Silver Spring Foods
- Company typePrivate
- Founded1929
- HeadquartersEau Claire, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Silver Spring Foods firmographics
Firmographics- Name
- Silver Spring Foods
- Legal name
- Silver Spring Foods, Inc.
- Website
- https://silverspringfoods.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Silver Spring Foods is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Silver Spring Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Branded Consumer Products: Sale of Silver Spring branded horseradish, mustards, and sauces through retail grocery stores nationwide. Products include Prepared Horseradish, Specialty Mustards, Specialty Sauces, and new Signature Sauces line. Revenue generated through wholesale to retailers and direct consumer sales via Instacart.
- B2B Co-Packing Services: Private label and co-packing manufacturing services for other food brands. They offer one day (10 hour) production runs with 4-week average lead time. Capable of working on specific product claims and certifications including Kosher.
- Food Service Distribution: Products sold to food service operators including restaurants, caterers, and institutional kitchens through their B2B food service channel.
- Industrial Ingredients: Supply of horseradish and related ingredients to industrial food manufacturers through their B2B industrial channel.
- Brand Licensing (Acquired Brands): Revenue from owned brands including Bookbinder's (acquired 1999) and Kelchner's Horseradish (acquired 2009), with products sold under these brands alongside Silver Spring brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail Grocery Pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Silver Spring Foods product offering
Product offeringCore offering
Silver Spring Foods grows horseradish on approximately 5,000 acres of Wisconsin farmland and processes it into prepared horseradish, specialty mustards, and sauces sold under the Silver Spring, Bookbinder's, and Kelchner's brands. The company also offers co-packing/private label manufacturing, food service distribution, and industrial ingredient supply to other food businesses.
Product overview
Silver Spring Foods is a family-owned food company founded in 1929, operating as the world's largest grower and processor of horseradish. The company produces specialty condiments organized into five main product categories: (1) Signature Sauces - a premium line launched in 2024 featuring four aioli and sauce varieties (Garlic Parmesan Aioli, Honey Chipotle Aioli, Horseradish Bistro Aioli, Hot Honey Chili Sauce); (2) Horseradish Products - the core portfolio including Prepared Horseradish, Fresh Ground Horseradish, Cream Style Horseradish, Beet Horseradish, Cranberry Horseradish, Farmers Prepared Horseradish, and Seafood Cocktail Sauce; (3) Specialty Mustards - a diverse lineup of ten mustards including Beer 'n Brat Mustard (their most popular), Chipotle, Deli Style, Dijon, Dill Pickle, Honey, Jalapeño, Stone Ground, Whole Grain, and Yellow Mustards; (4) Specialty Sauces - including Horseradish Sauce, Spicy Sriracha Sauce, and Wasabi Sauce; and (5) Passover Products - Kosher for Passover certified horseradish products. The company also owns acquired brands including Bookbinder's (seafood restaurant and food producer from Philadelphia, acquired 1999) and Kelchner's Horseradish (acquired 2009). Products are sold through retail grocery stores, specialty markets, and via Instacart for online ordering.
Differentiator
Problem solved
Functional benefit
Brands
- Zing Masters: The internal team of culinary innovators and flavor experts at Silver Spring Foods who specialize in horseradish processing and heat stability.
- Huntsinger Farms
- Bookbinder's
- Kelchner's
Products and services
- Prepared Horseradish Versatile prepared horseradish with bright, clean heat and smooth, consistent texture, made with freshly ground horseradish root blended with vinegar and salt. Gluten-free; intended for prime rib, roast beef, shrimp cocktail, Bloody Marys, and classic sauces. Marketed to retail grocery consumers.
- Fresh Ground Horseradish Prepared horseradish with a slightly more rustic texture and fresh aroma, intended for seafood applications requiring authentic horseradish flavor. Sold at retail grocery.
- Cream Style Horseradish Premium cream-style prepared horseradish delivering the boldest and most lingering heat among Silver Spring products, with a dairy base that carries and extends the flavor. Sold to retail consumers for richer seafood dishes.
- Farmers Prepared Horseradish Prepared horseradish with a coarser cut style, made with freshly ground horseradish root for authentic heat and sharp bite. Sold at retail grocery.
- Beet Horseradish Combines horseradish heat with the earthy sweetness of beets for a vibrant, tangy profile. Pairs with smoked salmon, potato latkes, and beef brisket. Sold at retail grocery.
- Cranberry Horseradish Blends tart cranberry flavor with horseradish zing for a sweet and tangy bite. Targeted at turkey, ham, sandwiches, and seasonal dishes. Sold at retail grocery.
- Seafood Cocktail Sauce Classic cocktail sauce designed as a key ingredient for shrimp and shellfish. Sold at retail grocery.
- Signature Sauces Line Premium line of bold, trend-inspired sauces including Garlic Parmesan Aioli, Horseradish Bistro Aioli, Honey Chipotle Aioli, and Hot Honey Chili Sauce, marketed as versatile condiments for elevating burgers, sandwiches, wraps, fries, and vegetables. Sold through retail grocery and direct phone/Instacart orders.
- Beer 'n Brat Mustard Hearty mustard blended with fresh ground horseradish for bold flavor and eye-watering heat. Targeted at bratwurst, deli sandwiches, summer sausage, deviled eggs, and pretzels. One of Silver Spring's most popular products; sold at retail and to food service.
- Deli Style Mustard German-style deli mustard, evolved from the original Bavarian Mustard recipe; won Grand Champion at the 2008 Napa Valley World-Wide Mustard Competition. Sold at retail grocery.
- Dill Pickle Mustard Bold, flavor-forward mustard combining tangy yellow mustard with crunchy dill pickle relish, targeted at consumers seeking pickle-forward flavors. Sold at retail grocery.
- Stone Ground Mustard Stone ground mustard that received a 2022 gold medal at the World-Wide Mustard Competition. Sold at retail grocery.
- Whole Grain Mustard Whole grain mustard introduced as part of Silver Spring's specialty mustard lineup. Sold at retail grocery.
- Specialty Mustard Collection Specialty mustards including Chipotle Mustard, Dijon Mustard, Honey Mustard, Jalapeño Mustard, and Yellow Mustard, sold at retail grocery.
- Horseradish Sauce Horseradish-based sauce as part of the specialty sauces collection. Sold at retail grocery.
- Spicy Sriracha Sauce Spicy Sriracha sauce sold under both Silver Spring and Bookbinder's brands. Sold at retail grocery.
- Wasabi Sauce Wasabi-flavored condiment offering wasabi-style flavor for various applications. Sold at retail grocery.
- Kosher for Passover Prepared Horseradish Kosher for Passover certified prepared horseradish offered in 5 oz and 8 oz sizes, identified with printed Kosher for Passover call-out on label. Sold seasonally at retail grocery.
- Kosher for Passover Beet Horseradish Kosher for Passover certified beet horseradish in 5 oz size with special Passover labeling. Sold seasonally at retail grocery.
- Applewood Smoke Flavored Horseradish Applewood smoke flavored horseradish sold under Silver Spring and Bookbinder's brands.
- Co-Packing and Private Label Manufacturing B2B private label and contract manufacturing services for food brands requiring condiment and sauce production. Offers one-day (10 hour) production runs with 4-week average lead time and supports specific product claims and certifications including Kosher and Non-GMO.
- Food Service Distribution B2B bulk condiment products supplied to restaurants, caterers, hotels, and institutional kitchens through a dedicated food service channel and broker/distributor network.
- Industrial Ingredients Supply B2B supply of horseradish and related ingredients to industrial food manufacturers for use as inputs in manufactured food products.
- Non-GMO Project Verified Horseradish First certified Non-GMO Project Verified horseradish product line, launched in 2022 for National Horseradish Month.
Quantifiable outcome
- Number one retail brand for prepared horseradish in the United States
- +1 more outcomes
Companies that use Silver Spring Foods
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Silver Spring Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Silver Spring Foods partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- UW-Eau ClaireminorPartnership in 'Mascots on Main' campaign with Blu & Chancellor Schmidt highlighting UW-Eau Claire's collaboration with Silver Spring Foods. Focuses on community engagement and brand visibility with local university.
- CVTC (Chippewa Valley Technical College)minorCulinary students compete to create renditions of 'Eau Claire sandwich' using Silver Spring products. Company provides products for student recipe development and donated food trailer to CVTC.
- Farm Technology DaysminorHuntsinger Farms and Silver Spring Foods hosted Farm Technology Days 2021, the largest agricultural show in Wisconsin. Includes farm tours showcasing horseradish operations.
- Lambeau FieldminorSilver Spring Foods Horseradish partners with Lambeau Field (Green Bay Packers stadium) for product placement and brand visibility at major sports venue.
- National Mustard MuseumminorProducts regularly participate in World-Wide Mustard Competition held at National Mustard Museum in Middleton, WI. Company has won multiple gold and silver medals at this competition.
- Wisconsin Public RadiominorEarned media coverage through Wisconsin Public Radio segments on 'Why Wisconsin is a global horseradish powerhouse' and 'Horseradish in Wisconsin' highlighting the company's leadership position.
- InstacartcorePrimary online direct-to-consumer channel for product sales. Instacart enables customers to shop Silver Spring products from participating local grocery stores for delivery or pickup.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Silver Spring Foods competitors and assessment
Company assessmentDirect peers
- Beaverton Foods: Beaverton Foods is a specialty condiment manufacturer producing mustards, horseradish, and hot sauces under brands including Inglehoffer, Beaver, and World Harbors. Most directly comparable to Silver Spring's horseradish and specialty mustard portfolio with similar co-packing and branded product mix.
Broad incumbents
- Kraft Heinz Company: Kraft Heinz is a global CPG giant producing condiments including Heinz mustard, ketchup, and prepared sauces. While not a direct horseradish competitor, it competes for the same condiment aisle real estate and food-service contracts, with vastly greater marketing and distribution scale.
- Boar's Head Provisions:
- Unilever (Hellmann's, Maille): Unilever owns Hellmann's mayonnaise and Maille Dijon mustard, competing in adjacent premium condiment categories. Both brands overlap with Silver Spring's premium positioning and compete for similar retail distribution and food-service customers.
- McCormick & Company (French's): McCormick is the world's largest spice and condiment company and owns the French's mustard brand, which competes directly with Silver Spring's specialty mustard lineup. Both serve retail grocery channels with prepared condiments and compete for shelf space in the same condiment aisle.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
Silver Spring Foods social profiles
Digital presenceSilver Spring Foods compliance and trust
Trust signalCompliance2 records
Silver Spring Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silver Spring Foods leadership team
Management profileNumber of profiles
Profiles1 record
Silver Spring Foods subsidiaries and ownership
Company hierarchySubsidiaries3 records
Silver Spring Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silver Spring Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silver Spring Foods
What does Silver Spring Foods do?
Silver Spring Foods grows horseradish on approximately 5,000 acres of Wisconsin farmland and processes it into prepared horseradish, specialty mustards, and sauces sold under the Silver Spring, Bookbinder's, and Kelchner's brands. The company also offers co-packing/private label manufacturing, food service distribution, and industrial ingredient supply to other food businesses.
Is Silver Spring Foods a public or private company?
Silver Spring Foods is a private company. It is classified as family owned and is currently operating.
When was Silver Spring Foods founded?
Silver Spring Foods was founded in 1929. It employs 251 to 500 people.
Where is Silver Spring Foods based?
Silver Spring Foods is headquartered in Eau Claire, United States, in the North America region.
How does Silver Spring Foods make money?
Five revenue lines are on record. Branded Consumer Products are the primary driver. The others are B2B Co-Packing Services, food Service Distribution, industrial Ingredients and brand Licensing (Acquired Brands).
Who are Silver Spring Foods's main competitors?
Beaverton Foods is listed as a direct peer. Broad incumbents are Kraft Heinz Company, Boar's Head Provisions, Unilever (Hellmann's, Maille) and McCormick & Company (French's).
Does Silver Spring Foods have an API?
No public API is recorded for Silver Spring Foods.