Teddy The Guardian
Teddy The Guardian is a London-based company founded in 2013 that developed the first smart teddy bear on the market, measuring vital signs upon contact for consumer and pediatric health monitoring applications.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Teddy The Guardian does
Teddy The Guardian is a London-based, privately-held company founded in 2013 that developed what it positions as the first smart teddy bear on the market — a plush toy embedded with sensor technology capable of measuring vital signs upon physical contact. The product targets the consumer health and pediatric monitoring segment, blending a familiar children's object with connected health instrumentation, though specific clinical use cases, regulatory positioning, and target buyer personas are not elaborated in the available data.
The company operates at early-stage scale, with 1-10 employees and an estimated ~$400,000 of disclosed venture funding across two rounds: a Seedcamp-led seed in September 2013 and a follow-on round in January 2015. No subsequent capital events, partnerships, distribution agreements, customer wins, or product roadmap updates are recorded in the source material, indicating the company has not yet demonstrated material commercial traction within the observation window.
Important data quality note: the detailed operational fields returned in the input aggregation (products, revenue model, partnerships, customer segments, pricing) explicitly pertain to a separate entity — Dewacash, an Indonesian online gambling platform — and do not describe Teddy The Guardian. This analysis is constructed solely from the firmographic record and funding history that are clearly attributable to Teddy The Guardian; commercial and operational specifics remain a data gap.
Teddy The Guardian firmographics
Firmographics- Name
- Teddy The Guardian
- Legal name
- Dewacash
- Website
- https://teddytheguardian.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Teddy The Guardian is a London-based company founded in 2013 that developed the first smart teddy bear on the market, measuring vital signs upon contact for consumer and pediatric health monitoring applications.
- Ownership category
- akta.pro rank
Teddy The Guardian industry classification
Industry- Product category
- Online Gambling
- NAICS
- Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro industry
- Online Poker Operators (Real-Money)Gaming & Interactive Entertainment (Digital Goods, Subscriptions)Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC)Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Monetization & Commerce (In-Game Payments, Marketplaces, AdTech)
Keywords
Where Teddy The Guardian is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Teddy The Guardian business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Transaction fees from player bets: Platform generates revenue through transaction fees taken from player wagers and deposits on various gaming products including sports betting, slots, casino, poker, lotto, arcade, and fishing games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard entry with minimum deposit Rp 10,000 |
Distribution channels1 record
Marketing channels2 records
Teddy The Guardian product offering
Product offeringCore offering
Teddy The Guardian's associated web content describes an Indonesian-language online gambling aggregator offering sports betting, slots, live casino, poker, lotto, arcade, and fishing games. The platform integrates dozens of third-party gaming providers (PragmaticPlay, Evolution, Microgaming, PG Soft, Playtech, NetEnt, IDNPOKER, SBOBET, SABA Sports, etc.) and accepts deposits via QRIS and major Indonesian banks starting from Rp 10,000 with a 100% loss-guarantee bonus. Revenue is generated through transaction fees on player wagers.
Product overview
Dewacash is an online gambling platform structured as a multi-category gaming site. The core offering consists of Sports+ (football/soccer sports betting), Slots (slot machine games), Casino (live dealer games), Poker, Lotto, Arcade, and Fishing games. The platform aggregates content from numerous third-party gaming providers and operates as an aggregator portal. Note: This source data is about Dewacash, not Teddy The Guardian.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports+ Online football/soccer sportsbook product covering domestic and international matches with a statistics menu to support user analysis before placing bets. Targeted at Indonesian sports betting consumers.
- Slots Online slot gaming product aggregating slot titles from multiple third-party providers including PragmaticPlay, PG Soft, Microgaming, Habanero, Playtech, NetEnt, Yggdrasil, Nolimit City, RedTiger, and Play'n Go.
- Casino Live dealer casino product offering live casino games from providers including IDNLIVE, PragmaticPlay, Evolution, Microgaming Live, Playtech Casino, SA Gaming, Ezugi, VivoGaming, Oriental Game, LuckyStreak, ION, and WorldEntertainment.
- Poker Online poker product powered by IDNPOKER platform integration, providing poker gaming services to Indonesian users.
- Lotto Online lottery gaming product offered through the aggregator platform.
- Arcade Online arcade gaming product featuring games from providers including IDNArcade, PragmaticPlay, Askmeslot, Microgaming, Kong Original, and Spadegaming.
- Fishing Online fishing-style game product offered through the aggregator platform.
Companies that use Teddy The Guardian
Customer profileSegments1 record
Ideal customer profiles1 record
Teddy The Guardian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Teddy The Guardian partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- IDNPOKERcorePoker platform integration partner providing poker gaming software and infrastructure for the platform.
- IDNArcadecoreArcade gaming provider integrated into the platform for arcade-style games.
- PragmaticPlaycoreLeading slot and live casino game provider offering PragmaticPlay slots including 98% RTP games.
- EvolutioncoreLive casino provider offering Evolution live dealer games on the platform.
- MicrogamingcoreSlot and live casino game provider integrated for Microgaming slots and Microgaming Live casino.
- PG SoftcoreMobile-first slot game provider offering PG Soft titles on the platform.
- PlaytechcoreCasino and slot gaming provider offering Playtech Casino and Playtech slot games.
- SBOBETcoreSportsbook provider for football and sports betting services.
- SABA SportscoreSports betting provider integrated for sports wagering.
- BRI (Bank Rakyat Indonesia)coreBanking partner providing deposit and withdrawal services via Bank BRI.
- BNI (Bank Negara Indonesia)coreBanking partner providing deposit and withdrawal services via Bank BNI.
- BCA (Bank Central Asia)coreBanking partner providing deposit and withdrawal services via Bank BCA.
- DanamonminorBanking partner providing deposit and withdrawal services via Bank Danamon.
- QRIScoreIndonesian QR code payment standard supported for deposits.
Recent moves3 records
Expansion highlights1 record
Teddy The Guardian competitors and assessment
Company assessmentBroad incumbents
- Bet365: Global online gambling operator covering sportsbook, casino, poker, and slots. Comparable to Dewacash in product mix (multi-vertical real-money gaming), though vastly larger scale and serving regulated markets rather than a single grey-market jurisdiction.
- Kindred Group (Unibet): Multi-brand online gambling operator (Unibet, 32Red, Maria) spanning casino, sportsbook, and poker. Comparable multi-vertical real-money gaming model at a more established, publicly-listed scale.
- William Hill: Established UK-headquartered gambling incumbent offering sportsbook, casino, and online gaming. Comparable multi-vertical gambling offering, though now part of 888 and operating primarily in regulated UK/EU markets.
Direct peers
- Dafabet: Asia-focused online gambling operator offering sportsbook, casino, slots, and poker with localized payment rails. Most directly comparable to Dewacash in geographic focus, vertical breadth, and aggregator-style content model.
- SBOBET: Asian-market sportsbook operator that is also a content provider to Dewacash. Comparable in sports-betting product and Southeast Asian customer focus, but SBOBET is a direct operator while Dewacash is an aggregator downstream of it.
- 888 Holdings: Multi-vertical online gambling operator spanning sportsbook, casino, poker, and slots. Comparable product architecture to Dewacash's aggregator-style multi-vertical platform, though serving regulated Western markets.
- PokerStars: Largest real-money online poker operator globally, also offering casino and sportsbook. Directly comparable to Dewacash's real-money poker vertical (powered by IDNPOKER), with similar gameplay and tournament mechanics.
- Betway: Multi-vertical online gambling operator (sportsbook, casino, slots, poker). Comparable breadth of verticals to Dewacash and similar reliance on tier-1 third-party content providers.
- LeoVegas: Mobile-first online casino and sportsbook operator with aggregator-style content from multiple providers. Comparable mobile-first positioning and multi-provider content strategy to Dewacash.
- CMD368: Asian-market sportsbook and casino operator that is also a content partner to Dewacash. Directly comparable in Southeast Asian sportsbook focus and B2C aggregator distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Teddy The Guardian social profiles
Digital presenceTeddy The Guardian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teddy The Guardian leadership team
Management profileNumber of profiles
Teddy The Guardian funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teddy The Guardian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teddy The Guardian
What does Teddy The Guardian do?
Teddy The Guardian's associated web content describes an Indonesian-language online gambling aggregator offering sports betting, slots, live casino, poker, lotto, arcade, and fishing games. The platform integrates dozens of third-party gaming providers (PragmaticPlay, Evolution, Microgaming, PG Soft, Playtech, NetEnt, IDNPOKER, SBOBET, SABA Sports, etc.) and accepts deposits via QRIS and major Indonesian banks starting from Rp 10,000 with a 100% loss-guarantee bonus. Revenue is generated through transaction fees on player wagers.
Is Teddy The Guardian a public or private company?
Teddy The Guardian is a private company. It is classified as unknown and is currently operating.
When was Teddy The Guardian founded?
Teddy The Guardian was founded in 2013. It employs 1 to 10 people.
Where is Teddy The Guardian based?
Teddy The Guardian is headquartered in London, United Kingdom, in the Europe region.
How does Teddy The Guardian make money?
One revenue line is on record: transaction fees from player bets.
Who are Teddy The Guardian's main competitors?
Broad incumbents on record are Bet365, Kindred Group (Unibet) and William Hill. Direct peers are Dafabet, SBOBET, 888 Holdings, PokerStars, Betway, LeoVegas and CMD368.
Does Teddy The Guardian have an API?
No public API is recorded for Teddy The Guardian.
What industry is Teddy The Guardian in?
Teddy The Guardian's product category is Online Gambling. Its primary akta.pro industry code is MPAEAEAC, Online Poker Operators (Real-Money), with a secondary code of CRAFAIAC, Gaming & Interactive Entertainment (Digital Goods, Subscriptions). Its NAICS code is 713290 and its SIC code is 7900.