StaCyc
StaCyc designs and sells electric balance bikes for children aged 3-12 (and a new adult model), serving individual consumers through D2C e-commerce, an authorized dealer network, and international distribution partners in Canada and Australia as a Harley-Davidson subsidiary.
- Company typePrivate
- Founded2018
- HeadquartersTemecula, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What StaCyc does
StaCyc (legal entity STACYC, LLC, Texas) designs, manufactures, and sells electric balance bikes for children aged 3 to 12, with an expanding adult e-bike offering. Founded in 2018 and headquartered in Fort Worth with a fulfillment center in Indiana, the company operates as a wholly-owned subsidiary of Harley-Davidson Motor Company under the LiveWire Group portfolio, positioning itself as the new-rider-creation arm of that electric-mobility ecosystem. The product line centers on five core models — the 12eDRIVE ($799), 16eDRIVE BRUSHLESS ($1,049), 16eDRIVE ELITE 36V ($1,499 sale from $2,199), 20eDRIVE ($1,599 sale from $2,599), and the 20hDRIVE adult Class 2 e-bike ($1,999 sale from $2,199) — built on proprietary brushless motor technology, a shared 36V quick-swap battery platform, UL62133-2 compliant cells, and proprietary aluminum frame construction. Revenue is generated almost entirely through one-time hardware sales (bikes, replacement parts, accessories, apparel) priced per unit, distributed via direct e-commerce on stacyc.com, an authorized US dealer network across powersports, motorcycle, and bicycle channels, and international distribution partners in Canada and Australia. Experiential marketing through Monster Energy Supercross and MotoGP events, where children demo bikes and compete in the STACYC Holeshot Challenge, is the primary demand-generation engine.
StaCyc firmographics
Firmographics- Name
- StaCyc
- Legal name
- STACYC, LLC
- Website
- https://stacyc.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StaCyc designs and sells electric balance bikes for children aged 3-12 (and a new adult model), serving individual consumers through D2C e-commerce, an authorized dealer network, and international distribution partners in Canada and Australia as a Harley-Davidson subsidiary.
- Ownership category
- akta.pro rank
StaCyc industry classification
Industry- Product category
- Electric Balance Bikes
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Kids & Youth E-Mobility Devices (mini e-bikes/scooters) (CRACASAH)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where StaCyc is headquartered
LocationHeadquarters
- HQ city
- Temecula
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
StaCyc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Electric Balance Bike Sales: Direct sales of electric balance bikes through e-commerce (stacyc.com) and authorized dealer network. Revenue generated from one-time hardware purchases with various model tiers ranging from entry-level 12eDRIVE to premium 16eDRIVE ELITE 36V and 20eDRIVE.
- Replacement Parts and Components: Sales of replacement parts including motors, ESC units, batteries, chargers, gearboxes, brakes, and other components. Extensive catalog of 183+ parts products.
- Accessories: Sales of accessories including number plates, bar riser kits, footrests, tires, grips, carry bags, tailgate pads, and graphics kits.
- Apparel: Sales of branded apparel including hats, hoodies, t-shirts for adults and kids.
- H-D Branded Accessories and Apparel: Sales of Harley-Davidson branded accessories (graphics kits, helmets, gloves) and H-D apparel through STACYC channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | STACYC 12eDRIVE - Entry-level electric balance bike for youngest riders |
| Unit Pricing | Pay-as-you-go | STACYC 16eDRIVE BRUSHLESS - Mid-tier balance bike with brushless motor |
| Unit Pricing | Pay-as-you-go | H-D 16eDRIVE BRUSHLESS - Harley-Davidson branded mid-tier model |
| Unit Pricing | Pay-as-you-go | STACYC 16eDRIVE ELITE 36V - Premium performance balance bike |
| Unit Pricing | Pay-as-you-go | STACYC 20eDRIVE - High-performance balance bike for older kids |
| Unit Pricing | Pay-as-you-go | STACYC 20hDRIVE - First adult model for family riding |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
StaCyc product offering
Product offeringCore offering
StaCyc manufactures and sells electric balance bikes for children ages 3-12, plus a 20hDRIVE adult e-bike for family riding. The lineup spans entry-level to premium models (12eDRIVE, 16eDRIVE, 16eDRIVE ELITE 36V, 20eDRIVE) featuring proprietary brushless motors, removable quick-swap 36V batteries, multiple progressive power modes, and aluminum frames, sold through stacyc.com direct e-commerce and an authorized dealer network.
Product overview
STACYC (pronounced 'stay sick') is a wholly-owned subsidiary of Harley-Davidson that manufactures electric balance bikes for children. The product portfolio centers on four core electric balance bike models (12eDRIVE, 16eDRIVE/16eDRIVE Elite, 20eDRIVE) designed for children ages 3-12 years, plus the 20hDRIVE as the company's first adult e-bike model enabling family riding. All bikes feature progressive power modes for skill-building, proprietary brushless motors, and quick-swap battery systems. The 36V battery platform is shared across higher-end models. STACYC also offers complementary product lines including replacement parts (motors, ESC, batteries, chargers, gearboxes), accessories (grips, tires, footrests, carry bags), and branded apparel. Both STACYC and Harley-Davidson branded versions are available for several models.
Differentiator
Problem solved
Functional benefit
Brands
- H-D (Harley-Davidson) branded products: Harley-Davidson branded STACYC products including H-D 16eDRIVE BRUSHLESS, H-D accessories, and H-D apparel such as helmets and gloves.
Products and services
- STACYC 12eDRIVE Entry-level electric balance bike designed for children ages 3-5 years under 75 lbs. Features 20V max battery, 3 power modes (5/7/9 mph), 30-60 minute runtime, aluminum frame, and 12-inch pneumatic wheels. Priced at $799.
- STACYC 16eDRIVE BRUSHLESS
Quantifiable outcome
- 16% year-over-year revenue unit growth reported by parent LiveWire Group
- +3 more outcomes
Companies that use StaCyc
Customer profileSegments3 records
Ideal customer profiles3 records
StaCyc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
StaCyc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LiveWire Group, Inc.coreSTACYC is a wholly-owned subsidiary of LiveWire Group, Inc. LiveWire Group is majority owned by Harley-Davidson Motor Company. STACYC focuses on New Rider Creation within the Powersports, Motorcycle, and Bicycle Channels. As part of LiveWire, STACYC benefits from distribution scale and brand association with Harley-Davidson.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
StaCyc competitors and assessment
Company assessmentDirect peers
- Razor USA: Razor is the most established direct competitor in kids electric ride-ons, including electric dirt bikes (e.g., MX350, MX650) sold through mass retail. It competes directly with StaCyc for the same under-12 rider demographic and parental gift-giver buyer, though Razor leans lower price/brushed motor versus StaCyc's premium brushless positioning.
- Segway-Ninebot: Segway's Ninebot division produces kids electric bikes and scooters with a global DTC footprint in over 100 countries. It is one of the closest scaled comparables to StaCyc on product form-factor (kids electric two-wheelers), brushless drivetrain, and battery-platform strategy, making it a direct head-to-head at retail internationally.
- Jetson Electric: Jetson makes kids electric scooters, balance bikes, and rideables sold through DTC and big-box retail (Target, Best Buy). It targets a similar parent-buyer who wants motorized entry-level riding products for kids, and competes with StaCyc for shelf space and digital ad attention in the same age cohort.
Emerging players
- Husqvarna E-Bicycles: Husqvarna is co-marketed alongside STACYC at authorized dealers, with replica kid models carrying Husqvarna branding. The two brands compete and partner simultaneously for the same powersports dealer end-cap and the same little-rippers customer, making Husqvarna a partial-overlap emerging peer rather than a full direct rival.
- KTM (kids e-bike line): KTM runs co-branded kids replica e-bikes distributed through the same StaCyc dealer channels. KTM offers a sibling product in StaCyc's own dealer footprint, providing price competition specifically for the motorsport-affiliated family buyer but at significantly lower volume.
- Hover-1: Hover-1 sells kids electric scooters, balance bikes, and rideables primarily through DTC and mass-market e-commerce (Amazon, Walmart). It is an emerging peer that competes in overlapping gift-purchase occasions and price points, but does not yet match StaCyc's premium spec or motorsport channel relationships.
- Swagtron: Swagtron produces kids electric balance bikes and scooters under the Swagcycle brand. It is an emerging competitor in the same kids electric two-wheeler category, predominantly value-tier, and helps define the lower bound of the price range where StaCyc competes with the 12eDRIVE entry model.
Broad incumbents
- Specialized Bicycles: Specialized is a large established bicycle manufacturer with a kids bike range (Hotwalk, Riprock) and broader electric bike line for adults. While it is a much broader incumbent spanning multiple bike categories, its Riprock line competes for the same balance-bike age cohort and the same family rider buyer even though it lacks powered options at the youngest age.
- Trek Bicycle Corporation: Trek is a global bicycle incumbent with dedicated kids bikes (Kickster, Precaliber) and an e-bike portfolio for older riders. Trek competes for the family-riding buyer at the dealer level and through DTC, operating as a broader incumbent across categories rather than specializing in powered kids bikes.
Others
- Burley Design: Burley is a niche player in child-passenger bike trailers, trailers, and balance bikes for the same family rider demographic. It is an adjacent / enabling peer rather than a direct competitor because it lacks electric drivetrains, but its products are often co-shopped with StaCyc bikes by parents building a kids ride kit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StaCyc social profiles
Digital presenceStaCyc compliance and trust
Trust signalCompliance2 records
StaCyc financial estimates
Financial estimateRevenue estimate
Valuation estimate
StaCyc leadership team
Management profileNumber of profiles
StaCyc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StaCyc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StaCyc
What does StaCyc do?
StaCyc manufactures and sells electric balance bikes for children ages 3-12, plus a 20hDRIVE adult e-bike for family riding. The lineup spans entry-level to premium models (12eDRIVE, 16eDRIVE, 16eDRIVE ELITE 36V, 20eDRIVE) featuring proprietary brushless motors, removable quick-swap 36V batteries, multiple progressive power modes, and aluminum frames, sold through stacyc.com direct e-commerce and an authorized dealer network.
Is StaCyc a public or private company?
StaCyc is a private company. It is classified as corporate owned and is currently operating.
When was StaCyc founded?
StaCyc was founded in 2018. It employs 1 to 10 people.
Where is StaCyc based?
StaCyc is headquartered in Temecula, United States, in the North America region.
How does StaCyc make money?
Five revenue lines are on record. Electric Balance Bike Sales are the primary driver. The others are replacement Parts and Components, accessories, apparel and H-D Branded Accessories and Apparel.
Who are StaCyc's main competitors?
Direct peers on record are Razor USA, Segway-Ninebot and Jetson Electric. Emerging players are Husqvarna E-Bicycles, KTM (kids e-bike line), Hover-1 and Swagtron. Broad incumbents are Specialized Bicycles and Trek Bicycle Corporation. Burley Design is listed as an others.
Does StaCyc have an API?
No public API is recorded for StaCyc.
What industry is StaCyc in?
StaCyc's product category is Electric Balance Bikes. Its primary akta.pro industry code is CRACASAH, Kids & Youth E-Mobility Devices (mini e-bikes/scooters), with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.