Elecard
- Company typePrivate
- Founded1988
- HeadquartersTomsk, Russia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Elecard does
Elecard is a Tomsk, Russia-headquartered video technology company founded in 1988 that develops software for video compression, analysis, monitoring, and streaming. Its product portfolio centers on three core platforms: CodecWorks (real-time transcoding and MPEG-DASH/HLS packaging supporting up to 16K resolution), StreamEye (codec-level video analysis including VVC, HEVC, AV1, VP9, MPEG-2, and H.264), and Boro (real-time QoS/QoE monitoring for IPTV/OTT/DVB, plus a new Boro VoD product for automated file-based QC). Supporting tools include Converter Studio VOD, Multistream Player, ViCont digital signage, and codec benchmarking utilities.
The company serves Tier 1/2/3 broadcasters, IPTV and OTT operators, video technology developers, and adjacent verticals such as digital signage, surveillance, medical imaging, and sports broadcasting globally. Its technology is integrated with major ecosystems including HPE Moonshot for high-density encoding (achieving 9x performance gains), GS Labs DRECRYPT conditional access for Russian market content protection, Dataminer for NMS integration, and standards bodies DASH-IF, SVTA, and AVS Workgroup.
Revenue is generated through a mix of perpetual software licenses (Boro Solution, CodecWorks, StreamEye), recurring cloud subscriptions (Boro Service), and custom R&D services, distributed via direct enterprise sales from offices in Tomsk, Los Angeles, and Vietnam, complemented by an extensive channel partner network across Latin America and APAC. Named reference customers include Intel, Netflix, Cisco, The Walt Disney Company, Ericsson, Samsung, Huawei, and Siemens, alongside large-scale Russian/CIS deployments such as ALMA TV Kazakhstan (2,300+ satellite channels) and Wifire (federal multiplexes across 30 Russian regions). The company also lists more than 9,000 companies across 150 countries using its technologies.
Elecard firmographics
Firmographics- Name
- Elecard
- Legal name
- Elecard Devices, LLC
- Website
- https://elecard.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Elecard is headquartered
LocationHeadquarters
- HQ city
- Tomsk
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
Elecard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions (Boro Service): Cloud-based monitoring service with monthly or quarterly subscription. Boro Service stores statistics on Elecard servers and offers tiered plans (Standard and Extended) with different feature sets including API access, DataMiner integration, and extended statistics retention up to 40 days.
- Perpetual Software Licenses (Boro Solution): One-time perpetual license purchase for on-premise Boro deployment in client local networks. License cost scales with number of simultaneous streams analyzed. Includes 10-stream trial period for 30 days.
- Professional Software Products: CodecWorks transcoding platforms, StreamEye Studio video analysis suite, and related professional software products sold as licenses with evaluation and trial options.
- Custom Development Services: Elecard provides bespoke software and hardware solutions as custom development services to help businesses thrive, including R&D services and technical support in transcoding and broadcasting system implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Boro Service Standard - Basic monitoring and statistics collection |
| Subscription | Quarterly | Boro Service Extended - Full functionality with integrations |
| One time/ perpetual license | Pay-as-you-go | Boro Solution (On-premise) - Perpetual license |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Elecard product offering
Product offeringCore offering
Elecard develops and sells video compression, transcoding, monitoring, and analysis software for professional broadcast, IPTV, and OTT workflows. Its flagship offerings include the CodecWorks real-time transcoding platform, the Boro QoS/QoE monitoring suite (available as both a cloud service and on-premise solution), the StreamEye Studio video bitstream analyzer, and the Boro VoD automated quality control system. Elecard also delivers SDKs, custom development services, and playback components for video technology developers and system integrators.
Product overview
Elecard is a video technology provider offering a comprehensive portfolio of software products for video analysis, quality control, monitoring, transcoding, conversion, and playback. The portfolio is organized into six main product categories: Video Analysis (StreamEye Studio, StreamEye, StreamEye Basic, Stream Analyzer, Video Quality Estimator, YUV Viewer, Misha Codec Benchmark), Quality Control (Boro, Boro VoD), Monitoring (Boro, Multistream Player), Transcoding Platforms (CodecWorks, CodecWorks Gateway), Conversion (Converter Studio VOD), and Playback (MPEG Player, plugins). Additional offerings include digital signage (ViCont), custom development services, and SDKs for developers. The company supports all major video codecs including VVC, HEVC, AV1, VP9, MPEG-2, and H.264/AVC, and streaming protocols including MPEG-DASH, HLS, RIST, RTP, SRT, and NDI.
Differentiator
Problem solved
Functional benefit
Products and services
- CodecWorks Professional real-time video transcoder supporting MPEG-2, AVC/H.264, HEVC/H.265 formats up to 16K resolution. Includes variants for real-time transcoding, multiplexing, packaging, and gateway operations with HLS/MPEG-DASH adaptive streaming support. Targeted at broadcasters, IPTV and OTT operators.
- Boro Real-time IPTV, OTT, and DVB monitoring solution for continuous quality assessment. Monitors QoS and QoE parameters including video freeze, audio loudness, SCTE-35 ad insertion accuracy, and generates alerts via multiple channels. Available as cloud-based Boro Service and on-premise Boro Solution.
- Boro VoD Professional automated quality control system for media files and VOD content libraries. Checks content against industry broadcasting standards and technical platform requirements in automated batches, replacing hours of manual QC with minutes of automated processing.
- StreamEye Studio Professional video quality analyzer with advanced analysis capabilities for evaluating compression efficiency, detecting encoding errors, and supporting codecs including VVC, HEVC, AV1, VP9, MPEG-2, H.264/AVC, and AVS3. Used by video quality analysts and codec developers.
- CodecWorks Gateway Gateway variant of CodecWorks for specialized streaming gateway operations and protocol conversion in broadcast and OTT workflows.
- Converter Studio VOD VOD conversion tool for batch transcoding and processing of video-on-demand content libraries.
- ViCont Digital signage solution for managing and controlling digital display content across networks.
- Custom Development Services Bespoke software and hardware development, R&D services, and technical support in transcoding and broadcasting system implementation for businesses requiring tailored video technology solutions.
Quantifiable outcome
- 9x higher encoding performance compared to typical servers when using HPE Moonshot + CodecWorks solution (157 HD streams per unit)
- +3 more outcomes
Companies that use Elecard
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Elecard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature7 records
Elecard partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered moderate, core and minor.
- AstramoderateElecard CodecWorks successfully passed testing under the 'Ready for Astra' technology partnership program.
- Streaming Video Technology Alliance (SVTA)moderateElecard actively participates in SVTA working groups after the DASH-IF/SVTA merger in 2024, contributing expertise and software solutions (CodecWorks and Boro) for low-latency video broadcasting and real-time stream quality monitoring.
- Grupo ZcoreElecard and Chilean company Grupo Z partnered to promote Elecard Boro video monitoring technology in Chile. Boro helps broadcasters and OTT providers ensure reliable IP video delivery across various protocols including SRT, UDP, RTMP, HLS, and MPEG-DASH.
- CEF Technology LLCcoreStrategic partnership with CEF Technology LLC, a leader in providing technology solutions for television and video industries, to sell Elecard solutions in Latin American markets.
- Avicom EngenhariacorePartnership with Avicom Engenharia, specializing in telecommunications products and services sales in Brazil, to develop the market for Elecard's advanced software products.
- DASH Industry Forum (DASH-IF)moderateElecard became a member of DASH Industry Forum to collaborate on MPEG-DASH technology development. Elecard has been implementing and continuously improving MPEG-DASH support in CodecWorks, Boro, and StreamEye Studio products.
- GS Labs (GS Group)coreIntegration of Elecard CodecWorks transcoder with GS Labs CAS DRECRYPT conditional access system for content protection at hardware and software levels. DRECRYPT is included in the Russian software registry and serves 15+ million subscribers.
- AVS WorkgroupmoderateElecard joined the Chinese AVS Workgroup for audio-video coding standards. StreamEye Studio supports AVS3 codec, enabling users in China and Southeast Asia to analyze and optimize video streams.
- Network BroadcastminorBrazilian company co-hosting webinar with Elecard on improving OTT and IPTV streaming quality delivery.
- KontronminorJoint solution for 4K high-density real-time transcoding demonstrated at Broadcast Asia 2019.
- АМТ-ГРУПminorJoint collaboration for low-latency broadcasting within venues at FIFA World Cup 2018 with 0.3 second delay.
- HPE (Hewlett Packard Enterprise)coreJoint solution combining HPE Moonshot server platform with Elecard CodecWorks for high-density video encoding. Achieves 9x higher performance than typical servers (157 HD streams per unit), 675 HD channels real-time encoding, and 3.6W per stream power consumption.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Elecard competitors and assessment
Company assessmentDirect peers
- Mux: Mux provides cloud-hosted video infrastructure including encoding, streaming, and real-time QoE monitoring/analytics. Its Video, Data, and Mux Video monitoring product competes with Elecard's Boro monitoring solution for OTT operators seeking API-driven, cloud-native QoS/QoE tooling.
- Ateme: Ateme provides video compression, transcoding, and delivery solutions (Titan) for broadcasters, OTT platforms, and satellite operators with a comparable codec roadmap (HEVC, VVC, AV1). It competes directly with Elecard on global Tier 1-3 broadcast deals and IPTV headend refresh cycles.
- Wowza Media Systems: Wowza provides streaming infrastructure software (Wowza Streaming Engine, Wowza Video) for live and on-demand workflows including transcoding and monitoring. It overlaps with Elecard CodecWorks and Boro for IPTV/OTT operators and live-event broadcasters seeking software-defined streaming stacks.
- Bitmovin: Bitmovin offers cloud-native video encoding, player, and analytics products serving OTT operators and streamers. Its Encoder, Player, and Analytics portfolio overlaps with Elecard's CodecWorks, Boro, and StreamEye in modern OTT workflows, particularly for AV1/VVC adoption among streaming-first customers.
- Telestream: Telestream offers video transcoding, workflow automation, and quality control (Vantage, Lightspeed Live) products for broadcasters, post-production, and OTT operators. Its VOD QC and transcoding portfolios are the closest direct competitors to Elecard's Boro VoD, CodecWorks, and Converter Studio offerings.
- Harmonic: Harmonic is a leading provider of video compression, transcoding, and delivery infrastructure for broadcasters, OTT operators, and service providers. Its Electra, VOS, and encoding platforms compete head-on with Elecard's CodecWorks, Boro, and StreamEye in the same Tier 1/2/3 broadcaster and IPTV/OTT customer set.
- MainConcept: MainConcept is a specialist in video and audio codec SDKs (HEVC, VVC, AV1, MPEG-2, AVC) licensed to OEMs, SoC vendors, and application developers. Its codec IP business directly mirrors the developer/SDK portion of Elecard's StreamEye and codec product line serving SoC designers and video technology developers.
Broad incumbents
- MediaKind: MediaKind (formerly Ericsson Media Solutions) supplies video compression, processing, and delivery platforms for service providers and broadcasters globally. Its Aquila and Mediaroom-style portfolios overlap with Elecard CodecWorks and Boro at Tier 1 telco and IPTV operators, backed by Ericsson's enterprise reach.
- AWS Elemental (Amazon Web Services): AWS Elemental provides cloud-based video processing (MediaLive, MediaConvert, MediaPackage) integrated with the broader AWS cloud and CDN stack. It competes with Elecard in encoding and packaging for OTT and is the dominant broad incumbent for cloud-native broadcast and streaming workloads.
Emerging players
- Allegro DVT: Allegro DVT specializes in video codec compliance test suites, codec IP, and AV1/HEVC/VVC tools for semiconductor and device makers. It is a focused emerging player with partial overlap to Elecard's StreamEye analysis tools and codec expertise serving SoC designers and OEM customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Elecard social profiles
Digital presenceElecard compliance and trust
Trust signalCompliance3 records
Elecard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elecard leadership team
Management profileNumber of profiles
Profiles9 records
Elecard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elecard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elecard
What does Elecard do?
Elecard develops and sells video compression, transcoding, monitoring, and analysis software for professional broadcast, IPTV, and OTT workflows. Its flagship offerings include the CodecWorks real-time transcoding platform, the Boro QoS/QoE monitoring suite (available as both a cloud service and on-premise solution), the StreamEye Studio video bitstream analyzer, and the Boro VoD automated quality control system. Elecard also delivers SDKs, custom development services, and playback components for video technology developers and system integrators.
Is Elecard a public or private company?
Elecard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elecard founded?
Elecard was founded in 1988. It employs 101 to 250 people.
Where is Elecard based?
Elecard is headquartered in Tomsk, Russia, in the Europe region.
How does Elecard make money?
Four revenue lines are on record. Software Subscriptions (Boro Service) is the primary driver. The others are perpetual Software Licenses (Boro Solution), professional Software Products and custom Development Services.
Who are Elecard's main competitors?
Direct peers on record are Mux, Ateme, Wowza Media Systems, Bitmovin, Telestream, Harmonic and MainConcept. Broad incumbents are MediaKind and AWS Elemental (Amazon Web Services). Allegro DVT is listed as an emerging player.
Does Elecard have an API?
Yes. Boro Solution API for managing the Boro monitoring solution and obtaining analysis results. Enables developers to programmatically control the Boro platform, retrieve monitoring data, and integrate with external systems.