B&B Tractors
B&B Tractors is a family-owned agricultural machinery dealership founded in 1991, operating four depots across the UK East Midlands as a multi-franchise Massey Ferguson, Fendt, Valtra, and Manitou dealer serving farmers, groundcare professionals, and construction customers.
- Company typePrivate
- Founded1991
- HeadquartersWarsop, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What B&B Tractors does
B&B Tractors is a family-owned agricultural machinery dealership headquartered in Warsop, Nottinghamshire, operating as a division of the Bowring Group, whose origins trace back to 1951. Established in 1991 when Chris and David Bowring took on the Massey Ferguson franchise, the company has grown into a multi-franchise dealer running four depots across six East Midlands counties (Nottinghamshire, Yorkshire, Derbyshire, Staffordshire, Warwickshire, and Leicestershire), plus a fifth operating location under the B&B Machinery division at Swineshead, Lincolnshire. James Bowring serves as Managing Director.
The company sells new and used agricultural and groundcare equipment under OEM franchises including Massey Ferguson, Fendt, Valtra, Manitou, Kuhn, Vaderstad, Isuzu, and Honda, alongside construction machinery from SANY through the B&B Plant division. Core product categories span tractors, telehandlers, combine harvesters, cultivation equipment, and grass equipment, with pricing ranging from approximately £7,950 for used grass machinery to over £258,000 for premium tractors. Underlying service infrastructure includes certified Thorough Examinations under LOLER/PUWER, NSTS sprayer testing, CESAR security marking, genuine parts supply across all depots, and Connected Machines telematics via Manitou's EasyMANAGER and myManitou platforms.
B&B Tractors generates revenue through one-time machinery sales, recurring parts and aftersales services, manufacturer-backed finance solutions (including 0% APR promotions on the Isuzu D-Max EV), and compliance testing. GTM is executed via depot-based enterprise field sales with Territory Sales Managers covering designated geographies, supplemented by digital content marketing through the company's website and manufacturer co-branded promotional campaigns.
B&B Tractors firmographics
Firmographics- Name
- B&B Tractors
- Legal name
- Bowring Transport Ltd
- Website
- https://bandbtractors.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- B&B Tractors is a family-owned agricultural machinery dealership founded in 1991, operating four depots across the UK East Midlands as a multi-franchise Massey Ferguson, Fendt, Valtra, and Manitou dealer serving farmers, groundcare professionals, and construction customers.
- Ownership category
- akta.pro rank
B&B Tractors industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where B&B Tractors is headquartered
LocationHeadquarters
- HQ city
- Warsop
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
B&B Tractors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New & Used Machinery Sales: Sale of new and pre-owned agricultural machinery including tractors, combines, telehandlers, cultivation equipment, and grass equipment. Revenue generated from product sales with varying price points from entry-level to premium equipment.
- Parts & Aftersales: Supply of genuine manufacturer parts and aftersales services including servicing, maintenance, repairs, thorough examinations (LOLER/PUWER compliant), and NSTS sprayer testing.
- Finance Solutions: Flexible asset finance solutions to help customers invest in machinery without tying up working capital. Partnerships with manufacturer finance programs including Massey Ferguson, Fendt, and Isuzu.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Thorough Examination starting from £150 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
B&B Tractors product offering
Product offeringCore offering
B&B Tractors is a family-owned multi-franchise agricultural machinery dealership that sells new and used tractors, telehandlers, combine harvesters, cultivation equipment, and grass equipment from brands such as Massey Ferguson, Fendt, Valtra, Manitou, and Kuhn. The company complements equipment sales with genuine parts supply, certified aftersales services (servicing, LOLER/PUWER Thorough Examinations, NSTS sprayer testing), CESAR security marking, Connected Machines fleet technology, and flexible asset finance solutions delivered through four depot locations across the East Midlands.
Product overview
B&B Tractors is a family-owned agricultural machinery dealership established in 1991, operating as a multi-franchise dealer across four depots in Nottinghamshire, Yorkshire, Derbyshire, and Staffordshire. The company offers a comprehensive portfolio of agricultural equipment centered on major franchises including Massey Ferguson, Fendt, Valtra, and Manitou, complemented by additional brands such as Kuhn, Vaderstad, Isuzu, Honda, and Grange Machinery. The product lineup spans core equipment categories—tractors, telehandlers, combines, cultivation equipment, and grass equipment—supported by essential add-on services including expert servicing and maintenance, genuine parts supply, flexible finance solutions, and Connected Machines technology for fleet management. The company serves farmers and rural businesses across the UK with sales, service, and parts support.
Differentiator
Problem solved
Functional benefit
Products and services
- Tractors (New and Used)
- Telehandlers
- Combines
- Cultivation Equipment
- Grass Equipment
- Service and Maintenance
- Genuine Parts
- Finance Solutions
Companies that use B&B Tractors
Customer profileSegments3 records
Ideal customer profiles3 records
B&B Tractors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
B&B Tractors partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Massey FergusoncoreMassey Ferguson is the founding franchise partner of B&B Tractors, established in 1991 when Chris and David Bowring took on the Massey Ferguson franchise. B&B Tractors sells new and used Massey Ferguson tractors, combines, and associated equipment.
- FendtcoreFendt is a leading brand represented by B&B Tractors, offering high-specification tractors and forage harvesting equipment. B&B participates in Fendt Early Bird promotions.
- ValtracoreValtra is a key franchise partner of B&B Tractors, offering tractors from compact to high-power models. Territory Sales Managers promote Valtra among other brands.
- ManitoucoreB&B Machinery division is the specialist supplier and service partner for Manitou agricultural telehandlers and forklifts in Lincolnshire. Comprehensive aftersales support including maintenance, repair, and Connected Machines services.
- KuhncoreKuhn is a key brand represented by B&B Tractors, offering grass equipment including mowers, mower conditioners, and tedders.
- VaderstadminorVaderstad is represented for cultivation equipment including drills and tillage machinery.
- IsuzucoreIsuzu is a key franchise partner offering the D-MAX pickup vehicle. B&B offers 0% APR finance on the all-new Isuzu D-Max EV until 30th September 2026.
- HondaminorHonda power equipment is represented through B&B Groundcare division.
- Brian James TrailerscoreB&B Machinery division supplies Brian James Trailers alongside Manitou equipment in Lincolnshire.
- SANYminorSANY construction machinery is supplied through B&B Plant division. A brand-new standalone website is launching in 2026.
- Grange MachineryminorGrange Machinery LDL and LDT cultivators are sold through B&B Tractors.
- TwoseminorTwose grass equipment including the GA300 aerator is sold through B&B Tractors.
- GeringhoffminorGeringhoff headers and accessories for combine harvesters including TF40 Razor Header and Tru Flex headers are available.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
B&B Tractors competitors and assessment
Company assessmentRegional players
- Sharrocks: Regional UK agricultural machinery dealer for major tractor brands with comparable aftersales and finance offering.
- Burdens Group: Lincolnshire-based agricultural and construction machinery dealer with a similar multi-sector franchise model, competing in adjacent territory.
- RVW Pugh: Welsh/border Massey Ferguson dealer offering the same sales, parts and service model to farmers in a different UK region.
Direct peers
- Thurlow Nunn Standen: Regional UK dealer of Massey Ferguson, Fendt and Valtra machinery with parts and service, closely comparable in brand portfolio and business model.
- Ben Burgess: Family-owned East of England agricultural and groundcare machinery dealer providing sales, service and finance, a direct regional peer.
- Ripon Farm Services: UK multi-depot agricultural machinery dealer (John Deere) offering sales, parts, service and finance to farmers — a near-identical dealership model in an adjacent region.
- Chandlers Farm Equipment: Family-owned Massey Ferguson and Fendt dealer across the East Midlands and Lincolnshire, directly overlapping B&B's brands, products and territory.
- Lister Wilder: UK agricultural, groundcare and construction machinery dealer with multiple depots, mirroring B&B's multi-division dealership structure and franchise mix.
Broad incumbents
- AGCO Corporation: Global manufacturer of Massey Ferguson, Fendt and Valtra — the OEM upstream of B&B, operating the brands B&B distributes rather than at dealer level.
Others
- Manitou Group: Manufacturer of telehandlers and material handling equipment that B&B Machinery distributes and services; an enabling OEM partner rather than a competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
B&B Tractors social profiles
Digital presenceB&B Tractors financial estimates
Financial estimateRevenue estimate
Valuation estimate
B&B Tractors leadership team
Management profileNumber of profiles
Profiles3 records
B&B Tractors subsidiaries and ownership
Company hierarchySubsidiaries3 records
B&B Tractors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B&B Tractors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B&B Tractors
What does B&B Tractors do?
B&B Tractors is a family-owned multi-franchise agricultural machinery dealership that sells new and used tractors, telehandlers, combine harvesters, cultivation equipment, and grass equipment from brands such as Massey Ferguson, Fendt, Valtra, Manitou, and Kuhn. The company complements equipment sales with genuine parts supply, certified aftersales services (servicing, LOLER/PUWER Thorough Examinations, NSTS sprayer testing), CESAR security marking, Connected Machines fleet technology, and flexible asset finance solutions delivered through four depot locations across the East Midlands.
Is B&B Tractors a public or private company?
B&B Tractors is a private company. It is classified as family owned and is currently operating.
When was B&B Tractors founded?
B&B Tractors was founded in 1991. It employs 51 to 100 people.
Where is B&B Tractors based?
B&B Tractors is headquartered in Warsop, United Kingdom, in the Europe region.
How does B&B Tractors make money?
Three revenue lines are on record. New & Used Machinery Sales are the primary driver. The others are parts & Aftersales and finance Solutions.
Who are B&B Tractors's main competitors?
Regional players on record are Sharrocks, Burdens Group and RVW Pugh. Direct peers are Thurlow Nunn Standen, Ben Burgess, Ripon Farm Services, Chandlers Farm Equipment and Lister Wilder. AGCO Corporation is listed as a broad incumbent. Manitou Group is listed as an others.
Does B&B Tractors have an API?
No public API is recorded for B&B Tractors.
What industry is B&B Tractors in?
B&B Tractors's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFAAAAAA, Tractors (Utility, Row-Crop, Articulated, Specialty), with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 42382 and its SIC code is 3523.