Your Move

What Your Move does

Your Move is a UK estate agency and lettings franchise network operating under your-move.co.uk Ltd, a private limited company registered in England and Wales with its registered office in Newcastle upon Tyne. The business provides residential property sales, lettings, mortgage advisory, conveyancing referrals, home and landlord insurance, and auction services across England, Scotland and Wales through a network of independently owned and operated franchise branches — most prominently the Your Move Chris Stonock franchise which runs 14 offices in the North East following the March 2026 acquisition of Rhapsody Property Consultants.

The company monetizes through a multi-stream model: transaction fees on property sales and lettings paid by sellers and landlords, affiliate referral fees from mortgage appointments routed to Embrace Financial Services (£599 standard advice fee plus higher complex-case fees), subscription-style Remortgage Club fees of £499-£999 with 50% discounts for club members, and franchise/brand licensing economics from independently owned branch operators. Customer segments are horizontal and consumer-led — residential buyers, sellers, landlords and tenants — with secondary segments in property investors and student renters.

The technology stack is conventional for a UK estate agency: a property portal with A-Z location pages for SEO-driven demand capture, a MyMove customer portal and mobile app for transaction and tenancy updates, online valuation and mortgage calculators, and third-party tooling for analytics (Google Analytics), UX testing (Hotjar, Convertize), payments/fraud (Stripe) and security (Cloudflare, reCAPTCHA). Mortgage and protection distribution is delivered through FCA-authorised partners — Pivotal Financial Limited (FRN 665649) and PRIMIS Mortgage Network (First Complete Ltd) — providing regulatory cover without the need for in-house mortgage authorisation. Customer acquisition is heavily trust- and review-driven, with 47,000+ customer reviews across Trustpilot and Google and accreditations from ARLA Propertymark, The Property Ombudsman and Trading Standards reinforcing the brand.

Name

Your Move

Legal name

your-move.co.uk Ltd

Website

https://your-move.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Your Move is a UK estate agency and lettings franchise network providing residential property sales, lettings, mortgage advisory, conveyancing and insurance services through independently owned branches across England, Scotland and Wales, serving individual buyers, sellers, landlords and tenants.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAG

Relocation & Corporate Housing Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential estate agency
• Property lettings services
• Mortgage advisory
• Property management
• Conveyancing referrals

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Estate agency fees charged to sellers for property sales services, including valuations, marketing, viewings, and transaction management.
2. Lettings and Rental Services: Fees charged to landlords for rental property management, tenant finding, and ongoing lettings services.
3. Mortgage Referral Fees: Referral fees from Embrace Financial Services for mortgage appointments and applications. Embrace charges standard fee of £599 for mortgage services, with complex cases attracting higher fees.
4. Remortgage Club Membership: Free enrollment for customers who selected mortgage through Embrace Financial Services, with fees between £499-£999 on mortgage application.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Your Move is a UK-wide estate and letting agency operating as a franchise network of independently owned branches. It provides property sales, residential lettings, landlord services, and complementary mortgage advisory through partner Embrace Financial Services, supported by the MyMove online customer portal and a national property search platform covering England, Scotland, and Wales.

Product overview

Your Move is a UK-wide estate agency and lettings business operating as a franchise network of independently owned branches. The core offering combines property sales (estate agency) and property rental services (lettings) supported by the MyMove customer portal for account management. The portfolio includes complementary services through partnerships: mortgage advisory via Embrace Financial Services (partner), and insurance products for home buyers, landlords, and tenants. Digital tools include online property valuation, mortgage calculators (repayment, remortgage, budget planner), stamp duty calculator, and conveyancing referral services. The company also offers buy-to-let investment services, auction services, and zero deposits options for landlords. Recently expanded through acquisition of Rhapsody Property Consultants (2026) for residential sales operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services Full-service estate agency offering property valuation, listing, marketing, viewings, negotiations, and sales services across England, Wales, and Scotland with thousands of local property experts and branch network, targeted at homeowners selling residential properties.
• Property Rental Services Platform for finding rental properties nationwide with comprehensive search filters and thousands of properties available for rent across the UK, targeted at tenants seeking accommodation.
• Landlord Services Comprehensive letting agent services for landlords including rental valuation, tenant finding, property management, zero deposits option, and property inventories, targeted at private landlords and buy-to-let investors.
• Mortgage Services (via Embrace Financial Services) Mortgage advisory and mortgage-in-principle services provided through financial partner Embrace Financial Services, offering access to over 70 mortgage lenders and thousands of mortgage products, targeted at property buyers and remortgagors.
• Property Insurance Range of insurance products including home insurance, landlord insurance, critical illness cover, income protection cover, life insurance, content insurance, and specialist non-standard insurance, targeted at home buyers, landlords, and tenants.
• MyMove Customer Portal Customer account platform providing 24/7 access to property search updates, viewing notifications, offers tracking, and tenancy management via mobile app, targeted at active buyers, sellers, landlords, and tenants.
• Online Property Valuation Instant online property valuation tool providing estimated market values based on location, property details, and comparable sales data, targeted at prospective sellers and landlords.
• Conveyancing Services Referral service for property conveyancing for both buyers and sellers, facilitating the legal transfer of property ownership, targeted at clients completing property transactions.
• Property Auction Services Property auction services for sellers looking to achieve quick sales and buyers seeking auction properties, targeted at clients seeking accelerated transactions.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Embrace Financial ServicescoreChannel Partner/ Reseller/ DistributorEmbrace Financial Services is the primary mortgage partner providing mortgage advice services to Your Move customers. They offer a comprehensive range of mortgage products from across the market with access to 70+ high street lenders. Appointments can be booked in branch or over the phone. Standard fee of £599 for services, with complex cases attracting higher fees. They also provide protection insurance products including Life Cover, Critical Illness Cover and Income Protection underwritten by Aviva.
• Pivotal Financial LimitedcoreChannel Partner/ Reseller/ DistributorYour-Move.co.uk Limited is an appointed representative of Pivotal Financial Limited, which is authorised and regulated by the Financial Conduct Authority (reference number 665649). Pivotal Financial Limited provides the regulatory framework for mortgage and protection advice distribution.
• PRIMIS Mortgage Network (First Complete Ltd)coreChannel Partner/ Reseller/ DistributorEmbrace Financial Services Ltd is an Appointed Representative of PRIMIS Mortgage Network (a trading name of First Complete Ltd), which is authorised and regulated by the FCA. This network provides access to mortgage products and lending partners.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Connells Group (Countrywide): The UK's largest estate agency group, owning multiple high-street brands including Countrywide. Directly comparable to Your Move on residential sales, lettings, mortgage referrals, and connected-branch network distribution across the UK.
• Foxtons: Listed London-headquartered UK estate and lettings agent operating branch networks with comparable sales, lettings, and mortgage referral revenue streams. Direct competitor for residential transactions and rental management.
• Hunters Property Group: UK franchise-based estate agency network offering residential sales and lettings through independently owned branches. Closely comparable franchise-led model with similar capital-light expansion logic to Your Move.
• Winkworth: Franchise-model UK estate and lettings agent operating through licensed branches. Directly comparable on franchise distribution, residential sales/lettings mix, and UK regional coverage.
• Belvoir Group: UK franchise-based lettings and estate agency network focused on residential property management and sales. Closely comparable on franchise distribution and lettings-heavy revenue mix.
• Martin & Co: UK franchise lettings specialist with a national network of independently owned branches. Directly comparable on residential lettings, tenant finding, and managed services for landlords.
• Reeds Rains: Sibling estate agency brand under LSL Property Services alongside Your Move, with shared mortgage (Embrace) and operational infrastructure. Effectively a direct peer within the same parent group, competing in overlapping UK geographies.

Broad incumbents

• Savills: Global real estate services firm with a strong UK residential sales and lettings business. Comparable product set (sales, lettings, mortgage referrals) but operates across a much broader and more premium portfolio.
• Knight Frank: Global real estate consultancy with UK residential sales, lettings and property management arms. Overlaps with Your Move on residential transactions but skews to a more premium client base and broader advisory portfolio.

Emerging players

• Purplebricks: Online/hybrid UK estate agency offering lower fixed-fee sales services that bypass the traditional branch model. A disruptive competitor for Your Move's sales commission revenue rather than a like-for-like franchise operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourmoveuk
• LinkedInlinkedin.com/company/your-move
• Instagraminstagram.com/yourmoveuk
• Xx.com/YourMove_UK

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Move