Tanda
Tanda is an Australian cloud-based workforce management, payroll, and HR SaaS platform serving businesses with hourly workforces across hospitality, retail, healthcare, pharmacy, and franchise verticals, differentiated by its Australian Modern Award interpretation engine and compliance expertise.
- Company typePrivate
- Founded2012
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Tanda does
Tanda is an Australian cloud-based workforce management SaaS provider founded in 2012 and headquartered in Fortitude Valley, Brisbane. The company sells an all-in-one platform combining three core modules: Workforce Management (rostering, timesheets, clock-ins), Payroll (pay runs, entitlements, Single Touch Payroll filing), and HR (hiring, onboarding, offboarding, performance reviews), with a compliance advisory add-on called Workplace Protect. Its principal differentiator is an in-house Award Interpretation Engine that automates pay calculations across Australia's Modern Awards, maintained by a dedicated compliance team. The platform is API-first, built on AWS Sydney infrastructure, and integrates with Xero, MYOB, POS systems, and super clearing houses.
The company's go-to-market is hybrid: a sales-led motion targeting enterprise and mid-market accounts with demos and trials, paired with a product-led self-serve motion for SMBs. Distribution is direct, focused exclusively on the Australian domestic market. Tanda serves hourly-workforce-heavy verticals including hospitality, retail, healthcare, pharmacy, QSR, franchises, clubs, and early learning, with Professional Services identified as an emerging vertical. Named customers include Starbucks Australia, Domino's Pizza, Craveable Brands (600+ restaurants), Guzman y Gomez, Accor, Best & Less, Capital Chemist, The Cheesecake Shop (200+ stores), and Champions IGA (700+ employees across nine stores). Reported customer outcomes include material labor cost reductions (e.g., $4.4M at Craveable Brands) and significant payroll processing time savings.
Tanda operates on a recurring SaaS subscription model with tiered pricing by organization size and feature access. Pricing is not publicly disclosed. The company is privately held with no parent company, no disclosed institutional ownership, and a single disclosed funding event from Fireball Capital in 2019. Operations are stable, with a 100% uptime record reported over the prior 90 days on the company's status page.
Tanda firmographics
Firmographics- Name
- Tanda
- Legal name
- Tanda
- Website
- https://tanda.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tanda is an Australian cloud-based workforce management, payroll, and HR SaaS platform serving businesses with hourly workforces across hospitality, retail, healthcare, pharmacy, and franchise verticals, differentiated by its Australian Modern Award interpretation engine and compliance expertise.
- Ownership category
- akta.pro rank
Tanda industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Payroll Services (541214), Professional Employer Organizations (561330), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Employment Services (5613)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Full-Service Payroll Processing (BPACAIAA)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)
Keywords
Where Tanda is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tanda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Tanda operates on a subscription SaaS model providing workforce management, payroll, and HR software as a service. Pricing is likely tiered based on organization size or feature access, with subscription fees recurring on a monthly or annual basis.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tanda product offering
Product offeringCore offering
Tanda provides a cloud-based, all-in-one workforce management platform for Australian businesses with hourly workforces, combining rostering, timesheets, payroll, and HR functionality with automated Modern Award interpretation for Fair Work compliance. The platform integrates with point-of-sale systems, payroll providers (Xero, MYOB), and super clearing houses via an API-first architecture.
Product overview
Tanda is an all-in-one workforce management platform for Australian businesses managing hourly workers. The platform integrates three core modules: Workforce Management (rostering, timesheets, clock-ins), Payroll (pay runs, entitlements, STP filing), and HR (hiring, onboarding, performance reviews). Key features include Award Interpretation for Fair Work compliance, Employee Mobile App, Shift Swapping, Leave Management, and Live Insights with POS data. The system offers industry-specific solutions for Hospitality, Retail, Healthcare, Pharmacy, Clubs, Franchises, Quick Service Restaurants, and Early Learning sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Workforce Management
Quantifiable outcome
- Reduced labour costs by $4.4 million across 600+ restaurants (Craveable Brands)
- +5 more outcomes
Companies that use Tanda
Customer profileNamed customers21 records
Segments10 records
Ideal customer profiles3 records
Tanda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tanda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- XerocoreXero is integrated as a payroll API partner, allowing Tanda to export payroll data in Xero-compatible formats for seamless accounting integration.
- AWS (Amazon Web Services)coreTanda's infrastructure is hosted on AWS ec2-ap-southeast-2 (Sydney region), providing cloud computing services for the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Tanda competitors and assessment
Company assessmentDirect peers
- Deputy: Deputy is a Sydney-based workforce management SaaS serving shift-based workforces globally. It directly competes with Tanda in rostering, timesheets, and scheduling for hourly workers, particularly in hospitality and healthcare verticals in Australia.
- Humanforce: Humanforce is an Australian workforce management platform focused on shift-based and hourly industries. It overlaps closely with Tanda on rostering, time & attendance, and award compliance for hospitality and healthcare employers.
- Employment Hero: Employment Hero is an Australian HR, payroll, and benefits platform that has expanded into workforce management. It competes directly with Tanda in serving SMB and mid-market Australian employers with payroll + people management needs.
Regional players
- When I Work: When I Work is a US-focused shift-based workforce management SaaS. It serves similar hourly-workforce SMB customers with scheduling and time tracking but does not have Australian Award compliance, making it a regional rather than direct competitor.
Emerging players
- WorkJam: WorkJam is a workforce engagement and scheduling platform for hourly and shift-based employees. It competes with Tanda on rostering and employee self-service, particularly with multi-site enterprises in retail and hospitality.
- Rippling: Rippling is a fast-growing US-based all-in-one HR, payroll, and IT platform expanding internationally. While it doesn't yet have deep Australian Award compliance, its bundled HR+payroll+workforce model targets the same mid-market segment Tanda serves.
- SwipeClock: SwipeClock provides workforce management (time, scheduling, HR) for SMB employers in North America. While geographically separate, it competes in the same shift-based SMB segment and is often evaluated alongside Tanda in mid-market RFPs.
Broad incumbents
- ADP: ADP is a global payroll and HR services giant with operations in Australia. It competes with Tanda primarily in enterprise payroll and workforce management for larger multi-site employers, while offering broader HCM capabilities.
- Xero: Xero is a leading Australian-founded cloud accounting platform with built-in payroll. While its core is accounting, Xero's payroll offering (integrated with Tanda via API) competes in the same Australian payroll market and serves many of the same SMB customers.
- MYOB: MYOB is an established Australian accounting and payroll software provider. It serves a similar SMB and mid-market base as Tanda and competes particularly in payroll for businesses with hourly workforces, while offering broader accounting functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tanda social profiles
Digital presenceTanda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tanda leadership team
Management profileNumber of profiles
Profiles4 records
Tanda funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tanda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tanda
What does Tanda do?
Tanda provides a cloud-based, all-in-one workforce management platform for Australian businesses with hourly workforces, combining rostering, timesheets, payroll, and HR functionality with automated Modern Award interpretation for Fair Work compliance. The platform integrates with point-of-sale systems, payroll providers (Xero, MYOB), and super clearing houses via an API-first architecture.
Is Tanda a public or private company?
Tanda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tanda founded?
Tanda was founded in 2012. It employs 101 to 250 people.
Where is Tanda based?
Tanda is headquartered in Brisbane, Australia, in the Oceania region.
How does Tanda make money?
One revenue line is on record: saaS Subscription.
Who are Tanda's main competitors?
Direct peers on record are Deputy, Humanforce and Employment Hero. When I Work is listed as a regional player. Emerging players are WorkJam, Rippling and SwipeClock. Broad incumbents are ADP, Xero and MYOB.
Does Tanda have an API?
Yes. Tanda API v2 is a comprehensive REST API that enables developers to build integrations with Tanda's workforce management platform. Supports OAuth2 authentication (Authorization Code and Password flows) with scope-based permissions. Rate limited to 200 requests per minute per requester. Supports TLS 1.2+. Enables management of rosters, schedules, timesheets, shifts, users, leave requests, payroll, devices, data streams, and more. Offers export functionality for MYOB-compatible formats. Developer documentation is at my.tanda.co/api/v2.
What industry is Tanda in?
Tanda's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAIAA, Full-Service Payroll Processing, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 541214 and its SIC code is 7370.