StaffSync
StaffSync is a New Zealand SaaS platform connecting over 800 schools (more than 50% of NZ primary and intermediate schools) with 4,000+ relief teachers for direct sourcing, compliance verification, and EdPay-integrated payroll, with relievers accessing the app free of charge.
- Company typePrivate
- Founded2015
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StaffSync does
StaffSync is a New Zealand-based, cloud-based SaaS workforce management platform purpose-built for the country's education sector. Founded in 2015 in Auckland by Rhys Greensill and Stephen Persson, the company connects schools directly with relief (substitute) teachers, eliminating the need for agency intermediaries. The platform serves over 800 schools — more than 50% of New Zealand's primary and intermediate schools — and hosts a network of over 4,000 relief teachers, facilitating tens of thousands of job placements per month with an 87% overall success rate and over 50% of jobs filled within five minutes. Its core product is augmented by three integrated modules: Casual Teacher Management, Staff Profiles, and Reporting.
Underlying technology is delivered via a web-based platform and native iOS and Android apps, with API integrations to the New Zealand Teachers Council (for registration verification) and the Ministry of Education's EdPay payroll system (for automated SUE report generation). Supporting features include tiered automated notifications, real-time availability updates, Google Calendar sync, compliance tracking against Vulnerable Children Regulations, and CRT (Classroom Release Time) cover planning. StaffSync shares core technology with the broader Simplifi workforce management platform co-founded by the same founders, which serves adjacent verticals such as retail and healthcare.
The business model is a two-sided B2B/B2C SaaS platform. Schools pay recurring subscription fees (quote-based, multi-year contracts, with pricing not publicly disclosed and gated behind a demo request) for full access to the platform. Relief teachers download the app free of charge via Apple App Store and Google Play, creating a freemium supply-side funnel that feeds the school's demand. Go-to-market combines a product-led growth motion for relievers (free app downloads) with an enterprise field sales motion for schools — Business Development Managers conduct on-site demos and training, supplemented by case study marketing, word-of-mouth referrals within the NZ education community, and a newsletter. The company is privately held, 100% New Zealand owned and operated, has 11-50 employees, and serves New Zealand as its primary market with initial expansion into Australia.
StaffSync firmographics
Firmographics- Name
- StaffSync
- Legal name
- StaffSync
- Website
- https://staffsync.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StaffSync is a New Zealand SaaS platform connecting over 800 schools (more than 50% of NZ primary and intermediate schools) with 4,000+ relief teachers for direct sourcing, compliance verification, and EdPay-integrated payroll, with relievers accessing the app free of charge.
- Ownership category
- akta.pro rank
StaffSync industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Temporary Help Services (561320), Payroll Services (541214)
- SIC
- Services-Employment Agencies (7361), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Staffing, HR, Credentialing & Substitute Management (EDAJAHAH)
- akta.pro secondary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where StaffSync is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
StaffSync business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- School Subscription SaaS: StaffSync operates as a SaaS platform where schools pay to access the relief teacher management system. Relievers use the app free of charge. The platform eliminates agency fees for schools.
- Free for Relievers: Relief teachers can download the app from Apple App Store or Google Play at no cost with no fees for receiving notifications from preferred schools. Schools pay for the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No specific pricing tiers disclosed publicly |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
StaffSync product offering
Product offeringCore offering
StaffSync is a cloud-based SaaS platform that connects New Zealand schools directly with relief (casual) teachers. It enables schools to source and book relievers in real time, track compliance documentation, manage staff profiles, and generate SUE reports for Ministry of Education payroll, while relievers use a free mobile app to receive and accept jobs.
Product overview
StaffSync is a cloud-based, SaaS relief teacher management platform built specifically for New Zealand schools. It operates as part of the broader Simplifi workforce management ecosystem. The core StaffSync platform is supplemented by three integrated modules: the Casual Teacher Management Module (for sourcing, scheduling, and communicating with relievers), the Staff Profiles Module (centralised staff database with compliance tracking), and the Reporting Module (for leave management, SUE reporting, and EdPay integration). The platform connects schools with over 4,000 relief teachers across New Zealand, with over 50% of primary and intermediate schools using the system nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- StaffSync (Core Platform) Cloud-based SaaS relief teacher management platform connecting schools with New Zealand's largest network of relief teachers. Enables schools to source, book, and manage relievers with real-time availability updates, automated notifications, and compliance tracking.
- Casual Teacher Management Module Module for sourcing, scheduling, and communicating with relief teachers. Features include instant job notifications, tiered notification system, real-time availability updates, and proactive CRT (Classroom Release Time) planning.
- Staff Profiles Module Centralised staff database for managing relief teacher records, including teaching certifications, police vetting, qualifications, employment history, and role-specific requirements, with automated alerts for certification renewals and payroll system integration.
- Reporting Module Reporting and analytics module providing insights on staff attendance, relief teacher utilisation, leave management, and compliance metrics. Supports SUE reporting for EdPay integration and custom report generation for payroll and regulatory compliance.
- Simplifi (Parent Platform) StaffSync's parent cloud-based workforce management platform offering a modular system for managing both permanent and casual workforces across multiple industries including schools, retail, and healthcare.
Quantifiable outcome
- 87% overall placement success rate
- +8 more outcomes
Companies that use StaffSync
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
StaffSync technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
StaffSync partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SimplificoreSimplifi is a related workforce management SaaS platform co-founded by StaffSync co-founders Stephen Persson and Rhys Greensill. StaffSync and Simplifi share the same core technology platform, with StaffSync focused on the education sector relief teacher market while Simplifi addresses broader workforce management needs across retail, healthcare, and other industries.
- Teachers CouncilcoreStaffSync has an API integration with the Teachers Council to verify teacher registration details. When a reliever registers, the platform checks if the name and registration number entered matches with the Registration Details held by the Council.
- Ministry of Education (EdPay)coreStaffSync integrates with the Ministry of Education's EdPay payroll system, enabling schools to create SUE reports within StaffSync that can be processed through EdPay for fortnightly relief teacher payments.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
StaffSync competitors and assessment
Company assessmentDirect peers
- Edval: Australia-based SaaS platform for relief teacher booking and cover management. Most direct functional competitor to StaffSync in the Australian market, operating in an adjacent geography with similar two-sided school/relief-teacher matching model.
- Hero Relief: Australia-based relief teacher placement platform connecting schools with casual educators. Direct functional competitor with the same two-sided matching model, focused on the Australian market where StaffSync is also expanding.
Broad incumbents
- Frontline Education: US K-12 workforce management incumbent whose Aesop/Absence Management product is the dominant substitute teacher platform in North America. Comparable in core substitute-matching workflow but operates at vastly larger scale and broader portfolio (HR, professional development, special education).
- Deputy: Australia-founded workforce management SaaS with strong ANZ presence in retail, hospitality, healthcare, and broader shift-based industries. Comparable workforce management capabilities (rostering, shift filling, mobile apps) but broader horizontal scope than StaffSync's education specialisation.
- PowerSchool: Largest US K-12 education software platform with broad SIS, HR, and operational modules. Comparable K-12 customer base; while not a substitute-teacher specialist, PowerSchool's scale and integration footprint position it as a potential long-term platform threat via bundled workforce modules.
Emerging players
- Red Rover: US-based substitute teacher management SaaS targeting K-12 districts. Comparable in relief-teacher booking functionality, with similar push toward automated notifications, compliance tracking, and school-side dashboards.
- PickUp Patrol: K-12 absence and dismissal management platform used by US schools. Adjacent in addressing teacher absenteeism and substitute coordination; comparable target customer (school administrators) but narrower product surface than StaffSync.
- Substitute Alert: Substitute teacher notification and management platform serving US school districts. Direct overlap in automated substitute notification and school-side management of casual teaching staff.
- Tanda: Australian workforce management SaaS focused on shift swapping, rostering, and time-and-attendance. Comparable shift-coordination technology stack to StaffSync/Simplifi but serves multi-industry customers rather than school specialisation.
Regional players
- SkoolLoop: New Zealand-based school communication and parent engagement app used widely across NZ and Australian schools. Comparable NZ school market footprint and customer base, though serving a different functional use case (communications vs. relief staffing).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
StaffSync social profiles
Digital presenceStaffSync financial estimates
Financial estimateRevenue estimate
Valuation estimate
StaffSync leadership team
Management profileNumber of profiles
Profiles7 records
StaffSync funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StaffSync M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StaffSync
What does StaffSync do?
StaffSync is a cloud-based SaaS platform that connects New Zealand schools directly with relief (casual) teachers. It enables schools to source and book relievers in real time, track compliance documentation, manage staff profiles, and generate SUE reports for Ministry of Education payroll, while relievers use a free mobile app to receive and accept jobs.
Is StaffSync a public or private company?
StaffSync is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StaffSync founded?
StaffSync was founded in 2015. It employs 11 to 50 people.
Where is StaffSync based?
StaffSync is headquartered in Auckland, New Zealand, in the Oceania region.
How does StaffSync make money?
Two revenue lines are on record. School Subscription SaaS are the primary driver. The others are free for Relievers.
Who are StaffSync's main competitors?
Direct peers on record are Edval and Hero Relief. Broad incumbents are Frontline Education, Deputy and PowerSchool. Emerging players are Red Rover, PickUp Patrol, Substitute Alert and Tanda. SkoolLoop is listed as a regional player.
Does StaffSync have an API?
No public API is recorded for StaffSync.
What industry is StaffSync in?
StaffSync's product category is Workforce Management Software. Its primary akta.pro industry code is EDAJAHAH, Staffing, HR, Credentialing & Substitute Management, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 561320 and its SIC code is 7361.