Blossom Kochhar
- Company typePrivate
- Founded1990
- HeadquartersHaridwar, India
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Blossom Kochhar firmographics
Firmographics- Name
- Blossom Kochhar
- Legal name
- Blossom Kochhar Beauty Products Pvt. Ltd.
- Website
- https://aromamagic.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Blossom Kochhar industry classification
Industry- Product category
- Natural Aromatherapy Skincare & Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561), Spice and Extract Manufacturing (311942)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural & Clean Fragrance (CRABADAG)
- akta.pro secondary industries
- Conditioners & Hair Masks (CRABABAB), Fragrance Oils & Concentrates (Roll-ons/Attars) (CRABADAJ), Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)
Keywords
Where Blossom Kochhar is headquartered
LocationHeadquarters
- HQ city
- Haridwar
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Blossom Kochhar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: The company generates revenue through direct-to-consumer sales of aromatherapy-based skincare, hair care, body care, and wellness products via its e-commerce platform and international shipping to countries including Nepal and Sri Lanka. Revenue is primarily one-time transaction-based with repeat purchase potential.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer skincare and wellness products at various price points |
| Transaction based/ take rate | Pay-as-you-go | Promotional discounts for customer acquisition and retention |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Blossom Kochhar product offering
Product offeringCore offering
Blossom Kochhar, through its flagship Aroma Magic brand, manufactures and retails aromatherapy-based skincare, haircare, body care, and wellness products using natural essential oils and plant extracts. The company produces and sells facial cleansers, toners, serums, moisturizers, sunscreens, hair oils, shampoos, essential oils, curative oils, and facial kits directly to Indian consumers via its own e-commerce platform and mobile apps, with international shipping to Nepal and Sri Lanka.
Product overview
Blossom Kochhar Aroma Magic is a multi-category aromatherapy-based beauty and wellness brand offering a comprehensive portfolio of natural skincare, haircare, and wellness products primarily for the Indian market. The core brand Aroma Magic provides over 30 distinct product lines spanning face care (cleansers, toners, serums, moisturisers, sunscreens, face packs, sheet masks, eye care), body care (body washes, creams, hand & foot care), hair care (oils, shampoos, conditioners, serums, toners, henna), essential and curative oils, facial and salon kits, professional-grade products, and curated gift sets. Products are positioned as natural alternatives free from parabens, sulfates, and petrochemicals, using aromatherapy principles with essential oils and plant extracts. The company operates as a direct-to-consumer e-commerce business through its Shopify-powered website and mobile applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Aroma Magic Skincare Line Primary aromatherapy-based skincare and wellness brand offering natural face care, body care, hair care, and essential oils for individual consumers in India, Nepal, and Sri Lanka.
- Face Wash & Cleansers Natural facial cleansers and face washes for all skin types including dry, oily, combination, and sensitive skin, with variants like Turmeric Cleanser, Mint Cleanser, Aloe Vera Cleanser, and Cucumber & Mint Cleanser.
- Toners Skin toners including Aromatic Skin Toner, Rose Hip Skin Toner, Moringa Skin Toner, and Neem & Tea Tree Toner for various skin concerns.
- Serums & Concentrates Face serums including Squalane Face Serum, Hyaluronic Acid Face Serum, Niacinamide Face Serum, Vitamin C Face Serum, Skin Brightening Serum, and Anti Acne Serum.
- Creams & Moisturisers Facial moisturisers and creams including Almond Moisturising Lotion, Almond Nourishing Cream, Clary Sage Moisturising Lotion, Juniper Berry Oil Free Moisturiser, and vitamin-based day and night creams.
- Sunscreens Sun protection products including Sunscreen Body Lotion SPF 70+, Aloe Vera Sunscreen Gel SPF 20, SPF 30 Matte Sunblock Lotion, Cucumber Sunscreen Lotion, Carrot Sunscreen Lotion, and Sunlite Spray SPF30++.
- Face Packs Facial masks and packs including Insta Radiance Green Tea Pack, Tan Removing Milk Pack, Anti-Pigmentation Glossy Pack, and Reviving Oxy Pack.
- Eye Care Under-eye care products including Under Eye Gel and Under Eye Cream for dark circles, puffiness, and wrinkles.
- Body Wash & Shower Gel Body washes and shower gels including 3-in-1 Plum Blossom, Orange Blossom, Jasmine Blossom variants and Neem & Tea Tree Body Wash with Niacinamide.
- Hair Oils Hair oils including Stimulate Hair Oil, Hair Oil, and Flaky Hair Oil for scalp nourishment and hair growth.
- Hair Shampoo Hair shampoos including Moisture Boost Shampoo, Dandruff Control Shampoo, Hairfall Control Shampoo, Shine and Volume Shampoo, Oil Balancing Shampoo, and Activated Bamboo Charcoal Shampoo, positioned as sulfate-free and plant-based.
- Essential Oils 34 pure essential oils for aromatherapy including Jasmine, Sandalwood, Peppermint, Patchouli, Lemon, Ylang Ylang, Neroli, Orange, Lemongrass, Tea Tree, Lavender, Basil, Rosemary, Rose, Cedarwood, and more for emotional and physical healing.
- Curative Oils (Help Me Range) Eight specially blended wellness oils addressing everyday concerns: Bad Cold, Body Ache, Foot Ache, Headache, Good Sleep, PMS, Pimple, and Boost Immunity curative oils.
- Facial Kits Facial kits including Peptide Potion Serum Mask Kit, Vita Boost Advanced Serum Mask, Mocha Skin Rejuvenation Facial Kit, Fruit Facial Kit, Gold Facial Kit, Bridal Glow Facial Kit, Skin Glow Facial Kit, Pearl Facial Kit, Diamond Glow Facial Kit, Derma Chill Facial Kit, and Detox Bamboo Charcoal Facial Kit.
- Salon Kits Professional-grade salon facial kits including Silver Facial Kit for professional skin treatments targeted at beauty professionals and salons.
- Professional Range (PRO) Professional products for beauty experts including Aloe Vera Moisturising Gel, Azulene Wax Pack, Clay Face Mask, O2 Pack, Protein Pack, Wheat Germ Cream, and other salon-grade formulations.
- Combos & Regimes Bundled skincare and haircare regimes addressing specific concerns including Hair Fall Control Regime, Anti Ageing Combo, Winter Care Regime, Monsoon Care Regime, Sunburn Regime, Bridal Glow Combo, and skin-specific regimes for dry, oily, and combination skin.
- Gift Sets Curated gift collections including Jasmine Delight Set, Festive Indulgence, Pure Indulgence Set, Aroma Essentials Gift Set, and skin-specific essentials kits.
- E-Gift Cards Digital gift cards available in denominations from Rs. 300 to Rs. 1,500 for purchasing wellness products.
Quantifiable outcome
- Products certified free from parabens, petrochemicals, phthalates, sulfates, toxic ingredients, artificial coloring, and fragrances
Companies that use Blossom Kochhar
Customer profileSegments3 records
Ideal customer profiles2 records
Blossom Kochhar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Blossom Kochhar partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Blossom Kochhar competitors and assessment
Company assessmentDirect peers
- Forest Essentials: Luxury Indian Ayurvedic and aromatherapy-led beauty brand offering face, body and hair care with natural ingredients. Highly comparable to Blossom Kochhar's positioning in the premium natural/Ayurvedic skincare segment.
- Kama Ayurveda: Ayurvedic skincare, hair care and wellness brand sold via own D2C site and third-party retailers in India. Directly comparable to Blossom Kochhar on natural, Ayurvedic, India-focused personal care positioning.
- Mamaearth (Honasa Consumer): One of India's largest natural and toxin-free D2C beauty and personal care brands spanning face, hair, body and baby care. Comparable to Blossom Kochhar on natural-ingredient positioning, D2C-led go-to-market, and broad category coverage.
- WOW Skin Science: Indian natural and plant-based beauty brand offering face care, hair care, body care and wellness products through D2C and marketplaces. Closely comparable on clean-beauty positioning, product breadth, and digital-first distribution.
- Plum (Plum Goodness): Vegan, cruelty-free Indian beauty brand selling skincare, haircare, body care and fragrance through D2C and modern retail. Directly comparable to Blossom Kochhar on clean-beauty, paraben-free, and D2C-led positioning.
- Juicy Chemistry: Organic, certified-natural Indian skincare and haircare brand with strong emphasis on essential oils, botanical extracts and aromatherapy. Closely comparable to Blossom Kochhar on aromatherapy-led, ingredient-led, natural beauty positioning.
- Biotique: Established Indian Ayurvedic and botanical beauty brand with broad skincare, haircare, body care and wellness ranges. Comparable on Ayurvedic-ingredient positioning and multi-category personal care portfolio.
Emerging players
- mCaffeine: India-based caffeinated and natural beauty brand selling skincare, haircare and body care via D2C and marketplaces. Comparable on plant/natural ingredient positioning and India-first D2C business model.
Broad incumbents
- Nykaa (FSN E-Commerce Ventures): India's largest multi-brand beauty and personal care retailer with own-brand portfolio. Comparable as a channel and competitive context for natural beauty brands like Blossom Kochhar, though it is broader and primarily a retailer/platform.
- Himalaya Wellness: Large Indian personal care and wellness company with herbal and Ayurvedic positioning across skincare, haircare, oral care and pharma-adjacent products. Comparable on natural-ingredient personal care in India, but much broader and more mass-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Blossom Kochhar social profiles
Digital presenceBlossom Kochhar compliance and trust
Trust signalCompliance6 records
Blossom Kochhar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blossom Kochhar leadership team
Management profileNumber of profiles
Profiles2 records
Blossom Kochhar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blossom Kochhar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blossom Kochhar
What does Blossom Kochhar do?
Blossom Kochhar, through its flagship Aroma Magic brand, manufactures and retails aromatherapy-based skincare, haircare, body care, and wellness products using natural essential oils and plant extracts. The company produces and sells facial cleansers, toners, serums, moisturizers, sunscreens, hair oils, shampoos, essential oils, curative oils, and facial kits directly to Indian consumers via its own e-commerce platform and mobile apps, with international shipping to Nepal and Sri Lanka.
Is Blossom Kochhar a public or private company?
Blossom Kochhar is a private company. It is classified as family owned and is currently operating.
When was Blossom Kochhar founded?
Blossom Kochhar was founded in 1990. It employs 251 to 500 people.
Where is Blossom Kochhar based?
Blossom Kochhar is headquartered in Haridwar, India, in the Asia region.
How does Blossom Kochhar make money?
One revenue line is on record: direct Product Sales.
Who are Blossom Kochhar's main competitors?
Direct peers on record are Forest Essentials, Kama Ayurveda, Mamaearth (Honasa Consumer), WOW Skin Science, Plum (Plum Goodness), Juicy Chemistry and Biotique. mCaffeine is listed as an emerging player. Broad incumbents are Nykaa (FSN E-Commerce Ventures) and Himalaya Wellness.
Does Blossom Kochhar have an API?
No public API is recorded for Blossom Kochhar.
What industry is Blossom Kochhar in?
Blossom Kochhar's product category is Natural Aromatherapy Skincare & Personal Care. Its primary akta.pro industry code is CRABADAG, Natural & Clean Fragrance, with a secondary code of CRABABAB, Conditioners & Hair Masks. Its NAICS code is 456120 and its SIC code is 2844.