MoshPit

What MoshPit does

MoshPit is a privately held, app-focused growth marketing agency founded in 2020 and headquartered in Amman, Jordan. The firm sells an integrated full-stack marketing services portfolio — User Base Growth (user acquisition, ASO, retention), Community Growth, Go-To-Market Strategy, Monetization, Product Analytics, Performance Marketing, Creative Strategy, and Web & App Development — delivered to mobile and web application clients. Documented engagements span audio/gamification (WOLF App: 3 million sign-ups and 50 million listeners), gaming (300,000 installs via influencer program), children's applications (Fasolya), marketplace/social commerce (ChipChip: 630% seller activity growth with no marketing budget), video applications (5,000 videos in 30 days), enterprise healthcare/laboratories (MedLabs), and HR/talent (TalentPlus). The agency operates across a stated 19+ countries with country indicators for the US, UK, Germany, France, Spain, Italy, Netherlands, Sweden, Brazil, Australia, Japan, and South Korea.

The business model is professional services: revenue derives from project-based and retainer engagements for performance marketing, user acquisition, ASO, creative strategy, product analytics, and web/app development work. Pricing is not publicly disclosed and is negotiated via a direct website-led sales motion and inbound email ([email protected]). There is no proprietary software product, no API, no disclosed SDK, and no documented AI/ML capabilities; the technology backbone is best characterized as a data-driven marketing and analytics stack layered on top of third-party ad platforms and measurement tools. Ownership is founder/operator-led under Founder & Head of Growth Doua Aqel; no institutional investors, parent companies, funding rounds, or M&A activity are disclosed. The firm is also investing in a community/ESG layer, including a partnership with the Arab Group for the Protection of Nature on Palestinian farmland rehabilitation and a youth-athlete sponsorship program, surfaced via a dedicated microsite.

Name

MoshPit

Legal name

MoshPit

Website

https://moshpit.pro

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MoshPit is a Jordan-based, app-focused growth marketing agency offering user acquisition, ASO, performance marketing, creative strategy, and analytics services to mobile and web application clients across 19+ countries.

Ownership category

akta.pro rank

Product category

Growth Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• App growth agency
• User acquisition services
• Performance marketing
• App store optimization
• Mobile app marketing

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Performance Marketing Services: MoshPit generates revenue through agency service fees for performance marketing, user acquisition, ASO (App Store Optimization), creative strategy, product analytics, and web/app development services. The agency model likely involves project-based or retainer engagements focused on driving measurable app growth outcomes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MoshPit is an app-focused growth agency that sells a portfolio of marketing and growth services to mobile and web application companies. Its core offerings include user base growth (UA, ASO, retention), community growth, go-to-market strategy, monetization consulting, product analytics, web/app development, performance marketing, and creative strategy, delivered as integrated engagements across 19+ countries.

Product overview

MoshPit is an app-focused growth agency offering a full-stack marketing services portfolio rather than a software product. The company provides six core service modules: User Base Growth (UA/ASO/retention), Community Growth, Go-To-Market Strategy, Monetization, Product Analytics, and Web & App Development. These services are complemented by Performance Marketing (paid media and campaign optimization) and Creative Strategy (content and video production). The integrated approach combines paid media, ASO, analytics, and creative production to drive growth across 19+ countries for mobile and web applications.

Differentiator

Problem solved

Functional benefit

Products and services

• User Base Growth
• Community Growth
• Go-To-Market Strategy
• Monetization
• Product Analytics

Quantifiable outcome

• WOLF App achieved 3 million sign-ups and 50 million listeners
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Arab Group for the Protection of Nature (APN)coreStrategic or Co-development Partner · 1 January 2024MoshPit partnered with APN to support the 'Revive Gaza Farmland Project 2024' and '3rd Million Tree Campaign in Palestine.' These initiatives focus on rehabilitating farmland, planting sustainable crops, empowering local farmers, and strengthening community self-reliance and economic stability in vulnerable Palestinian communities.
• Malak (Sponsored Athlete)minorOthersMoshPit sponsors young athlete Malak in her sporting journey, supporting her development in leadership, confidence, inclusion, and resilience through sport. This is part of MoshPit's broader community initiatives encouraging active youth participation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Adjust: Mobile measurement and analytics platform used by MoshPit and its clients. Adjacent rather than directly competitive—an enabling partner in the app-marketing stack.
• AppsFlyer: Mobile attribution and marketing analytics provider commonly used alongside agency UA services. Complementary rather than competitive—an infrastructure provider in MoshPit's stack.
• Singular: Marketing analytics and attribution platform for app marketers. Adjacent infrastructure enabling MoshPit's analytics and campaign-optimization service line.

Direct peers

• Phiture: Berlin-based app growth consultancy specializing in ASO, user acquisition, and retention for mobile apps. Closely comparable to MoshPit's full-stack app growth offering, with overlapping service modules and target customer profile.
• Yodel Mobile: UK-based mobile marketing agency offering ASO, user acquisition, and app growth strategy. Comparable to MoshPit in core ASO/UA service mix and app-company target market.
• Gummicube: App store optimization and mobile marketing agency with proprietary ASO tooling. Directly comparable in serving mobile app clients with growth and ASO services.
• The ASO Project: App marketing agency focused on ASO and app growth services. Direct competitor for app-growth and store-optimization engagements.
• REPLUG: App marketing and ASO agency serving mobile app clients globally. Comparable service portfolio spanning ASO, UA, and creative, similar agency positioning to MoshPit.

Broad incumbents

• Liftoff: Larger mobile ad-tech and user-acquisition platform serving app advertisers. Overlaps with MoshPit's performance-marketing and UA capabilities but operates at greater scale with proprietary technology.
• AppLovin: Major mobile ad-tech and UA platform with global reach. Competes with MoshPit's UA/performance-marketing services but offers proprietary technology and much broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoshPit