Your Move
Your Move is a UK estate agency and lettings franchise network providing residential property sales, lettings, mortgage advisory, conveyancing and insurance services through independently owned branches across England, Scotland and Wales, serving individual buyers, sellers, landlords and tenants.
- Company typePrivate
- Founded1999
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Your Move does
Your Move is a UK estate agency and lettings franchise network operating under your-move.co.uk Ltd, a private limited company registered in England and Wales with its registered office in Newcastle upon Tyne. The business provides residential property sales, lettings, mortgage advisory, conveyancing referrals, home and landlord insurance, and auction services across England, Scotland and Wales through a network of independently owned and operated franchise branches — most prominently the Your Move Chris Stonock franchise which runs 14 offices in the North East following the March 2026 acquisition of Rhapsody Property Consultants.
The company monetizes through a multi-stream model: transaction fees on property sales and lettings paid by sellers and landlords, affiliate referral fees from mortgage appointments routed to Embrace Financial Services (£599 standard advice fee plus higher complex-case fees), subscription-style Remortgage Club fees of £499-£999 with 50% discounts for club members, and franchise/brand licensing economics from independently owned branch operators. Customer segments are horizontal and consumer-led — residential buyers, sellers, landlords and tenants — with secondary segments in property investors and student renters.
The technology stack is conventional for a UK estate agency: a property portal with A-Z location pages for SEO-driven demand capture, a MyMove customer portal and mobile app for transaction and tenancy updates, online valuation and mortgage calculators, and third-party tooling for analytics (Google Analytics), UX testing (Hotjar, Convertize), payments/fraud (Stripe) and security (Cloudflare, reCAPTCHA). Mortgage and protection distribution is delivered through FCA-authorised partners — Pivotal Financial Limited (FRN 665649) and PRIMIS Mortgage Network (First Complete Ltd) — providing regulatory cover without the need for in-house mortgage authorisation. Customer acquisition is heavily trust- and review-driven, with 47,000+ customer reviews across Trustpilot and Google and accreditations from ARLA Propertymark, The Property Ombudsman and Trading Standards reinforcing the brand.
Your Move firmographics
Firmographics- Name
- Your Move
- Legal name
- your-move.co.uk Ltd
- Website
- https://your-move.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Your Move is a UK estate agency and lettings franchise network providing residential property sales, lettings, mortgage advisory, conveyancing and insurance services through independently owned branches across England, Scotland and Wales, serving individual buyers, sellers, landlords and tenants.
- Ownership category
- akta.pro rank
Your Move industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Relocation & Corporate Housing Brokerage (BPAJAAAG)
Keywords
Where Your Move is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Your Move business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Estate agency fees charged to sellers for property sales services, including valuations, marketing, viewings, and transaction management.
- Lettings and Rental Services: Fees charged to landlords for rental property management, tenant finding, and ongoing lettings services.
- Mortgage Referral Fees: Referral fees from Embrace Financial Services for mortgage appointments and applications. Embrace charges standard fee of £599 for mortgage services, with complex cases attracting higher fees.
- Remortgage Club Membership: Free enrollment for customers who selected mortgage through Embrace Financial Services, with fees between £499-£999 on mortgage application.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Mortgage Advice Fee |
| Subscription | Annual | Remortgage Club Membership with 50% Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Your Move product offering
Product offeringCore offering
Your Move is a UK-wide estate and letting agency operating as a franchise network of independently owned branches. It provides property sales, residential lettings, landlord services, and complementary mortgage advisory through partner Embrace Financial Services, supported by the MyMove online customer portal and a national property search platform covering England, Scotland, and Wales.
Product overview
Your Move is a UK-wide estate agency and lettings business operating as a franchise network of independently owned branches. The core offering combines property sales (estate agency) and property rental services (lettings) supported by the MyMove customer portal for account management. The portfolio includes complementary services through partnerships: mortgage advisory via Embrace Financial Services (partner), and insurance products for home buyers, landlords, and tenants. Digital tools include online property valuation, mortgage calculators (repayment, remortgage, budget planner), stamp duty calculator, and conveyancing referral services. The company also offers buy-to-let investment services, auction services, and zero deposits options for landlords. Recently expanded through acquisition of Rhapsody Property Consultants (2026) for residential sales operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services Full-service estate agency offering property valuation, listing, marketing, viewings, negotiations, and sales services across England, Wales, and Scotland with thousands of local property experts and branch network, targeted at homeowners selling residential properties.
- Property Rental Services Platform for finding rental properties nationwide with comprehensive search filters and thousands of properties available for rent across the UK, targeted at tenants seeking accommodation.
- Landlord Services Comprehensive letting agent services for landlords including rental valuation, tenant finding, property management, zero deposits option, and property inventories, targeted at private landlords and buy-to-let investors.
- Mortgage Services (via Embrace Financial Services) Mortgage advisory and mortgage-in-principle services provided through financial partner Embrace Financial Services, offering access to over 70 mortgage lenders and thousands of mortgage products, targeted at property buyers and remortgagors.
- Property Insurance Range of insurance products including home insurance, landlord insurance, critical illness cover, income protection cover, life insurance, content insurance, and specialist non-standard insurance, targeted at home buyers, landlords, and tenants.
- MyMove Customer Portal Customer account platform providing 24/7 access to property search updates, viewing notifications, offers tracking, and tenancy management via mobile app, targeted at active buyers, sellers, landlords, and tenants.
- Online Property Valuation Instant online property valuation tool providing estimated market values based on location, property details, and comparable sales data, targeted at prospective sellers and landlords.
- Conveyancing Services Referral service for property conveyancing for both buyers and sellers, facilitating the legal transfer of property ownership, targeted at clients completing property transactions.
- Property Auction Services Property auction services for sellers looking to achieve quick sales and buyers seeking auction properties, targeted at clients seeking accelerated transactions.
Companies that use Your Move
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Your Move technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Your Move partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Embrace Financial ServicescoreEmbrace Financial Services is the primary mortgage partner providing mortgage advice services to Your Move customers. They offer a comprehensive range of mortgage products from across the market with access to 70+ high street lenders. Appointments can be booked in branch or over the phone. Standard fee of £599 for services, with complex cases attracting higher fees. They also provide protection insurance products including Life Cover, Critical Illness Cover and Income Protection underwritten by Aviva.
- Pivotal Financial LimitedcoreYour-Move.co.uk Limited is an appointed representative of Pivotal Financial Limited, which is authorised and regulated by the Financial Conduct Authority (reference number 665649). Pivotal Financial Limited provides the regulatory framework for mortgage and protection advice distribution.
- PRIMIS Mortgage Network (First Complete Ltd)coreEmbrace Financial Services Ltd is an Appointed Representative of PRIMIS Mortgage Network (a trading name of First Complete Ltd), which is authorised and regulated by the FCA. This network provides access to mortgage products and lending partners.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Your Move competitors and assessment
Company assessmentDirect peers
- Connells Group (Countrywide): The UK's largest estate agency group, owning multiple high-street brands including Countrywide. Directly comparable to Your Move on residential sales, lettings, mortgage referrals, and connected-branch network distribution across the UK.
- Foxtons: Listed London-headquartered UK estate and lettings agent operating branch networks with comparable sales, lettings, and mortgage referral revenue streams. Direct competitor for residential transactions and rental management.
- Hunters Property Group: UK franchise-based estate agency network offering residential sales and lettings through independently owned branches. Closely comparable franchise-led model with similar capital-light expansion logic to Your Move.
- Winkworth: Franchise-model UK estate and lettings agent operating through licensed branches. Directly comparable on franchise distribution, residential sales/lettings mix, and UK regional coverage.
- Belvoir Group: UK franchise-based lettings and estate agency network focused on residential property management and sales. Closely comparable on franchise distribution and lettings-heavy revenue mix.
- Martin & Co: UK franchise lettings specialist with a national network of independently owned branches. Directly comparable on residential lettings, tenant finding, and managed services for landlords.
- Reeds Rains: Sibling estate agency brand under LSL Property Services alongside Your Move, with shared mortgage (Embrace) and operational infrastructure. Effectively a direct peer within the same parent group, competing in overlapping UK geographies.
Broad incumbents
- Savills: Global real estate services firm with a strong UK residential sales and lettings business. Comparable product set (sales, lettings, mortgage referrals) but operates across a much broader and more premium portfolio.
- Knight Frank: Global real estate consultancy with UK residential sales, lettings and property management arms. Overlaps with Your Move on residential transactions but skews to a more premium client base and broader advisory portfolio.
Emerging players
- Purplebricks: Online/hybrid UK estate agency offering lower fixed-fee sales services that bypass the traditional branch model. A disruptive competitor for Your Move's sales commission revenue rather than a like-for-like franchise operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Your Move social profiles
Digital presenceYour Move compliance and trust
Trust signalCompliance5 records
Your Move financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your Move leadership team
Management profileNumber of profiles
Profiles2 records
Your Move funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your Move M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your Move
What does Your Move do?
Your Move is a UK-wide estate and letting agency operating as a franchise network of independently owned branches. It provides property sales, residential lettings, landlord services, and complementary mortgage advisory through partner Embrace Financial Services, supported by the MyMove online customer portal and a national property search platform covering England, Scotland, and Wales.
Is Your Move a public or private company?
Your Move is a private company. It is classified as unknown and is currently operating.
When was Your Move founded?
Your Move was founded in 1999. It employs 1,001 to 5,000 people.
Where is Your Move based?
Your Move is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Your Move make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are lettings and Rental Services, mortgage Referral Fees and remortgage Club Membership.
Who are Your Move's main competitors?
Direct peers on record are Connells Group (Countrywide), Foxtons, Hunters Property Group, Winkworth, Belvoir Group, Martin & Co and Reeds Rains. Broad incumbents are Savills and Knight Frank. Purplebricks is listed as an emerging player.
Does Your Move have an API?
No public API is recorded for Your Move.
What industry is Your Move in?
Your Move's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJAAAG, Relocation & Corporate Housing Brokerage. Its NAICS code is 5312 and its SIC code is 6531.