Sun Devil Auto

What Sun Devil Auto does

Sun Devil Auto is a private, full-service automotive maintenance and repair retailer operating 26 company-owned storefronts across the Greater Phoenix metropolitan area in Arizona. Founded in 1978 and headquartered in Cave Creek, the company is the Arizona operating brand of Sun Auto Tire & Service, Inc., which controls The Sun Auto Network — a nationwide chain of more than 500 auto and tire service locations whose lineage traces to 1928. The legal entity is Sun Auto Tire & Service, Inc., doing business as Sun Devil Auto, incorporated in Arizona with no public ticker, no disclosed PE/VC sponsorship, and no funding rounds in the source data.

The company's service portfolio spans three categories: auto repair (brake, steering and suspension, A/C and heating, engine, transmission, and diagnostics), auto maintenance (oil changes, fluid flushes, alignments, batteries, preventative maintenance, vehicle inspection), and tires (sales, rotation, balance, flat repair, wheels, and specialty tires across major brands including Goodyear, Nokian, Kumho, Bridgestone, Firestone, Cooper, Continental, Pirelli, and Mickey Thompson). Each visit is paired with a complimentary 50+ point Digital Vehicle Inspection that produces a digital health report sent via text or email. Differentiating programs include a 24-month / 24,000-mile nationwide warranty, a Price Match Guarantee on identical in-stock tires within 25 miles, a Tire Protection Plan with 24-month roadside assistance, a senior discount (10% off parts and labor up to $150 for customers aged 60+), and fleet servicing through the SAFE (Sun Auto Fleet) program.

Sun Devil Auto's go-to-market is direct-to-consumer with physical retail as the primary channel, supported by a text club, email newsletter, content marketing, and flagship sports partnerships with the Phoenix Suns and Phoenix Mercury. Revenue is generated on a per-transaction basis for services and tires, augmented by consumer financing through the Sun Devil Auto Credit Card and American First Finance (AFF). Customer segments are individual vehicle owners (primary) and commercial fleet operators (secondary). The company reports 101–250 employees, serves all makes and models, and is certified by Sun and ASE.

Name

Sun Devil Auto

Legal name

Sun Auto Tire & Service, Inc.

Website

https://sundevilauto.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Sun Devil Auto operates 26 retail auto service stores across the Greater Phoenix metro, providing repair, maintenance, and tire services to individual vehicle owners and fleet customers under the Sun Auto Tire & Service, Inc. network of 500+ locations.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

HVAC & Cooling System Services (A/C, Radiator) (TLAKAAAG)

Keywords

• Automotive repair services
• Tire sales installation
• Vehicle maintenance services
• Fleet auto service
• Digital vehicle inspection

Headquarters

HQ city

Cave Creek

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Automotive Repair Services: Transaction-based automotive repair services including brake repair, engine repair, transmission service, AC & heating repair, steering & suspension, diagnostics, and more. Revenue generated per service transaction with clear upfront pricing.
2. Tire Sales and Services: Sales of tires from multiple major brands (Goodyear, Nokian, Kumho, Bridgestone, Firestone, Cooper, Continental, Pirelli, Mickey Thompson) along with tire-related services including installation, rotation, balancing, and alignment.
3. Preventive Maintenance Services: Routine maintenance services including oil changes, fluid flushes, alignments, battery services, and vehicle inspections.
4. Financing Programs: Revenue generated through financing partnerships including Sun Devil Auto Credit Card and American First Finance (AFF), enabling customers to pay over time for services and tires.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sun Devil Auto operates company-owned automotive service centers providing auto repair (brakes, steering & suspension, AC & heating, engine, transmission, diagnostics), routine maintenance (oil changes, fluid flushes, alignments, batteries, vehicle inspections), and tire sales and service across multiple brands. Every service visit includes a complimentary 50+ point digital vehicle inspection, and work is backed by a nationwide 24-month/24,000-mile warranty. The company serves individual vehicle owners and commercial fleet operators through 26 stores in the Greater Phoenix metro area as part of the broader Sun Auto Network.

Product overview

Sun Devil Auto is a full-service auto and tire maintenance and repair company operating as part of The Sun Auto Network with over 500 locations nationwide. The company offers a unified portfolio of automotive services organized into three core areas: Auto Repair (brake repair, steering and suspension, AC/heating, engine repair, transmission service, and diagnostics), Auto Maintenance (oil changes, fluid flushes, alignments, batteries, and preventative maintenance), and Tires (sales, rotation, balance, flat repairs, and specialty tires). The company differentiates through complimentary Digital Vehicle Inspection (50+ point check), a National Warranty (24-month/24,000-mile coverage), and a Price Match Guarantee on tires. Additional offerings include a Tire Protection Plan with roadside protection, senior discounts, fleet services (SAFE Program), and financing through Sun Devil Auto Credit Card and American First Finance. The company services all makes and models and operates an Express Lane oil change sub-brand in Texas markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Repair Comprehensive automotive repair services covering brake repair, steering and suspension, AC and heating, engine repair, transmission service, and diagnostic services performed by Sun & ASE-certified technicians for individual vehicle owners across all makes and models.
• Auto Maintenance Routine vehicle maintenance services including oil changes, fluid flushes, wheel alignments, battery testing and replacement, preventative maintenance packages, and vehicle inspections for personal passenger vehicles.
• Tire Sales and Service Sales and installation of tires from major brands (Goodyear, Kumho, Nokian, Bridgestone, Firestone, Cooper, Continental, Pirelli, Mickey Thompson) plus tire rotation and balance, flat repairs, wheel options, and specialty tires, with a 4 tires 1 hour guarantee and price match guarantee on installed tires.
• National Warranty 24-month/24,000-mile nationwide limited repair warranty covering key vehicle systems including A/C and heating, brakes, engine and ignition, electrical and fuel systems, steering and suspension, and timing belts, honored at any of the 500+ Sun Auto Network locations nationwide.
• Fleet Service (SAFE Program) Dedicated fleet management program offering priority service, discounts, digital inspections, and flexible payments for commercial fleet operators at 500+ Sun Auto Network locations nationwide.
• Senior Discount Program Exclusive discount offering 10% off parts and labor up to $150 for customers aged 60 and older, excluding batteries, tires, and oil changes.
• Financing Programs Customer financing through the Sun Devil Auto Credit Card (10% off first purchase, up to $25 off oil changes, free oil change birthday voucher, low monthly payments) and American First Finance (AFF) to spread payments for services and tires over time, with all credit welcomed.
• Tire Protection Plan with 24-Month Roadside Protection Optional coverage plan for tire purchases protecting against roadside hazards with flat tire changes, battery jump starts, and towing assistance, including 100% tire replacement coverage in the first 24 months and pro-rated coverage through 36 months.
• Price Match Guarantee Guarantee to match a lower installed price on identical in-stock tires from a local competitor within 25 miles when the competitor offers the same level of service.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• Phoenix SunsflagshipGTM or Marketing PartnerOfficial Auto & Tire Service Partner of the Phoenix Suns. Includes promotional events, ticket giveaways, suite ticket contests, and brand visibility during games. Targets fans who attend games and engage with the team.
• Phoenix MercuryflagshipGTM or Marketing PartnerOfficial Auto & Tire Service Partner of the Phoenix Mercury. Joint promotional activities with Suns partnership including giveaways and season-long perks.
• Sun Auto Tire & Service NetworkcoreStrategic or Co-development PartnerPart of The Sun Auto Network, a nationwide network of over 500 locations with legacy dating back to 1928. Provides national scale, shared best practices, and brand strength while Sun Devil Auto maintains local market identity.
• GoodyearcoreTechnology or IntegrationPreferred tire brand partnership with promotional offers including instant rebates, online rebates, and additional credit card savings. Regular promotional campaigns throughout the year.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Pep Boys: National auto service and tire chain offering brakes, alignments, oil changes, tires, and general repair across hundreds of locations. Most directly comparable multi-service light-duty auto service competitor with similar product mix.
• Firestone Complete Auto Care: Bridgestone-owned nationwide chain providing tires, alignments, brakes, oil changes, and general automotive repair. Closely mirrors Sun Devil Auto's tire-led service model with a strong warranty program.
• Goodyear Auto Service: Goodyear-tied service network offering tire sales, installation, alignments, and general auto repair. Comparable in tire brand partnership economics and multi-service light-duty repair offering.
• Jiffy Lube: Largest U.S. quick-service chain focused on oil changes, fluid services, and minor maintenance. Overlaps with Sun Devil Auto's maintenance segment but with a more limited tire/repair footprint.
• Midas: Franchised automotive service chain specializing in brakes, exhaust, and general repair with growing tire and maintenance offerings. Directly comparable in services, warranty programs, and franchise/company-store mix.
• Meineke Car Care Center: Franchised multi-service auto care chain offering tires, brakes, alignments, oil changes, and exhaust repair. Comparable breadth of light-duty services and franchise-driven store model.
• Big O Tires: Tires Plus / Big O Tires franchise network with strong multi-brand tire assortment plus undercar and maintenance services. Closely comparable tire-led model with regional store density.
• Christian Brothers Automotive: Franchised full-service auto repair chain built on trust and transparency with general repair, diagnostics, and tire offerings. Comparable in customer-experience positioning and warranty-led retention model.
• Valvoline Instant Oil Change: Public company operating quick-service oil change and light maintenance centers. Comparable in heavy promotional cadence and maintenance-led traffic generation, though narrower in tire and repair offerings.

Regional players

• Caliber Collision: Largest U.S. collision repair chain with insurance-driven volume. Adjacent rather than directly overlapping — Sun Devil Auto does not focus on collision, but Caliber represents a meaningful automotive service competitor for share-of-wallet and technician labor in the same geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunDevilAuto
• LinkedInlinkedin.com/company/sun-devil-auto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Devil Auto