snabble
snabble GmbH is a Bonn, Germany-based software vendor providing a cloud-native, MACH-based POS platform that unifies physical POS, mobilePOS, self-checkout, scan & go, and AI-powered autonomous Grab & Go for enterprise retail chains across 6 countries.
- Company typePrivate
- Founded2018
- HeadquartersBonn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What snabble does
snabble GmbH is a Bonn, Germany-based software vendor that builds a cloud-native, MACH-based (Microservices, API-first, Cloud-native, Headless) point-of-sale platform unifying five checkout formats on a single integration backbone: physical POS, mobilePOS with SoftPOS/NFC payment acceptance, Self-Checkout kiosks, Scan & Go self-scanning, and Grab & Go autonomous checkout using partner-provided sensor fusion (Autonomo). The platform is hardware-agnostic, exposes a REST API for customization, and integrates in real time with ERP, CRM, online shops, and cloud-based fiscalization (Deutsche Fiskal, efsta), enabling omnichannel strategies such as Click & Collect and Endless Aisle across franchise and multi-format retail estates.
The company targets large enterprise retail chains across at least 10 verticals including discount grocery (ALDI, Penny), coffee (Tchibo), travel retail (Gebr. Heinemann), pet supplies (Fressnapf), workwear (Strauss), toys (Eichhorn), specialty retail (TeeGschwendner, Morawa), DIY (Leinweber), and unmanned 24/7 retail (tegut... teo with 40+ autonomous stores). Sales motion combines direct enterprise field sales with a broad certified partner ecosystem spanning payments (Adyen, Payone, Fiserv, Rubean, paymenttools), hardware (Zebra, Datalogic, Verifone), fiscalization (Deutsche Fiskal, efsta), and system integrators (Qvest with 1,300+ employees, SAP expertise via q.beyond).
Revenue is generated through subscription-based SaaS pricing on a quote-based, annual billing cadence, with pricing not publicly disclosed. q.beyond AG holds a 25.4% strategic minority stake acquired in 2021 with an option to take a majority from 2023, and the company operates across 6 countries on 2 continents. The company has been recognized twice by the RETA Retail Technology Awards, including Best Customer Experience in 2024 jointly with Autonomo and tegut... teo.
snabble firmographics
Firmographics- Name
- snabble
- Legal name
- snabble GmbH
- Website
- https://snabble.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- snabble GmbH is a Bonn, Germany-based software vendor providing a cloud-native, MACH-based POS platform that unifies physical POS, mobilePOS, self-checkout, scan & go, and AI-powered autonomous Grab & Go for enterprise retail chains across 6 countries.
- Ownership category
- akta.pro rank
snabble industry classification
Industry- Product category
- Cloud-based Retail Point-of-Sale (POS) Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where snabble is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
snabble business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/POS Platform Subscription: Maintenance-free SaaS model where snabble handles central operations and automatic updates. Retailers benefit from predictable costs, maximum fail-safety, and always-up-to-date software. Revenue derived from platform usage fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise POS Platform - Custom pricing based on requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
snabble product offering
Product offeringCore offering
Snabble provides a cloud-native, MACH-based POS (Point of Sale) platform that serves as a unified backend for all checkout formats including traditional POS, mobilePOS, self-checkout kiosks, autonomous Grab & Go stores, and Scan & Go self-scanning. The platform integrates in real time with ERP, CRM, and online shops to support omnichannel strategies, is sold as a SaaS subscription to retailers, and is deployed across 6 countries on 2 continents.
Product overview
Snabble is a cloud-based POS (Point of Sale) platform with a modular architecture offering five core checkout products: the Snabble POS Platform as the central cloud backend, Snabble POS for physical checkout, mobilePOS for mobile payments, Self-Checkout (SCO) kiosks, Grab & Go for autonomous stores, and Scan & Go for customer self-scanning. All products share the same POS platform, enabling real-time integration with ERP, CRM, and online systems. The platform supports omnichannel strategies (Click & Collect, Endless Aisle) and offers customization via REST API, along with implementation services for integration and deployment.
Differentiator
Problem solved
Functional benefit
Brands
- Snabble Scan & Go: Self-scanning software allowing customers to scan products on their own devices
- Snabble Self-Checkout (SCO)
- mobilePOS
- Grab & Go
Products and services
- Snabble POS Platform Cloud-native, MACH-based POS platform that serves as the central backend for all of snabble's checkout solutions. It provides real-time data exchange with ERP, CRM and online shops, supports omnichannel strategies such as Click & Collect and Endless Aisle, and exposes a REST API for custom integrations and special processes. Targeted at enterprise retailers that need one integration platform to power multiple checkout formats.
- Snabble POS Physical point-of-sale checkout solution with a highly scalable architecture, seamless integration, remote configuration, and easy customization. Proven in deployments across 6 countries on two continents. For enterprise retailers seeking to replace traditional in-store checkout systems with a cloud-native alternative.
- mobilePOS Mobile checkout solution enabling payments anywhere via smartphone or handheld device. Features SoftPOS technology for NFC-based payments, works on Android and iOS, is hardware-independent, and offers all the functions of a staffed checkout. For retailers needing flexible mobile checkout, including travel retail use cases at international airports.
- Snabble Self-Checkout (SCO) Self-service checkout kiosk software with a low-barrier interface, intuitive usability, and minimal clicks-to-completion. Supports free hardware choice, system-independent operation, age verification, B2B invoice purchasing, scales integration, and third-party integrations including Tobaccoland. For retailers deploying self-checkout kiosks across formats including 24/7 stores.
- Snabble Grab & Go Autonomous store solution using cameras, shelf scales, AI, and Autonomo sensor fusion for automatic goods recognition and customer assignment. The final amount is automatically collected when the customer leaves the store. Includes store access management, preauthorized payments, and age verification. For retailers operating unmanned 24/7 stores such as the over 40 tegut... teo locations.
- Snabble Scan & Go (Self-Scanning) Self-scanning solution allowing customers to scan products via handheld devices or a customer app. Features a fast scanner that recognizes products in milliseconds, offline functionality, QR code shopping cart transfer, and digital receipts. Can be integrated via SDK into existing customer apps. For retailers such as ALDI and Leinweber enabling customer-led self-scanning in store.
- Implementation Services Consulting services including requirements analysis, technical workshops, project management through final rollout with testing. Covers API development and customization, partner integrations, backend service customization, and UX/UI design implementation. Sold alongside the platform to enterprise retailers undergoing POS transformation projects.
Quantifiable outcome
- Massively reduced costs of maintaining and operating POS systems
- +3 more outcomes
Companies that use snabble
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
snabble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature9 records
snabble partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- AutonomocoreStrategic partnership for AI-powered Grab & Go solution. Autonomo provides sensor fusion technology combining cameras, shelf scales, and AI for automatic product recognition and customer assignment in autonomous stores. Won Reta Award 2024 together with tegut... teo.
- paymenttoolscorePayment technology partnership. Snabble partnered with paymenttools as exhibitor at EuroShop 2026, demonstrating joint retail payment solutions.
- SAPcoreSAP integration partnership. q.beyond brings SAP expertise to enable better process integration for retailers using SAP systems.
- AdyensupportingPayment processing integration partner providing payment infrastructure for POS transactions.
- Zebra TechnologiessupportingHardware partner providing mobile devices and handhelds compatible with snabble mobilePOS solution.
- Deutsche FiskalsupportingCloud-TSE fiscalization provider enabling location-independent compliant transaction reporting.
- efstasupportingFiscalization partner for cloud-based transaction compliance and reporting.
- QvestcoreStrategic partnership providing access to over 1,300 employees at 20 global locations for scaling implementation projects and support.
- BisonsupportingPartner logo displayed on partners page indicating channel/reseller relationship.
- FFT (Future Trees Technology)supportingPartner logo displayed on partners page for integration capabilities.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
snabble competitors and assessment
Company assessmentOthers
- Verifone: Global payment terminal and commerce-enablement hardware/software vendor. Listed as a snabble integration partner (Verifone hardware), and adjacent through shared POS and SoftPOS ecosystems rather than direct platform competition.
Emerging players
- Zippin: Provider of AI-powered autonomous checkout technology using cameras and sensors for cashierless stores. Directly comparable to snabble's Grab & Go / Autonomo partnership and competing for the same unmanned retail deployments.
- Trigo: Computer-vision-based autonomous store platform provider partnering with European grocery chains. Competes with snabble's Grab & Go offering in the cashierless retail format, especially in European markets.
Direct peers
- Shopify POS: Cloud-native retail POS offering from Shopify, providing unified online and in-store checkout. Comparable to snabble on omnichannel/cloud-native architecture, though aimed at the SMB and lower-mid-market segments.
- NCR Voyix: Enterprise POS and self-checkout provider for grocery, convenience, and hospitality retailers. Competes directly with snabble for cloud-native POS modernization deals at large chains and offers overlapping SCO capabilities.
- Lightspeed Commerce: Cloud-based POS and commerce platform serving retail and hospitality SMBs and mid-market. Overlaps with snabble's mobilePOS and SCO offerings, though more focused on smaller retailers than enterprise chains.
- Diebold Nixdorf: Global incumbent in retail POS hardware and software, serving large grocery, drug, and convenience chains with integrated checkout systems. Directly comparable to snabble as it competes for the same enterprise retail modernization RFPs, though with a more traditional, hardware-centric model.
- GK Software (Fujitsu): Germany-based retail POS and merchandise management software vendor, now part of Fujitsu. Closest European peer to snabble, serving many of the same DACH retail chains and competing for omnichannel POS platforms.
Broad incumbents
- Block (Square): Owner of Square POS and related commerce/payments products targeting small and mid-market retailers. Overlaps with snabble's mobilePOS and SoftPOS capabilities and is a benchmark for SMB POS scale.
- Toshiba Global Commerce Solutions: Large incumbent POS hardware/software vendor serving global retailers. Competes in enterprise checkout modernization but with a broader, hardware-heavy portfolio and longer implementation cycles than snabble's cloud-native model.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
snabble social profiles
Digital presencesnabble financial estimates
Financial estimateRevenue estimate
Valuation estimate
snabble leadership team
Management profileNumber of profiles
Profiles5 records
snabble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
snabble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about snabble
What does snabble do?
Snabble provides a cloud-native, MACH-based POS (Point of Sale) platform that serves as a unified backend for all checkout formats including traditional POS, mobilePOS, self-checkout kiosks, autonomous Grab & Go stores, and Scan & Go self-scanning. The platform integrates in real time with ERP, CRM, and online shops to support omnichannel strategies, is sold as a SaaS subscription to retailers, and is deployed across 6 countries on 2 continents.
Is snabble a public or private company?
snabble is a private company. It is classified as venture growth investor backed and is currently operating.
When was snabble founded?
snabble was founded in 2018. It employs 11 to 50 people.
Where is snabble based?
snabble is headquartered in Bonn, Germany, in the Europe region.
How does snabble make money?
One revenue line is on record: saaS/POS Platform Subscription.
Who are snabble's main competitors?
Verifone is listed as an others. Emerging players are Zippin and Trigo. Direct peers are Shopify POS, NCR Voyix, Lightspeed Commerce, Diebold Nixdorf and GK Software (Fujitsu). Broad incumbents are Block (Square) and Toshiba Global Commerce Solutions.
Does snabble have an API?
Yes. REST API for integrating additional systems and customizing special processes. The API enables real-time communication between ERP, CRM, or online shops and the point of sale, supporting omnichannel strategies such as Click & Collect or Endless Aisle. Developer documentation is at docs.snabble.io.
What industry is snabble in?
snabble's product category is Cloud-based Retail Point-of-Sale (POS) Software. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 513210 and its SIC code is 7372.