UNC Rockingham Health Care

What UNC Rockingham Health Care does

UNC Rockingham Health Care is a non-profit community hospital headquartered in Eden, North Carolina, serving as the primary acute-care provider for Rockingham County and surrounding areas. The hospital traces its origins to Morehead Memorial Hospital, founded in 1954, and has operated as an affiliate of the UNC Health system since 2013. It runs 25 clinic and service locations across the county and staffs 501 to 1,000 employees delivering care across more than 40 medical specialties, including emergency care, cancer care, maternity, surgical services, rehabilitation, heart and vascular care, and orthopedics.

The hospital's operations are anchored in a community-hospital model: inpatient acute care, an emergency department, outpatient specialty clinics, school-based health centers, and rehabilitation services, supplemented by Commission on Cancer accreditation and U.S. News & World Report recognition for maternity care. Quality and safety are validated through DNV accreditation and a Leapfrog Hospital Safety Grade of B. Effective December 1, 2026, emergency department physician staffing will transition to a partnership with ApolloMD, indicating a shift toward outsourced clinical staffing for a key service line.

As a non-profit, UNC Rockingham Health Care is funded through a mix of patient service revenue (commercial insurance, Medicare, Medicaid, self-pay), charitable contributions, and UNC Health system support. Leadership transitions during late 2025 and early 2026 — including a new president and a joint CFO arrangement with another UNC Health affiliate — point to deeper financial and operational integration with the parent system rather than independent expansion. Revenue is not publicly disclosed, and the hospital's strategic posture appears oriented toward stabilization, quality retention, and incremental access-point growth (e.g., expanded school-based health centers) rather than large-scale geographic or service-line expansion.

Name

UNC Rockingham Health Care

Legal name

UNC Rockingham Health Care

Website

https://uncrockingham.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

UNC Rockingham Health Care is a non-profit community hospital in Eden, North Carolina, affiliated with UNC Health since 2013, operating 25 locations and serving Rockingham County residents across more than 40 medical specialties.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

Offices of Physicians (6211), Offices of All Other Health Practitioners (62139), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM)

Keywords

• Community hospital services
• Emergency medical care
• Cancer treatment services
• Maternity birthing care
• Rehabilitation therapy

Headquarters

HQ city

Eden

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Primary revenue from hospital services including emergency care, surgical procedures, maternity care, cancer treatment, rehabilitation, and diagnostic testing. Revenue collected through insurance billing (Medicare, Medicaid, commercial insurance) and direct patient payment.
2. Foundation Donations: Community donations and fundraising through UNC Health Rockingham Foundation supporting equipment purchases, training resources, professional scholarships, and direct patient assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

UNC Rockingham Health Care is a not-for-profit community hospital that provides acute inpatient care, 24/7 emergency services, cancer treatment, surgical procedures, maternity and birthing care, heart/vascular/lung care, orthopedics, intensive care, and rehabilitation therapy to residents of Rockingham County, NC. It also operates outpatient specialty clinics, a long-term nursing and rehabilitation center, school-based student health centers, and community support programs including cancer survivor groups, Parkinson's resource groups, and childbirth classes.

Product overview

UNC Rockingham Health Care is a community hospital system offering a comprehensive portfolio of clinical and administrative services. The core hospital provides acute care services including Emergency Care (via ApolloMD partnership), Surgical Services, Cancer Care (UNC Cancer Care at Rockingham), Pregnancy and Birth (Birthing Center), Heart/Vascular/Lung Care, Orthopedic Services, Rehabilitation Therapy, and Intensive Care. The system operates affiliated outpatient clinics including Rehabilitation Therapy, Rehabilitation and Nursing Care Center, Student Health Centers, and multiple specialty practices. Digital health services include My UNC Chart patient portal and UNC CareLink provider portal. Community support programs include Barry L. Joyce Cancer Fund, Parkinson's Resource Group, and Childbirth Classes. The nonprofit UNC Health Rockingham Foundation supports the hospital through donations and fundraising. The system also offers administrative services for billing, financial assistance, and medical records.

Differentiator

Problem solved

Functional benefit

Products and services

• UNC Cancer Care at Rockingham Commission on Cancer accredited cancer center providing personalized treatment including surgery, diagnostic testing, radiation therapy, and chemotherapy in partnership with UNC Hospitals, for cancer patients and survivors in Rockingham County.
• Surgical Services General, emergency, and elective surgical procedures including gallbladder removal, hernia repairs, bowel resection, breast surgery, endoscopy, and minimally invasive laparoscopic techniques, for patients requiring inpatient or day-hospital surgery.
• Pregnancy and Birth (Birthing Center) Family-centered maternity care including labor and delivery, postpartum care, and newborn nursery services at the UNC Health Rockingham Birthing Center, for expectant mothers and newborns.
• Emergency Care 24/7 emergency department providing treatment for critical injuries and illnesses, including chest pain response, stroke assessment, trauma care, and lower patient walkout rates than similar hospitals.
• Rehabilitation Therapy Services Comprehensive rehabilitation including Physical Therapy (pelvic health, balance/vestibular therapy, dry needling, McKenzie Method), Occupational Therapy (lymphedema therapy), and Speech-Language Therapy for post-surgical, post-injury, and chronic condition patients.
• Women's Health Services Obstetrics and gynecology care including breast health, family planning, fertility testing, gynecological care, menopause care, prenatal care, and gynecologic surgical procedures, for women across life stages.
• Heart, Vascular and Lung Care Cardiovascular and respiratory care including echocardiograms, cardiac stress tests, vascular tests, diagnostic imaging, and treatment for heart, vascular, and lung conditions, for patients with cardiovascular and pulmonary disease.
• Orthopedic Services Bone, joint, and muscle care including fracture treatment, sports injuries, work-related injuries, joint replacement surgery, and orthopedic rehabilitation.
• Intensive Care Unit (ICU) Critical care services for serious injuries and illnesses with 24/7 monitoring and specialized treatments for conditions affecting the digestive system, heart, immune system, kidneys, and lungs.
• UNC Rockingham Rehabilitation and Nursing Care Center Adult extended care and rehabilitation services providing skilled nursing care for patients before returning home, for patients requiring prolonged post-acute support.
• Student Health Centers School-based health centers providing student health services, with expansion to middle school services, for K-12 students in partner schools.
• UNC CareLink Provider Portal Provider portal enabling outside clinicians to access patient medical records, send secure messages to UNC Health providers, view scheduled appointments, medications, allergies, outpatient and inpatient notes, place online referrals, and access historical WebCIS and Cerner records for CMS Meaningful Use and patient-centered medical home efforts.
• My UNC Chart Patient Portal Secure patient portal enabling patients to access health records, manage appointments, view test results, request prescription refills, pay bills, and conduct video visits with providers.
• NC Health Information Exchange Statewide secure health information exchange enabling sharing of patient health information with authorized caregivers for care coordination and reduced medical errors across providers.
• Medical Records Health information management services for patients and providers to access, request, and manage patient medical records.
• Billing and Financial Assistance Patient billing services including payment options, insurance processing, financial assistance programs, self-pay discounts (40% for uninsured patients paying in full), interest-free payment plans, eligibility assistance, and price estimates.
• Childbirth Classes Prenatal and childbirth education classes offered by the Birthing Center to prepare expectant parents for labor, delivery, and early infant care.
• Barry L. Joyce Cancer Fund Programs Cancer support programs including the Cancer Survivor Group and Creative Escape art therapy sessions, for cancer patients and their families.
• Parkinson's Resource Group Monthly support group for persons living with Parkinson's disease and their families, providing educational, wellness, and peer support activities.
• UNC Health Rockingham Foundation Nonprofit foundation connecting community generosity with opportunities to improve healthcare through donations, fundraising events, scholarships, and planned giving programs that fund hospital equipment, training, and direct patient assistance.
• New Graduate Nurse Program Transition program for new nursing graduates providing 8-10 week orientation, one-on-one preceptor skill building, specialty shadowing, and six-month mentorship.

Quantifiable outcome

• Shorter wait times for imaging tests compared to similar hospitals
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ApolloMDcoreStrategic or Co-development Partner · 21 August 2026ApolloMD became the new group providing doctors and advanced practice providers for UNC Health Rockingham's Emergency Department starting December 1, 2026. The partnership marks a transformation in emergency care for Rockingham County, with ApolloMD's clinicians working closely with hospital nurses, leaders, and care teams to share proven approaches and improve emergency care quality. ApolloMD has over 40 years of experience and already serves other UNC Health hospitals.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• UNC Health Lenoir: Sibling community hospital within the UNC Health system in Kinston, NC. Operates with similar community-hospital service mix, shared branding, and shared parent governance — the most direct structural and operational peer.
• UNC Health Chatham: UNC Health affiliate hospital sharing a joint CFO role with UNC Health Rockingham. Comparable size, rural setting, and service mix make it the most operationally comparable peer.
• UNC Health Johnston: UNC Health affiliate community hospital in Smithfield, NC. Similar mid-size community-hospital profile, shared system-level resources, and comparable service breadth.
• UNC Health Blue Ridge: UNC Health affiliate serving the Burke County region with a similar community-hospital footprint and service mix. Comparable in scale and system affiliation.
• UNC Health Nash: UNC Health affiliate in Rocky Mount, NC. Comparable community-hospital structure with shared system support and similar regional-referral dynamics.
• UNC Health Pardee: UNC Health affiliate community hospital in Hendersonville, NC. Comparable size and service breadth; like UNC Health Rockingham, it operates a cancer center with system-level academic backing.
• Annie Penn Hospital (Cone Health): Cone Health community hospital in Reidsville — directly adjacent to Rockingham County. Same regional patient base and similar community-hospital service profile, making it the closest geographic competitor.

Broad incumbents

• Atrium Health Wake Forest Baptist: Larger regional academic health system based in Winston-Salem that draws tertiary referrals from Rockingham County. Competes for higher-acuity cases and represents the natural escalation partner when cases exceed community-hospital capability.
• Novant Health: Major North Carolina regional health system with hospitals and physician practices throughout the Piedmont region. Competes for ambulatory and specialty patients in surrounding counties and represents a broad incumbent in the same market.

Regional players

• Hugh Chatham Memorial Hospital: Independent community hospital in Elkin, NC serving the Yadkin Valley region. Comparable rural community-hospital scale, broad service line, and similar payer dynamics, though operating outside UNC Health's geographic core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RockinghamUnc
• Facebookfacebook.com/uncrockingham
• LinkedInlinkedin.com/company/unchealth-rockingham
• Instagraminstagram.com/unc_health_rockingham

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNC Rockingham Health Care