an authorized Duro-Last installer and has received multiple Duro-Last awards including the Elite Contractor Award and President's Club Award (2013). Duro-Last is a manufacturer of commercial flat roofing systems known for sustainability rankings in the industry.
• Owens CorningcoreTechnology or IntegrationKelly Roofing holds Owens Corning Platinum Preferred Contractor status, the highest tier of certification from the roofing materials manufacturer. This enables access to premium materials, extended warranties, and preferred technical support.
• HGTV and VeluxminorGTM or Marketing PartnerKelly Roofing partnered with HGTV and Velux as an official partner for the HGTV Smart Home Sweepstakes, participating in a national home improvement marketing campaign.
• My Safe Florida HomeminorChannel Partner/ Reseller/ DistributorKelly Roofing is named as an approved contractor for the My Safe Florida Home program, a state-sponsored program that provides matching grants for wind mitigation improvements on Florida homes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sutter Roofing: Long-established Florida roofing contractor operating across commercial and residential segments in Tampa Bay and broader Florida. Comparable service mix (repair, replacement, maintenance) and similar geographic concentration in Florida.
• Reliant Roofing: Florida-based residential and commercial roofing contractor offering repair, replacement, and storm damage services in similar Southwest/West Florida territory. Kelly Roofing announced a referral partnership with Reliant in June 2021, confirming direct market overlap.
• Integrity Roofing & Gutters: Florida roofing contractor that merged with Kelly Roofing in January 2025 under Monument MicroCap backing. Operates complementary Florida service areas with focus on roof and gutter services, now part of the combined Kelly/Integrity platform.

Broad incumbents

• Erie Construction: National home improvement contractor offering roofing, siding, windows, and doors with a strong direct-sales model. Comparable in offering breadth (roofing + accessories) and residential direct-sales go-to-market approach.
• Tecta America: Large national commercial roofing platform owned by private equity, operating across repair, replacement, and maintenance. Comparable in service breadth and PE-backed growth posture, though predominantly commercial/industrial in orientation.
• Roofing Corp of America: PE-backed multi-state roofing consolidator that acquires and operates regional roofing contractors. Directly comparable to Kelly Roofing's Monument MicroCap-backed growth strategy and the Integrity Roofing & Gutters merger playbook.
• Power Home Remodeling: Large national exterior home remodeling company with significant roofing, solar, and siding operations. Comparable in integrated roof+solar offering, high-volume direct-sales model, and cross-sell of accessories such as gutters and insulation.

Regional players

• Bone Dry Roofing: Multi-location residential roofing franchise operator offering repair, replacement, and maintenance across Midwest and Southeast markets. Comparable service portfolio and ranked Top 100 nationally with similar customer education and digital tooling focus.
• Baker Roofing Company: Multi-state residential and commercial roofing contractor operating across the Carolinas, Georgia, and broader Southeast. Comparable service mix and regional Southeast geography that aligns with Kelly's expanded footprint post-Integrity merger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kellyroofing
• YouTubeyoutube.com/c/Kellyroofing/videos
• Facebookfacebook.com/kellyroofing
• LinkedInlinkedin.com/company/kelly-roofing
• Instagraminstagram.com/kellyroofingflorida

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Roofing