Gummicube
Gummicube is an App Store Optimization company serving enterprise brands and mobile app developers with proprietary DATACUBE intelligence and Splitcube A/B testing platforms, complemented by full-service ASO agency support across the Apple App Store and Google Play. Founded in 2009 and acquired by Airship in 2022, it now operates as the "attract" layer of Airship's Mobile App Experience Platform.
- Company typePrivate
- Founded2009
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gummicube does
Gummicube is an App Store Optimization (ASO) company founded in 2009 by Dave Bell and Anh Nguyen in the San Francisco Bay Area, pioneering the formal ASO category for mobile apps in 2010. The company serves enterprise brands and growth-stage app developers seeking to improve discoverability and conversion within the Apple App Store and Google Play Store, with a customer roster that includes Microsoft, LinkedIn, Bethesda, Grubhub, Gameloft, McAfee, Sephora, NBCUniversal, Xerox, Carvana, AVIS, and YouCam Makeup alongside mid-market and startup clients such as PlantSnap, GEMR, IMVU, and Kooapps.
The company's core technology is a proprietary Mobile Data Index that aggregates search and ranking signals directly from the App Store and Google Play, explicitly distinguished from web-scraped or third-party data sources. This data layer powers two primary software products: DATACUBE, an award-winning ASO intelligence platform offering real-time keyword, competitive, and trend analysis; and Splitcube, an A/B and multivariate testing platform for conversion optimization that operates without requiring changes to live app store assets. Gummicube complements these tools with a full-service ASO agency practice spanning keyword optimization, conversion optimization, creative services, reputation management, paid search (Apple Search Ads and Google Ads), attribution reporting, and app launch support.
Gummicube operates a sales-led, enterprise-focused go-to-market with dedicated account managers and consultative pricing, distributing primarily through its website and direct engagement rather than channel partners. The company raised $830,000 in seed funding in February 2015 from Golden Seeds and F50 Venture Partners, nearly doubled revenue year-over-year in the period prior to its June 2022 acquisition, and derived nearly three-quarters of revenue from enterprise brands. Since June 1, 2022, Gummicube has operated as a division of Airship Group, Inc., following an acquisition that combined its ASO capabilities with Airship's Mobile App Experience Platform; all 80 Gummicube employees transferred to Airship, and co-founders Dave Bell and Anh Nguyen became VPs and co-general managers of the division.
Gummicube firmographics
Firmographics- Name
- Gummicube
- Legal name
- Gummicube, Inc.
- Website
- https://gummicube.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Gummicube is an App Store Optimization company serving enterprise brands and mobile app developers with proprietary DATACUBE intelligence and Splitcube A/B testing platforms, complemented by full-service ASO agency support across the Apple App Store and Google Play. Founded in 2009 and acquired by Airship in 2022, it now operates as the "attract" layer of Airship's Mobile App Experience Platform.
- Ownership category
- akta.pro rank
Gummicube industry classification
Industry- Product category
- App Store Optimization Software & Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)
- akta.pro secondary industries
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI), Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where Gummicube is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gummicube business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ASO Technology/SaaS Subscriptions: DATACUBE and Splitcube are SaaS ASO tools offered on subscription basis providing search intelligence, competitive analysis, and A/B testing capabilities.
- ASO Professional Services: Full-service ASO agency including keyword optimization, conversion optimization, creative services, paid search management, market research, focus groups, and attribution reporting. Services provided by expert ASO team with dedicated account managers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Gummicube product offering
Product offeringCore offering
Gummicube sells App Store Optimization (ASO) technology and services that help mobile apps increase visibility and conversion in the Apple App Store and Google Play. Its core products are DATACUBE (search intelligence, keyword tracking, and competitive analysis SaaS) and Splitcube (A/B testing for conversion optimization), delivered alongside full-service ASO agency offerings including keyword optimization, creative services, paid search management, reputation management, attribution, and app launch support.
Product overview
Gummicube is the #1 App Store Optimization Company in the world, founded in 2009. The company offers a unified ASO solution combining proprietary technology platforms with full-service agency support. The core technology portfolio includes DATACUBE (award-winning search and competitive intelligence platform) and Splitcube (A/B testing and conversion optimization platform), complemented by comprehensive ASO services spanning keyword optimization, creative services, paid search management, and analytics. All offerings are designed to help apps increase visibility and improve conversion rates in the Apple App Store and Google Play Store.
Differentiator
Problem solved
Functional benefit
Products and services
- DATACUBE Award-winning ASO tool providing detailed, real-time insights into the Apple App Store and Google Play. Delivers competitive analysis, keyword tracking, trend analysis, and rapid optimization using proprietary mobile data indexes, and is used by app marketers and ASO teams to improve keyword rankings and organic downloads.
- Splitcube A/B and multivariate testing platform for conversion optimization that enables testing of creative assets (icons, screenshots, descriptions) without making changes in the App Store or Google Play. Supports both organic conversion optimization and paid user-acquisition testing, used by app marketers to boost install conversion and improve yield on marketing spend.
- ASO Services Full-service App Store Optimization agency offering delivered by expert ASO teams with dedicated account managers. Includes keyword optimization, conversion optimization, creative services, reputation management, attribution and reporting, paid search management (Apple Search Ads and Google Ads), A/B testing, market research, focus groups, and app launch/promotion. Designed for enterprise brands and growth-stage apps that need end-to-end ASO execution alongside DATACUBE and Splitcube technology.
Quantifiable outcome
- 2-3x better results compared to typical ASO agency results on average
- +6 more outcomes
Companies that use Gummicube
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
Gummicube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Gummicube partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AirshipcoreAirship acquired Gummicube on June 1, 2022, combining the leading ASO platform with Airship's Mobile App Experience Platform. Gummicube became a division of Airship Group, Inc., with co-founders Dave Bell and Anh Nguyen becoming VPs and co-general managers. All 80 Gummicube employees joined Airship, creating the industry's first comprehensive mobile app experience management solution covering attract, grow, retain and monetize.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Gummicube competitors and assessment
Company assessmentDirect peers
- MobileAction: MobileAction is an ASO platform providing keyword tracking, competitor monitoring, and app store optimization tools for app developers and marketers, directly overlapping with Gummicube's DATACUBE capabilities and target users.
- AppTweak: AppTweak is a leading App Store Optimization intelligence platform offering keyword research, competitor analysis, and ASO tools directly comparable to Gummicube's DATACUBE. Both serve app marketers globally and overlap on keyword tracking, market intelligence, and A/B testing workflows.
- Udonis: Udonis is a mobile marketing agency providing ASO, user acquisition, and creative services to app developers. Directly comparable to Gummicube's agency service offering, particularly for gaming and mid-market app clients.
- Sensor Tower: Sensor Tower provides app store intelligence, market data, and ASO/advertising insights across mobile apps. Overlaps with Gummicube on competitive analysis and keyword intelligence, while also offering broader ad intelligence that competes for marketing budgets.
- data.ai (formerly App Annie): data.ai is a global app market data and analytics platform competing with Gummicube on app store intelligence, competitive benchmarks, and market research used by enterprise brands to inform ASO and mobile strategy.
- AppFollow: AppFollow is an ASO and app marketing platform offering keyword tools, reviews management, and competitor analysis. Acquired ASOdesk in 2021, broadening its overlap with Gummicube's keyword intelligence and ASO tooling.
- SplitMetrics: SplitMetrics provides A/B testing, ASA (Apple Search Ads) management, and ASO services closely aligned with Gummicube's Splitcube and paid search offerings. Both target mobile-first brands with combined software plus agency solutions.
Emerging players
- Airship: Airship acquired Gummicube in 2022 and now operates it as a division within its Mobile App Experience Platform. While Airship's core focus is messaging/engagement, the combined entity offers an integrated attract-grow-retain-monetize suite, making it the most relevant reference for Gummicube's go-forward platform positioning.
Broad incumbents
- Adjust: Adjust provides mobile attribution and analytics used by enterprise brands alongside ASO investments. While not a direct ASO vendor, it competes for the same mobile marketing budget and overlaps on measurement/attribution workflows.
- AppsFlyer: AppsFlyer is a mobile measurement and attribution platform whose analytics and SKAdNetwork solutions are adjacent to Gummicube's attribution reporting and paid search intelligence capabilities, serving the same enterprise app marketing buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gummicube social profiles
Digital presenceGummicube financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gummicube leadership team
Management profileNumber of profiles
Profiles4 records
Gummicube funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gummicube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gummicube
What does Gummicube do?
Gummicube sells App Store Optimization (ASO) technology and services that help mobile apps increase visibility and conversion in the Apple App Store and Google Play. Its core products are DATACUBE (search intelligence, keyword tracking, and competitive analysis SaaS) and Splitcube (A/B testing for conversion optimization), delivered alongside full-service ASO agency offerings including keyword optimization, creative services, paid search management, reputation management, attribution, and app launch support.
Is Gummicube a public or private company?
Gummicube is a private company. It is classified as corporate owned and is currently acquired.
When was Gummicube founded?
Gummicube was founded in 2009. It employs 11 to 50 people.
Where is Gummicube based?
Gummicube is headquartered in San Jose, United States, in the North America region.
How does Gummicube make money?
Two revenue lines are on record. ASO Technology/SaaS Subscriptions are the primary driver. The others are ASO Professional Services.
Who are Gummicube's main competitors?
Direct peers on record are MobileAction, AppTweak, Udonis, Sensor Tower, data.ai (formerly App Annie), AppFollow and SplitMetrics. Airship is listed as an emerging player. Broad incumbents are Adjust and AppsFlyer.
Does Gummicube have an API?
No public API is recorded for Gummicube.
What industry is Gummicube in?
Gummicube's product category is App Store Optimization Software & Services. Its primary akta.pro industry code is BPAFAJAL, App Store Optimization (ASO) & Organic App Growth, with a secondary code of MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing. Its NAICS code is 541810 and its SIC code is 7311.