Ben Burgess
Ben Burgess is a family-owned UK agricultural, construction, and grounds care machinery dealership, founded 1931 in Norwich, operating 12-13 branches across East Anglia and the East Midlands with 300+ staff and a Royal Warrant, distributing John Deere and complementary OEM brands with full sales, hire, and aftersales support.
- Company typePrivate
- Founded1931
- HeadquartersNorwich, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Ben Burgess does
Ben Burgess & Co. Ltd is a privately held, family-owned agricultural, construction, and grounds care machinery dealership founded in 1931 and headquartered in Norwich, United Kingdom. The company operates 12-13 branch locations across East Anglia and the East Midlands, employing over 300 staff, and holds a Royal Warrant as supplier of agricultural machinery to His Majesty The King, having supplied the Royal Estate at Sandringham since its founding. Its core activity is the sale, hire, and aftersales support of multi-brand machinery, with John Deere as the primary franchise and complementary OEM partnerships covering Väderstad, KUHN, Kramer, Grimme, Yanmar, Laski, Wiedenmann, and a long tail of grounds care brands (STIHL, Husqvarna, Trimax, Hayter, McConnel, Club Car, Timberwolf, Redexim, Mazzotti).
The underlying technology stack is built around John Deere's precision agriculture ecosystem — ExpertConnect, Connected Support, JDLink M-Modem telematics, RTK signal, guidance and machine automation, displays and receivers, and agronomics — which Ben Burgess deploys, integrates, and supports on behalf of customers. The company does not develop proprietary AI or machine learning models; its technical differentiation lies in being a regional channel for precision farming adoption, including a stated capability to reduce fuel use and fertiliser input for end users.
The business model is multi-stream: one-time sales of new and used machinery across agricultural, construction, and grounds care categories; usage-based hire of short- and long-term equipment rentals; transaction-based parts and accessories sales (including via an online shop); professional services covering servicing, repairs, John Deere Expert Check, compliance testing, PowerGard protection plans, crop storage, Greencrop pumps and irrigation, FC Walker metal engineering, BB Finance in-house financing, and fireworks services; plus a dedicated international shipping and export service operating across 45 countries. Customer segments span farmers, agricultural contractors, construction firms, golf courses, sports turf facilities, local authorities, and grounds maintenance contractors across the UK, with export sales extending reach globally.
Ben Burgess firmographics
Firmographics- Name
- Ben Burgess
- Legal name
- Ben Burgess & Co. Ltd
- Website
- https://benburgess.co.uk
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ben Burgess is a family-owned UK agricultural, construction, and grounds care machinery dealership, founded 1931 in Norwich, operating 12-13 branches across East Anglia and the East Midlands with 300+ staff and a Royal Warrant, distributing John Deere and complementary OEM brands with full sales, hire, and aftersales support.
- Ownership category
- akta.pro rank
Ben Burgess industry classification
Industry- Product category
- Agricultural and Grounds Care Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
- akta.pro secondary industries
- Hay & Bale Handling Equipment (IMAHACAF), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
Keywords
Where Ben Burgess is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Ben Burgess business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Machinery Sales: Sales of new agricultural, construction, and grounds care machinery from franchise brands including John Deere, Väderstad, KUHN, Kramer, Grimme, Yanmar and others
- Used Machinery Sales: Sales of pre-owned machinery across all three equipment categories with comprehensive BB ServiceGuard quality approval
- Equipment Hire: Short-term and long-term rental of agricultural, construction, and grounds care machinery
- Parts & Aftersales: Parts supply, preventative maintenance, PowerGard protection plans, and aftersarket support services
- Servicing & Repairs: Maintenance, repairs, John Deere Expert Check, and compliance testing services
- Specialist Services: Crop Storage, Greencrop pumps & irrigation, FC Walker metal engineering, BB Finance, and fireworks services
- Shipping & Export: International shipping services to 45 countries with dedicated export team managing purchase and delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | New and used machinery sales - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ben Burgess product offering
Product offeringCore offering
Ben Burgess is an agricultural, construction, and grounds care machinery dealer that sells new and used equipment from leading manufacturers (anchored by John Deere with complementary franchises such as KUHN, Väderstad, Kramer, Grimme, and Yanmar), together with short- and long-term equipment hire, genuine parts supply, maintenance and repair services, extended warranty protection (PowerGard), precision farming technology support, in-house finance (BB Finance), crop storage, irrigation (Greencrop) and metal engineering (FC Walker). The company operates 12 branches across East Anglia and the East Midlands, employs over 300 staff, and runs an international shipping service exporting machinery to 45 countries.
Product overview
Ben Burgess is an agricultural, grounds care, and construction machinery dealer operating across East Anglia and the East Midlands with 13 branch locations. The company offers a multi-brand portfolio built around a core of new and used equipment sales, flexible hire options, and comprehensive after-market support services. The primary product lines are the John Deere agricultural equipment range (tractors from 1 to 9 Series, combines, sprayers, Gator utility vehicles, and precision ag technology) complemented by specialty equipment from brands including KUHN (implements and spreaders), Väderstad (seed drills and tillage), Grimme (potato equipment), Kramer (telehandlers and loaders), Yanmar (mini-excavators), Laski (stump grinders), and various grounds care brands (Club Car, STIHL, Timberwolf, Husqvarna, Trimax, Hayter, McConnel). The service ecosystem includes maintenance and repairs, parts supply, Powergard extended warranty protection, precision technology services (guidance systems, telematics, RTK signal), crop storage solutions, Greencrop irrigation systems, FC Walker metal engineering, BB Finance financing options, and international shipping and export services. The company holds Royal Warrant as suppliers of agricultural machinery to His Majesty The King, having supplied the Royal Estate at Sandringham since 1931.
Differentiator
Problem solved
Functional benefit
Brands
- Greencrop: Pumps & Irrigation division specializing in intelligent water use for farming needs
- FC Walker
- BB Finance
Products and services
- New Agricultural Machinery New tractors, combines, and agricultural equipment primarily from John Deere, including the 6R, 6M, 7R, 8R, and 9 Series tractors, supplied to farmers and contractors.
- New Grounds Care Machinery Commercial and professional grounds care equipment including golf course machinery, commercial mowing equipment (John Deere ZTrak, Trimax, Hayter), utility vehicles (Gator, Club Car), and landscaping power tools (STIHL, Husqvarna).
- New Construction Machinery Construction industry machinery and accessories including Kramer telehandlers and wheel loaders (including the electrically-driven KL25.5e) and Yanmar mini-excavators and compact construction equipment.
- Used Machinery Pre-owned agricultural, grounds care, construction, and grain handling machinery available for purchase across multiple equipment categories including tractors, combines, telehandlers, and attachments, supplied with BB ServiceGuard quality approval.
- Hire Machinery Short-term and long-term rental options for agricultural, grounds care, and construction machinery across all major equipment types via the Ben Burgess hire desk.
- Precision Technology Services Advanced technology services including John Deere ExpertConnect, Connected Support, displays and receivers, RTK signal, guidance and machine automation, precision farming, agronomics and telematics for agricultural machinery customers.
- Maintenance and Repairs Servicing, repairs, John Deere Expert Check, and compliance testing for all makes and models of agricultural machinery across the 12-branch network.
- Parts Supply Genuine and aftermarket parts for all equipment sold, available through the online shop and at all 12 branch locations.
- PowerGard Protection Extended warranty and protection plans for John Deere equipment covering maintenance, repair, and unexpected failures.
- Online Shop E-commerce platform for purchasing parts, accessories, tools, and selected equipment with home delivery to UK mainland.
- Shipping and Export International shipping services with 15+ years experience exporting to 45+ countries worldwide, including quality checks and dedicated customer service.
- Crop Storage Specialized equipment and services for grain handling and crop storage solutions for farming customers.
- Greencrop - Pumps & Irrigation Water management solutions including pumps and irrigation systems for agricultural applications, delivered via the Greencrop sub-brand.
- FC Walker - Metal Engineering Custom metal fabrication and engineering services for agricultural machinery modifications and repairs delivered via the FC Walker sub-brand.
- BB Finance Financing solutions and flexible payment options for purchasing machinery and equipment from Ben Burgess.
Quantifiable outcome
- Over 15 years experience shipping to 45 different countries worldwide
- +2 more outcomes
Companies that use Ben Burgess
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Ben Burgess technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ben Burgess partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- LaskiminorOfficial importer of Laski (formerly Predator) stump grinders and related products in the UK.
- YanmarcoreDealer for Yanmar mini-excavators and construction equipment at multiple UK branches.
- KramercoreFull dealer for Kramer telehandlers and wheel loaders at Coates and Ellington branches, with Oakham branch following. Products include four wheel steer compact loaders, agricultural telehandlers, and the electrically-driven KL25.5e compact wheel loader.
- VäderstadcoreFull Väderstad dealer appointed at Norwich, Aylsham, Beeston, Newmarket and Ellington branches. Products include cultivation, drilling and planting technology including Spirit 600C InLine, and the award-winning Proceed system.
- John DeerecorePrimary franchise supplier of agricultural machinery including tractors, combines, sprayers and precision technology. Ben Burgess is an authorised John Deere dealer supplying equipment and providing aftersales support, maintenance and precision technology services including ExpertConnect and Connected Support.
- GrimmecoreAgricultural machinery dealer for Grimme potato and vegetable equipment including Varitron 220 self-propelled potato harvester.
- KUHNcoreDealer for KUHN agricultural equipment including AXIS spreaders, Merge Maxx belt mergers, ploughs, telescopic arm hedge cutters, and haybob mowers.
- WiedenmannminorDealer for Wiedenmann grounds care equipment announced in April 2026.
- RedeximminorDealer for Redexim (formerly Charterhouse) grounds care equipment including turf maintenance machinery.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Ben Burgess competitors and assessment
Company assessmentDirect peers
- Ernest Doe & Sons: Long-established (founded 1890s) multi-branch UK agricultural machinery dealer offering new and used equipment, parts and servicing — the archetypal UK ag-dealer comparable to Ben Burgess in breadth and tenure.
- Carrs Billington: UK agricultural and groundcare machinery dealer with branches across Northern England and Scotland — comparable multi-vertical dealer operation covering sales, service, and parts.
- Ripon Farm Services: UK agricultural machinery dealer with branches in Yorkshire and the North — comparable multi-brand farm equipment sales, service, and parts operation.
- Morris Leslie Group: UK-based agricultural and plant machinery dealer and auction business with multi-branch operations — directly comparable in the equipment retail and used-machinery disposition model.
- Farol Ltd: Multi-branch UK John Deere agricultural equipment dealer operating a similar sales, service, parts, and hire model across Berkshire and surrounding counties — directly comparable business model and franchise profile to Ben Burgess.
- Chandlers Farm Equipment: UK Case IH and Steyr agricultural machinery dealer with multiple branches across the Midlands and South — competing farm-equipment dealer with similar full-service (sales, service, parts) model.
- Lister Wilder: UK agricultural, groundcare and construction equipment dealer with branch network across southern England — direct competitor in the same machinery categories and customer segments served by Ben Burgess.
Broad incumbents
- Deere & Company (John Deere): Global manufacturer of John Deere agricultural machinery — Ben Burgess is a territorial authorised dealer of this OEM's products, making the OEM the upstream incumbent counterpart.
- CNH Industrial: Global manufacturer of Case IH, New Holland and Steyr agricultural equipment — broader incumbent whose UK dealer networks (e.g., Chandlers) compete with Ben Burgess for farm machinery share.
- AGCO Corporation: Global farm equipment manufacturer of Massey Ferguson, Fendt, Valtra and other brands — broader incumbent player operating in the same equipment category Ben Burgess distributes through third-party franchises (e.g., KUHN).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ben Burgess social profiles
Digital presenceBen Burgess compliance and trust
Trust signalCompliance5 records
Ben Burgess financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben Burgess leadership team
Management profileNumber of profiles
Profiles2 records
Ben Burgess subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ben Burgess funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben Burgess M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben Burgess
What does Ben Burgess do?
Ben Burgess is an agricultural, construction, and grounds care machinery dealer that sells new and used equipment from leading manufacturers (anchored by John Deere with complementary franchises such as KUHN, Väderstad, Kramer, Grimme, and Yanmar), together with short- and long-term equipment hire, genuine parts supply, maintenance and repair services, extended warranty protection (PowerGard), precision farming technology support, in-house finance (BB Finance), crop storage, irrigation (Greencrop) and metal engineering (FC Walker). The company operates 12 branches across East Anglia and the East Midlands, employs over 300 staff, and runs an international shipping service exporting machinery to 45 countries.
Is Ben Burgess a public or private company?
Ben Burgess is a private company. It is classified as family owned and is currently operating.
When was Ben Burgess founded?
Ben Burgess was founded in 1931. It employs 251 to 500 people.
Where is Ben Burgess based?
Ben Burgess is headquartered in Norwich, United Kingdom, in the Europe region.
How does Ben Burgess make money?
Seven revenue lines are on record. New Machinery Sales are the primary driver. The others are used Machinery Sales, equipment Hire, parts & Aftersales, servicing & Repairs, specialist Services and shipping & Export.
Who are Ben Burgess's main competitors?
Direct peers on record are Ernest Doe & Sons, Carrs Billington, Ripon Farm Services, Morris Leslie Group, Farol Ltd, Chandlers Farm Equipment and Lister Wilder. Broad incumbents are Deere & Company (John Deere), CNH Industrial and AGCO Corporation.
Does Ben Burgess have an API?
No public API is recorded for Ben Burgess.
What industry is Ben Burgess in?
Ben Burgess's product category is Agricultural and Grounds Care Machinery Dealership. Its primary akta.pro industry code is IMAHAIAC, Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders), with a secondary code of IMAHACAF, Hay & Bale Handling Equipment. Its NAICS code is 42382 and its SIC code is 3523.