A&J Produce

What A&J Produce does

A&J Produce Corp is a privately held, family-run wholesale distributor of fresh fruits, vegetables, and mushrooms, founded in May 1977 by Al Weiler, Joe Levantino, and John Tramutola and headquartered at the Hunts Point Terminal Market in the Bronx, New York. The company occupies multiple stalls across Row A (units 126-133 and 137-144) and Row D (units 450-463) of the market, sources globally from growers and shippers in the United States, Europe, Mexico, Central and South America, Canada, and Upstate New York, and runs three core departments — Vegetables, Fruits, and Mushrooms — each offering both conventional and organic produce on a year-round basis. A&J serves a horizontally diversified customer base across the New York and Northeast tri-state region, including small retailers, distributors, caterers, restaurants, large chain stores, and gourmet outlets, delivering via an owned fleet of refrigerated trucks.

Revenue is generated through wholesale, transaction-based sales of produce at per-deal negotiated pricing, with no disclosed pricing model or revenue figures. Go-to-market is almost entirely direct / relationship-based: customers procure at the market or arrange delivery, with the website and phone lines serving as the primary external touchpoints. There is no evidence of external institutional capital, no parent company, no subsidiaries, no app, no proprietary technology stack, and no public disclosures; the company instead leans on multi-decade reputation signals such as Blue Book Trading Member status since 1987, the Red Book Business Character Award, and a 2024 HPAC Community Hero Honoree recognition to anchor commercial credibility.

The business remains family-led across three generations, with owners directly involved in 24-hour operations and maintaining daily contact with shippers and growers worldwide. No AI/ML, data, or digital-platform capabilities are referenced in the available material; the operating model is a traditional, asset-and-relationship-led wholesale distribution franchise.

Name

A&J Produce

Legal name

A&J Produce Corp

Website

https://ajproduce.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

A&J Produce is a privately held, family-run wholesale distributor of fresh fruits, vegetables, and mushrooms operating from multiple stalls at the Hunts Point Terminal Market in the Bronx, New York, serving retailers, distributors, caterers, restaurants, and gourmet outlets across the New York and Northeast tri-state region.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

akta.pro secondary industries

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Vegetable Wholesale (AFAIACAB), Fresh Produce Distribution (CRAOABAB)

Keywords

• Wholesale produce distribution
• Fresh fruit supply
• Vegetable wholesale
• Organic produce
• Mushroom distribution

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Produce Sales: A&J Produce generates revenue through the wholesale sale of fresh fruits, vegetables, and mushrooms to businesses across the tri-state area (New York and Northeast). They supply both conventional and organic produce year-round, serving customers from small retailers to large chain stores.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

A&J Produce is a wholesale distributor of fresh fruits, vegetables, and mushrooms operating from the Hunts Point Terminal Market in the Bronx, New York. Founded in 1977, the company sources produce from growers across the United States, Europe, Mexico, and Central and South America and supplies retailers, distributors, caterers, restaurants, chain stores, and gourmet outlets across the New York and Northeast tri-state area via its own fleet of refrigerated trucks.

Product overview

A&J Produce is a wholesale produce company operating since 1977 at the Hunts Point Terminal Market in Bronx, NY. The company offers three core product lines: Vegetables (sourcing from US, Europe, Mexico, and Central/South America on a year-round basis), Fruits (including cherries, grapes, pears, citrus, apples, and peaches from global growers), and Mushrooms (from Pennsylvania, Canada, and Upstate NY). All departments offer both conventional and organic produce options. The company serves a wide range of customers from small retailers to large chain stores, distributors, caterers, restaurants, and gourmet outlets throughout the New York and Northeast areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetables Department Wholesale supply of vegetables sourced from the United States, Europe, Mexico, and Central and South America on a year-round basis, offering both conventional and organic options to retail and foodservice buyers.
• Fruits Department Wholesale supply of fruit categories including cherries, grapes, pears, citrus, apples, and peaches sourced from leading global growers for retail and foodservice customers.
• Mushrooms Department Wholesale supply of a full variety of mushrooms sourced from Pennsylvania, Canada, and Upstate New York, providing consistent service and products at competitive pricing to wholesale and foodservice buyers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hunts Point Alliance for Children (HPAC)coreStrategic or Co-development Partner · 1 January 2024Strategic community partnership. A&J Produce was honored as the 2024 Community Hero Honoree. They have donated substantial produce for annual community events, contributed to Scholarship Benefits, and provided toys for annual holiday drives. HPAC provides creative, evidence-informed programs for children, youth, and families in the South Bronx.
• Blue Book ServicescoreStrategic or Co-development Partner · 1 January 1987Blue Book Services provides credit rating and trading partner verification services for the produce industry. A&J Produce has been a Blue Book Trading Member since 1987, demonstrating creditworthiness and reliable business character.
• Camp EmunahminorOthersCommunity organization that A&J Produce is proud to support as part of their philanthropy initiatives.
• City HarvestcoreOthersFood rescue organization that rescues excess food and delivers to food-insecure New Yorkers. A&J Produce supports this organization as part of their commitment to serving the community.
• Food Bank for New York CitycoreOthersMajor food bank organization that A&J Produce supports through donations to help feed food-insecure New York City residents.
• Korean Produce AssociationminorOthersIndustry association that A&J Produce supports as part of their community engagement and industry relationships.
• Little Sisters of the PoorminorOthersReligious organization serving the elderly poor that A&J Produce supports through their philanthropy program.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Coosemans NY: Coosemans NY is a specialty produce wholesaler also based at Hunts Point Terminal Market, offering fresh fruits and vegetables to retail and foodservice customers in the Northeast — directly comparable in customer base, product mix, and sourcing model to A&J Produce.
• D'Arrigo Bros. Co. of New York: D'Arrigo Bros. is a Hunts Point Terminal Market wholesaler distributing fresh produce (notably leafy greens, vegetables, and fruits) to retailers and foodservice operators across the Northeast, sharing A&J's terminal-market distribution model and customer segments.
• M&M Produce: M&M Produce is a Hunts Point Terminal Market-based wholesale distributor of fresh fruits and vegetables serving retailers, restaurants, and foodservice buyers in the tri-state area, making it a direct terminal-market peer to A&J Produce.
• Baldor Specialty Foods: Baldor Specialty Foods is a Bronx-based distributor of fresh produce, proteins, and specialty foods to restaurants and retailers in the Northeast — overlapping with A&J on fresh produce distribution to foodservice customers in the same geography.
• Four Seasons Produce: Four Seasons Produce is a wholesale distributor of fresh fruits and vegetables serving retail and foodservice customers across the Mid-Atlantic and Northeast US — closely comparable to A&J in product mix, customer type, and regional reach.
• Keany Produce: Keany Produce is a regional wholesale produce distributor serving restaurants, retailers, and institutions across the Mid-Atlantic and East Coast — directly comparable to A&J in business model (wholesale produce distribution to foodservice and retail) and adjacent in geography.
• Procacci Brothers Sales Corporation: Procacci Brothers is a Philadelphia-based wholesale produce distributor supplying fresh fruits and vegetables to retailers and foodservice operators across the East Coast — comparable to A&J in core product category, sourcing model, and East Coast customer footprint.
• Sid Wainer & Son: Sid Wainer & Son is a New England-based specialty produce and gourmet foods distributor serving retailers, restaurants, and foodservice customers — overlapping with A&J's gourmet-outlet and specialty-produce distribution on the Northeast corridor.

Broad incumbents

• FreshPoint: FreshPoint is the largest fresh-produce distribution network in North America, a subsidiary of Sysco, distributing fresh fruits and vegetables to foodservice operators nationwide — comparable in product category and customer base but operating at much greater scale and geographic breadth than A&J.
• Gordon Food Service: Gordon Food Service is one of North America's largest broadline foodservice distributors, carrying fresh produce among many other categories, to restaurants and institutional buyers across the US and Canada — comparable in customer type but operating at significantly greater scale and product breadth than A&J.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AJProduceCo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A&J Produce