BSBD Group

What BSBD Group does

BSBD Group, operating as Boyd, Shackelford, Barnett & Dixon, LLC, is a privately held independent insurance agency founded in 2006 and headquartered in Plano, Texas, with additional offices in Dallas and Southlake. The firm operates as a sales-led insurance brokerage placing commercial, personal, and group benefits coverage on behalf of clients through multiple carrier partners rather than as a captive agent of any single insurer. Its commercial practice targets middle-market businesses across specialized verticals including construction, restaurants, oil & gas, hospitality, healthcare, real estate, and property, offering general liability, workers' compensation, commercial auto, property, builders risk, and umbrella coverage. Personal lines serve both standard households and high-net-worth clients via a dedicated Private Client Risk Advisors practice (luxury homes, valuable articles, watercraft, luxury auto, excess liability), while its group benefits division arranges health, life, disability, dental, and vision coverage for employer clients.

The agency generates revenue through carrier-paid commissions and contingency bonuses on placed and renewed business, complemented by embedded risk management and safety consulting services (including electrical safety/NFPA 70E expertise). Go-to-market is advisor-driven: prospective clients initiate via online quote forms and are routed to brokers for personalized needs assessment, with long-term renewals and referrals from existing clients driving top-of-funnel activity. Distribution is exclusively through BSBD's own DFW-based advisors, supplemented by a growing employee benefits practice and the recently integrated Baker & Affiliates Insurance Agency (acquired September 2024), which added condominium and townhome association insurance as a new vertical.

The leadership team comprises multiple partners and senior VPs with 250+ years of combined industry experience, including senior hires from larger brokerage competitors such as Marsh Wortham and Sleeper, Sewell & Company. The firm holds no disclosed external institutional or private-equity backing and operates as a partnership-structured LLC with no public listing, proprietary technology platform, mobile app, or AI-enabled product surface.

Name

BSBD Group

Legal name

Boyd, Shackelford, Barnett & Dixon, LLC

Website

https://bsbdgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

BSBD Group is an independent Texas-based insurance brokerage (founded 2006) placing commercial, personal, and group benefits coverage through multiple carriers for middle-market businesses, high-net-worth individuals, and employers across the Dallas-Fort Worth metroplex and nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commission Revenue: BSBD Group generates revenue through commissions paid by insurance carriers for placing business with them. As an independent insurance agency, they represent multiple insurance providers and earn commissions based on the policies sold and renewed. The agency also may earn contingency bonuses based on performance targets set by carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BSBD Group is an independent insurance agency that brokers commercial insurance, personal insurance, group/employee benefits, and private client risk advisory solutions through multiple carrier partners. The agency places business with insurance carriers and earns commissions, providing risk management consultation, claims advocacy, and ongoing service across industries such as construction, restaurant, oil & gas, and property, as well as personal lines for individuals and high net worth clients.

Product overview

BSBD Group (Boyd, Shackelford, Barnett & Dixon) operates as an independent insurance agency offering a comprehensive portfolio of insurance and risk management products. The core offerings span three main categories: Commercial Insurance (covering construction, restaurant, oil & gas, and property industries), Personal Insurance (home, auto, and umbrella coverage), and Group Benefits (life, health, disability, dental, and vision). Additionally, the company offers specialized Private Client Risk Advisors services for high net worth individuals, providing enhanced coverage for luxury homes, valuable articles, high-value vehicles, and watercraft. The agency serves clients throughout Texas and across the United States, leveraging relationships with multiple insurance carriers to deliver customized solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Business insurance covering industry-specific needs across construction, restaurant, oil & gas, and property sectors, providing general liability, property coverage, commercial auto, builders' risk, umbrella, workers' compensation, and business vehicle insurance tailored to each industry's risk profile.
• Personal Insurance Individual and family insurance including home insurance, auto insurance, and personal liability/umbrella coverage for jewelry, fine art, firearms, and other valuables, helping clients obtain appropriate coverage and quality discounts.
• Group Benefits Employer and large entity insurance including life insurance, health insurance, disability insurance, dental insurance, and vision insurance with nationwide network access, providing flexible plan selection to meet employee and business needs.
• Private Client Risk Advisors Specialized high net worth insurance offering personal liability and umbrella coverage, homeowners insurance for secondary residences, valuable articles insurance for collections, automotive insurance for luxury vehicles, and watercraft insurance for yachts, boats, and personal watercraft.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Baker & Affiliates Insurance Agency, Inc.coreOthers · 1 September 2024BSBD Group acquired Baker & Affiliates Insurance Agency, Inc. on September 1, 2024. Baker & Affiliates, founded in 2007, specializes in condominium and townhome association insurance as well as various commercial and personal lines policies. The acquisition expands BSBD's offerings to existing customers and reaches new markets, combining strengths of both agencies to enhance the client experience.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• NFP: PE-backed (Blackstone/Hellman & Friedman history) insurance broker and benefits consultant with national scale. Direct competitor for mid-market property/casualty and group benefits business; representative of the consolidator model BSBD could emulate or face.
• Arthur J. Gallagher & Co. Top-3 global insurance broker with a strong middle-market and construction/energy practice. Broad incumbent that competes with BSBD for accounts that outgrow independent agency capability.
• AssuredPartners: PE-backed (GTCR) insurance brokerage consolidator known for aggressive regional roll-ups of independent agencies like BSBD. Competes for the same acquisition targets and organic middle-market accounts; a likely trade buyer or competitor in BSBD's DFW territory.
• Hub International: PE-backed (Hellman & Friedman, Blackstone history) North American insurance brokerage roll-up. Direct competitor for mid-market P&C and benefits business across the South Central US.
• Marsh & McLennan (Marsh): Global insurance brokerage and risk management powerhouse and the acquirer of Wortham (Marsh Wortham). Competes for the same Texas-based middle-market and energy accounts via its regional offices; broader portfolio of services makes it an incumbent threat rather than a direct boutique.
• Lockton Companies: Largest privately held insurance broker globally, with strong construction, real estate, and hospitality practices that overlap BSBD's verticals. Competes for larger middle-market and commercial accounts in Texas.
• Alliant Insurance Services: PE-backed specialty insurance broker with strength in construction, energy, real estate, and employee benefits — overlapping BSBD's verticals at the middle-market level and competing for shared accounts.

Direct peers

• Higginbotham: Largest Texas-based independent insurance brokerage, headquartered in Fort Worth with a multi-office DFW footprint. Directly comparable to BSBD across the same commercial lines, personal lines, and employee benefits mix, and competes for the same Dallas-area middle-market and construction/oil & gas verticals.
• Wortham Insurance: Houston-based independent insurance agency with deep Texas roots in construction, oil & gas, and energy — same key verticals as BSBD. Directly comparable as a regional independent broker; notably the prior employer of BSBD's SVP Wes Edison.

Regional players

• Cotter Insurance Agency: North Texas-focused independent insurance agency serving personal and commercial lines. Comparable in size and regional orientation but primarily serves a different geography/sub-segment adjacent to BSBD's DFW core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bsbdgroup
• Facebookfacebook.com/BSBDGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSBD Group