BTB Marketing Communications

What BTB Marketing Communications does

BTB Marketing Communications (legal name: BTB Integrated Marketing) is a full-service B2B marketing communications agency founded in 1988-1989 by Chris Burke in Raleigh, North Carolina, operating from the Research Triangle. The agency serves technology-based B2B companies across multiple verticals including semiconductors, LED lighting, industrial gas flow control, power electronics, industrial coatings, and semiconductor equipment, with enterprise clients such as AVX/Kyocera, Cree LED, Reichhold, NHanced Semiconductors, and RegO Products, plus selected startups and industry associations.

The service portfolio is organized around eight core capabilities: brand building and positioning, integrated marketing programs, targeted PR and technical content, website design, advertising campaigns, tradeshow graphics and support, videos and infographics, and special projects. Underlying these are tactical offerings including strategic planning, creative services, public relations, digital marketing (with HubSpot automation), social marketing, media planning, video production, and technical literature. The agency uses Squarespace, WordPress, and custom HTML for web projects, and has built Marketo and Nexudus integrations for clients. It also offers a productized BTB Start-Up Marketing 6-Pack package and a proprietary BTB Identity Marketing methodology for positioning work.

The business model is professional services on a project-based or retainer/multi-year contract basis, with quote-based pricing tailored to scope. Go-to-market is direct sales-led, targeting enterprise-level B2B technology companies primarily in the Southeast US through consultations, presentations, and referrals. The agency is privately held, founder-owned, with no external investment or subsidiaries, and operates with a small senior team of 5-10 staff.

Name

BTB Marketing Communications

Legal name

BTB Integrated Marketing

Website

https://btbmarketing.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

BTB Marketing Communications is a Raleigh, NC-based full-service B2B marketing agency founded in 1989 that provides brand building, integrated programs, PR, web design, digital marketing, and tradeshow support to technology-based B2B companies in the Research Triangle and broader US, operating with a small senior team on project and retainer engagements.

Ownership category

akta.pro rank

Product category

B2B Marketing Communications Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B marketing services
• Technology marketing agency
• Integrated marketing communications
• Brand positioning services
• Industrial marketing agency

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: BTB generates revenue through professional marketing services billed to B2B technology clients. Services include strategic planning, creative services, public relations, web services, digital marketing, and tradeshow support. Revenue is project-based or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BTB Integrated Marketing is a B2B marketing communications agency that creates, develops, and implements integrated marketing programs for technology-driven and industrial companies. Services span strategic planning, brand building, public relations, website design, digital marketing, advertising campaigns, tradeshow support, video production, and technical content, delivered as an extension of clients' in-house marketing departments. Revenue is generated through project-based or retainer arrangements with technology-based B2B clients primarily in the Research Triangle region and broader US markets.

Product overview

BTB Integrated Marketing is a B2B marketing agency that provides a comprehensive suite of integrated marketing communications services for technology-based companies. Rather than a single unified software product, the offering is a service-based portfolio organized around core marketing disciplines: Brand Building & Positioning, Integrated Programs, Targeted PR & Technical Content, Website Design, Advertising Campaigns, Tradeshow Graphics & Support, Videos & Infographics, and Special Projects. These services are supported by specific offerings including Strategic Planning, Creative Services, Public Relations Services, Web Services, Digital Marketing (including HubSpot Marketing Automation), Social Marketing, Media Planning, Video Production, Tradeshow Design & Support, and Technical Literature. The agency also offers a specialized BTB Start-Up Marketing 6-Pack package for early-stage companies and uses proprietary methodologies like BTB Identity Marketing for brand positioning work.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building & Positioning Strategic brand development service that builds brands from scratch or revitalizes existing ones, including brand guidelines and positioning that reflect client goals and resonate with B2B technology prospects.
• Integrated Programs Comprehensive marketing efforts that align messaging across website, public relations, social media, collateral, video, tradeshows, and outbound marketing to support sales and drive engagement.
• Targeted PR & Technical Content Writing services for releases, articles, and white papers with precision distribution strategy to deliver content that editors and influencers value; includes PR strategy, messaging, planning, customized database development, editor outreach, tradeshow representation, and press hit tracking.
• Website Design & Web Services Website design and development helping B2B clients refine web messaging and organize content into responsive formats using Squarespace, WordPress, or custom HTML; includes site usability evaluation, optimization, and analytics setup.
• Advertising Campaigns Memorable campaign creation with targeted media planning to support sales teams, extending campaign visuals to web landing pages, tradeshow graphics, video, and more.
• Tradeshow Graphics & Support Complete tradeshow support including booth messaging development, traffic driving, press coverage, in-booth videos, ready-to-launch follow-up materials, booth design and construction, booth graphics, pre-show promotion, post-show follow-up, press management, editor meetings, speaking engagements, conference panels, and booth incentives.
• Videos & Infographics Video production from scripting through design and execution to communicate product or service benefits, plus infographic creation from complex data.
• Special Projects One-off projects such as annual reports that supplement client marketing efforts, working solo, with in-house teams, or with other partners.
• BTB Start-Up Marketing 6-Pack Bundled marketing package for startups including BTB Identity Marketing Survey, positioning development, positioning language, PR boilerplate, logo development/refinement, and a four-page Squarespace website.
• Strategic Planning Strategic services including brand positioning, plan and budget creation, strategic analysis, media research, audience qualification, and product launches.
• Creative Services Full creative services including brand development, brand standards, graphic design, advertising campaign development, direct marketing, brochures, sales sheets, annual reports, photography, illustration, information graphics, and print buying.
• Digital Marketing Digital marketing services including SEO, keyword research, paid search (PPC), content marketing, email marketing, and HubSpot Marketing Automation.
• Social Marketing Social media marketing leveraging content across channels including channel setup, content creation, and feed management.
• Media Planning Media channel evaluation, planning, scheduling, maintenance, evaluation of new opportunities, and ad material fulfillment.
• Technical Literature Creation of sales and data sheets, application notes, and white papers for technical B2B products.
• BTB Identity Marketing Proprietary survey and methodology to understand the problem/solution and competitive landscape facing a company, used as the foundation for positioning development.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Refactored: B2B tech marketing agency offering content, PR, and demand generation for technology companies. Comparable in niche focus and integrated service offering.
• Wing: B2B marketing agency focused on technology and SaaS companies, providing integrated brand, content, and digital services. Comparable in integrated offering and target segment, though typically larger.
• Manifest: B2B marketing agency serving technology and industrial clients with brand, digital, and content services. Comparable service mix and customer profile, though larger team.
• Velocity Partners: B2B marketing agency focused exclusively on technology and software companies. Direct competitor in the same niche of full-service marketing for tech-based B2B clients, with comparable service breadth (brand, content, digital).
• Kuno Creative: B2B inbound marketing and web design agency serving technology and industrial clients. Directly comparable in offering mix (web, content, PR-adjacent services) and target customer profile.
• Bluetext: Full-service B2B marketing agency serving technology, government, and industrial clients with brand, digital, PR, and content. Closely matches BTB's integrated B2B tech positioning.
• Godfrey: B2B technology marketing agency offering brand, PR, digital, and content services to industrial and technology clients. Closely aligned service portfolio and customer type to BTB.
• IMPACT: B2B sales and marketing agency specializing in inbound, content, and web design for mid-market tech and industrial companies. Comparable in services and audience, though operates at larger scale.

Regional players

• Channel Marketing Group: B2B and channel marketing consultancy with regional US presence serving technology and industrial clients. Comparable B2B tech focus and integrated marketing services, though with stronger channel-marketing specialization.

Broad incumbents

• SmartBug Media: Larger full-service inbound and sales-enablement agency with HubSpot elite partner status. Overlaps with BTB's digital and HubSpot offerings but operates at materially greater scale with broader client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BtB_Marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTB Marketing Communications