A Runner's Mind
A Runner's Mind is a San Francisco-based private specialty running retailer founded in 2010 by Monte Keleher that designs and fits sport shoes to individual customer needs, serving local runners in the San Francisco market.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What A Runner's Mind does
A Runner's Mind is a San Francisco-based specialty running retailer founded in 2010 that designs and fits sport shoes to individual customer needs. The company operates as a private for-profit business with between 11 and 50 employees and is led by CEO and founder Monte Keleher, whose role is the only leadership figure disclosed in the input data. Its offering centers on personalized running footwear fitting, implying a service-anchored retail model in which trained staff assess runner biomechanics, gait, and foot shape to recommend appropriate shoes, rather than a generic footwear resale business.
The company's stated differentiator is fit-based shoe design and selection, suggesting the core value proposition is expert in-person fitting rather than technology-driven or e-commerce scale. The web presence (arunnersmind.com) is the primary identified channel, but the source data captured at that URL returned only a verification/loading screen, so no operational content — product lines, supplier brands, pricing, in-store services, or community programming — is verifiable from the public source. There is no disclosed information on pricing models, distribution channels, marketing spend, customer segments, or e-commerce penetration in the available material.
The business model, go-to-market mechanics, and unit economics are therefore not directly verifiable from the input. Based on the single geographic anchor (San Francisco), the small headcount band, and the specialty-fit positioning, the most defensible inference is a single-location or small-footprint brick-and-mortar specialty store with high-touch, expert-led fitting as its primary revenue driver. Deeper financial, commercial, and operational due diligence would be required before any investment decision, given the thinness of the disclosed information.
A Runner's Mind firmographics
Firmographics- Name
- A Runner's Mind
- Website
- https://arunnersmind.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 11–50 employees
- Short description
- A Runner's Mind is a San Francisco-based private specialty running retailer founded in 2010 by Monte Keleher that designs and fits sport shoes to individual customer needs, serving local runners in the San Francisco market.
- Ownership category
- akta.pro rank
A Runner's Mind industry classification
Industry- Product category
- Running Shoes Retail
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Performance Running Specialty Retail (CRAMACAA)
- akta.pro secondary industries
- Athletic & Performance Footwear (CRAAACAA), Athletic Footwear & Sport Apparel Retail (CRAMABAC)
Keywords
Where A Runner's Mind is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
A Runner's Mind business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
A Runner's Mind product offering
Product offeringCore offering
A Runner's Mind designs and sells sport shoes that are properly fitted to customer needs. The company provides athletic and running footwear to individual runners and fitness enthusiasts, with the selection process centered on matching shoe specifications to each customer's foot characteristics and running requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Running shoes Sport shoes designed and selected by A Runner's Mind to properly fit individual customer needs, sold to runners and fitness enthusiasts through the company's San Francisco retail presence.
Companies that use A Runner's Mind
Customer profileIdeal customer profiles1 record
A Runner's Mind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Runner's Mind partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
A Runner's Mind competitors and assessment
Company assessmentDirect peers
- JackRabbit: JackRabbit is a multi-store running-specialty chain emphasizing expert fit, gait analysis, and community running events. It competes head-to-head with A Runner's Mind in the curated running footwear and apparel specialty-retail category.
- Fleet Feet: Fleet Feet is the largest U.S. running-specialty retail franchise with hundreds of stores, focused on personalized footwear fitting and gait analysis — the same core value proposition as A Runner's Mind. It is the closest direct comparable in operating model and customer base.
- Roadrunner Sports: Roadrunner Sports is a long-standing running-specialty retailer (stores plus large e-commerce operation) selling athletic footwear and running apparel. Overlaps A Runner's Mind directly in category (running footwear) and competes for the same end customer.
- Running Room: Running Room operates specialty running retail stores combined with group training programs and clinics. Comparable to A Runner's Mind in product focus (running shoes/apparel) and the integration of retail with community-runner services.
Emerging players
- On Holding: On is a direct-to-consumer performance running and lifestyle footwear brand with flagship retail stores in major cities. It competes for the same running-customer purchase as A Runner's Mind while bypassing specialty-retail distribution via DTC.
- Hoka (Deckers Outdoor): Hoka is a fast-growing performance running footwear brand that has been shifting toward DTC retail via branded stores. Like On, it competes with specialty running retailers for both shelf space and end-consumer demand.
Broad incumbents
- REI Co-op: REI is a large co-operative outdoor and active-lifestyle retailer with significant running footwear and apparel assortment. It is a broader incumbent versus A Runner's Mind's running-only specialization but competes for the same active-consumer wallet share.
Others
- New Balance: New Balance is a major athletic footwear brand with a strong running franchise and growing DTC presence. It is a relevant comparable as both a brand stocked by A Runner's Mind and a competitive supplier-channel threat to small specialty retailers.
- Brooks Running: Brooks Running is one of the largest running-only footwear brands and a key brand partner for specialty running stores like A Runner's Mind. It is comparable as a category-defining running supplier that the company likely retails.
Regional players
- Marathon Sports: Marathon Sports is a multi-store running and walking specialty retailer based in the Northeast U.S. It mirrors A Runner's Mind's running-only specialty-retail model in a different geography, making it a relevant size and concept comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
A Runner's Mind social profiles
Digital presenceA Runner's Mind financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Runner's Mind leadership team
Management profileNumber of profiles
Profiles1 record
A Runner's Mind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Runner's Mind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Runner's Mind
What does A Runner's Mind do?
A Runner's Mind designs and sells sport shoes that are properly fitted to customer needs. The company provides athletic and running footwear to individual runners and fitness enthusiasts, with the selection process centered on matching shoe specifications to each customer's foot characteristics and running requirements.
When was A Runner's Mind founded?
A Runner's Mind was founded in 2010. It employs 11 to 50 people.
Where is A Runner's Mind based?
A Runner's Mind is headquartered in San Francisco, United States, in the North America region.
Who are A Runner's Mind's main competitors?
Direct peers on record are JackRabbit, Fleet Feet, Roadrunner Sports and Running Room. Emerging players are On Holding and Hoka (Deckers Outdoor). REI Co-op is listed as a broad incumbent. Others are New Balance and Brooks Running. Marathon Sports is listed as a regional player.
Does A Runner's Mind have an API?
No public API is recorded for A Runner's Mind.
What industry is A Runner's Mind in?
A Runner's Mind's product category is Running Shoes Retail. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAAACAA, Athletic & Performance Footwear. Its NAICS code is 45911 and its SIC code is 5661.